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No one can follow an act or message without first thinking or seeing in their mind that it is achievable. You can mentally achieve participation by helping your audience visualize and see in their minds how your product or service will help them. Real estate agents try to help their clients visualize life with family in a particular home. When he shows a home, the agent wants people to think of him as their own.

I remember spending some time in the Key West in the Florida Keys. Every evening before dusk everyone would gather at Sunset Pier to watch the sunset and enjoy the view. It’s a great time to unwind and enjoy the natural beauty. It is also the perfect opportunity for vendors and street performers to tour their products. We saw jugglers, sword swallows, magic tricks, works. One evening, as I watched people go by, many of them wanted to watch, but they felt timid, unless a crowd of performers broke out. The contractors knew that if they didn’t make the crowds, they wouldn’t make money. When someone remains anonymous, they feel a little pressure to donate. I saw someone performing a magic act over someone trying to remain anonymous. Soon, the performer implicated the man in his act. This drew more people to watch, and they received a donation from a gentleman, who is no longer anonymous.

A group of researchers went door-to-door selling cable TV subscriptions. When they include the phrase “imagine how cable television will give you wider entertainment,” they immediately achieved greater success. Forty-seven percent of those said to be imagining cable TV purchased a subscription, while only 20 percent of the control group. The mind activates when you help a potential customer visualize your product or service.

In many compelling situations, your audience may not be at all interested in your message, service or product. How do you pull passersby? Many times when we see a compelling situation we like to remain anonymous. We don’t want to feel any pressure so we look from afar. If anyone in the clothing store wants to say “no.” We avoid inclusion because deep down we know that inclusion will reduce our resistance.

If you see someone around you or in your audience avoiding or rejecting your message, try to include him or her. You can get a volunteer from your audience and if you make him volunteer, you will completely change his perspective. Pet owners are known for this. They see the children coming just to look around. Parents don’t want to have a dog in the house, but their son or daughter still wants to look. The owner waits patiently to see the baby’s eyes light up and immediately falls in love with the new puppy. The baby holds and hugs the puppy, and Daddy knows he is struggling. The owner is wise and does not want to fight his father. He just says, “He seems to have fallen in love with this puppy. I understand your concerns about getting a new puppy – who will be in charge of it? Tell you what – just take your puppy home for the weekend and if it doesn’t work, bring it back. “Of course, you know vacation is history. Who can’t fall in love with a puppy after a weekend? The owner successfully pulled a reluctant customer to get involved.

Use questions that will create “yeasts.” As you create your marketing and persuasive presentations, you have to design how many times you raise your audience to raise their hands, say yes, or nod. How many verbal speeches do you get? One easy and effective way to get more affirmative answers is to devise engineer questions that will receive a positive answer. For example, when a word ends with “n’t,” it will yield a “yes.” Consider the following terms:

Wouldn’t you?

Is not it?

Couldn’t you?

Is not it?

Shouldn’t it?

Is not it?

You can not?

Is not it?

Encouraging your audience to physically move can also affect how your message is received. Getting involved can be something as simple as getting people to say “yes”, raise their hands, or even just nod their “yes”. The more movement and involvement you can create, the greater your ability to persuade. Great persuaders take time when they can get confirmation from their audience. They engineer their persuasive message to get as much verbal, mental or physical “breath” as possible during the presentation. And there is good evidence to support this practice. One study led a large group of students doing “market research on high-tech headphones.” The students were told that the researchers wanted to test how the headphones work while on the move (while the wearers danced up and down and moved their heads to the rhythm of Linda Ronstadt and the Eagles). After the poems, the researchers played the argument about how college tuition should be increased from $ 587 per semester to $ 750 per semester. One group of students was told to move their heads up and down through music and speech. Another group was told to move their heads from side to side. The last group was told not to make any moves at all.

After “testing the headset”, students were asked to complete a questionnaire about not only the headset, but also their college education. Those who nod their heads up and down (yes, moving) overall rated the school leap as favorable. Those who shake their heads (without movement) as a whole wanted their tuition reduced. Those who did not move their heads did not seem convinced one way or the other. In a similar study at the University of Missouri, researchers found that TV commercials were more compelling when visuals had recurrent vertical movements, such as a bouncing ball.

Involving customers in contact with people also works well in retail stores. Human beings are naturally drawn to other human activities. The look of other people on the move attracts people – and increases sales. Studies show that the more employees contact customers, the higher the average sales. In fact, any contact initiated by a store employee increases the likelihood that a customer will buy something. A buyer who talks to a seller and tries something is twice as likely to buy from a buyer who does neither. Talking to employees has a way of engaging and actively engaging with the client.

Everyone makes a living. No way for that. Whether you are a sales professional, entrepreneur or even stay at home with your parents, if you cannot convince others of your mindset, you will always be left behind. Get free reports on Magnetic Persuasion to make sure you don’t have to watch others get you on the path to success. Donald Trump said it best, “Study the art of persuasion. Practice this. Develop an understanding of its deep value in all aspects of life. “


Persuasion is the lack of a piece of the puzzle that will break through your code to drastically increase your income, improve relationships, and help you find what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of inability to persuade and influence. Think about it. You must have seen some success, but think of times you couldn’t make it. Was there ever a time when you couldn’t convey your point? Couldn’t you convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and achieve your goals? What about your relationships? Imagine being able to overcome objections before they arise, knowing what your potential thinks and feeling, feeling more confident in your ability to persuade.

Kurt Mortensen’s trademark is Magnetic Persuasion; instead of convincing others, he fears that you should attract them, just as a magnet attracts metal deposits. It has learned that sales have changed and the consumer has become exponentially skeptical and cynical over the last five years. Most persuaders only use 2 or 3 persuasion techniques when there are actually 120!

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by Kurt Mortensen




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