You may have heard the terms SEO or Search Engine Optimization related to websites and you were worried about what it was about. Simply, SEO is the process we use to get your site to the top of the search engine list (Google, Yahoo, and Bing).
Why would I want that?
Your website is a valuable marketing tool and, as with competition, your website is key to getting people to contact you, buy from you, or learn more about your business. Unless you are in a very specialized niche market, you will have quite a bit of competition. They will also want to market their products online, and they may want to be in the top 10 across all major search engines to increase their chances of reaching their target market. You don’t want to be left behind.
FACT – 96% OF ALL ENGINE COST USERS CAN’T GO THROUGH THE SIDE OF ONE ENGINE TO FIND OUT WHAT THEY ARE LOOKING FOR. (Nielsen data: Web October 2009).
What do you want to achieve?
Before you start the process, work with your partner and decide what you want your SEO project to bring to you. Are you satisfied with the basic return on investment or do you want more?
How does it work?
The search engine optimization (SEO) process involves many different factors (about 140 per page, divided into 5 categories). No single factor will reach the top of the search engine from your site. Some contributing factors include:
Links to the page
Your domain age.
The importance of the code used to create your site.
Number of spectators.
There are many companies that offer the service, the vast majority are unqualified and inexperienced. Most promise much, and deliver little. Check case studies, talk to existing clients. Don’t be afraid to ask questions. Google them!
No quick fixes. Beware of false promises and unusual keywords or phrases.
In the contract, the most you have to offer is for your website to notice progress against your competitors, and that if your SEO partner does not win your site at the top of search engines under at least three major terms, then you reserve the right to terminate the contract or get free SEO while they don’t do it.
If SEO is conducted ethically, professionally and business-wise, the results can be great over a period of time. As a guideline, we should at least give you back the amount you spend on SEO – whether it’s online sales or contact from your site.