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More and more people are using the internet to shop, especially with the growing use of smartphones and browsing for mobile-based products. For this reason, it is wise for almost any type of marketer to consider setting up an ecommerce store to help sell more products.

But what is more than selling products on the web is effectively selling those products to potential customers. Search engine optimization (SEO) and pay-per-click (PPC) advertising are two marketing channels ideal for ecommerce stores. SEO and PPC are important because they increase the advertising exposure of certain ecommerce site products to search engine results pages (SERPs). The more ecommerce sites see, the higher the traffic and sales potential of the site.

There are several SEO and PPC tools available that will enhance your ecommerce marketing campaigns. Many of these tools are free, so consider them individually when designing or optimizing your internet marketing strategies.

SEO Digger

SEO Digger is a free online tool used to optimize websites for Google. To use this handy SEO tool, simply visit the website (, enter your URL and click on ‘search’. The tool will give you the top 20 rankings on your site.

This tool is convenient because it helps you determine if your site is clearly defined by Google. The tool is also nice because it lets you check out some of your top rankings without having to buy rank check software. In addition, SEO Digger lets you know your competitor’s best keywords, enabling you to design an effective ecommerce SEO strategy.

Google AdWords Review Tool

Another useful tool designed for pay-per-click advertising is Google AdPreview. Google AdWords is the most popular paid search advertising platform, and this tool helps you refine and optimize your campaigns. The AdPreview tool will show your text ads because it will appear in Google results.

This tool does this without applying an impression to your account, which means that a preview will not reduce your CTR (clickthrough rate). Google AdPreview lets you choose the location where you promote your ads so that you can see the ads as they would appear to the user in a specific location. Basically, the AdPreview tool in AdWords can help you determine how effective your ad placement is relative to your bid price.

Firefox add-on for SEO Book

Another useful search engine optimization tool is the Firefox add-on SEO Book. The Mozilla Firefox plugin displays 22 different SEO metrics on standard Google SERP. They include incoming links, domain age, Technorati rank, Alexa rank, caching, DMOZ listing, WhoIs, Bloglines and PageRank.

This data is very useful for competitive analysis. Using information such as incoming links and PageRank, online marketers can evaluate how powerful a competitor’s site is relative to their own.

Google Sets

Google Sets (Google Search Engine Tools) is a unique tool from Google Labs. In short, the Sets tool helps marketers get ideas and insights for SEO keywords. All you have to do is enter the keywords you are interested in, and Google will provide you with related search terms. There is a saying that Google Sets may be closed, but many professionals are looking for this tool to stay because they are much nicer to use than Google’s Keyword Tool.

AdCenter Keyword Mutation Tool

The last tool on our list that helps with both SEO and PPC optimization is the AdCenter keyword mutation tool. This unique tool helps you find keywords that have unique spellings (sometimes misspelled) and misspellings. This helps you optimize your website, as web users won’t find you if you have spelling or spelling errors in your keywords. This is among most of Microsoft’s adCenter advertising tools.

Well, there you have it – five handy tools for online ecommerce marketing. We hope that these tools will help you identify opportunities in your strategies and improve your overall marketing efforts.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 


by Tyler Tafelsky




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