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Remember this golden rule – Too many good things will only lead to something bad. Dynamics of content and links are easily among the most important issues you need to know and understand. Can the number of links and content affect your site’s ranking?

The negative effects of too many connections

Links are considered the lifeblood of web pages and that is exactly what drives traffic to your site. The need for link building is one of the constants we need to consider when it comes to SEO strategies. While other performance variables remain volatile and unpredictable, and search engines adjust the weight of various elements as quickly as we change clothes, enough links are usually one of the webmaster’s top priorities. Links are a measure of the importance of web pages and define how a web site determines its position in search engine results.

Regardless of the positive points of link building, overdoing it in a link building campaign can actually do more harm than good. Although the relevance and the positive effects of link building have stood the test of time, breaking the threshold can really do serious damage to the ranking of websites. With too many links per page, you will see that your site’s rating decreases. Google actually recommends that we maintain a decent number of links on our sites, and the recommendation is that we should not go over 100 links per page. Some experts believe that indexing more than a hundred links on a page can trigger unwanted filter alarms and result in a decrease in the quality of the website in question.

This can be a big challenge if you run a website that promotes or sells a good number of products. Of course, the best solution is to reduce the number of links by adhering to the rules of less than 100. You may need to split products and catalogs and distribute them over several pages so as not to violate the 100 link limit. You can use this as an opportunity to create an unobstructed classification of the products you sell or promote on your website.

The negative effects of too much content

Content is royal, but it doesn’t necessarily make you overdose on content. If you try to consolidate all the content on a single page, then there is a good chance that your site will never be crawled by search engine spiders. Search engines dislike web pages that are overflowing with irrelevant content and would not index pages that are considered searchable in terms of valuable content.

In addition, too much content can negatively affect your website’s CTR and conversion rate. If you try to concentrate on a lot of information and data on one page, your reader may find the experience too overwhelming. Web writing is a completely different animal that writes content for print materials. Visitors to your site do not “read” the content; they are scanned. And if you have a mess if the information and data is on your web pages, you can consider yourself lucky if you can keep it for more than 15 seconds.

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by Darren W Chow




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