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What is the most important process you should do when trying to perform search engine optimization on your website? The way is to research your keywords the right way. Because if you have the right keywords, you can optimize your website with this one and later expect to get as much traffic as possible through organic search results. This is something that every website owner or search engine optimization specialist should strive for.

There are actually many techniques or approaches you can try to do the research for your keywords yourself. If you ask a dozen SEO experts, they will probably devise a dozen different research processes. These are all good ways to do this, it’s just that the SEO expert is more convinced of a particular technique and that is why he is most used. But the tips I will share here are also great pieces, if you can develop great sense in spotting the right keywords.

Here are some things you can try to do properly in keyword research.

1. Spying on your competitor.

This is a tricky technique, but it works great, especially if your competitor is not good at protecting their main keywords. One way to do this is to look at the source code of his website. There are probably meta keywords and if he wasn’t careful, these could be the main keywords he is optimizing his website with. Then you can start your own keyword search using these keywords are your seed.

2. Use the Keyword Research Tool.

There are many keyword research tools out there, but with your own search for the best ones you can start by checking out Market Samurai reviews or any review of a specific tool. This is the most efficient way, and is also the fastest way to find the keywords you should use to optimize your website.

3. Always think about your target market.

Your keywords and the content of your website should go together. Because it doesn’t make sense even if people are actually searching for the keywords you choose, and yet when they finally get to your site, they realize that these aren’t the things they’re looking for. And so they either hit the back button in their web browsers or do another search. Therefore, your website should have the right content that only your keywords support. It should meet the needs and desires of your target market.

These are just the three best ways to get started on keyword research. Again, there are many ways to find the right keywords for your site and online business, but these tips will help you get started on the right path. It’s probably confusing and difficult at first, but when you finally conclude, you’ll be exploring keywords faster, easier, and with greater efficiency.

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by David Jenyns




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