Sharing knowledge in the form of high quality content through your online channels brings great rewards. People who get the opportunity to learn from you will definitely come back for more, and better yet, they will create a community that will share your content elsewhere and do some of your marketing for you.
Create fantastic and intuitive navigation
While great content is important, if navigation is so complex that people can get around it, it benefits you all.
Cover all platforms and multiple vendors
Customers tend to use a variety of devices to perform an action that is important to you (such as buying your product) and often switch between them throughout the process. Therefore, it is absolutely essential that you cover all available platforms.
Be smart when using CTAs
Every eCommerce website requires great calls to action because they are the main visual cues that encourage your users to do what you want on your site. You will usually see CTAs such as “Buy Now”, “Click Here”, “Contact Us”, etc.
Use great pictures
Humans are visual beings, so with great website design you really need top quality images. Each website must have high quality photos of its products that the user can zoom in on. You can go deeper than that and use photos of people using a particular product.
The success of your eCommerce website depends heavily on the quality of your user engagement. Your website must provide valuable content as well as superior and intuitive navigation to guide users through it.