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We use a lot of terms that you may not be familiar with in this guide, so here are some simple definitions to help.
Address Verification System (AVS): Built to combat payment card fraud, the payment card address verification system compares the billing address the user sends during a transaction that is not present on the card and the billing address on the record. AVS is one of several payment card fraud prevention systems.
Representative: The publisher or owner of a website that passes qualifying online traffic through an online merchant is called an affiliate in the context of network marketing.
Affiliate Links: A universal (unique) resource locator (URL) that includes an affiliate ID and additional information that makes it easier for marketers to track affiliate activity is a partnership.
Amazon: In the retail context, Amazon is a multinational Internet retailer with a market capitalization of more than $ 128 billion in the US since January 2013. Amazon also hosts a marketplace where other Internet vendors can display and sell products, and offers several software as what are service and infrastructure solutions as services as services.
Application Programming Interface (API): An API is a protocol created to allow separate software solutions to communicate through a relatively simple interface. Developers will often use APIs to connect or integrate systems and services.
Authorization: Payment card transaction conducted specifically to determine if a payment account has sufficient funds to complete a particular transaction.
Authorized distributor: Manufacturer-approved manufacturer or its authorized distributor that can sell products to commercial customers like online sellers.
Authorized Dealer: A manufacturer-approved dealer or authorized seller can sell products directly to consumers.
Better Business Bureau: A nonprofit organization in Canada and the United States that focuses on trust in advertising. The organization responds to consumer inquiries about business reliability and accredits businesses. Authorized online merchants can display the Better Business Bureau badge.
bing: Microsoft’s search engine, Bing, displays results in response to a user’s search query. The site uses a complex and secret algorithm to select a site to display in response to a specific search. Bing also offers a pay-per-click advertising platform and allows retailers to offer customers a discount.
Tours: A blog is an online magazine or publication that includes relatively short, discreet articles, called posts, which are usually organized by date, with the most recent being the first. Blogs often allow readers to add comments to posts. The term blog is a combination of “web” and “log”. Initially, blogs were personal magazines or opinion websites, but the term included a number of different types of publications. In the context of e-commerce, blogs are often used as a marketing tool and can be included in social media marketing or content marketing campaigns.
startup: In business, the initial conception is the concept of self-financing a new company, which means that the company pays operating expenses either profit or from the founder’s own investments rather than by accepting external capital.
Bounce Rate: The term internet marketing used to describe the percentage of website visitors who come to one page on a particular website and then leave (bounce) from that same page without visiting any other page on the site.
Brick & Click Store: A retail site or business with at least one physical location and at least one ecommerce enabled site.
Brick and mortar shop: A retail location or business with at least one physical location.
Business Structure: Legal status or organization of the company. It often refers to installation.
Call to Action: A term, button, link, or other element of a site specifically asking a visitor to take some action, including purchasing a product, registering, subscribing, or the like.
canonicalization: The practice of selecting the preferred URLs for a given set of content. Many modern websites provide access to content with multiple URLs, including URLs that may contain session or query information. Kaonicalization helps manage the index and credit of those search engine URLs.
Canonical URL: A canonical meta tag that directs search engines to crawl a preferred URL for multi-URL site content.
catch: The process of securing payment from the post-authorization payment process.
Return: When forcibly repay a transaction, take the funds from the merchant and return the funds to the consumer. Almost all cost reimbursements are the result of a consumer complaint, including allegations that the transaction was not authorized, not completed, or not as described. Refunds can also affect the price merchants pay to process card-free transactions.
Comma Separated Values (CSV): The type of file that stores data values. CSV files are often used to upload product feeds.
Delivery address confirmed: The term verified delivery address can have two similar but different meanings in the context of e-commerce. A verified shipping address can simply be an address that actually exists based on a package carrier review like FedEx or the U.S. Postal Service. The term may also refer to a delivery address that a particular consumer has registered with a payment processor or successfully used in a previous transaction with a particular merchant.
Content Management System (CMS): Software solution that allows you to create, edit, maintain, publish and display content on the Internet from a single interface or administration tool. In the context of online retailing, CMS can be used to manage a storefront catalog.
Conversion: A marketing term that describes when a user or visitor completes an action or achieves a marketing goal. More specifically, conversion is often used to describe when a site visitor converts a buyer into a purchase.
Cookie: A very small file stored on a user’s computer or mobile storage device related to a user’s interaction with a particular site.
Corporation: Special legal entity and business structure, in which the business is separated from its shareholders.
Customer Relationship Management (CRM): Software solution specifically dedicated to organizing, synchronizing and automating business relationships with customers.
CSS: The style sheet language used to describe the “look and feel” of a website written in HTML. CSS allows the presentation of a page to be separated from its structure, facilitating updates and maintenance. CSS stands for Cascading Style Sheet.
Delivery Confirmation (DC): A service offered by many carriers, such as the US Postal Service and FedEx, which provides the sender with information on the delivery time of the package. This is not the same as when a customer signs a package.
Directories: Websites that list and link to other web sites, including online stores, are called directories.
Discount code: A series of numbers and / or letters that an online shopper can enter at check out to receive a discount or other special offer. Discount codes can also be called coupon codes.
Distributor: A distribution company that inventories products from multiple manufacturers and sells them to many retailers. Distributors can often offer shorter delivery times from the manufacturer, and may also sell in smaller quantities. It is common for distributors to charge a premium to the manufacturer-directed price for the service provided.
Domain: The root address of the website.
Delivery Delivery: A fulfillment strategy where the retailer does not actually list the drug product shipped, but instead passes the shipping address to the manufacturer or distributor who delivers the purchased products directly to the buyer.
Auction in Netherlands: Depending on the context, the term Dutch auction may have more meaning. In the simplest terms, a Dutch auction is an auction that starts with a high price that gradually goes down until the bid is up or the (minimum) price is met. Also, a term can describe an auction where more than one item is for sale, each item can be sold for a separate price, so one buyer can take two items for $ 1, while the next buyer takes three items for a price of 90 cents each. Finally, a Dutch auction may refer to an auction where many items or lots are sold, but all will be sold at the same value. All bids are taken into account and a common low price for the sale of all items is determined.
eBay: An online auction and buying website best known for selling consumers to buyers. Many online retailers also use eBay as a sales channel.
E-commerce: Buying and selling products through electronic networks, including the Internet or mobile applications. This term may refer specifically to electronic transactions or generally to online business and online business.
EIN: The United States Internal Revenue Service can issue a company with an Employer Identification Number (EIN), also known as a federal tax identification number. EIN is used to collect taxes and certain types of taxes or to report sales.
Fast delivery: The shipping option contains reduced handling or shipping time. Customers often pay a premium to get goods ordered faster.
export: The practice of selling items to wholesale or retail customers in another country.
fraud: Deliberate deception for the purpose of profit.
Fulfillment: In e-commerce, fulfillment is the process of completing an order. The term may also apply to third-party companies that manufacture products and ship orders on behalf of an online store.
Google: Google, a leading search engine provider, displays search results using a complex and secret algorithm that considers many factors. The company strives to show its customers the best possible results. Google also provides other services, including pay-per-click advertising, payment processing solutions, product discovery tools, and an excellent analytics platform.
Google Keyword Tool: A free keyword suggestion tool included with the Google AdWords platform. The tool uses data from many searches performed on Google search engine to suggest keywords for a specific URL and category.
Google Trends: A search engine tool that shows how often a particular term or keyword is searched on Google. The results are displayed on a relative scale, which is a tool that is suitable for comparing keywords or phrases. Trends will also show where searches come from and how search volume for a particular keyword has changed over time.
HTML (hypertext markup language): A markup language specially created for displaying web pages and applications in web browsers. Like other markup languages, HTML tags a document, describing its appearance and syntax.
Inventory: The value or quantity of current retail product stocks.
Landing pages: In the context of network marketing, a landing page is one website that appears in response to a specific call to action. Landing pages often appear in response to a pay-per-click ad link, email link, or to a specific URL displayed in offline advertising. Landing pages contain content that should meet the expectation setting with the link that the visitor clicked on.
Limited Liability Company (LLC): A business structure that brings together some of the best elements of a partnership and a corporation.
Linking root domains: In search engine optimization, when site A links to webpage B one or more times, site A is said to be a root domain. Root domain linking – in the plural – is the total number of unique sites that one or more times link to a given webpage.
liquidation: Sales intended to eliminate all inventories of a particular product line with the intention of not replenishing inventories.
Liquidator: A company that buys products with significant sales for resale.
Listing fees: Auction markets and sites, such as eBay, may charge a nominal listing fee for product listing.
Logistics: Manage products or other resources as they travel between place of origin and destination. In e-commerce, logistics can describe the process of transporting supplies to a merchant or the act of sending orders to customers.
Long tail: Set in the October 2004 issue of Wired Magazine, it is Chris Anderson’s long tail that markets and markets, especially online, are moving away from major, broadly appealing products toward niche products. In e-commerce, new retailers can make it easier and more cost-effective to focus on niche products.
Long tail variations: In search engine optimization and pay-per-click advertising, Long-Tail variations are keywords similar in meaning or root to other high volume keywords but less competitive. Long-tail variations are often used when a business is just starting out and cannot gain traction or afford to bid on top-performing keywords.
Long-tail traffic: Website traffic came from keywords with Long-Tail variations, or from niche searches and keywords in general.
Manufacturer: A company that produces goods for sale.
Proposed Retail Price for Manufacturers (IFRS): The price at which the manufacturer recommends that retailers sell a particular product.
MAP prices: Manufacturers may require retailers to sell or advertise a particular product at a minimum price. This price floor is known as the minimum advertised price or the minimum acceptable price. Manufacturers differ in their application of MAP, with some cancellation of retail agreements if sellers offer products below MAP.
margin: The difference between what a seller pays for a product and what a seller sells to pay for a product. In calculating the margin, only the cost of goods sold may be taken into account or overheads and other variable costs may be taken into account.
Meta tags: HTML tags that provide information about a webpage but do not necessarily affect how the page is rendered. Meta tag information is useful for search engine optimization and for use with some social media programming interfaces.
Minimum order size: Manufacturers or distributors may require traders to place orders that meet the minimum value or number of units. This requirement would be the minimum order size.
Multi-channel retail: Retail products across multiple channels where channels include online stores, online marketplaces like Amazon, physical stores, physical catalogs and the like.
Multivariate testing: In network marketing, a testing model that marketers simultaneously test many variables to find out which variation of the website or content of an ad or design produces the best possible result. Simply put, potential buyers can see one of several variations of a page or online ad, while marketers measure which variant best accomplished a specific goal, such as sales.
Net profit: The difference between an enterprise’s revenue and its costs – all its costs. Net profit can be considered as money left over after paying each bill.
Net conditions: A credit term extended by the vendor to retailers, allowing the seller to pay for the products purchased within days of shipping these items. Often, net terms are described as “net 30”, “net 120”, or the like, where a net 30 means that the merchant must pay the order for 30 days after the order is shipped. Often, net terms also include a discount, so a 5/10 net 30 means that a retailer would get a 5 percent discount if the invoice was paid in 10 days or less, otherwise the invoice would be due in 30 days.
Niche: A separate market segment.
Open Explorer Explorer: SEOmoz Link Analysis Tool designed to help measure several aspects of search engine optimization and link quality on a site.
Filling out an order: In e-commerce, order fulfillment is the process of completing an order, shipping a product or product to a customer. The term can also be applied to logistics companies that produce products and ship orders on behalf of an online store.
Organic: In the context of search engine optimization and search engine marketing, organic results are those listings that search engines show because of their relevance to the query, not because the site owner paid for the ad or paid to be displayed.
outsource: The process of contracting works with external, foreign organizations.
From above: Ongoing costs associated with the business of the company.
PageRank: Google’s own page ranking system that puts emphasis on inbound links as a way of determining the importance of a particular page. PageRank can be measured on a scale of ten or 100 points.
Patent: Protecting some forms of intellectual property, giving the inventory the exclusive right to manufacture, use or sell the invention over a number of years.
PayPal: Founded in 1998, PayPal is the world’s leading payment processing company. The service may process payments to merchants.
Pay Per Click (PPC): An online advertising model where advertisers only pay when a potential user clicks on an ad and points to the advertiser’s site. The Google AdWords platform is an example of pay-per-click promotion.
Order Fee: When a manufacturer or distributor places an order with a buyer directly on behalf of the merchant, that manufacturer or distributor may charge a processing fee for the order.
Preferred Supplier: Some companies will designate preferred suppliers, encouraging employees with purchasing privileges to order specific product categories from preferred suppliers. In a retail context, being a desirable vendor for a large organization can lead to additional sales.
Profit margin: The difference between what a seller pays for a product and what a seller sells to pay for a product. In calculating the margin, only the cost of goods sold may be taken into account or overheads and other variable costs may be taken into account.
Quantitative metrics: In online marketing, quantitative metrics are those measures that can be represented by numbers. Clickthrough rates, visitor numbers, and time on site are all examples of quantitative metrics.
Qualitative metrics: In online marketing, qualitative metrics seek to measure the quality of customer interaction and can be subjective. For example, a seller may implement a new product review campaign, compare reviews written before and after the campaign, assign each review a qualitative rating, and then use a related score to decide if the campaign was successful.
Seller: A company that purchases goods or services for resale rather than consumption. In web economics, reseller can also be a form of affiliate merchant, promoting rebranded service.
Return Fee: Compensation for returning customers. The refill fee is deducted from the buyer’s refund.
Trader: A company that sells directly to the end consumer.
Search Engine Marketing (SEM): Internet marketing aims to increase the visibility of a website on the search engine results page (SERP) by optimizing the site by indexing and buying ads or paid inclusion.
Search Engine Optimization (SEO): The process of facilitating a website for search bots to index and categorize.
Search Engine Results Page (SERP): A search engine webpage that lists the answers to a specific search query.
Delivery: The process of physically moving the goods forms the starting point, such as the seller’s warehouse, to the destination, such as the buyer’s house.
Social Media: Internet tools or websites that make it easy to share content, opinions, links, images or videos among people.
Social Media Marketing: An internet marketing branch focused on promoting products or services through social media. One can think of word of mouth marketing.
Unique ownership: A business structure in which an individual individual owns and runs a business. For most, there is no legal difference between the owner and the company.
Testing in Split: In network marketing, a testing model that marketers simultaneously test two variables (often labeled A and B) to find out which variation in the website or content of an ad or design produces the best possible result.
Supply chain: The network or system of an enterprise involved in moving a product from its point of production to a customer. With an online store, the supply chain usually represents the distributor and the manufacturer of the product.
Tracking number: Alphanumeric identification assigned by a shipping service such as FedEx or the United States Postal Service to a specific package for easy tracking and confirmation of delivery.
Trademark: State protection of words, symbols, or designs that represent a product or brand.
Fair: The exhibition is created so that manufacturers and distributors can show or demonstrate new products or services.
Traffic: In internet marketing, traffic represents the number of visitors a particular page or site receives.
Usability: The relative ease of navigation, reading, or any other influence on the site or web application.
Value Added Tax (VAT): Tax is added at every stage of the production process. Effectively, tax is applied every time value is added to a product.
Vertical: An industry sector consisting of similar businesses and customers.
VoIP: Voice over Internet Protocol (VoIP) describes a set of technologies that enable voice communication over an Internet connection instead of traditional telephone lines.
Wholesale price: Price manufacturers, distributors or other wholesalers charge product sellers.
Wholesale: A manufacturer, distributor, or the like that sells to retailers.
XML: Tag Extension Language or XML is a worldwide web consortium used to encode and annotate text documents. XML is often used in product feeds.
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