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Social Media Strategies to Engage Shoppers During COVID-19

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How can brands be advertised now?

Brands immediately choose to advertise, which means a lot of low-quality ads – and it’s always your great opportunity to be relevant, empathetic and breath of fresh air.

Read the room

Recognize the arrival by going and using it to create ads that feel intrusive or deaf. Read the room and read the copy in the ad to ensure the correct position.

One ad that stood out to me was an email from Oatly, an oat milk company. I even ate and drank oat milk and I thought the ad was great. It was something like “just as surprised as you saw the email with the products of the day, but you know what, we thought you might want some oat milk, so we sent you this.”

Awareness and respect is something you can do right now. You definitely need to push the product.

Be generous

Another great approach is simply to be generous. Donate money, supplies, time or resources. It covers up, is well received, and gets your name out there – while still coming back.

Turning to the WFH audience

The Chubbies took their salon, directed it to the WFH audience, and pledged a donation of $ 5 per item. And not just those – if you can target or refresh to satisfy a WFH audience, do it.

Customize your ad and copy

I saw a footwear company, traditionally focused on the absence of the world, that simply adapted its creativity and formulations to make the ad relevant. They photographed someone wearing boots on the couch and changed their copy to “for the world or sitting on your couch”. The ad with the best performance in the last month.

Measure brand effectiveness

Traditionally in digital marketing people are most easily measured. But when they focus only on trying to click or sell, at the end of the day people probably think of you in times like these.

When you are able to build your brand and live with customer loyalty, people will think of you even when you are selling or not selling.

Take the time to figure it out. Did we put too much emphasis on performance and not on our brand? If that happens, take this time to build your brand and put advertising dollars behind it.

Apple only advertises Apple. Coke only advertises happiness. You have to have patience. It may take six months or more, but when you’re ready to buy again, you’ve made enough brand marks to remember you and keep coming back.

We discussed retail conversations from the offline network. What advice do you have for those who have social but closed stores?

You need to recreate that window-buying experience on your social media, whether it’s videos, existing assets, or social evidence.

If you use billboards, TV spots, print ads or passes and change the transition to social, achieving the same ultimate goal – just a different language.

If you have relied heavily on the physical presence of stores in the past, chances are people often shop on your social network. In that case, I would consider buying an ad (if enabled). If you’ve trained your audience to use social media to buy from you, this will happen all the time overnight. Instead, we hold that you need to step up.

On an organic level, try Instagram Live, show what you do, talk and socialize with your customers, Facetime them, try live chat. Find ways to be there for your customers in real time in the same way you could save it. Use this time to build an audience so that when you’re ready to talk, you’re ready to sell.

Equinox quickly launched an online brand with 30,000 followers working online wellness classes. Obviously, they follow them, but they have successfully used that experience in the store, adapted it, and invested in building a community online.

Show existing customers you care about and focus on customer loyalty. Consider paying your customers with loyal brands. Include them in your social networks or let them download.

Gymshark has done a great job at this by placing his personal trainers online to hold classes. It promotes brand loyalty by emphasizing brand champions, while retaining employees and supporting their community.

What do you see about brand messages on social media?

We asked many companies to pause, retreat, take a break, and ask “Okay, what do we do?” And I think that’s the right approach.

Everything changed overnight, it happened so fast that you needed a moment to figure out if your current strategy was the right strategy.

One thing to still hear people humming is empathy.

Empathy is just the ability to understand your audience. You should ask yourself, “What are they going through? How would that be received if it came through my newsfeed? What would I think of that? “Empathy, creativity, and communication are becoming basic skills in times like these.

The key is to really understand your brand. Without books for a global pandemic, you just have to react and believe in guts.

What advice do you currently have for brands, especially those struggling?

If you have the following, you can use this time to keep the seat warm for 2 months, 6 months or for a while when it has passed.

If I had a product that I know people are already interested in buying, I would use this time to use social media to build my brand. I requested any direct sale. Instead, focus on lifestyle and find more interesting ways to communicate and maintain a warm relationship when the time has inevitably come to turn it all around. I guess digital consumption is higher than it is at the moment, so we have an audience. Consider this a great time to grow your community.

You can sign up to receive reminders via email to participate in our AMA series, which takes place on Instagram live every Thursday at 11:00 EST, here it is.

 

 

Create Smarter Segmentation With Reviews & Loyalty Data in One Platform

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Loyalty programs and referrals can provide your brand with important customer information, such as their shopping behavior and program engagement. But knowing how your customers barbecue Within your program is different from knowing how your customers are feel about your brand.

While fidelity data is key to better segmentation, it provides insight into the real customer feel – but, your can learn feelings from the ratings and opinions of your customers.

We introduced ourselves first Segments Plus so that brands can create detailed customer segments using loyalty data and referrals. We are now excited to announce key data points with ratings and reviews in the Plus segments, empowering brands to build a unique customer segmentation that combines customer behavior with customer feeling.

With more data, brands build better segments

Yotpo now sends customers’ number of views (including number of positive and negative reviews). average asterisk. the average rating of feelings and the rating of the last review, directly to the plus segment. This platform approach provides your brand with a tool to combine mood with the actual way of buying so you can make faster, more informed business decisions.

For example, if you only know that it is your customer made a purchase but has not yet made a recommendation, you actually know if it’s a customer like your brand. But if you know the customer he also left a very positive opinion about that purchase, you now know that the customer is most likely a brand representative – and you can compose a more personalized message with a request to instruct a friend.

Here are just a few high-conversion segments that your brand can create using rating and review data in Plus segments:

  • Target customers with high average ratings of opinions in their reviews who never left a recommendation to encourage them to participate in the recommendation program.
  • Customers of the segment that left low grade on their last review and then offer them bonus points re-engage them to make another purchase.
  • Select VIP customers who have left more than one product review, and then direct them toward messages that encourage them refer your friends.
  • Find customers who have earned points for leaving reviews, but it is never redeemed points, then send an email suggesting they spend points on relevant product based on past purchases.

By accessing this data across multiple platforms in the Plus segments, brands can make decisions that make better revenue faster.

How I start?

For Yotpo Customer Reviews and Ratings, this information will automatically appear in Segments Plus, For customer loyalty and referrals, visit Segments Plus today to take advantage of these additional segmentation features. For more information, see ours support article.

 

 

Steps for Investing in Digital Experience Post-COVID-10

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In times of crisis – whether small or large – leaders have two responsibilities: to lead it and to lead it.

The most successful leaders are able to balance the needs-based crisis movement at the moment, while at the same time working to set the business up for post-crisis success.

Harvard Business Review research looks at the recovery of the recession to find it careful balance between cutting costs and investing in growth was the best indicator of surviving a healthy recession.

What should this investment look like for your business in the future?

Short answer, according to Bloomreach a Brian Walker, Chief Strategy Officer, is as follows:

“In short, emphasize digital and e-commerce. Consumers, of course, gravitate to the Internet for both basic and discretionary spending. And those digital shopping habits picked up today will become even more ingrained. The effectiveness of e-commerce and digital marketing will be crucial not only for your network numbers, but also for your overall overall results and earnings. “

Once stores start reopening, the chances of occasional social distancing orders – as much as potential consumers are wary of returning to crowded stores, at least initially – will make e-commerce a necessary part of your business.

In this article, we’ll talk about why a compelling digital experience could be the investment you need to strengthen your market position after a pandemic. Then find six steps to improve your online presence and differentiate your brand in an increasingly competitive market.

COVID-19 has a significant impact on shopping habits

By now you’ve probably heard the big limitations:

  • Stops and orders at home have forced large-scale online commercial activity.
  • Things in everyday activities have shifted the level of demand in categories – some up, some down.
  • The significance of this crisis in our daily lives is likely to have a lasting impact on what, what and why we buy.

Dig into some data instead.

This graph provided by Bloomreach shows some new trends as people respond to this widely shared experience.

1. Food trade is a significant part of e-commerce.

In the early weeks of the pandemic, utilitarian motivations took hold of the spotlight, and needs like toilet paper flew off the shelves as consumers tried to find some form of control in an unprecedented situation.

Although Grocery was initially a significant player in the e-commerce space, you can see in the chart above how vertical sales jumped in late February. The climax was the second week of March, exactly at the time the asylum directives began. At the same time, there was a significant drop in clothing and a weakening of both Luxury.

2. Discretionary spending is slowly returning, with an emphasis on home.

As time went on, the anxieties fit somewhat into the new routine, triggering a slow return of discretionary spending. Based on the steady rise in furniture and home products starting in early April, the main priorities of consumers were to make their daily lives more comfortable at home. A few weeks later you can see both Clothing and Luxury starting to recover.

3. B2B companies are struggling to balance supply and demand.

The data shows an initial jump in B2B sales – then a big drop, as suppliers are trying to keep up with demand, and distributors have experienced shortages and stocks in stock.

4. Shopping goes online.

Internet traffic has to tell a much simpler story than online sales. “Each segment records an increase in total turnover from year to year,” Walker said. “Consumers are adapting to the situation and becoming digital.”

Digital traffic

Books could be written about all the influences of this book (and probably will be) coronavirus on trade consumption activities, but for the purposes of this article we focus on the first mentioned first larger company: the shift towards e-commerce.

Trade after COVID-19

The remaining unknowns prevent people from making some educated predictions about what the trade will look like Covide-19 makes a significant withdrawal.

economist predicts it is a pandemic and our responses to this will “accelerate” the vigorous adoption of new technologies “and companies are escalating their efforts at digital transformation.

It is poorly clear that, even as we return to normal life, we will turn to the digital overweight person when this is possible for a very long time. For brands that are more focused on masonry than walls, this is a great opportunity to dive into expanding their digital presence and evolving along with consumer behavior at this unprecedented time.

The share of retail sales in e-commerce has already grown – but the pandemic will almost certainly accelerate that growth in the coming years.

“Digitally mature organizations have a greater advantage and are better able to survive this storm,” says Walker, based on insights from Bloomreach’s data, “What is happening now will have long-term consequences on post-purchase behavior after COVID.”

Customer experience is a differentiator

More people shopping online brings more potential, but it also brings more competition. Brands that are already focused on e-commerce may see some new retailers on their competitive radars.

As we progress further toward the world of digital digital networking, brands will need to do more to provide customers with a rich and compelling shopping experience that grabs their attention and drives them to come back for more.

The good news is that providing a customer experience will also help you.

Walker suggests that brands are poised to be “different from compelling digital experiences, as well as those that connect channels for fulfillment, such as for a fee or at the point of sale. ”

He continues: “Amazon and other major aggregators will seek to take a larger share of the e-commerce cake. Start thinking about how to cross-share digital commerce to differentiate yourself from curated, highly personalized experiences that connect emotionally with customers. Forget about the roles on the table of clear communication, great searches and friction-free check-outs. “

The more experiential elements you incorporate into your digital properties, the more you will engage your customers. Such engagement with your brand will positively impact brand perception and help them better understand your products and services. It can also have more tangible benefits, such as increasing conversion rates and customer loyalty.

Steps to create the best digital experience for your brand

“Experience” is one of those words that can mean so many things that it starts to feel vague and rude. So, look at what “experience” actually means in the context of e-commerce.

The experience is ongoing, as opposed to a one-time activity, and involves much more than just conversion. The holistic experience will involve multiple sensory inputs or other ways to connect users to the brand – the focus is on the journey, not just the final transaction.

The possibilities for enriching the digital experience for your consumers are almost limitless. Admittedly, it can be overwhelming – and you have to walk before you run. Here are the steps we suggest to start creating the intended experience.

1. Assess the current state of your website.

Before you start processing, you should take care of the necessary repairs and impurities. Be sure to update all your technology and still give it value – or get rid of it before it becomes a security concern.

Then you can start thinking about how to improve your digital assets to create a rich and compelling shopping experience.

Competitor analysis

Take a close look at your competitors ’stores. How do they revive their brand experience? How do they position their products? What tools and tactics do they use to increase conversions and retention? You want to copy your competitors, but you need to offer a comparable experience in both form and function.

Mobile readiness

Mobile e-commerce traffic continues to grow, and the proliferation of payment options makes it easier than ever to complete a customer’s journey on a smartphone. Take the time to research your mobile shopping experience and identify any friction points you can remove.

Website speed

Some of you may remember the early days of media streaming and the terrible word: “buffering”. The low speed of loading pages on your website will frustrate the user right through the digital door – and will have a negative impact on your SEO.

2. Optimize for conversions.

As long as your site is running long enough to be able to provide a sustainable amount of traffic, you can perform conversion rate optimization revision, CRO Auditing will help you take a closer look at the moments that drive or interrupt conversions on your e-commerce site.

Take a look at your web analytics in the last six months to a year. Are there any teachings you can take from data along the way – such as abandoned carts or homepage abandonment rates – that you can use to improve user experience?

Calls for action

In just two to four words, a HAT it must encourage user action with a clear message about how it develops in them – which coincides with their personal motives for buying. Use action verbs and emphasize value to discuss what to do and why.

Design also plays an important role in CTAs. Make sure the button size is proportional to the rest of the text, and leave some white space around the border. You want it to stand out.

You can now further optimize your CTAs through A / B testingFor example, if you have rectangular CTAs, you may want to test for a version with rounded edges. Or you can compare performance between “Buy Now!” vs “Let them be yours today!” Simply check just one change at a time to know how each change affects performance.

Product category structure

The way your products are categorized and presented in the main navigation on your homepage will have a big impact on the perception, experience and ability of your users to find what they want and need. For best usability, you want to keep categories specific enough to have meaning, but without “over-categorization”.

Testimonials

Highlighting testimonials can be an important factor in your conversions, as customers have shown a positive response to social evidence. 79% of people they say that user-generated content, which shows social evidence showing the actual experiences of customers, greatly influences their purchasing decisions. And that makes sense. The biggest challenge of e-commerce is selling a tactile product to someone invisible. Testimonials product reviews serve as a way to prove product evidence and make claims.

Check-out process

The challenge with the checkout process is that it has to move by overlapping between getting enough information from the user to complete the transaction and not asking so much that the user gets frustrated and leaves their cart. 21% of US online shoppers have reported leaving the wheelchair due to too long or complicated check-out process.

3. Develop an SEO strategy.

SEO task task, procedure. And never too late to start. Even if you have strong SEO performance, always have room to optimize this valuable area.

While SEO may initially seem like an unlikely way to improve the digital customer experience, it actually plays a big role in things like the speed of your site, your customers ’ability to find your website, the ability to quickly find needed products – either by searching or matching categorization.

Technical SEO

Technical SEO is the process of verifying that your site is optimized for indexing and crawling. This can be a bit complicated and you may want to consult a professional – but why not now? It is important for the finality, functionality and usability of your website.

On-page SEO

On-page SEO refers to the optimization of individual pages on your website to increase their ranking on search results pages (SERPs). It can be advanced optimization or within HTML code. It differs from off-page SEO in that it refers to off-page refers to off-page signals like links.

Local SEO

If you have masonry or sell products specific to a particular geographic region, you want to optimize your SEO for local search. This will help people looking for things “near me” to find you.

As you can probably see in your Google searches, when you perform a local network search, you get two types of results. The group of results at the top is called the Google Snack Pack.

Locally it

Request and optimize your Google My Business listing first, as Google will use this information to fill in responses to local searches. You also want to make sure that your site looks good and works well on mobile devices, because timely searches of physical locations are often done on the go.

Establish a feedback strategy

Backlinks are links to other websites that lead to yours. Here are some hypothetical examples:

  • Contribute the article to media sites and link to a promotional homepage in your biological author.
  • A blogger mentions your product or service on your site with a link to the product page on your site.

Backlinks work to legitimize your site, helping Google understand this valuable content. A domain called “domain authority”.

But not all feedback is the same. The ones that will mean the most to your rankings are the backlinks that come from other reputable and trusted sites – those with high domain authority.

Another caveat: make sure the backlinks are relevant. Google will put less weight on backlinks in your home and garden store from, say, a skateboard store than you would with an interior design magazine.

4. Create diverse content.

Main goal content marketing is to provide value-added content with no – or just a touch – of sales ground to build authority, community and trust.

Content is a great way to attract customers while interacting on your website, keeping them on the site longer and increasing the likelihood of their return. Different types of content – textual, visual, multimedia – will keep it fresh and interesting, and the experience on the e-commerce website will make it more dynamic and interactive.

Blogs

You can use your content to enhance the digital customer experience by providing an engaging way to learn more about your brand and products. Use that SEO strategy we just talked about developing a content plan.

Some of the features of blog content include entertaining your customers and / or answering their questions about your product (e.g., “What is CBD, anyway?“), Your rules or who you are as a brand.

Video

Videos can communicate your brand story or highlight your products in a more appealing way by making customers feel like active participants. By using the story to influence the emotions and spark of the engagement, narrative-focused videos can attract a brand’s deeper affinity to your customers.

On the other hand, product-focused videos provide a more reliable way to learn about products through movement (obviously) and context.

User-generated content

Content created by your customers can take you a lot. Lies are more authentic, provide social proof, and build community belonging. All this leads to an increase in the customer’s intention to buy. You can use GC to build brand awareness and create demand and show brand loyalty – which in turn inspires others to share their own. This strengthens the relationship between you and your most loyal customers.

Increasing your website with some user content can also force customers to convert because experiencing digital content from real people who like the product can also be compelling.

5. Integrate social media.

In Disney’s Little Mermaid, Ariel – before she lifted her legs and went ashore – sang, “I want to be where people are.” So do the merchants, Ariel. And people are on social media.

Presence on the right social media platforms can provide you with the opportunity to provide a strategic experience with multiple channels. You want the experience to be integrated, with the same messages, a sense of community and branding.

Increasing social media using Messenger Chat to answer customer questions on the platform is recommended as much collaboration with customers as possible to strengthen the brand.

Some platforms even allow in-app purchases via Facebook Messenger, Facebook Marketplaceor Checkout on Instagram. Learn more about each demographic section and the one they serve before you delve into something that may not be best for your business.

Here is an example of using the Anchor & Crew Facebook page:

Social media

Source

You can see that they have Facebook Messaging to help customers find answers to their questions, and they also provide the ability to make purchases directly on the page. Images and color palette used to make the brand consistent with its website.

6. Customize, personalize, personalize.

Customers want a personalized experience – and it can also increase the likelihood of him coming back. Use personalization to make users feel a unique level of service not typically available on an e-commerce site.

The Bliss skincare line is a great example of creating customized touch points for customers. One of the ways they both happen on the spot, feel more personal and answer customer questions in a useful and interesting way is through a quiz on their homepage.

This interactive quiz helps customers understand their unique skin types and steers them in the right direction for the best products for them.

Personalization

Source

E-commerce product pages

Customizing your e-commerce pages can help you extend your sales. Some e-commerce websites are personalized product pages by showing additional recommendations based on products previously reviewed or purchased. Others offer recommendations for products that complement those shown on the page.

Bliss does the latter, showing this selection of related products on the product page:

Product page

Source

Email marketing

Personalization in email marketing it can refer to a lot of different things. At the country level, including the client’s username in the greeting and / or subject line, rather than relying on “Hey, you!” You can also experiment with customer segmentation to optimize getting the right offers from the right people.

And you can also launch email to customers based on their interaction with the site. Here’s an email Bliss sent an hour or so after reviewing the products on their site:

email marketing

Paid ads

Ads may not seem like the most obvious place to personalize, but there really are some interesting things you can do with them. Have you ever landed on a site that seemed to talk directly to you? (Or, at least, your company …) That came up for me a few weeks ago as I understood the news.

paid ads

Re-targeting is another way to target your customers, especially if they have given up on the transaction. The day after I looked at Bliss products above, I came across news (again) and an ad appeared:

Slowing down bliss

This ad is built in HTML5 (not just images) – which means it can be animated and interactive. This means that the customer sees a number of different products in addition to the products that have spent the most time on the site.

For some, this will be just the right amount of targeting – a reminder of what you’ve been looking for and the rest of what’s available, without scrolling through the web with just one product.

Keep your customers in front and in the middle

As you decide to improve your customers’ digital experience, remember the most important maximum: “Just because you can mean you should.”

Evaluate each opportunity with respect to your customers. Is it something that will improve their lives? Think about who your audience is, what they need to know and what they want.

Use Twitter as an example. Your business might do well on Twitter, but if it’s a clothing company, Instagram is probably a better option.

1. Stay true to your brand identity.

Bad ones are not uncommon for people to be distracted by new and shiny objects. But it’s important that no matter what you’re striving for, it needs to be aligned the identity of your brand, Imagine your mission, vision, values, brand personality, positioning and voice. If your digital experience aligns with your identity, consumers will be confused at worst; at best, probably not deepening their relationship.

2. Focus on what resonates.

Those great items again – if they resonate with consumers, wasting time and money. Focus your efforts where they have the most value for your consumers. If what they really want is simplified check-out, but videos add product pages, they will still be frustrated throughout the purchase process.

3. Ask for feedback.

Experiences are interactive. From analytics, you can say a lot about those interactions on your site and on social media platforms, but ignore the opportunity to get quality feedback as well. As customers think. Run surveys and find out what they like about your brand, if your site’s experience improves their brand loyalty and if you’re dealing with any friction, you should contact.

Conclusion

More consumers are buying online than ever before. How much of that spending will remain online even after stores reopen remains to be seen, but back to brick-and-mortar it may still be slow for fear of future epidemics.

Building a likable digital experience now means being ready to go back to shopping at the store or favoring consumers eCommerce it increases even more. Providing customer experience can set you apart from a highly competitive e-commerce market and create community loyalty.

While it may seem daunting at first to start creating a highly personalized digital experience on an e-commerce site, it has to happen overnight. As you gradually improve, pay attention to your analytics data to see what works and what’s right, and adjust it. Getting to know the great digital travel experience is; Follow the steps in this article to start your own with confidence.



 

 

How Retailers are Feeling the Effects of COVID-19

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The past six weeks have been unthinkable for retailers around the world. In addition to how our personal lives have changed, companies face challenges, supply chain challenges, store closures, and learning to cope in the retail world in times of social distance.

Simply put, expansion Covide-19 it left disgusted and non-essential retail businesses. For some, government executive orders make difficult decisions for them. Others do everything they can to maintain their small businesses with door-to-door delivery, pick-up capabilities, and a focus on online orders.

As retailers change their strategies due to the impact of COVID-19, they quickly adapt to the new set Consumer behavior and understanding how vital it is eCommerce solutions are.

Coronavirus (COVID-19) affects consumer consumption

A pandemic that this influential impact can hardly forget. In the United States, consumers have spent the last 6-8 weeks at home. Some of the most populous cities in the country, such as New York, now have little pedestrian traffic, and the noise of busy streets has been replaced by fans from the high balconies of locals supporting those on the front line.

The lives of consumers around the world have changed almost overnight, and their behavior in consumption follows a similar pattern. Data from April 2020, aggregated by The common thread of the collective, visualizes where and how consumers switched their consumption.

Poorly break down all the factors that affect these behavioral changes.

1. Health and well-being.

The state of public health left consumers with one thing: they protected themselves from the new coronavirus.

Since the beginning of the pandemic, we have seen a sharp increase in the purchase of medicines, health care products, supplies, cleaning products and the like.

In the midst of a pandemic, Amazon has suddenly changed its fulfillment program give preference to these products. In recent weeks, they have begun a gradual return to pre-coronavirus surgeries.

In addition, consumers quickly switched from a popular industry trend that was just a few months ago: natural and sustainable products.

Instead of reaching for natural products on store shelves, consumers are spending more on home brands with antibacterial power, Some retailers and other retail companies also prohibit the use of reusable bags after learning COVID-19 can live on cardboard for up to 24 hours and plastic and metal products for up to 36 hours.

2. Stay at home with initiatives.

As consumers are instructed to stay at home around the world, and store closures are becoming a temporary norm, the retail industry has no choice but to adapt. This has forced retailers to redesign the user experience, such as restaurants that offer meal delivery with meals – and in countries like them Texas, even alcoholic beverages.

It encourages consumers to buy products that will help them work from home, exercise, spend time, refresh their living space and entertain children.

For example, 24% US Gen Z and millennials use video conferencing for fitness classes.

videoconferencing for exercise by age in the US

Source: extra

In addition, just a few weeks after closing, Walmart reported that he had a top-notch outfit, a signal that those who work from home give preference to their appearance from the waist up.

3. Rising unemployment and a damaged economy.

Although some categories are recording an upward trend in online sales, consumer purchasing power is declining. Many have been fired or ridiculed for coronavirus waste over the past seven weeks 33.5 million Americans applied for unemployment insurance.

the proportion of us adults who have lost their jobs

Source: extra

In addition to rising unemployment, the global economy continues to be affected by COVID-19. Between directions from the Centers for Disease Control (CDC), the World Health Organization (WHO), the National Institutes of Health (NIH), and orders from the White House and around the world, both non-essential and core businesses, with or without retail locations , are forced to adapt to the new consumer landscape. This includes how consumers react to new information, the market and what it means to them.

To better understand how consumers react to a pandemic, McKinsey and Company anointed data about the whole world about the feelings and behavior of consumers. The chart below corresponds to consumer optimism and consumption behavior.

Data on the optimism of COVID McKinseySource: McKinsey and Company

McKinsey also measured mood by asking consumers how long they believed it would affect them personally. In the U.S., most respondents believe their routine will find new normalcy in the next two to three months, but predict that their finances will be affected for more than four months.

Consumer impact COVID

Source: McKinsey and Company

Retailers are feeling the effects of COVID-19

The changes are irresistible and the traders are straining. Just a few months ago, thousands of retailers at a presentation at the National Retail Federation conference in New York City shared and learned innovative strategies for fuel growth in a growing retail economy.

Forward toward May 2020, small businesses up to retail power plants like Nordstrom, Macy’s, Kohl and Costco have been forced to create new revenue-generating strategies around the pandemic coronavirus. Whether these changes will remain temporary or will become part of the new normal retail is still up in the air.

Delivery service is a leading focus for many, but a major hurdle for those with closed distribution centers. In addition, retail employees are not immune to the virus either – leaving retail managers with new challenges, such as balancing the number of employees due to more people leaving due to illness and protecting employees from the virus by practicing social distance and using appropriate personal protective equipment (PPE) such as face masks.

There are many of these harsh realities that ask the question, “What is do you work for retail? “

Here’s a brief overview of what’s seen across the retail landscape.

1. Shops and supermarkets.

Consumers eat less, simply changing where they buy food and drink.

This leaves us with one of the few traders to increase foot traffic in the era coronavirus: shops.

While this may seem like a fortune-telling, grocery stores face challenges like never before: social distancing and PPE demands, keeping things in stock amid panic shopping, and stores with a full number of people, to name a few.

Grocery store workers are celebrated around the world as the front cover for a pandemic. But even with a rapidly rising unemployment rate, it is still difficult to find individuals who want to do the job.

In fact, Target employees, whole foods (and Amazon fulfillment centers), Walmart and Instacart began scheduling gatherings of the “sick out” in early May. Employees battled alleged unsafe and unethical working conditions, unpredictable work schedules, and for better health benefits. That being said, there is one trade that leads the industry by example.

meet H-E-B, a beloved grocery store chain in Texas that has taken an innovative approach in tackling the coronavirus pandemic. While no one could have predicted the surge in demand for toilet paper, the Texas grocery retailer has taken active steps to prepare, starting in January 2020, communicating with various retailers and suppliers from China, Italy and Spain to understand their experiences and lessons learned.

With the existing emergency preparedness plan – used in national disasters like Hurricane Harvey – the H-E-B was able to adapt and execute quickly.

Justen Noakes, Emergency Preparedness Director for H-E-B, shared with Texas per month, “The most important lesson for us is listening to how it is constantly happening in our stores. When we started looking at N95 masks and cleansers, we took it as a good sign that our customers were worried about what we were going for and that they really encouraged us to activate our program. Thank you very much – to make sure that we really pay attention to what our customer is doing and that we actually react to it. As we continue the maneuver chain and support our stores during COVID-19, we bring some lessons learned and tools from that into the hurricane season.

H-E-B quickly realized that their customers relied on them, almost 100%, for food and beverage. When shopping you can expect:

  • Encouraged social distance,
  • Ready meals from local restaurants (of those who make 100% profit)
  • H-E-B delivery over the edge and
  • Contactless home delivery for the elderly.

In addition, H-E-B has launched its #TexansHelpingTexans social media campaign to promote positivity and support amid COVID-19. The grocery store also owns Favorit for food delivery Favorit and promotes the use of the app to encourage customers to support local restaurants – contactless delivery is guaranteed. In addition, they currently offer express delivery of $ 5 per H-E-B order.

2. Retail devices.

The United States felt that basic retail products such as Walgreens and CVS were necessary. government – and they are looking for a hunt for employees to hire their retail locations.

The following companies are planning to hire:

  • CVS: 50,000 employees (and offer bonuses of up to $ 500 to appropriate employees).
  • Walmart: 150,000 workers.
  • Generally against the dollar: Up to 50,000 employees.
  • 7-Eleven: 20,000 new store employees.
  • Walgreens: 9,500 jobs (and offering bonuses in response to the coronavirus pandemic).

In addition to employment, c-stores are deeply affected by the current crude oil crisis. 80% of gas in the United States is sold in the store c, making current pump prices a real problem for many retailers.

To combat these losses, c stores have accumulated on the products and services that consumers are looking for: food and beverages, health and medical supplies, and delivery to the outskirts.

3. Retail departments.

When it comes to unimportant jobs, maintaining sales in the country requires an extra level of creativity.

It is a harsh truth that not every business will succeed, especially those that were in decline before the coronavirus outbreak. This is the case with J. Crew, the first major trader to file for bankruptcy during the pandemic and soon follow suit. Neiman Marcus.

This leaves questions as to what will happen to retail department stores – a segment that has already struggled with the expansion of COVID-19.

At the end of April 2020, they combine $ 12.3 billion has already been deleted from market plugs J.C. Penney, Nordstrom, Macy’s and Kohl. In addition, Macy’s crashed with the S&P 500 earlier in the month and was replaced by Carrier Global.

The impact of COVID-19 has accelerated the decline in department store management, but what remains stable is the need for a redesigned user experience.

Nordstrom has responded to various measures in response to the pandemic, such as gathering most of the workforce to cut costs. They also plan to follow Macy’s steps and gradually open up access. The new standard will consist of reduced equipment space, holding any goods that are being tested for 24 hours, a Plexiglas divider on the way out and offering additional edge lifting.

4. Special retail.

Everything is connected user experienceand what special traders need to focus on in order to stay afloat. Specialized retailers in niches like beauty, home and garden and cars adapt to the place where consumers spend their time. How can they make their products, services and brands relevant to consumers nowadays? Marketing tactics are probably more important today than ever before.

The Census Bureau reported a significant, seasonally adjusted, 50.5% decrease in fashion specialty store sales from February to March 2020.

McKinsey and Company they recently measured the adoption of digital and low touch activities in the midst of COVID-19 worldwide. Edge trading, video chat and conferencing, online fitness and outdoor activities, and telemedicine are just some of the American activities. consumers switch to. What can specialty traders do with this data?

Adoption of new activities during COVID

Source: McKinsey and Company

The first step is to attend to the network. Preference is given to special retailers with e-commerce. In the industry, more brands are moving online than ever before.

Owning an e-commerce site allows your store to stay business and available to customers 24 hours a day. In addition, building a network presence opens up more sales opportunities multichannel, reaching a larger audience.

Second, is to create personalized, relevant content to market your brand and product. If retailers are able to communicate effectively with their customers and interact with them, they will win half the battle.

If I can translate that engagement into a suitable online store, they will set themselves up for success. And to go beyond borders, retailers will need to be transparent with their challenges and innovations in their solutions.

In return, more brands have been seen moving impact marketing, because many consumers spend more time on social networks (e.g. TikTok) and online streaming platforms. Specialized retailers are now forced to create relevant, quality content that will involve and ultimately transform new and existing customers.

“Facebook has seen a 50% increase in messages, Instagram usage has increased by 40%, and Twitter’s monetizing daily active users have reached 23%, it seems to be socially returning to its roots. Socially it refers to the power of human connection.” – Ryan Donovan, central representative of Hootsuite

Preparing for retail success in the world without COVID-19.

A new norm is on the horizon, and traders must reshape their market transition strategies if they are to succeed in the postcoronavirus world. In any vertical industry, two tactics are clear: retailers must be connected to the network and must take advantage of their digital presence in the store.

Here are some ways traders can prepare for success after a pandemic.

1. Ecommerce sites will become a necessity.

Vendors without an internet presence have no need to sweat. Bricks and mortars can quickly connect to a SaaS platform, like BigCommerce, and easily integrate their point-of-sale system (e.g. Square, Vend, Springboard Retail). But, launching an online store it is purely the foundation.

Retailers need to strengthen their e-commerce by optimizing the user experience to achieve success in the post-pandemic world. To achieve this, they need to focus on:

  • Search Engine Optimization (SEO) to rank the best keywords and drive traffic,
  • Creating personalized, relevant content to attract customers through various marketing channels,
  • Providing detailed product information (including high resolution images) and reviews i
  • Conversion rate optimization (CRO) exploitation strategy for increased traffic.

2. Grow food with direct consumers.

Did you know that they are some of the most popular Company DTClike Warby Parker and Casper came out of the 2008 recession? A coronavirus pandemic is predicted to have a similar effect – this time on foods that are directly to consumers.

When you look at CPG sales, food increased by 69.5% compared to the previous year for the week ending April 18th.

Unlike restaurant delivery services like Uber Eats, DTC food brands have more control over their supply – especially now that many restaurants are closed due to government regulations.

As more and more consumers spend time at home, they are looking for ways to make cooking easier, healthier and simpler. That’s why companies like Thrive Market, Hello Fresh, Winc and Daily Harvest are currently experiencing rising demand.

From accelerated growth to innovation supply chain solutions, these leading DTC foods set the stage for success:

3. Payments become contactless.

Social distance is likely to continue to affect the interaction between businesses and consumers.

As traders continue brick and mortar function, the customer experience in the store will be drastically different. Among the changes in the shopping experience, one of the most important will be the check-out process.

Payments will become contactless, and methods like Apple Pay will become more widespread than ever. While this will be a customization, contactless payment will make both retail employees and your customers more comfortable as society moves to life after a pandemic. An integrated POS system through your online and offline stores will help simplify and enable contactless payment.

Also, be sure to notify your customers of any changes to avoid confusion or disappointment when shopping at the store.

4. Retail without payment.

Not surprisingly, Amazon takes the lead in revolutionary technology bringing us retail without sales.

After headlines surfaced in 2018 with its innovative concept Amazon Go – a grocery store without buying – the e-commerce giant is now expanding its ‘Just Walk Out’ technology to retailers.

According to Amazon, “IN Just passStores enabled, customers enter the store via credit card. Our Just Walk Out technology reveals which products customers take or return to the shelves and tracks them in a virtual shopping cart. When they finish shopping, they can just go out and their credit card will be charged for the items in their virtual cart. If customers need confirmation, they can visit the kiosk at the store and enter their email address. An invoice will be emailed to them for this trip. If they use the same credit card to enter this or any other Just Walk Out-enabled store in the future, they will receive an email automatically.

This retail development happens overnight, but it’s certainly intriguing to imagine what a retail experience without logging out might entail.

5. Possibilities of taking the edges to the house and the possibility of delivery to the home address.

One of the most popular services encountered during a pandemic: curb lining and home delivery.

Consumers get used to the convenience of these services during locking. As we move into the world after the outbreak, retailers will want to optimize these features.

6. Extension to automation.

Even before the pandemic broke out, automation was on the rise. Yes, we are talking about using robots to perform retail operations.

“I firmly believe that the current health crisis will accelerate the acceptance of robots in retail.” – Steven Keith Platt, Research Director at the Retail Analytics Council and Assistant Professor at Northwestern University

So far, robots have been seen used for micro-filling, inventory management, or facility management (e.g., cleaning). Many, however, fear that increased use of robots and automation will result in fewer jobs. Vendors love it Walmart they say this is neither the case nor the intent – rather, predictions that automation will eliminate routine tasks and free up more time for employees in trade, sales and customer support.

Conclusion

The retail industry has experienced a huge shift in just a few weeks due to COVID-19. From consumer behavior and spending patterns to navigation to the new normal, retailers need to look ahead – and online – to find success.

Innovative supply chain solutions, creative and compelling marketing strategies, and the ever-evolving customer experience will illuminate retailers ’path to a small trip around the world after a pandemic.

Want to find your online retail store fast? We have gathered several resources to help.



 

 

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