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The 2019 vacation index from Verizon has just revealed that e-commerce sales have seen large increases in the week before Christmas. In fact, this has been the case of the index throughout the holiday shopping season, beginning with Black Friday.

Considering that the holiday shopping season started later in the month, it did not affect consumers. E-commerce saw double-digit growth from 13% to 32% in 2019. This is despite a slow start when retailers began offering Black Friday promotions on November 1st.

Michele Dupré, a leading Verizon retail, hospitality and distribution company, explains that consumers waited until the end of the month and did not give up. By the time Christmas was spinning, e-commerce shopping was in full swing.

In a report issue, Dupré continues: “In the last full weekend before Christmas, we noticed a jump in e-commerce traffic with double-digit increases for Friday, Saturday and Sunday. Consumers were misled by Saturday promotions and incentives for expedited delivery. “



2019 Holiday Index

The Verizon Holiday Retail Index tracks digital commerce across the company network in the top 25 online retailers in the United States. Oversees online traffic during the holiday shopping season, including major online sales events.

With this data, Verizon then provides insights into consumer buying to retailers, distributors, hospitality organizations and other industries. This is the sixth year of the report.

Results for December

In the days leading up to Christmas, Verizon says there has been a 16% increase in e-commerce traffic on Monday, December 23. On Tuesday, December 24th, e-commerce traffic jumped to 32%. The result for both is from a comparison of 1-27. November.

Last weekend before Christmas (Friday, Saturday, Sunday), ecommerce traffic also saw a double-digit increase. This was led by promotions on Saturday as well as incentives to expedite shipping to ensure delivery on time by Christmas.

Traffic increased by 15% on Friday, December 20th; 21% on Saturday, December 21; 14% on Sunday, December 22nd. 2018 Cyber ​​Monday dropped Nov. 26, further highlighting the short 2019 holiday shopping season.

Earlier in the month or December 17th, ecommerce traffic increased 26.6%. But it all started with Cyber ​​Monday, which is December 2 this year. Still, traffic increased 13%.

Ecommerce growth

E-commerce growth is increasingly taking a larger share of traditional retail sales. Although it accounts for only about 10% of US sales, it is growing. According to eMarketer, global ecommerce sales will increase to 16% of all sales in 2020, up 19%.

For small business owners, this means more opportunities because you can sell your products online to anyone around the world. This means that you do not have to wait for the holiday shopping season to increase sales. Sold out during the holiday shopping season is nice, but now you have more options because of e-commerce.

With the technology available, you can optimize your online store so you can start to take advantage of market opportunities. A recent study published by Jungle Scout highlights just this point.

According to a study report, new sellers on Amazon earn between $ 26,000 and $ 810,000 a year. New sellers can be individuals, small businesses or even large businesses. The thing is, there are many options.

Whether you are an individual or a small business, Amazon is just one of many platforms you can use to supplement your income or create a full-time job.

Image: Depositphotos.com
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