Frustratingly frustrating, struggling?

Looking for a software tool that will help you streamline your sales process, sell more products, and grow your business.

But in the end you spend silly hours scanning the web, researching and comparing the features of the tools available.

Sometimes a detailed side-by-side comparison can help you come to an informed decision about the software you need.

Clickfunnels is regularly compared to the popular landing page builder, Leadpages (and Kajabi). So we created this Clickfunnels vs Leadpages review post to show you both tools and discover the good, the bad and the ugly.

VS Clickfunnels leading pages – BS-free analysis

Both Clickfunnels and Leadpages are amazing marketing tools in themselves.

But there are some important differences between the two that you need to know. Differences that could save you a lot of time – and a lot of money.

Here’s what to expect in this Clickfunnels vs Leadpages review:

This is an extensive guide to help you (hopefully) answer all your questions before deciding on the right tool for your business.

You better start! 😃

What is Clickfunnels and How Can It Help Me Do Business?

Clickfunnels is the original $ 360 million SAAS company built from the ground up by a guy named Russell Brunson.

When I say network boom, I think Russell built this company and brought it to where it is today, without any resources.

Not a dime.

Clickfunnels is a software tool that uses the power of sales funnels to help you find leads, sell products, and automate your sales process.

In a Clickfunnel sense, it provides a platform that “restores energy to technicians” by providing everyone with the ability to create beautiful pages within the funnels that have been proven to convert.

This fun promotional video they posted does a great job of describing the basics of this tool:

https: //www.yo service .co birth m / wa TCH v = A Z570qmIAVA

What is Leadpages and how can it help me in my business?

Leadpages is a powerful software package that helps you create beautiful landing pages – pages designed to take visitors one specific action, such as subscribing to your email list, signing up for a webinar, or buying your product.

They have found one single platform that allows you to gather leads from not only landing pages, but popup formats, social media, text messages and emails.

Watering pages are focused on the front end of marketing – generating leads and increasing conversion rates for visitors who sign up for your email list.

From a user experience standpoint, Leadpages is similar to Clickfunnels with simple drag and drop page builders, with the ability to create pages with high converting compressed pages in just minutes.

This video sums it up nicely:

https: //www.yo service .co birth m / wa olic v = Su u2TRPUlU

Here’s a typical landing page on Leadpages:


Here’s an example of a basic sales funnel:

This is known as a free shipping funnel. He led the creation of the sales funnel genius, Russell Brunson.

This funnel is incredibly tempting because it offers the product for free – the buyer just pays shipping.

A special one-off offer – also known as an OTO site – is presented to the buyer before a confirmation of his order is presented. This further increases conversion rates due to the exclusive nature of the business.

Understanding the power of sales funnels

Understanding how sales funnels work can mean the difference between earning $ 1,000 or $ 10,000 a month.


Most companies have a sales funnel that they use to sell their products and services to consumers. These funnels usually offer a cheap or free deal at the top and consistently introduce higher and higher priced products to guides that come through the funnel.

This return to the basic diagram describes how sales funnels work …

Sales funnels work like magic because they help establish relationships with customers and provide flavor for your products / services without major investment.

Internet business owners use sales funnels to automate their marketing and create passive revenue streams.

Related Content: How to start a blog from scratch: a complete guide

Clickfunnels VS Leadpages – How Do They Agree?

clickfunnels vs potential sites

Leading Sites VS Clicks!

Who will come out on top?

In this Clickfunnels review comparison, discover some similar features between tools, but more importantly, identify what separates them and how that translates into value for your business.

You’d rather dive inside.

Clickfunnels Water Pages – Landing Page Design

Visual design is a subjective experience. What looks beautiful to me may look awful to you. Beauty is in the eye of the viewer as they say 😉

With that in mind, it’s best to show you what your landing pages look like so you can decide for yourself.

Landing page templates provide the baseline for your masterpiece, so they must be good! And glad to know you, both platforms have a wide variety of templates in their libraries.

Start with Leadpages:

The first thing you’ll notice about Leadpages landing page templates is the “Drag and drop“AND”standard“:

leading page templates

You can switch between these tabs to display both sets of templates. “Drag & Drop” templates are a new set of templates and page creation features making it easy for you to create pages in a shorter amount of time.

Water pages provide a combined total 271 landing page templates …

You have enough time to delay, haha!

You probably only use a small handful of them, but it seems like a good option there.

Another great feature?

You can sort by the best performing landing pages. So you can decide based on performance as well as aesthetics.

Here are some great examples of a landing page landing page (click to enlarge):

Now, discussing the move on the Clickfunnels site:

Clickfunnels is structured quite differently compared to Leadpages. As mentioned earlier, they just do landing pages, offering entire sales funnels without a frame.

So instead of choosing a landing page, you choose the type of funnel you want to build based on the type of promotion that is running:

Pretty sweet, right ?!

In all, you have access to 21 sales funnels.

Each has its own sequential order of linked pages. Within each funnel, you can choose the landing page design you want to use.

Landing pages have a variety of free choices, as well as some paid funnels created by other Clickfunnel users.

In terms of landing page templates offered, Clickfunnels boasts an impressive 190 separations optin. sales. Webinar. membership and Partners, Then they have 30 templates specifically for Clickpops.

Templates are categorized into sections according to your requirements:

Here are three examples of Clickfunnel landing pages (click to enlarge):

A final design feature I like is how you can filter flows based on your industry …

This is a huge time saver and provides great insight into the type of sales funnels commonly used in your industry.

Clickfunnels Vs Leadpages – User Interface

This is important to many of us. The last thing we need is a software tool that confuses, messes up and agrees.

Again, both tools in this area do a stellar job.

When you sign in to Leadpages, the default dashboard page displays your existing landing pages and provides clear, easy-to-use options for creating a new page, setting up a split test, or exploring other features of the tool.

Check out:

Clickfunnels has a similar friendly user interface with primary features segmented into separate sections at the top of the page and funnel analytics at the center of the page.

Analytics compares pageviews, signups, and sales across multiple funnels, so you can see how your campaigns are progressing as soon as you sign up:

clickfunnels in the Leadpages dashboard

The picture above shows all the analytics when you signed in to your new account (which is what you see when you first get started).

Clickfunnels have an amazing boarding process:

Once logged in, you are presented with a 7-day challenge consisting of 4 games, each with several steps.

In these games you watch a set of short video clips from Russell explaining the task you have to complete. You started doing things like linking your domain, setting up your first stream, and integrating your email list.

After completing these tasks, you will receive some free products such as stickers and even T-shirts at your home address!

The whole process is optional, but it goes a great way for beginners to become familiar with the tool.

Clickfunnels Water Pages – A landing page editor

editorpages vs clickfunnels page editor

Landing page editors have come a long way years ago.

In fact, Leadpages “standard templates” use an old editor that is more complex and less flexible than most other options on the market.

Fortunately, they released their new tooling and drag tool to make up for it.

Editing pages on both platforms is a job.

You can drag and drop existing elements from different parts of the page and quickly add titles, images and videos to the page through the side menus.

Both work great at making it simple and easy to create and edit pages within the tool.

Clickfunnels Vs Leadpages – Integrations

Leadpages has a respectable list of integrations – from popular email marketing tools like GetResponse to CRMs like Hubspot and Salesforce.

In total they offer 23 integrations.

Here is the full list:

leading page integration

Clickfunnels really shines here with a fantastic 38 integrations. They work particularly well with applications for ecommerce owners – you can integrate your account directly into Shopify and Shipstation, making it easy for you to sell your products through sales funnels.

Here is the full list:

Clickfunnels also offers Zapier integrations.

If they’re familiar with software tools, we’ve probably heard of Zapier. If not, it’s a super useful tool that lets you connect pieces of software that help with proper integration.

So, if something was missing from the list of integrations, chances are you could use Zapier to link them together.

Another thing worth mentioning is the wide gateway integrations.

Clickfunnels lets you connect stripe. Paypal. Recurly. Clickbank. Abraham intree and more, while Leadpages at this point only offers track integration.

Click-through Water Pages – pricing

So you’re probably wondering how the prices come together with both tools. And how that translates with the features offered.

Lead site prices start at $ 37 per month and go up to $ 199 for the advanced plan – but the advanced plan is only available with an annual subscription of $ 2400.

The $ 37 / month plan is a basic option that includes what some may consider basic features like split testing, logout integration, and Leadlinks.

So you’re probably looking at a $ 79 Professional monthly plan for the features you need to make it worth your while.

Here’s a detailed breakdown of leading page pricing:

leading page prices

Clickfunnels pricing has a simple two-tier pricing structure. Everything starts at $ 97 for the standard plan and $ 297 for the entire package that it includes backpack and Actionetics.

For most people, a standard plan will suffice.

Here’s what’s coming:

$ 297 is a lot of money you need to make every month.

But in return, you get a tool that replaces almost every other piece of marketing software you currently use.

You can break away from email marketing, affiliate tracking and other lead generation software – let your business function like a well-oiled machine for a short time!

Clickfunnels Vs Leadpages – Unique Features

Both Leadpages and Clickfunnels have features that differentiate them from each other, but include Clickfunnels, which is really making progress in this regard.

You prefer to run things with Clickfunnel:

Clickfunnels – a powerful sales funnel

One of the key differentiators for Clickfunnels are sales funnel features.

These funnels can save you a week finding the best way to promote your offer by providing proven formulas for specific marketing strategies.

From lead magnets, to live demonstrations and product launch streams. Bad something appropriate for everyone’s needs.

You even have the ability to share flows with other people.

This is how people create flows that work for specific industries and sell them to other people in the funnel market.

Custom Funnels

Another feature that stands out is the custom funnels you can buy. These flows go a step further in terms of custom use case.

Do you sell cosmetics in your ecommerce store? Filed a stream because of this …

Is a digital agency looking for more clients? Filed a stream because of this …

Do you sell health / life coaching services? Yes – a funnel for that …

You get the idea!

And lastly, many of these funnels have reviews from customers who have bought and used them.

Order races, sales and OTOs

Clickfunnels works incredibly well for anyone looking to sell a product / service – as opposed to just generating leads. With that in mind, they offer features that help you drive conversions from your marketing campaigns.

Instead, separate them one by one:

Order the bangs

An order bouquet is a simple feature that offers an upgrade type just before the customer pays for the product. This usually comes in the form of a checkbox just before the order button.

When Clickfunnels first tested this feature in one of their streams, they noticed a 30% increase in revenue.

Big increase.

Here’s what a bunch of orders look like:

clickfunnels order rush

Upsell and Downsell sites

Part of the beauty and wonder of a sales funnel is the ability to sell to customers with relevant products. This can immediately increase your average shopping cart value and give you the opportunity to spend more on finding new customers.

Most product sales double as a one-off offer – which further encourages people to shop because it’s an exclusive deal.


Actionetics is an email marketing software – on steroids. It uses powerful data collection tools to create contact profiles with useful information that you can use to better serve your customers.

You can also create automations, set rules, send broadcasts, and do pretty much anything your existing email platform can do.

A great feature of Actionetics is action result, This rating is assigned to each subscriber based on four variables:

  • Last seen
  • frequency
  • Monetary value
  • Social result

Actionetics examines all of these variables and sets the result based on what it has found. This helps you recognize how valuable your subscribers / customers are.

This is gold.

Why? Because you can identify the specific variables that are most valuable to your end result and spend more time with these leads.

You can even segment your list based on these variables and deliver different messages to them with something called “smart lists”.

Here’s what Actionetics Contact looks like:


The specificity of the segmentation works quite unbelievably.

Want to know more about Actionetica? This video does an amazing job of explaining the concepts:

https: //www.yo service .co birth m / wa olic v = PvTlE TiI3PE


The backpack gives you the ability to create your own Clickfunnel affiliate program. This is a unique feature of Clickfunnell. If you have an offer that you provide as a promotional affiliate, you can do it quickly and easily with Backpack’s Affiliate Toolkit.

Within Backpack, you can track affiliate sales, manage payments, and set up first / second tier affiliate commissions for your offers.

You can also add affiliate programs to specific streams and customize them to your heart’s content.

Unique leading page features

Clickfunnels is the only platform with unique features, Leadpages has advanced in the last few years with a long time of continuous updating and updating of the software.

Rather show what stands out for Leadpages:

Facebook ad integration

A feature released in November 2017 is the ability to quickly and easily create Facebook ads from landing pages.

Leadpages is one of the few platforms that currently integrates directly with Facebook ads.

Facebook Ad Manager is known for being complex and confusing, so a feature like this is invaluable.

When you open your landing page, you will be given the opportunity to create Facebook ads …

The point of this integration is to simplify the placement of ads on Facebook.

And Leadpages further simplifies the process by creating a custom audience and automatically associating your Facebook tracking pixel with your site.

Pre-populated form fields

Leadpages work great with the pre-population. If someone has added their information to any of your web forms (linked to your Leadpages account), they will automatically enter that information into Leadbox forms.

So instead of adding your name and email address before you hit sign up, their lives are made easier by populating these fields.

A great way to increase your conversion rates by a few percentage points!

Clickfunnels Vs Leadpages – Final Words

This is exactly followed by a comparison of apples and apples. Water pages are clearly more focused on landing page elements, while Clickfunnels is about sales funnels.

But when it comes to comparing any marketing software tool to Clickfunnels, Leadpages is the only thing that comes close.

So which one is better?

It depends on what you want to achieve with your online business.

If you are just getting started and want to generate leads to build your email list, Leadpages will be a great option for you.

But if you are looking for a flexible tool to help you grow, share and automate your marketing – Clickfunnels all the way.

So was that right?

Clickfunnels or Leadpages?

The choice is yours. 🙂

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