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What is the first step you take to win a new client? As you think about this, is there anything that comes to mind?

The question asked you mention the first step in your sales system. The first step is usually to qualify a potential customer to make sure the person is someone you can serve. Being able to answer the question means you have a few things in place.

1. A very specific idea from your ideal client.

You know exactly who you serve and all aspects of that client. You know what that customer likes, where he goes, what he reads, how much money he spends on certain products or services, and what kind of person he likes to market.

2. You know exactly what sets you apart in the market.

As a result, you know exactly what you are offering, which is different from your competitors. If there are 20 other people in the room selling a similar product, do not worry, because what you offer has no real competition because of your unique sales proposal.

Back to the question

So back to the question, what is the first step you need to take to win a new client.

  • Do you provide literature on your product or service?
  • Are you starting to ask this person questions about their background to see their potential interest?
  • Do you look at them if they see if they carry a product you market or do they appear to be the type of person to figure out what you are selling?
  • Do you mention the free initial phone call you offer?
  • Do you offer a teleseminar series where I can enjoy the feeling of providing coaching or counseling?
  • Do you offer a no-obligation demonstration of your work?
  • Are you offering a discounted offer of your product or service for the first time?

These are all ways to get your first client, and they may not even cover what you do. But you need to know exactly what your first step is to get started winning a client so you know how to reach people in your target market.

What if you’re not sure?

If you are unsure of your first step, or if you have never really thought of it, sit down and write a full description of your ideal client. Think about the many ways you have already set out to gain a client.

  • What worked?
  • What’s not working?
  • What do you feel comfortable doing?
  • What is the best approach?
  • If nothing works, why?

You may discover what happened only once or twice. This could be why you are not interested enough in what you do. Getting clients is mostly a numbers game. But you want to focus on the right kind of number to access or you will waste time trying to reach too many people with no interest in what you have to offer.

What can he do?

Here is what works for many business people. Before you ask someone for something, first offer them something. This offer can be in different forms or formats.

1. Talk at an event, group, meeting, association. Give great information that is new to the target group.

2. Show what you are doing. Allow people to see or watch what you have to offer.

3. Provide hands-on experience. Allow a group of people to get involved in your product or service. It’s like going to a video store and getting a game to play for a while.

4. Write a report and submit it. Make quality worth paying but not paying.

5. Create an experience. Invite people to a special event and let them experience someone they remember.

6. Give the right gift. Provide a meaningful sample of your products so people can feel them with their senses. Allow them to taste, touch, smell, hear or see what you have to offer.

7. Engage the person by making her part of your inner circle. Allow the person to join your mailing list and give them good information. Do things well so they want to get more from the lieu.

8. Limit opportunities by offering just a few of what you have to offer.

9. Limit time. Make an offer, but limit the amount of time someone has to participate.

10. Have a hard time getting to you. Label people to work with only a few people, but you know how other products or services can be experienced.


By giving first you give people the opportunity to get to know you, without committing a lot of your personal time.

  • You get to learn more about what people are looking for, so you can direct your product or service to their needs.
  • Giving something first sets you apart from the group that only makes money first.
  • You begin to build a relationship and build confidence in your abilities and expertise.

You can create a process for delivering the first step. Set up your autoresponder to automatically send a free report, put someone on your teleseminar list, or provide other information.

Hold an event once a quarter or every few months and invite everyone interested. A concrete first step allows you to maintain your marketing systems and always have confidence in how you approach your best prospects.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 


Source by Consuelo Meux, Ph.D.




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