Four years ago, Facebook was zero for Russian interference in the U.S. presidential election. Now the social network is launching an information campaign on the vote – “the largest in the history of America.”
“We’re building a new Voting Information Center that will give millions of people accurate voting information and also provide them with the tools they need to register, and their voices are heard in the ballot box,” said Naomi Glate, Facebook’s vice president of product management. and social influence, he writes blog announcement.
The goal – once again stressed the head of the company Mark Zuckerberg USA Today op-ed—How to register four million voters via Facebook, Messenger and Instagram (estimated at two million more than was enrolled in 2016 and 2018), and help them go to the polls in November this year. The path of the 2020 election campaign will always be warm – even before the global pandemic and racial justice movement turned the country (and the world) upside down. And in this online culture, many people form their opinions and beliefs by scrolling through social media channels.
“By getting clear, accurate and authoritative information for people, we reduce the effectiveness of malicious networks that may try to take advantage of uncertainty and interfere in elections,” Glate said, stressing that the Voting Information Center is a registration information center. and requests absenteeism for voting or mailing.
Facebook also works with government election officials and “other experts” to provide accurate and timely information in each state as we go through different phases of the election – from registration deadlines to early voting to election day. Keep an eye on the voting information center – this summer you’ll find Facebook and Instagram early.
According to Facebook, advertising plays an important role in the election, and therefore the platform allows all US users to disable social issues, electoral or political ads that disclaim “Pay Per”. Just visit the ad settings in the app or drag the module directly from the ad. Additional steps toward transparency include the imposition of waivers on general advertising and a new ad library feature that allows people to track spending on homes, the Senate and the presidential race.
“I believe that Facebook is responsible not only for preventing voter repression – it is disproportionately targeted at people who paint color – but also for actively supporting well-informed voter turnout, registration and turnout,” Zuckerberg said. “In 2016, we slowly detected foreign interference on our platform. Since then, we have created some of the world’s most advanced systems to protect against electoral interference.
“Ultimately, I believe the best way is to bring politicians to justice through voting,” he continued. “And I believe we need to trust voters to make their own judgments. So I think we need to support as open a platform as possible, accompanied by ambitious efforts to increase voter turnout.”
So as long as Facebook allows you to disable political advertising, it won’t stop reminding you of the vote.