Ecommerce London Geography
The question with a local ecommerce website is how best to market it. There are two obvious problems: there is optimization for on-site search engines or SEO, as well as external SEO and advertising …. geography has no serious bearing on how your client will find their goods.
On-site optimization will often take shape around the product you’re selling, for example, if you’re selling Levi’s jeans, you’re obviously not overly concerned with the customer, but you definitely want to be featured right at the top of Google. if someone types “I would love a pair of Levi’s 512 cut boots”.
The local quest doesn’t just come here
All major retailers like Amazon, Argos Tesco, etc. they obviously have more storage locations from where they can ship their perishable goods. What happens if you deal in perishable goods and are a local retailer with only one location? Also why would you want to fight big operators in national geography when you can do it better, just become more popular in your area. What if you are a local tool and work with a rental operation from one or two locations in a very specific county? There’s no way you can compete against someone like HSS or big players. Obviously, there are specific plant directories that you can advertise, but in the end, that type of advertising adds up and lowers any budget that you may need to focus on improving your ecommerce site.
Decide where and stick to that
Otherwise, if you’re a local ecommerce site operator targeting a specific geography that could be county-based, even an urban-based neighborhood, or even a broad city …, you should spend almost as much time focusing on optimizing the words that describe your area as much as the words that describe the products on your site
This obviously applies to all forms of website optimization, not just ecommerce sites. However, the classic mistake is…