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The most important function of SEO is to improve the visibility of your website. Your site must be discovered when someone searches for your company, product or service in order to gain attraction.

This visibility is gained by SEO (search engine optimization) or SEM (search engine marketing).

To run an online business successfully, your SEO must be perfect to allow potential customers to find and buy you.

There are several things you can do on your site to improve search engine visibility.

The main things are:

  1. Strong content
  2. Easy to navigate
  3. Speed
  4. Mobile optimization
  5. Blogs
  6. Social media
  7. Errors on the site

In addition to improving your SEO, the above mentioned things can also build awareness of your brand, enhance your relationship with potential clients and position you as a trusted professional in your field.

Looking more closely at the above:

Strong content

Keywords are the main focus for search engines to pick up content on websites. Focus on these keywords, like blogs, in your web title and in the text itself, more than without repeating it.

Although the content is also required to interact with your customers, to make sure they stay on the page and do not just jump around the site.

Easy to navigate

When designing a website, users should be easy to navigate. For example, the ideal amount of clicks a user would need to get to a particular page should be 3 or less, allowing your prospects to find what they need in as few steps as possible.

If you have a site that contains thousands of pages, this may be impossible, however, you may have cross-links between pages, not just the content hierarchy.


Research shows that the longer a website is opened, the less likely a potential buyer is to return to that site. Time is important for your customers, the less time they spend waiting for the page to load.

Having a website that loads within two seconds will allow a potential customer to stay on that page longer and also return to that page in the future enhancing your SEO.

Mobile optimization

All websites should now have standard mobile optimization as over 52% of websites are now browsed on mobile devices and this is increasing exponentially from year to year.

If your site is not mobile-optimized, this will be something to adjust because there is a good chance that visitors to your site will leave because they are unable to view it on the device they are using.

Blog posts

Blogs help your website rank high in SEO. The blog demonstrates your expertise in your area so you can establish yourself as the right person or company.

Your blog can answer your customers’ questions about your products and services, and it can also link to relevant pages.

Social media

Social Media supports your SEO rating through content promotion. Social Media is a great way to share blogs, offers, pages, updates, etc.

Social media may not directly affect your SEO, however any promotion you make from the content will definitely indirectly improve your rating by increasing the volume of customers accessing your site.

Engagement can be high through Social Media, any posts you share can be shared and create a rapid increase in the number of people accessing your site.

Errors on the site

Website errors and broken pages / links can affect your SEO, as Google does not review these areas at that time. For example, if there is a link to or from your website that is incorrect, you no longer get the views that it should be.

There are numerous free revisions of audits that companies offer so you can see where errors occur on your website and you will then be able to correct any problems.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 


by Emmett Brosnan




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