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Do you focus on the right side of the sales funnel?
Your conversions depend on it.
Knowing your sales funnel and optimizing each part is probably the most important thing you can do to maximize your revenue.
If you are familiar with the sales funnel, follow the path your visitors take before making a purchase.
At the top of the funnel is your raw traffic, which includes all qualified error users. Following are your qualified offers, people who have taken the initiative to show interest in your products. The bottom of the funnel are the guides that went through the purchase.
You will have a certain percentage of traffic that converts to leads and then a small percentage that will convert to sales. We all want to make more sales, how to build a funnel that converts?
Take a look at each funnel to optimize the conversion of as many people as possible from raw traffic to completed purchases.
This is the top of the funnel. People visit your site from various sites, such as organic search, social media, a link from another site, etc. They all come for different reasons, one person may want to read an article you wrote and another may be looking for a purchase. These are unqualified buyers and most will never make a purchase.
Only 25% of leads can become a potential candidate and enter the sales funnel. – Gleanster Research
The best way to optimize this funnel is to look at where people are coming from and what to expect when they come to your site. It has a lot to do with your marketing messages.
What message are you sending?
For example, if I advertise Holler Box as a “POPP Plugin Smart Plugin,” people who visit my site will have expectations of what that means. To me, this means that the plugin has the features of smart automation and also that it is aimed at smart people. If I start to see a high bounce rate (meaning that people visit one page of my site and then leave) or get weird questions through the contact form, I may need to change my messages.
Bad about targeting.
The goal with this part of the funnel is not to get as much traffic, but to get as much targeted traffic as much as possible. If I take out a paid Facebook ad with a picture of a sexy woman on me, I may get a lot of clicks, but these people will never buy my product. I want to make sure the message I send is directed to potential customers so that I get high quality traffic.
How do you get targeted traffic? Noah Kagan puts Quora like this:
Do extensive research on your target audience. This is not a tactic. This is a strategy and process that every entrepreneur MUST go through. You need to understand who your audience is: their demographics, interests, desires, and biggest hurts. You have to create a pocket for the people you want to target and eliminate everyone else.
Many focus solely on this part of the funnel, paying for ads, writing a lot of content, exploding on social networks, etc. It’s important to generate traffic, especially when you first start, but once you start traffic, you should focus more on the bottom of the funnel.
By focusing on converting your existing visitors, you will make your business an effective sales machine. You will learn a lot about how to reach the right people, which will help you generate more qualified traffic. See how to move your website visitors down the funnel.
The next step is sorting your traffic and finding qualified leads.
This includes stating that they are taking some kind of action, such as signing up for their email list, registering for a webinar, or sending a contact request. These potential leads could be anything from people who are mildly interested in your products to someone who wants to buy today.
If you are talking about leads, would you like to receive tips on conversions and traffic in your inbox every week?
Compiling a list of leads you can follow is your lifetime. It is incredibly important to put together this list of guides and treat them like copyright. There are several ways to generate these leads, just a few.
Email optimization forms
The trick with email signup forms is to provide something that is really appealing that is an introduction to your products.
For example, create a PDF eBook using old blog posts, focused on the topic. If you sell ecommerce products, make an eBook about how to improve your conversion rate or how to make more money from sales services. If you’re selling mobile apps, create an e-book on how to make a great app for your business. It’s important that an e-book is useful, not a sale, and something that would interest your ideal customer.
Create graphics for your eBook and add it to your site with built-in plugins or pop-ups. With a plugin like Holler Box, you can add your graphic eBook, integrate with your email provider, and then easily display on any page of the site you choose.
Webinars can be a great way to capture potential results.
People love them and they build confidence in a great way because they are more personal. Brand seller Neil Patel invites new members to his email list right now for a webinar. He found great success with this method:
Our first 77 webinars had a total of 155,386 people who signed up for the seminar. Of these, about half (74,381) actually attended, and a solid 16,394 turned into high quality. – Neil Patel
The trick is to make your webinar something really interesting, like “How to double your conversion rate with WooCommerce” or “Watch me build the app in 15 minutes.” Make sure it is clear that people should attend if they register, as you will send them a video. This will improve your conversion rate and give you a good reason to keep going.
You should advertise the webinar on your email list and also on your website. You can create a blog post or add a popup to get more registrations. I like to use the Holler Box to quickly create a simple message that automatically expires upon completion of a webinar. For webinars I use Anymeeting.
Once you have a good strategy for collecting leads, it’s time to turn those leads into sales.
This is the most important part of your funnel, converting leads to sales.
A mistake that has been made in the past is focusing too much on top of the funnel, traffic. If you have an awesome conversion rate, you’ll need to get a crazy amount of traffic to get more revenue. It would be much easier to improve your conversion rate first, then you would have to get as much traffic as possible to earn the same amount of money.
If you have a decent amount of traffic to your site, you should focus most of your time on generating leads and converting them to sales. If you did a good job with your marketing messages and your main qualification, you should not do a bunch of tricks to get your customers to buy. They should already be sold at this point, but maybe just not the right time.
63% of people seeking information about your business today will not buy for at least three months – and 20% of purchases will take more than 12 months. – Donut marketing
You want to nurture your list of leads by providing great content, not hard selling. Segment your list with a service like Convertkit so that you keep sending the same emails to everyone. Potential buyers need to know when an add-on update is available, and current buyers may not need to know about selling products they have already purchased.
Get it personal, don’t sell hard.
Keep track of all your moves in a personal way and ask them if they have any questions. Invite them to a webinar or a phone call, the best you can get. Talking to potential leads is a great way to find out how you can modify your product or marketing messages to better suit your ideal customer.
One way to keep track is with an email series. Noah Kagan gives us another piece of advice:
Think about it, when you join someone’s list, are you already super passionate about what they have to offer? Most likely not. An email course (or email series) is a great way to turn cool content into hot. You get confidence building and relationships with them, you can simultaneously monitor and manage their engagement throughout the process.
You really worked hard to get these guides, so you spent them. You can make a bigger impact on your business by nurturing these leads than by getting more traffic to the top of the funnel.
Once you have set your top-to-bottom flow process, you should constantly review and optimize it. Small improvements add up over time to help your business grow, making your funnel a well-oiled machine.
If you have an ecommerce site, it is important to know your sales funnel and track how successful you are.
Look at each part of the process and see where you have the most leaks. Do you get a lot of traffic but don’t get a good conversion? You may be getting the wrong type of traffic or you may need to work to better collect your email.
If you get a lot of traffic, you should spend it every day. It’s bad to ignore the traffic you already have, even if it’s low. Even if you have 10 visitors a day, try to convert them all into customers.
Tune in and optimize each part of the sales funnel to maximize conversions, and with small profits over time.