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If you are an entrepreneur looking to get into the ecommerce space but still have the resources to manage production, supply chains and fulfillment, then drop shipping might be a great option for you.
As a cargo release ship, without the headache of inventory management. When your store sells the item, the order is sent to a third party (i.e., your supplier), who then ships it directly to the buyer. You have to touch the product and you only pay for what you sell.
Starting a dropshipping website is surprisingly easy. Thanks to solutions like Shopify (read our full Shopify review) (which this guide will focus primarily on); it only takes a day or two to build a website, source products and sell them to the world.
Thank you believe me? Keep reading.
In this guide we will walk you through the step by step process of starting a Shopify Dropship website. You learned to learn all about finding a niche, finding products for your market and opening a virtual store. You also see examples of Dropshippers doing the right thing and consuming the tools they use to run their business.
You’d rather dive inside.
Why choose Shopify for your drophipping business?
While there are several e-commerce solutions that can start your business with Dropshipping, Shopify is still one of the most popular platforms for merchants. Because because Shopify is:
Dropshipper-friendly – One of the best things about Shopify is that the platform is friendly with dropshipping solutions. One example is Oberlo (read our full review of Oberlo), a dropshipping application that works exclusively with Shopify.
Full of great features – Shopify offers many features that allow you to create an ecommerce site job (not just the site). In addition to the online store builder that allows you to design and set up your site, Shopify also has features for managing sales, marketing and payments.
Easy to use – Shopify is one of the most popular solutions out there. It may be full of features and functionality, but it still gets overwhelming. The company does a great job of guiding merchants on how to use their software.
Now that you have a better idea of the benefits of dropshipping with Shopify, let’s talk about how you can use the platform to build your dropshipping business.
Find your niche
The first step in building a Dropship enterprise is figuring out what is being sold and who your target customers are. In other words, you need to find your niche.
Tip on how to do this, there is no shortage of advice. Some recommend turning to your passion and interests to find the right product to sell, while others say it’s best to look for particularly profitable and niche trends to ensure you’re actually making money.
My advice? Do both. Choose a niche that truly interests you, but make sure there is demand – and profit – in that market.
Quite exactly what I did when I started my Dropshipping business. I did a survey of the demand, popularity and profitability of the goods, but focused my efforts on the areas that really interested me.
For example, as someone who exercises and does yoga, I decided to start my own research into the health and fitness space to see what types of items I could sell. Below are the steps I took to find products and confirm demand:
1. Research your keywords
Start with a list of product keywords in your potential markets. For example, since I was focused on the health and fitness market, I came up with relevant keywords that people would search for. Such keywords include terms like “sports fun,” “gym clothes,” leggings, “workout clothes,” “yoga pants,” etc.
I typed these terms into Google’s Keyword Planner to gain a better idea of search volume and find that “leggings” and “yoga pants” get the most searches.
Do the same when determining your niche. Start things by identifying potential markets (ideally using your own expertise and interests), then write keywords for those markets. Get the most popular keywords and dig deeper to get more insight into their overtime performance.
This brings us to the next step …
2. Identify product trends
Getting keyword data is great, but you also have to combine it trend data to find out if a product is gaining popularity or appearing on the output. So, I addressed it Google Trends and entered both keywords to determine their popularity in search over the last few years.
In both cases, search trends appear to be overtime, as leggings have been particularly popular in recent years. It gave me more confidence in the idea of drophipping leggings.
Keep this step in mind when looking for dropshipping ideas. Enter your keywords in Google Trends to determine if your product is moving up or down. If the latter comes, you may want to go back to the drawing board. If the former is, however, then you can move on to the next step, which is to determine profitability.
3. Figure out if your niche is profitable
Product popularity is certainly a good sign, but at the end of the day you still want to make money. Before you run a business with Dropshipping, run numbers to measure the profitability of the item.
Between operating costs, shipping costs, marketing, not to mention reducing suppliers, running a profitable shipping business requires broad and healthy margins (i.e., 40% to 70% if not higher).
This means you want to look for cheap products that you can sell for a great price.
At this stage, I did some wholesale pricing research on leggings by conducting some searches on vendor websites Ober and AliExpress, Based on what I’ve seen, gaiters prices range from about $ 4 to $ 11.
Now, consuming someone who buys legions several times a year, so I know that many brands sell them at much higher prices. Lululemon’s price range, for example, ranges from $ 98 to $ 148, while leggings such as Target sell leggings at prices ranging from $ 10 to $ 21.
For my store, I decided I could sell leggings for $ 25 or more, which, depending on the cost, would bring me gross profit anywhere from $ 12.50 to $ 25.
This knowledge further validated my idea and solidified my decision to sell leggings at my Shopify store.
Try a similar process when validating an idea and determining profitability. Research the costs and retail prices of your products. From there, calculate profits using a tool like Shopify Gross Earnings Calculator.
So, you already have a product or niche in mind and you are ready to start building your Shopify store. To help you with this, here is a detailed overview of the steps you should take to set up and launch your drug delivery site.
Step 1: Create a Shopify account
First, register your account with Shopify first. Go to their website and click “Get Started” to start the process. It is best to keep in mind the name of the store, as setting up an account requires eating one of the first things.
In my case, I decided to simply complete “Leggings Central” for the name of my store.
From there, Shopify will ask for a little more information, such as whether the product is already being sold and what your physical address is. Once you have entered your information, the saved ones are returned to the spare part of their store.
The URL of your Shopify backer follows this format: YOUR-STORE-NAME.myshopify.com/admin, Shopify will send you an email with the store URL, so be sure to bookmark this page for easy access.
Step 2: Add products
After you set up your account, the saved ones are transferred to your Shopify dashboard. There are a few things you can do at the moment – you can decide to design your store, set up your domain, or add products, among other things.
My advice? Get started by adding products to your store. I recommend that you begin this task for several reasons:
- Introduces you to the process of designing stores. When you start dropshipping with Shopify, adding a product can take minutes – literally. As we learn below, you can place items on Shopify with just a few mouse clicks, and the ease of the whole experience makes it easy for you to create the store and build your momentum.
- It will simplify the design phase (and more fun). It is far easier to build a website around existing products versus starting from scratch. When it comes time to pick topics and templates, you have to imagine what your grocery store might look like because you have already taken the time to add items to your store.
Add Oberlo products [or your dropshpping solution]
Thanks to Shopify’s acquisition of Oberlo *, adding the products you want to fly is incredibly easy. Here’s how:
1. In the dashboard on the left, click “Products.”
2. Select “More Actions” and then click “Find More Products for Sale”.
3. Then you saw the Oberlo interface, where you can search for products and suppliers. Enter your products in the search bar. (In my case, I typed “leggings.”)
4. Review the results, then select the items you want to add. You can do this by clicking on the “Select Product” button.
5. Then, on the product page, look at shipping and shipping costs, along with the price field where you need to enter the retail price. Click “Add Product” when you’re done, and Oberlo will add that product to your Shopify store.
6. Repeat steps 4 and 5 as needed.
* Oberlo is the default dropshipping app on Shopify, but you can always choose another solution through the Shopify market.
Editing Product Details
When you have finished adding your Oberlo product, go back to the product page in the Shopify store. You should now see all the Oberle products added.
One thing you can do at this stage is go through each product and edit its details. Some product titles (such as the example below) and descriptions are full of keywords and you need to modify these details for your store. For best results, add some personality and copyright writing to make things more appealing.
Take this opportunity to add product labels. Labels can be used to label products so you can categorize them. For example, if you sell clothes, then your tags may include “summer”, “fall”, “tops”, “dresses”, etc. For my tights store, I decided to use tags like “plain”, “printed”, “full” colors “and” grids.
There are several ways to add product labels. The first is to do it individually for each product (see above). You can also add bulk tags to your product list. Simply select the items you want to highlight, click the “Actions” drop-down menu, and then click “Add Tags.”
Set up your collections
Think of collections as product groups that allow buyers to find items by their type, category, and more. Here are some examples of the types of collections you can create:
- Products on sale
- Product type (dresses, T-shirts, outerwear, etc.)
- Buyer type (men, women, children)
- Product color
They decided to simplify everything for their store and have three main collections: “Simple and Solid Colors”, “Printed Leggings” and “Network.”
To add a collection, click on “Products” in the left navigation, then click on “Collections.” From there, click on the “Create Collection” button and you will be taken to a page where you can enter the name of the Collection. and add a description.
Collections can be manual or automatic, Handheld collections only include “only products you select individually. This is why the collection always contains the same products unless you specifically add or remove products.” This type of collection requires more maintenance and works better if you have a small, curated catalog.
Automated collections use “selection terms to automatically include relevant products”. For example, you can set up a collection so that it automatically includes products that are labeled “sales”. Or you can set all the products of a particular vendor to end up in that collection.
Not even the right or wrong way to create a collection, because it depends on your product types and trade. In the case of my tights store, I set things up with the labels “prints”, “nets” and “plain” automatically having their collections.
Step 3: Set up and design your store
Once you have all your products set up, you can start designing your store. To get started, click on “Online Store” in the left sidebar of your Shopify backer. Depending on your budget, you can opt for one of Shopify’s free themes or research their market.
Once the theme is selected, go back to your Shopify backer and click “Customize”.
Customize the look and feel of your site
They come to your theme designer, where you can customize the look and feel of your web store. To customize the elements of your site, click on the options in the left toolbar of the theme builder and start from there.
The specifics of this phase will depend on your chosen topic. If your theme has a header (which it probably has), then you can upload the logo and adjust its size and placement on your site. If your theme has a presentation, then you need to add images for each slide.
Speaking of which, images play a big role in the design of your website. And like most things on the Shopify platform, adding pictures to your store is very easy. You can download them from your computer or select images from scratch, Shopify Free Photo Tool. You can do everything from searching for images to previewing how they are displayed on your site directly from your theme editor, so there is no need to navigate off the page.
You can also customize more general theme settings, including your website layout, colors, typography, favicon, social networks and check-out page. Play around with the different options and see what works best for you.
Once you are happy with the look and feel of your site, click Save.
The next thing you need to do is create pages for your site. These may include yours:
- About the page
- Contact page
- Shipping & Returns
To create a page, click the “Pages” link on the left menu of Shopify’s Sub Menu, then click “Add Page.”
From there, enter the title of the page you want to create, along with the copy that goes with it. If you are well versed in SEO, you have the ability to change the meta title, description, URL and handwriting so you can specify exactly what you want search engines to see.
Once you are satisfied with the page, click Save.
Repeat this process for each page you want to create.
Set up navigation
Once your pages and collections are set up, you can switch to your navigation settings. At this stage, go to specifying the pages or collections that will appear in your main menus.
Think about how you want people to browse your site. What categories and information do you want to find? For example, for the store of my socks, I wanted people to easily find the different collections I had (i.e. plain colored leggings, printed leggings and mesh). I also wanted customers to easily find my site.
With that in mind, I decided to put my “About” page and put collections in the main menu of my website.
I also decided that the backlinks to my sites and FAQs should be at the bottom.
Follow a similar procedure to your store. Take time to figure out which pages or links will appear on your menu, and which should be placed at the bottom. Once you’ve drawn this, follow these steps to set up site navigation.
1. Click “Navigation” on the left background menu.
2. Select the menu to which you want to add the item (i.e. link, page, collection, etc.)
3. On the menu page, click “Add Menu Item”.
4. Enter the name of your item, and then select the appropriate item from the list of pages, collections, or products already set up in the “Link” field. (Note: this is why you should edit all your products, collections, and pages before editing your navigation.)
So, if you want to add a About page to your menu, select “Pages” and then click on your About page. Or, if you want to add a specific category or collection, click “Collections” and then select the collection you want to add.
Repeat this process if necessary.
Edit your general site settings
Preferences are now being discussed. This is the section of your Shopify submissions where you can edit the site title and meta description. You can also add your Google Analytics code here as well as a Facebook pixel.
You can find it by clicking the “Preferences” link in the left menu.
Step 4: Add a domain
Have you saved your store? A big. At this point, consider adding a domain name. Without a properly set domain, your store’s default URL is https://YOUR-STORE-NAME.myshopify.com/.
While it is technically possible to run a store without a custom URL, having your own domain name will help make the store much more professional and engaging.
Fortunately, it’s easy to add a domain with Shopify. You can find your domain settings in the “Online Store” section of the left menu of Shopify backers. Once presented on that page, with three options for resolving things:
1. Connect the third party domain to Shopify
If you already have an existing domain (i.e., through providers such as Bluehost, Hostgator, GoDaddy, etc.), you can link it to Shopify so that the system directs your domain name to your Shopify store. This process will vary depending on your domain provider, so check with your vendor or visit Shopify help page on the subject.
2. Transfer the domain to Shopify
You can also transfer your domain to Shopify, in which case you will be able to manage, pay for and renew your domain directly from Shopify backers. Keep in mind that Shopify and your domain provider may have guidelines on how to do this, so check with both platforms to make sure they can transfer your domain.
3. Buy a new domain
Maybe you still have a domain? You can buy it through Shopify. Customized domain prices start at $ 11 / year.
Step 5: Set up a payment
The following is the payment. You can find your site’s payment settings by clicking “Settings” in the left menu, then clicking “Payment providers.”
Shopify Payments and PayPal seem to be enabled by default, but if you want to use other payment providers or accept other payment methods (e.g. Amazon Pay, Bitcoin, Dwolla, Affirm, etc.), you can place everything on this page.
Also keep in mind that while Shopify Payment is enabled, Shopify will only be able to transfer funds to your bank account after completing the account setup and providing additional information. As for PayPal, the company will send you an email after the first sale with instructions on how to set up a PayPal Merchant account.
Step 6: Explore Shopify Dropshipping apps
If you have succeeded so far, then congratulations! You now have a working website for your Shopify Dropshipping business!
Now your site is a bit bare bones, so we recommend adding some bells and whistles through the Shopify store.
For the purposes of this guide, focus on Dropship applications that you can view. Here are some suggestions.
He mentioned Oberlo several times in this guide, and for good reason: like Shopsfy’s Dropship app, Oberl’s integration with the platform is as simple and seamless as it can be.
When you reach the “Products” menu and click “Find more products for sale”, Shopify will automatically take you to the Oberlo app.
- Easily import Dropship products directly into your Shopify store
- Order execution is handled directly by Oberlo, so you never have to touch or manage inventory
- Automatic updates on order quantities and prices directly from suppliers
- Product customization features so you can change product names, descriptions and images
- Automated pricing features for setting pricing policies and managing pricing in bulk
- Track shipments so you can keep tabs on all orders
- Multiple customer support so you can bring in a team to help launch your store
- Find existing products currently on sale at Oberlo
price: Free for those who have 500 or less products and receive up to 50 orders a month; $ 29.99 per month for up to 10,000 products and 500 monthly orders; $ 79.90 per month for up to 30,000 orders and unlimited orders per month.
Print – Printing and storage
Printful is a dropshipping solution specially designed for companies working on an on-demand printing model. If you sell original designs and artwork printed on merchandise such as clothes, mugs and posters, then Printful is the solution for you.
- No previous monthly fees and no inventory costs
- Automatic and seamless integration with Shopify, so all orders are shipped directly to Printful for fulfillment
- Whitelabel service and access to designers and photographers
- Easily create layouts with Printful’s makeup artist and make-up photos
- Product photography services where they take photo assessments that you can upload to your store
- A warehouse center and a print-filled fulfillment center, so you can expect consistency with quality order and fulfillment
price: It varies depending on the product.
MODALYST – branded brands
Modalyst is a Shopify dropshipping application that specializes in brand names. They have one of the largest selections of branded products, although they also find their niches and lesser known suppliers in their markets.
- Four major markets, which include: Nominal brands (Sneakers, Calvin Klein, Diesel, DSquared, Puma, Lacoste, Cavalli, Moschino, Dolce & Gabanna, etc.); Independent Brands (600+ niche suppliers); Trendy, affordable products (goods focused on teens and young customers); Low cost goods (cheap drones, equipment, clothing, home accessories, etc.)
- Centralized vendor and product management can be top of mind for orders from a single system
- Quickly add Modalyst products to your store
- Edit and customize item names and descriptions
- Constant updates on commodity and stock prices
- Certain suppliers offer free shipping
Spocket is great for Dropshippers looking to source from global suppliers. This app allows you to buy products from the United States, Europe, Asia and Africa. Spocket also boasts a commodity discount, allowing you to sell at margins of 30 to 60%.
- Over one million products tested by worldwide suppliers
- Items are shipped to buyers in about 5-7 days and local orders are shipped in 2-5 days
- One-click order execution
- Spocket gives you access to discounted products so you can keep margins of 30% or more
- Accounts can be customized for your logo and brands
- Real-time inventory level updates
Spreadr lets you display Amazon products in your Shopify store and earn a commission on every order completed. Just add Amazon products using Spreadr’s import features, which pull Amazon products into your Shopify store. Your customers can then click on the link from their store and then make a purchase from Amazon, which then fulfills the order
- Easy product import. All you have to do is paste the Amazon product URL into the Spreadr dashboard, and the app will pull the product using the Amazon API
- Amazon products are displayed on your site so that items follow the look and feel of your store
- You can edit and customize the name and description of the item for your site
- Product images are stored on your Shopify site, so you can edit and resize as needed
- Bulk import features so you can add thousands to your items
- Automatic stock and price updates so you always end up selling something that is no longer available
price: $ 5 per month
If you are interested in dropshipping fashion and cosmetics, then Collective Fab might be a great option for you. Dropshipper located in Southern California, Collective Fab specializes in stylish, fashionable and stylish fashion and beauty products for young women that you can sell without any additional investment.
- A catalog of more than 3,500 new product items is added daily to stay up to date with fashion trends
- Orders are shipped from Collective Fab in California directly to buyers with information about your business
- Live chat support for the application from which you can send questions or concerns
- Quantity updates are sent out every 4 hours so you can constantly update your inventory levels
- Features of importing individual and bulk products via CSV
price: $ 29 per month
Prefer Dropship over AliExpress? Consider Aliexpress Dropshipping, a Shopify app that lets you import products from Aliexpress so you can add them to your store. One-click order fulfillment is possible and notifying customers is quick and easy. The app also has an automatic update system so that prices and supplies are always up to date.
- Search and import features so you can find products in the app interface, then import hundreds of items into your store
- Filling out an order is a semi-automatic process that involves clicking the “Product Order” button within the application. Aliexpress Dropshipping will do the rest.
- Quotes are updated daily
- The app has a Chrome extension so you can import items while browsing AliExpress
price: $5 per month for up to 5,000 AliExpress imports; $ 10 per month for up to 10,000 items imported from AliExpress, Alibaba and other markets; $ 20 a month for up to $ 20,000 worth of imports from AliExpress, eBay, Amazon, Alibaba and more.
Looking for other Dropship apps for Shopify?
The apps listed are some of the top rated apps for the Shopify product offering. There are many other applications in the system Shopify Market, so look for them if you are looking for additional dropshipping solutions.
Step 7: Choose a paid plan for your Shopify dropshipping shop
Shopify’s free trial lets you explore most of the platform’s features and lets you add products, design a store, install Shopify apps, and more. However, you will be able to sell products or services until you choose a paid monthly plan.
If you are ready to open your website worldwide and actually generate revenue, just click the “Choose plan” button at the bottom of your dashboard and select the plan that works best for you. Enter your credit card information on the next page and move on!
Whether you are just thinking about dropshipping or you already have a job, you are constantly inspired to see what successful dropshippers are doing. Here are some success stories from Shopify to help motivate your initiatives.
Printstant Replays is an online store that runs Shopify and Printful and sells “classic sports games on T-shirts and posters”. The print caught the owner of the Hunter Mize store and interviewed him about his business.
According to him, Printstant Replays was born out of interest in the history of sports. He built a business to help fans relive great sports moments through prints and t-shirts.
Hunter said he has always enjoyed Shopify and thought the interface and fulfillment process was easy to use. She learned about Printful through a colleague, although she also provided a Printful app for Shopify at the time. So, he launched the Shopify app to get out and connect it as soon as it launched
“The game changer with Printful is this – I don’t pay expenses until I’m paid for the product,” he shared. I used to buy 10-15 posters or 60-75 T-shirts at a time, and then hoped to offset those costs over time. Now with Printful I get $ xx and then I pay $ xx for my product. I’m never at a loss. “
Eliot Gray is a men’s boutique that features “the best in classic accessories for The Man Of Distinction.” The store sells shoes, socks, ties, cufflinks, underwear and more.
Ran Moore, owner of Eliot Gray, he shared his story with Oberl, saying the site launched in 2017 after suffering a heart attack. He needed to find a way to make money by working from home, and started his e-commerce business the same year by selling various online fashion products.
He continued to research products and said he came across a leather coat that perfectly captures the look of his store. So, he added to his store, took the time to write a great product description, and then shared the product on a men’s Facebook group.
“Next thing I know, stay home and a notification pops up. I checked it and practically jumped out of my chair in shock. I made my first sale! It took me two weeks after opening to make my first sale,” Oberlu said.
YellowTwig is a store that offers products designed to make people’s lives easier. According to Ashwina Ramanisankar, her first sale (which came from her family) came from someone she met at a farmer.
She said she was already spending money on Facebook and AdWords and had some traffic (but not sales).
“Getting out of the house and promoting it personally has given me credibility and helps people believe that she does not have a fake page.” she told Oberl, “I also got a lot of feedback that made me go back and improve my navigation, so the site helped to do a better job. It’s really nothing like face-to-face conversation!”
Mreža kreativne akcije je „zajednica umjetnika i zagovornika stvaranja umjetnosti s namjenom.“ Oni provode prenapučene kampanje oko određenih razloga i pozivaju ljude da daju svoj doprinos vlastitim dizajnom. Mreža kreativnih akcija razvija te dizajne u fizičku robu (poput odjeće i kućnog pribora), a zatim prodaje proizvode putem interneta i u maloprodaji iz cijelog SAD-a.
Mreža kreativnih akcija koristi Shopify i Printful za vođenje svog Dropshipping posla. Aaron Perry-Zucker, suosnivač i glavni kreativni direktor organizacije, rekao za The Abundant Artist da su započeli s tiskanjem plakata na zahtjev pomoću pisača u svom studiju. Prema njegovim riječima, postupak je bio naporan i težak za razmjera, pa su odlučili isprobati Printful.
Na taj način omogućili su im da daju outsourcing i automatiziraju stranu izvršenja narudžbi u svoje poslovanje kako bi mogli razmjeravati. Ta odluka je isplatila dividende. Aaron je rekao da je njihov “broj deset puta porastao po cijeloj ploči.”
He also commended Printful’s customer support saying, “They’re a small team, which means you can always talk to someone and get a personalized solution versus working with a big, faceless company. They’re also a startup so they get what entrepreneurs and other start-up companies are going through.”
Starting a dropshipping business and running one successfully are completely different things. You can start and build a dropshipping website on Shopify in a few hours — literally. But consistently driving traffic and sales requires showing up every day for weeks (even months or longer) and doing the work.
Yes, dropshipping is relative hands-off because you won’t have to manage physical inventory, but certain tasks still require involvement from yourself or your team. Such tasks include:
Managing relationships with suppliers and dropship vendors
If you’re using solutions such as Oberlo and Modalyst, then you likely won’t have to deal with suppliers personally, since you can add products to your Shopify through the apps themselves.
In some cases though, direct communication with your vendors is necessary.
For instance, if you want your custom logo to be on the products that you’re selling, then you’ll need to facilitate that with your manufacturers. Or, if you’re not keen on using the default supplier stock image and want your vendor to take customized photos, then you’ll need to closely work with them to obtain the images you want.
Solutions such as Printful, for example, offer ecommerce photography services in which they print and photograph your products in their facility.
Figure out if vendor communication is required in your business, and be sure to stay on top of things by responding promptly and keeping communication channels open.
Dealing with returns
Product returns come with the territory of running an ecommerce business. Specific return policies may vary depending on the supplier and your dropshipping vendor. On Oberlo, for example, suppliers “generally do not accept returns” and refunds are issued in cases such as incorrect or damaged items, poor quality merchandise, missing orders, and expired delivery estimates.
Meanwhile, at Modalyst, retailers are required to provide a 14-day return policy, in which case you would need to message the supplier. As for who pays for the returned item, Modalyst says that “In cases where the customer simply wants to return a product without any legitimate issues with the product itself, you or your customer would be responsible for the return shipping fees. However, if the item you received was damaged or not matching the description on Modalyst, it is fair to request that the Supplier pay for the shipping fees.”
To figure out the best way to deal with returns, check with your dropshipping vendors and suppliers, then craft your return policy accordingly. Shopify has free return policy generator that you can start with.
Just enter your company and website information and Shopify will generate a return policy for you.
Providing customer support
While the dropshipping business model allows you to outsource inventory management and fulfillment, you still need to deal with customer service yourself.
Be prepared to answer product questions, and make sure you’re ready to deal with order issues (e.g., damaged products, delayed shipments, unsatisfied shoppers, etc.).
You should, at the very least, have an email address that shoppers can use for their inquiries. Having a FAQ section, as well as channels like live chat and phone support can also help. And if you have a presence on social networks like Facebook, Instagram, and Twitter, be sure to stay on top of comments and respond to direct messages promptly.
One of the advantages of dropshipping is that it takes stock control off your plate, so you can focus on marketing your business. In this section, we’re going to briefly discuss the most common marketing tactics in ecommerce:
Facebook advertising – No matter what you’re selling, there’s a good chance that your customers are on Facebook (or any of its properties). Facebook now has over 2 billion active users and there 1 billion monthly active users on Instagram. That’s a ton of people, so if you have the budget to do so, you can use Facebook’s advertiser solutions to get in front of your audience.
This is a very rich subject, so I’m not going to detail the ins and outs of Facebook and Instagram in this post. But if you’re looking to go down this route, a good place to start is Facebook’s advertising page for retail and ecommerce.
Google AdWords – As the go-to search engine for most consumers, Google’s advertising solutions enable you to reach people who are actively searching for your products.
You can place ads on search engine results pages by bidding on relevant keywords and creating ads to match the intent of the searcher. You could also set up a Google Shopping Campaign, which involves creating shopping ads that “show users a photo of your product, plus a title, price, store name, and more.”
For more info on how to run a successful Google AdWords campaign, check out their Merchant Center.
If you already have a Shopify store, consider heading to the Shopify marketplace for solutions specifically made for Google advertisers.
SEO – Another way to get in front of users who are actively searching for your merchandise? Search engine optimization. Just like with advertising, SEO is a rich and broad topic, and it’ll take more than a single post to do it justice.
But to give you a quick overview, optimizing your site for search requires entering the right header tags and creating content (product titles, descriptions, pages, blog posts) to make it easy to search engines (and users) to understand what your page is about.
Do note that this strategy can take time, and it usually takes several months of work to effectively rank in search engines. If you’re not an SEO pro, you’re better off hiring an ecommerce SEO consultant who can strategize and do the heavy lifting for you.
Influencer marketing – As mentioned in this in-depth guide on influencer marketing, influencers can be a big boon for ecommerce merchants. Working with individuals who have amassed numerous (and engaged) followers can put your products and brands in front of new audiences.
To be successful though, you need to identify the right social networks and influencers. From there, work on cultivating relationship with influencers through outreach, free samples, paid campaigns, and other tactics.
Learn more by reading the post, Influencer Marketing for Ecommerce: Beginners Guide to Finding, Vetting, and Working with Social Media Influencers.
Email marketing – Not everyone who lands on your site will make a purchase, which is why it’s important to capture visitor information. In doing so, you can reach out to them with news, updates, promotions.
Shopify makes email marketing a breeze. Most themes come with built-in features that can help you set up email campaigns with ease. There are also several Shopify apps for email marketing, so be sure to explore the marketplace to find the right solution for your shop.
Content marketing – When implemented correctly, content marketing can do wonders for your ecommerce business. It can help differentiate your brand, position your company as an authority in your space, and boost your SEO rankings.
Just like with search engine optimization, content marketing takes time. Depending on factors like content quality and quantity as well as the competition in your market, it usually takes months before you see results with this strategy.
If you want to implement content marketing, start by creating high-value resources that educate, inform, and entertain your target market. Figure out the topics, questions, and concerns that they have and come up with relevant articles, tools, and other content pieces to address those needs.
Starting a dropshipping business with Shopify is surprisingly easy, and requires very little upfront investment. Take a day or two to find a product and then create a site using Shopify’s easy-to-use platform. From there, experiment with different marketing methods and see which tactics successfully drive traffic and sales.
When all these steps are implemented correctly, you’ll be able to run a profitable dropshipping business in a matter of weeks or months.
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