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Ben Buckwalter Receives ClickFunnels’ Prestigious ‘Two Comma Club’ Award

Ben Buckwalter Receives ClickFunnels' Prestigious 'Two Comma Club' Award

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Local business owner and sought-after sales trainer consultant, Ben Buckwalter, has been named ClickFunnels 2019 Two Command Club Inductive, a prestigious award given to the most successful ecommerce entrepreneurs for selling over $ 1 million from a single ClickFunnels sales funnel.

“Just three years ago, I was trying to figure out how to use heavy technology solutions to grow my growing business,” says Ben Buckwalter, CEO of Ben Buckwalter Marketing. “They were now able to serve more than a thousand customers, helping them to start their own profitable internet business and quickly increase their sales,” says Buckwalter. “Thanks to Clickfunnels, we have been able to make a bigger impact and reach people around the world.”

In 2019, 241 companies were introduced into the exclusive club “Comma Comma”. In the past five years, $ 515 million of businesses have been introduced to the Club Two Command.

“Two members of the Comma Club testify to the power of the American Dream and the entrepreneurial hustle and bustle,” says Russell Brunson, CEO and co-founder of Clickfunnell, one of the fastest growing SaaS companies in the world. “Not only does it honor our members and their hard work, but it also shows other start-up entrepreneurs that success is possible,” Brunson added.

In just three years, ClickFunnels has generated more than $ 250 million in sales, making it one of the fastest growing, non-VC supported companies in the world. The company ranked # 76 in the prestigious spot Inch. 500 list in 2018.

“My goal is for each individual in the ClickFunnels community to influence not only their lives, but their customers’ lives as well,” Brunson said.

To see a complete list of the two Commandments for the Comma Comma Club and to learn more about the program, visit:

About Ben Buckwalter:

Ben Buckwalter is an award-winning sales strategist and serial entrepreneur who works with business owners, companies and corporations to master their sales process so they can consistently magnetize ideal prospects and proportions exponentially using Infinity Sales Method ™.

His genius has been featured in publications such as The Entrepreneur, Future Sharks, YFS Magazine and more.

To learn more about Ben Buckwalter, visit:

About ClickFunnels:

ClickFunnels Internet marketing and marketing software is easy to use, one-stop-shop solution for entrepreneurs and business owners who want to market their services and products online. ClickFunnels is “one of the fastest growing non-VC companies.” Since its inception in September 2014, the company has generated more than $ 250 million in sales and through software, resources and training has helped over 87,000 everyday people become successful entrepreneurs and marketers. ClickFunnels took # 76 in the prestigious spot Inch. 500 list in 2018. For more information, visit

About Ben Buckwalter Marketing

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3 Best Ecommerce Conversion Funnels Templates We’ve Tested

ecommerce conversion funnel

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You want to earn more sales and increase your website conversion rate.

You already know you have a great product. If you can intentionally guide them from consideration to conversion.

Then you could build a viable ecommerce business.

One way or another, you’ve heard about ecommerce conversion funnels. Maybe a friend told you they had achieved an incredible degree of conversion with their funnel, or maybe you heard about it on social media.

Now I wonder if conversion funnels are the solution to your trouble conversion rates.

In this article, we will provide you with three high-volume ecommerce conversion funnel templates … for free.

But first, let’s answer an important question.

What is Ecommerce Conversion Flow?

An ecommerce conversion funnel is a deliberately created series of pages, forms, and sales copies designed to guide potential customers from consideration to conversion.

It’s poorly called “funnel,” because interested people go to the top (usually everyone who visits your product’s landing page) and only the customer comes out at the bottom.

Sometimes a conversion funnel is also called a “sales funnel.”

Poorly pretty graphic and all … but how are you practically lead people from consideration to conversion?

After all, isn’t it enough to run ads and send people to your product page, at the end of the story?

Then they went, bought it, didn’t they?

As much as they like to tell you that they will, the fact is they probably are.

Let me explain.

Why Ecommerce Conversion Flows Are Insanely Powerful

Think about the typical ecommerce store experience. Maybe you click on an ad on Facebook, or maybe you click on the link in the email you received. When you do this, traditionally, this click takes you to a page that looks like this.

Then you browse through their website to see if something is attractive. Maybe you buy something. More likely.

And presented a problem with a traditional ecommerce experience.

Persec has no guidelines. Creating a conversion funnel for your ecommerce site is the difference between hiring a professionally trained personal shopper to guide your potential customers through their shopping experience rather than letting them browse carelessly.

While some big brands, deep-pocket brands (Nike, for example) can send large numbers of people to their websites and survive from low conversion rates, small or medium ecommerce.

Your store he probably left.

Bad at least in part why a whopping 4 out of 5 ecommerce sites fail within 24 months of launch.

* With conversion rates hovering between 2% and 4%, it’s no wonder why so many ecommerce companies are failing. *

So even if it’s your store can Survive of sub-par conversion rates, why settle for less when more – Higher conversion rate, higher sales, higher revenue, etc. – Is it as simple as stealing one of the ecommerce conversion funnel templates within this article?

Sounds too good to be true?

Well, let me explain exactly why these three ecommerce conversion funnel templates convert better than traditional ecommerce sites.

Top 3 Ecommerce Conversion Funnel Templates (FREE)

E-commerce is currently one of the most popular entrepreneurial markets. And for good reason! In 2017, ecommerce generated $ 2.3 trillion in sales. Ecommerce accounts for about 10% of all US retail sales. and by 2021 there will be 2.1 billion (roughly 1/4 of the feared population) of digital buyers worldwide.

E-commerce spins on opportunity.

And at ClickFunnel, tested ton different conversion funnels to see what works best in ecommerce stores.

Because even though it offers many options, it is also a lot of competition. And we want to make sure you get sales (not competition).

Here are some of the top three ecommerce conversion funnel templates for free. We have tested each one and they are insanely effective.

If it is still not believed, look at how these exact flows have made a huge impact on Jaimie Cross e-commerce business.

“Having a job and not seeing a return for years … financially, it was a struggle ½ years into our business and I was spending all that money in all these courses and paying money to all these mentors and reading all those books, and I was confused as hell, frustrated, overwhelmed…

“After signing up for ClickFunnels, we went from $ 0 in the funnel to over $ 130,000 in the first six weeks, and now have made more than three quarters of a million dollars in 5 months. It has been an amazing thing to have a website for years … but the flow has been the catalyst for our growth. ”

Excursion stream

The Tripwire funnel is perfect for selling certain products in the target market. Instead of encouraging website visitors to browse carelessly, they will lose all the advertising dollars you spend on that traffic …

You send these people directly to a sales page focused on selling one product. What we call a “two-step sales page.”

The goal of a two-step sales page is to get the opportunity to take the first two most important steps toward buying your product – entering their shipping and billing information.

If you want to make this flow even more powerful, give the person something for free on this page – this way they will be more willing to enter their billing information.

Here’s an example of what this might look like.

After the person enters their information and clicks, we present them with an OTO page (or one-time offer).

This is where you give potential customers an offer they resist – for example, a discount, for example, that they will only be able to get it once (which gives a nice urgency):

Because the potential entrepreneur has already taken the hardest steps to enter their shipping and payment information far you are more likely to buy the product offered on your OTO page.

Finally, the tripwire stream takes a new customer to the “Thank You” page. and you have made a sale. Voila!

Here’s what the whole funnel looks like.

Bring your free flow of travel here!

Product Launch Line

When you bring a new product to the market, the last thing you want to hear is the crickets.

Ideally, you want to build so much tension and anticipation around your new product that your target market pulls out your wallets before you even hit Launch.

And we created the exact image we had in mind when designing the product launch funnel. We want your customers to be thrilled and excited about buying your new product – no more awful, dead silence on launch day.

Here’s what a funnel to launch a product looks like.


First, you send traffic to a short page where people can sign up to stay up to date and the launch date of your new product. The only goal here is to find the person’s email address.

You can also add pop-up surveys to this site to gather valuable information about what your target market wants from your product.

Then, in a matter of weeks or months, you send that list of subscribers to the product launch pages, each designed to create excitement and tension and create an oral letter around your next product. This is an very important part of this flow – you must create a prediction before starting it.

Finally, you send that list of people to your official launch page where they can buy your new great product.

With this stream, when launch day comes, people will line up to buy your new product.

Video sales letter line

The video funnel, chronologically speaking, is similar to the triangle flow we discussed earlier.

The only difference is you fill the sales pages with more video content than a sales copy. So, if you like to record videos more than you like to write, this is probably the way to go.

First, your traffic goes to the sales letter page where they enter their shipping and billing information to get a free sample of your product (so they are willing to enter that information). Then they go to the one-offer page where you sell them – again, they may be more likely to add this offer to their cart since they have already entered payment and shipping information.

Then they go to the “Thank you” page. Just like a pie.

Download your free video letter stream here!

Ready to try out the best ecommerce conversion funnels?

For a long time, ecommerce stores have been trying to sell their products and increase their conversion rate, allowing visitors to browse their websites carelessly.

And while that strategy may have something to say when a customer is already familiar with your brand and is constantly buying from you, it is a poor introduction (especially if you want these new customers to actually buy from you).

On the other hand, e-commerce conversion funnels, designed to divert visitors from new perspectives to dedicated and paid customers, are extremely effective in driving ecommerce sales and growth.

The conversion funnels created have helped thousands of e-commerce store owners build viable businesses, generate steady revenue, and even become financially independent.

If you’re ready to try out the conversion funnel, go here and try ClickFunnels for 14 days for free!

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What is a Sales Funnel? The Beginner’s Guide 2020

The Beginners guide to building a sales funnel

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Everyone with an online business needs to create a sales funnel to convert visitors to his website into paying customers.

Failure to do so will make it difficult to make money.

Your primary goal with the sales funnel is to move people from one stage to another until they are ready to buy.

In this blog post, we explain how to create a sales funnel for your online business.

What is a sales funnel?

A sales funnel is a marketing concept that maps the path a customer goes through when making a purchase. The model uses the funnel as an analogy because a large number of potential buyers start at the top of the sales process, but only a fraction of these people actually finish the purchase.

As prospects go through each phase of the funnel, that means a deeper commitment to the goal of buying. Most companies, whether online or conventional, use this model to direct their marketing efforts at each stage of the sales funnel.

The 4 basic stages of sales are funnels:

  • awareness
  • interest
  • decision
  • action

Understanding the stages of the sales funnel

From the first moment your potential customer hears about you to the moment they buy from you, they go through different stages of your sales funnel.

This journey may vary from one potential customer to another, depending on the people you purchased, your niche, and the types of products and services you sell.

Before you start building your sales funnel, it is important to have a clear business vision, develop a marketing strategy, and then define your target audience that will work for your business. For example, if you are looking at how to create an online clothing store, you need to follow certain steps to grow your business and stay successful.

So you can design a sales funnel in as many steps as you want.

But, in general, these are the four main ones you need to pay attention to:

AIDA Sales Flowawareness

At this stage, the potential customer learns about your existing solution, product or service. They could also become aware of their own problems to be solved and of possible ways to deal with them.

This is the first time they visit your site and find it from an ad, Google search, social media post, or other traffic source.


At this stage, he is potentially actively seeking solutions to his problems and ways to achieve his goals.

They are looking for solutions on Google. This is when you can attract them with some great content.

Now is the time to express interest in your product or service. Follows you on social networks and subscribes to your list.


At this stage, the potential candidate makes the decision that he or she wants to use your solution.

They pay more attention to what you offer, including different packages and options, so he can make the final purchase decision.

This happens when sales offers are made using sales pages, webinars, calls, etc.


At this stage, a potential customer becomes a customer by concluding a deal with you.

They ate the contract signing and clicked the buy button.

The money is then transferred to your bank account.

It is important to the state that there may be additional stages in your sales funnel. Your customer interaction ends with a successful phase.


At this stage, you have your customer on board. At this stage, you are looking to focus on turning your customers into repeat customers and brand advocates. Word of mouth is a powerful force and no one can do it better than a satisfied customer.

To keep your customers happy, you need to help your customers with all aspects and problems related to what they have purchased from you. You basically want them to stay engaged with your product / service. You can do this by sharing content such as:

  • E-mail
  • Special offers
  • Surveys / Outreach and Tracking
  • Product use guides
  • Technical assistance literature

How content is used for each stage of the sales funnel

According to RingDNA, one of the biggest mistakes traders make is these begin to align their content marketing efforts with the stages of the sales funnel so they can conclude more deals.

More often than not, they eat deep enough. As a result, they fail to move the prospects to the next stage.

Why we decided to explain how you can use different content for each stage of your sales funnel:

Blogging (awareness and interest)

from blogging, you will arouse awareness and interest in your solution.

This could be your main source of traffic for your site as well as a good way to include the list by sharing valuable content.

The way you bring awareness to blogging is to optimize your content with the right keywords, to help organic customers reach your target customers. Customer acquisition is key to a seamless marketing flow strategy that attracts viewers and turns them into consumers.

Another way is to promote your posts on social media by influencing other people to share them or by using promoted posts.

It is important for the state that blogging is not a “bottom stream” activity.

In other words, they cause people to decide to buy from you. To do this, you will need to create other types of content or encourage people to take a sales call with you.

Here’s a simple and comprehensive guide on how to start a blog.

Lead magnets (interest)

Any type of magnetic lead is used as a tool to generate interest in your product.

You expand your email list by offering something valuable to your audience, such as a guide or course.

Anything that can educate your prospects on how they can solve their problems and achieve their goals.

And in the meantime, you can start building demand for your product.

Within the leading magnets, you can place a call to action to check your products / services, call your sales department, etc.

See the following guides for more information:

Webinars (decision and action)

illustration of a man providing a webinar

Although webinars can be used as lead magnets, you focus more on the decision phase and persuade people to take action and buy your products.

When people sign up for webinars, they are already quite interested in achieving a specific goal or solving a particular problem.

This could increase their traffic, lose weight or find the perfect soul mate.

Your goal with webinars is not only to educate them, but also to build their requirement so that they can do something.

Lastly, you should buy a call to action to buy your product, start a free trial, or request a consultation.

See the following guides for more information:

Videos (awareness, interest, decision, action)

They can be used in almost all stages of the sales funnel.

YouTube is known as the second largest search engine, so optimizing videos for certain keywords can generate tons of awareness and traffic to your website.

You can also use services like Wistia embed educational videos in your blog posts and on your website to educate your audience on topics that interest them.

By creating an explanation video, you can build demand for your product or service.

Last but not least, sales videos can entice people to take the last step and take action.

See the following guides:

How social media fits into your sales funnel

business woman illustration using social media

Now, explaining how social media fits into your sales funnel strategy:

Awareness and traffic

And mentioned AdEspresso, the initial goal is always to attract visitors to your site and build your audience in the cheapest way possible.

Too often, small businesses with very small audiences or email lists are so eager to try Facebook ads after hearing all about “demographic-friendly” that they immediately jump into targeting their (small) audience (midstream).

And while they may see results temporarily, the audience is exhausted because of the frequency of Facebook ads killing their performance over several weeks.

So your goal here should be to increase traffic to your website and blog by influencing more people to share your content and promote it with ads.

Creating a guide (lead magnets)

YYou can also promote your magnets on social networks to generate leads.

This might be good if your audience is already interested in the content and solutions you offer.

Keep in mind that 97 to 99 percent of people will not be ready to buy. So we have a much better move to convert them to email subscribers.

See the following guides for more information:

Develop your email lists


In my blog post Email marketing versus social media performance, I mentioned that social media has a much higher engagement rate than email.

This was confirmed by most email marketing experts I mentioned during my research.

We all know that Facebook videos tend to go viral because people are more likely to share and comment on them.

One of the latest ways to reach an audience is this use Facebook live.

The biggest advantage here is that you can interact with your audience in real time – they can see and hear you.

There is a great opportunity here to use it to build demand for your product and even sell your services.

Check out this Buffer post:

Creating a sales funnel

It now sets the time to build a sales funnel. You can use the following step by step template to do this:

Gather information and get to know your customers

The best way to make it a point to talk to them.

According to Matt Ackerson of Petover doing this, you will understand their needs and frustrations – and how well (or not) your offer helps solve their problem.

This way you can customize the flow to focus on those key and most relevant selling points. You can also gain insights that will lead you to improve your product or service and improve it.

The most important questions you should ask your customers are:

  • What are your current challenges? [the area that you cover]?
  • What are your current fears and frustrations? What are your goals and aspirations?
  • What have you done to try to solve your problems / achieve your goals? How well did it work?

Based on your information, you can create content for each stage of the sales funnel and help potential customers move downstream.

Create customer personas

screenshot of customer
sample persona

The truth is, you have the same sales funnel for all your customers.

Probably because:

  • They have different reasons to buy your product
  • They intended to use it differently
  • They make their purchasing decisions in different ways

Much smarter to create different customer staff for each type of customer and create different sales funnels to better align with their experience.

You need to understand your audience as if you were working alone. You are aware of your likes and dislikes, you know the problems you are facing and you know the people you will be able to help them with. If you learn to know your audience the same way, the chances of making a real connection are greatly increased. You’ll also be able to guide more people through your sales funnel and get those coveted ‘closed winnings’.

See the following guides for more information:

Traffic and Lead Production Strategy

There are three different ways to go here – paid traffic, free traffic, or cold reach (or a combination of the three).

Paid traffic is the easiest way to get traffic to your website. You pay for the ad and as soon as someone clicks on it, you will have a visitor to your site.

You can also use:

The downside to paid traffic is that as soon as you stop paying, your traffic will stop and get new leads.

Affiliate marketing is also a form of paid traffic. The only difference is that you ate the prepayment. You pay only after the sale is completed.

It’s free for direct payment. However, it does mean really really free.

You may need to spend money on paid tools and really work hard to optimize your site for Google and earn the attention of others to start talking about you.

Free traffic includes:

  • SEO
  • Traffic on social media (Unpaid)
  • Referral traffic (from other sites that link you)
  • Direct traffic (from people who know about your brand and have already visited your site)

Cold outreach is a strategy that involves sending cold emails or cold calling companies that may need your product or service.

There is also a lack of use of pricing strategies to help you build awareness regarding one of Ps’s marketing strategies, which is a less well-known but effective tactic.

This is the most time consuming strategy.

Engagement strategies

You need to constantly engage your potentials, educate them on topics that interest you, and help them navigate downstream.

That way, at some point, they will be ready to make a purchase decision.

You can also engage them with:

Closing strategy

These are the strategies you use to convert your leads into customers.

You can use:

  • Sales calls and emails
  • Webinars
  • Sales pages and product pages

It is important to build demand for your prospects beforehand and turn their stated needs into explicit needs.

Then you can make a clear offer that targets the needs of the customers and concludes the contract.

It is important to explain to the user what to do to buy it from you.

See the following guides:

How to Use Better Belief Principles for Better Results

6 persuasion principles are illustrated

[credits: ReadinGraphics]

Dr. Robert Cialdini, Professor of Marketing and Psychology, introduced 6 principles of persuasion into his 1984 book On the creek. Those are:

  • reciprocity
  • consistency
  • Social proof
  • like
  • power
  • shortage

Here’s how they work, according to psychologist Dr. Kendrick:

In short, we tend to go along with one’s suggestion if we think the person is a credible expert (authority), if we consider him or her a trusted friend (likes), if we feel we owe them one thing (reciprocity), or will do so in accordance with our beliefs or past obligations (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]) and this will net us scarce goods (scarcity).

You can use the tools and strategies mentioned in this article to further advance your potential customers at every stage of your sales funnel. For example:

  • You can create awareness by providing free programs (guides, checklists, pdfs) using the principle of reciprocity and consistency. Regular blogging or posting on social media shows consistency and also establishes your presence (awareness).
  • You can record interest using the principles of liking and scarcity. People will be more interested in what you have to say if they like you or if they believe you are offering limited goods.
  • You can take your looks into decision if they believe you have authority in your domain, they are more likely to obey you. You can build authority by using case studies, webinars and textbooks.
  • You have a better chance of closing sales at action stages if you apply the principle of social proof. You can provide social proof by displaying reviews, recommendations, testimonials, and favorable PR.

Next steps:

Your job is not done when you create your sales funnel. In fact, this is where it all begins.

It is important to measure the results once everything is set up. Select your KPIs first, then set up a measurement program.

If you want to get better results, you need to collect data and analyze the flow.

You need to understand where your strengths and weaknesses lie. Are you good at closing but become tired of creating awareness? Are you an authority in your area but manage to close sales?

Such questions will help you figure out where to work on your sales funnel. And then focus your resources there.

A good flow of people from the top to the action phase will ensure a healthy business.

Originally published 2016. Last modified November 2019.

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Home Repair CEO Tony Silva Presents at Living Legends Event at Carnegie Hall

Home Repair CEO Tony Silva Presents at Living Legends Event at Carnegie Hall

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“It was an honor to be invited to this phenomenal event and an invaluable opportunity to talk about innovative business ideas with so many successful entrepreneurs. The opportunity to share with Michael Gerber on stage was an incredible experience, ”says Tony Silva, CEO of Home Repair.

Tony Silva, CEO of Home Repair, recently attended the Living Legends of Entrepreneurial Marketing event at Carnegie Hall. Silva introduced herself to business success and spoke with keynote speaker Michael Gerber, bestselling author of E-myth and most small business according to Inc. magazine. Magazine. Silva also networked with celebrity entrepreneurs Jerry Greenfield, co-founder of Ben & Jerry’s; Hal Elrod, author of The Wonderful Morning; Martha Stewart, author and television personality; Dylan Howard, Vice President of American Media; Steve Larsen, former ClickFunnels leader builder; Princess Maryann Parker, founder of Manor of Manner; and Ice T and Coco, reality television stars.

“It was an honor to be invited to this phenomenal event and an invaluable opportunity to talk about innovative business ideas with so many successful entrepreneurs. The opportunity to share with Michael Gerber on stage was an incredible experience, ”says Tony Silva, CEO of Home Repair.

Silva has introduced herself to numerous organizations, including the Nasdaq, the Harvard Club of Boston, West Point and the New York City Bar on resilience, ethics, law and business success. As a leading advocate for consumer awareness and education for property owners, Silva has also been featured in numerous media across the country.

About repairing a home

Home Repair, LLC is a licensed and accredited leader in construction, roofing, siding, windows, gutters, rebuilding and repairing storm damage. With over 25 years of experience, Home Repair helps homeowners rebuild their property, “Returning Beautiful.” Home Repair is dedicated to using the best materials and the latest technologies to provide the most advanced level of service. Whether damaged, destroyed or simply tired, home repair provides comprehensive, comprehensive property inspections. Home Repair proudly serves homeowners with repairs throughout Maryland, New Jersey, Pennsylvania, Virginia. Learn more at

Media Questions:

Sarah Barrett

The consulting group Elev8

Ph: 386.243.5388



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Shopify Vs Clickfunnels For E-commerce

Shopify Vs Clickfunnels For E-commerce

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There is an ongoing debate between Shopify vs Clickfunnels and party invites! So which one is better and why? As a passionate current user of both platforms, I feel the need to write down my thoughts on each extensive.

Let’s talk about click funnels first. Clickfunnels is what you see (WYSIWYG) platform. But it’s so much more than that, it’s a cult! At least from the outside, it seems that way, and sometimes I even question it. I’m really serious, but people who use clicks usually adore their leader and creator Russell Brunson and have an almost overwhelmingly positive attitude. Which is actually a pretty negative. This is especially evident if you go into the stream of live hacking or even popping into a facebook group.

But enough about the flakes. The assembled have cut their throats and want details. I use clickfunnels for several different reasons.

First When I want to sell an individual product or a very small product line (maximum 5), it’s a dedicated sales funnel, with the exception that I’ve made a whole clickfunnel store (very time consuming).

Second When I want to sell a digital product. There is no reason not to use click functions for this purpose. If you have some distant interest in selling info products, then you pretty much need to use Clickfunnels. No, if that’s the case, but we hold the software!

Third When I want to sell a hybrid of physical and digital products, including subscriptions for either or or!

4th When I run a landing / squeeze page to qualify leads and get leads on my email lists for ecom or info marketing.

5th Because I can run split tests at the same exact URL to further optimize my funnels!

6th Because they can create a completely different experience for mobile or desktop users!

Coming first from Shopify users, I initially tried the Clickfunnels believer. I was skeptical, but you knew what you knew and after giving it a whirl for one of my best selling products, I became a believer … Instantly! See now why people think it could be a cult?

Conversions are much better, the amount of price / bundle adjustment on the front end leads to higher average order values, and the ability to sell one click count allows you to increase your average order value even more!

But wow, it’s not over yet. Also after-sales / downsells are a major opportunity to sell members or continuity programs, such as a subscription. This obviously raises a problem customer lifetime value!

But why are conversions better? Clickfunnels is easily customizable and comes out of the box with great conversion templates. Just drop, drag and change images and text! I also find that having multiple CTAs helps tone up. Combine with some timers for a sense of urgency and scary gold if you have a great product.

Let’s not forget the check-out process as well. You can easily remove any unnecessary fields. More fields = more work for visitors = less conversions.

So, cutting the crap increases conversions. You can even create a two-step form to make it easier for a customer to sell a physical product. If you are doing a digital product, you can remove the loading fields as nothing needs to be delivered!

With all this, integrating different software with clickfunnels, especially email, is as easy as ever. Place your email sequences on the guides you record

The functionality of the course is not bad. It does its job with a simple WYSIWYG interface, as well as the ability to restrict access to different purchases. Customer registration emails to create a username and password are created automatically. The bad part is you just have to make sure the buyer registers with the email you purchased. But other than that automation is good.

In terms of fulfilling physical products, Clickfunnels is a little shorter here. If accompanied by just a click, his old CSV style for exporting customer orders. While not bad, the backer functionality just can’t even be compared to Shopify …

But thanks to technology, you can also combine sales with click and fill functions in search! I go over this in my totally free program called Funnel State University.

The great thing about click channels is that they can be used in any industry. The assembled are not joking at all! Clickfunnels tells us to leave websites everywhere. Although I am not sure I fully agree with this considering I am writing on a blog using shopify and I have a need to sell many physical products.

I believe that most companies should at least use clips to capture the guides. That includes brick and mortar stores! Dental clinics, catering, photographers, restaurants, auto shops, gyms and everything else that comes to mind!

On the other hand, ranking on search engines like Google is horrible at best. Clickfunnels is simply not designed to be SEO optimal. Maybe it doesn’t matter to some of you who do all the paid advertising, but if you love free organic traffic, it’s a struggle to rank well in a place with a CF product.

And now let’s move on why I love Shopify!

Shopify feels like the first love of your life and was mine. Shopify ships with customized plans that meet your needs. I would say it depends on the revenue you expect the store to reduce CC fees.

Aside from the super reasonable and affordable payment plans, it is a solid platform with a great time extension! I have never had a problem crashing my website outside of one incident in October 2016 where there was a worldwide DOS attack and major servers.

Given that some great celebrities trust and use Shopify for their stores, your store is definitely in good hands when it comes to a massive wave of traffic.

Speaking of waves, do you know which site can cause a massive wave of notorious site crash traffic? Reddit (self-proclaimed front page online) crashed my site when I used wordpress + Woocommerce for my store. Never again! Bad lost sales there!

But the real reason I love Shopify is just like click-throughs, its incredibly easy to use. Bad, no doubt, friendly, which is probably why everyone and their moms are on Shopify right now.

It’s not a downer and a drag, but the free and paid topics you can grab are at least “OK” for conversions.

Actually pretty awful compared to Clickfunnels … AFTER it’s optimized (yes, shopify will generally convert better until you do a ton of split testing on CF)

As I mentioned before, the dashboard and background of shopify are fantastic! Not to mention, it comes with a free app for your phone that has the infamous cha-ching sound every time you make a sale! (Never gets old)

It’s easy to have multiple products and collections / categories that you can find in most standard ecommerce stores. So the whole process of adding a product is BREZZE compared to Clickfunnels. However, you want to cause what I call “customer paralysis”, which is the equivalent of you getting into a mega retail salon and having no idea where to start.

Like Clickfunnels, Shopify also ships with SSL for your site, which is absolutely essential for your protection and the safety of your customer. Shopify also enables single-tap integration with many other companies. Sales channels like Pinterest, Facebook, Messenger, Amazon, Ebay and even Buzzfeed among many others are available to you!

When it comes to integrations, you can easily find yourself in the barrier of capturing too many shopping apps, whether listed on the shopify store or on a third party. Many of the features you might want for your Shopify store are through apps. Otherwise, your costs will only go up if you have a plan.

While some topics may be reduced to feature many apps have, they still view an additional 5-10 apps, usually for your store. This will at least put you in the same price range that the basic Clickfunnels package starts with.

To even have one click to buy lists that have functional clicks, a third-party application that costs more than a complete suite of functional clicks is required. Talk about summing up prices!

Shopify is a publicly traded company and has a bright future. I will use them through the years to come at least to order power and always as an organic sales store. They are definitely not leaving the market any time soon.

If you had to ask me what I would choose between the two of them.



Clickfunnels is by far a quality sales optimization tool / software. Although it takes more work to get up and running, the work pays off GREAT TIME!

You can truly say that it was built by a merchant marketing office. I wouldn’t even think I’d ever try to sell digital products on shopify!

Physical products? Like I said earlier, it’s initially difficult to beat Shopify because of conversions. But after you split the test and optimize your flow, it will release your previous results with Shopify.

Being able to share the test while creating separate pages for desktops and mobile devices in the same exact URL is extremely powerful. Just one word can make a difference, so why not let the data speak?

Shopify is a publicly traded company and has a bright future. I will use them through the years to come, at least for order processing and always as an organic sales store. They are definitely not leaving the market any time soon.

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How to Create an Ecommerce Marketing Funnel [Template Included]

How to Create an Ecommerce Marketing Funnel [Template Included]

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You didn’t start it alone. About 98% of the visitors who arrive at your site convert – but that means losing them forever.

The marketing funnel could be your saving grace.

In this guide, we share exactly what constitutes a marketing funnel, a few included steps, and a detailed guide on how you can create your own.

Ready? You’d rather dive inside.

The marketing funnel is the process that your audience goes from “stranger” to “loyal customer.” Divided into three key phases:

Certainly, the chance your audience will go through in a series of ways from strangers to customers.

… But if certain phases of your funnel are optimized to move visitors to the next, the risk of your potential customers falling through the cracks – and as a result, losing their jobs.

Understanding the key stages of your marketing flow also means that they have more control over your email marketing campaigns. You can create content that is specific to people who linger at every stage and deliver it to your customers as and when you search for them.

(You can also use this information to adjust the recommended product life – some 36% of consumers have expressed an interest in it.)

Now that we fully understand why e-commerce flows are important, continue to delve deeper into each phase.

Top of stream or “awareness” phase

When people first start learning about you, they start at the very top of your marketing funnel. Because also, as the name suggests, people are just starting to learn more about you.

People who stay on top of the funnel aren’t necessarily interested in buying your product right away. They simply scan information – perhaps in their spare time – regarding a problem they have suffered.

10, the content you create at this stage of your marketing strategy does not need to be promoted and generalized. This could be:

  • “How To” – Blogging Style
  • Informative videos
  • Computer graphics

Take the Jamie Oliver Pancake Making Guide, for example:

top of the ecommerce stream

Sorry Jamie Oliver has been selling a whole bunch of cooking equipment on his website, this blog always feels like a direct sale. In fact, without any perfect opportunity, its products throughout the content.

Why? Because people who read TOFU content are ready to buy; selling hard to this group of people can feel too compelling or unforgiving.

Instead, Jamie Oliver splits his two cents on a wildly popular topic and drives people to his website who have a vegan interest in cooking. These people are now in his marketing funnel without even realizing it.

The midpoint of the flow or “consideration” phase

Once the audience is engaged with several pieces of TOFU content, it moves on to the “consideration” phase. They know they are struggling with a problem and will start shopping around for the best company, product or service to solve it.

The content that these people create must be deeper than the content they have already consumed. Why? Because they want you to prove the best solution to their problem – not one of your competitors.

The following types of content can do this:

  • Interactive quizzes
  • Comparative Blog Posts (e.g. Drift vs. Intercom Posted by Drift)
  • Premium content obtained such as ebooks or guides
  • Educational videos
  • Product pages

Taking a skincare company, for example, you might want to create an interactive quiz that tells people the best product based on their skin type and problem areas (like this one from Urban Skin Rx).

For example: If they have sensitive skin and want to reduce acne, you might recommend one product or if they want to reduce puffiness or darkness of the eyes, you would recommend another.

Tools like Interact and Typeform can do it automatically for you.

The best part? It helps push people toward the next phase of the marketing flow – especially when 77% of customers want personalized content.

Funnel bottom or “buy” phase

By this point, you should have a large group of people who have gone through the beginning of the marketing flow. Probably the most important part is the bottom of your funnel – also known as the “buy” phase.

People who find themselves at this point have decided that they are interested in your products and probably want to buy from you. The content you provide should encourage them to reach verification, such as:

  • Abandoned shopping cart emails
  • Case studies
  • Discount codes

Here’s an example of how HubSpot transforms its BOFU case study audience:

the bottom of the ecommerce stream

The purpose of this content is to convince buyers to buy. Why did they hit “buy now” if they read a success story about how HubSpot’s software had previously helped the company increase its audience by 81%?

Look at your customer list and reach out to those who fit your “ideal customer” mold. How has your product or service helped you?

Find the most impressive answers and write them down.

Funnel bottom or “re-purchase” phase

Great job! You have created a marketing funnel and the people who pass by are turning into customers.

… The results of your job are still over.

The next phase of your marketing funnel is called “re-buying.” As the name suggests, the goal here is to convince people who just bought the product from you to do it again (if possible more than once).

Through this phase you could:

  • Email product recommendations
  • Start a Facebook ad redirect based on the items they have purchased
  • Deliver loyalty program invitations
  • Ask for a recommendation using order confirmation emails

It’s tempting to skip this phase perfectly. You already have a lead on your customer list, right?

Not necessary.

Adding this section to your marketing stream helps generate live buyers. Not only is it easier to sell to an existing customer because they already trust you, they are also five times cheaper to retain an existing customer than attracting a new one.

Bonus: Free Marketing Funnel Template

Do you feel overwhelmed at the thought of creating so much new content and understanding how your potential customers go through each phase?

You didn’t start it alone.

The reason why a free marketing funnel template was created to help you visualize the entire funnel from start to finish.

Click here to get your copy.

free marketing funnel template

How to measure the success of your marketing flow

You have started setting up a marketing funnel, and you are ready to start converting leads to autopilot.

But like any marketing task, we need to check in periodically and check that the funnel is working – and fix what’s going.

Here are some metrics you can use to determine this:


It is very likely that all site traffic is already tracking. It is especially important when developing a marketing funnel, as it allows you to see the volume of people who are passing by, depending on the content being viewed.

Said said he created a bunch of new content, grouped into four key phases. You can find website traffic data for each group:

  • awareness: 100 guests
  • consideration: 80 guests
  • purchase: 5 guests
  • Please repeat your purchase: 3 guests

You can quickly see a huge drop in pageviews from your “consideration” to “purchase” content. So, dig through the content and determine if it’s optimized for the right people – and more importantly, identify (then fix) the problem that will cause people to get out of your funnel.

Conversion rate or sales

Make sure your marketing funnel is working properly by looking at your site’s conversion rate formula using the following calculation:

(Total Visitors / Sales) x 100

Does only 0.5% of visitors convert to your website? Your sales funnel may need adjustment. This is probably one failure that prevents people from progressing to the next stage and damaging your lead generation.

Bad to note The average ecommerce site has a conversion rate of 1-2%. Exceeding is considered above average – but of course, you want to constantly work to increase your conversion rate.

The more sales you make, the higher your return on investment.

Leaving the basket

Do you have a few people who add products to their online shopping cart just to get off the website and never complete their purchase? These people are still classified as being in the buying phase. Chances are they need another move to convert.

However, calculating your abandonment rate can give you a quick overview of the success of your marketing funnel.

Cart abandonment rates above the average of 69% may indicate that your BOFU content is working as it should. Try optimizing your content again, reach your audience with abandoned cart emails, or add more social evidence and trust signals to the opt-out page to add leaks.

The goal is to reduce the dropout rate as much as possible. If people reading content are converting, it means that your sales funnel is effective in attracting people from “consideration” to “shopping.”

Recovery rate of the basket

Did you manage to push people who left their online shopping cart to make a purchase? The percentage of people who do this is your cart’s recovery rate.

It goes without saying that you want this metric to be as high as possible.

A high rate of wheelchair recovery means that BOFU content that is still used by people to return to your site is effective. They find them interesting enough to read – and as a result, absorb your knowledge, trust you and transform you.

Redemption rate

If part of your BOFU targeting includes discounts or coupons, you need to calculate the redemption rate – the percentage of all coupons purchased by customers.

For example: If you send 100 coupon codes to buyers and only 30 of them are used, your buyout rate would be 30%.

Reported positive rate of “healthy” buying falls between 13% and 32%. A higher score indicates that your offers are doing their job: persuading customers to buy again. A lower score may mean differently.

How to Increase Conversion Rate for Ecommerce Store

You created marketing flow and kept an eye on the metrics discussed … But you still suffered with poor conversion rates. A small percentage of people who visit your site are on your customer list.

What happens next?

You need to do some work on improving your total conversions using these three techniques.

On-site display

We mentioned earlier that customers prefer personalized marketing messages. Take advantage of this from the early stages of your marketing flow by tailoring the content of your website.

Privy audience targeting features give you the opportunity to do so. You can choose to show certain content to the right person at the right time, depending on the behavior on the spot and what you know about them. For example, is it a new customer or an existing one? A targeted offer that accepts a “welcome return” is more likely to result in a conversion (like the Slidebelts example below).

Slidebelts welcome return campaign

Also, think about the specific actions your customers take and activate delivery based on that behavior. Are they on a specific landing page? Do they watch the content? Will it come out of your site? You can use the Privy exit intent trigger to display a “wait before you leave” message before leaving the site, such as the example in the Health section. That might convince them to stick around.

Health Exit from the Purpose of the Pop Up_Case Study

A / B testing

A / B testing, also called split-testing, shows two groups of people a slightly different website. Almost half of all marketers run A / B tests on their website – and for good reason. Testing various:

  • copy
  • keys
  • Page layout
  • Pop-up triggers
  • color

… they can allow you to identify the features your customers enjoy.

Show a slightly different page variation to the audience that remains during each funnel phase, then measure the difference in the target metric. For example, you might find your BOFU pages with a call-to-action button that says “I want my products!” They have the highest conversion rate. However, the blue colored buttons on these pages have a 20% lower conversion rate than the red ones.

It makes sense to adapt other BOFU audience-targeted pages, right?

Cart abandonment emails

We find that 72% of merchants consider reducing the number of abandoned shopping carts as one of the major challenges of e-commerce.

However, personalized and targeted abandoned shopping cart emails can get people who visited your bounce page back into your marketing funnel – and convince them to make a purchase.

The process for this begins long before you write your email. Pop-up pop-ups pop up slowly asking for her to join your email list. You finally sent re-engagement emails if you still had their contact information.

When the lead score is on your mailing list, look at the products they left behind. Can you find the pain point I can fight? If this is the case, put together a short email about abandoning the cart that alleviates this problem – and at the same time pushing them to convert now … Not later.

Tied to increase profitability and total conversion rate.

Final thoughts

As you can see, it is important for every ecommerce business to have a marketing flow. Not only can you create marketing campaigns targeting a specific group of people, but they also have a simplified, proven system for the aisles that have passed since they were launched on your site.

But creating a marketing funnel becomes a one-time job. You have to constantly evaluate and work on it, and work to improve your total conversions.

Granted, it costs a lot of work – but it always pays to convert a huge percentage of website visitors who would otherwise click the exit button.

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Attention Entrepreneur: Why You NEED A Funnel To Increase Sales For Your Online Business


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Credit image: ClickFunnels

“Low traffic and poor conversions are just symptoms of a much bigger problem, a problem that is less difficult to spot but much easier to solve.”Russell Brunson, DotCom Secrets

If you start an online business that sells digital or physical products, you may come across a term funnels be thrown around.

In this article, explain which is a funnel and why you should use flows RIGHT NOW for your business if you want to increase sales, leads, webinar signups, etc.

In this article, talk about:
What exactly is a funnel?

II Choosing the right funnel for your business (includes pre-prepared templates)

III Flow-Building Tools

What exactly is funnel?

To explain it precisely,“It is the process of introducing potential customers to your product through a series of steps to learn more about your business and products / services, to decide whether or not to sign up.” (

The prospects for your flow usually come from paid traffic sources, such as Facebook Ads, Twitter Ads, Banner Ads, etc. or from organic sources like SEO, blogs, word of mouth, direct search or referrals.

* Recommended: FREE offer as bait


Then they arrive at to squeeze the page or a landing page with a Call to action directing them to exchange personal information (name, email, phone number) or make a purchase to get something valuable. This can be obtained in the form of a free report, e-book or free trial to use the application or service.


In the process of getting your offer, they are shown different products / services of your company in the form selling more expensive product and one-time offers.


Because of owning them initial investment, then you have the advantage is that you will be prospecting with an increasing scale who it introduces them to more products and is more likely to buy them.

The real example of this world is FREE DotCom Secret Book Offer.

Russell Brunson says $ 32 for each book she shares for FREE thanks to a well-structured funnel. It makes enough money on sales, one-time deals and subscriptions that can outpace competitors on paid ads and continue to profit.

Choosing the right flow for your business

“Every business needs a funnel.

If you are (n):

  • author
  • dentist
  • Doctor
  • chiropractor
  • Financial planner
  • consultant
  • coach
  • accountant
  • marketer
  • lawyer
  • Non-profit
  • Local business

Or own / have (n):

  • Online Commerce (i.e. Amazon; Online Add-on Sales, Ecommerce)
  • Subscription-based service (online education platform, SaaS)
  • Startup (B2B)
  • Mobile phone application
  • MLM Company

It is in your best interest to choose a funnel that will help you achieve your business goals. There are various applications in the funnel that are limited to increasing sales.

With the right hopper you can:

  • Get more leads (emails, phone numbers)
  • Increase sales
  • Increase your subscriptions
  • Increase product awareness
  • Increase your webinar signup / attendance

Choosing the right funnel can have a huge impact on your business. The following are some preliminary flows FREE to download:

  • The funnel of the best-selling funnel book Authors ()
  • Fishbowl funnel (Local firm, doctors, dentists, chiropractors, law firm)
  • Online course credits (Web Courses, Online Training)
  • Product Launch Line (Startup, SaaS, B2B)
  • Perfect funnel for webinar (Webinars)
  • A real funnel (e-commerce, Amazon, accessories, e-commerce)
  • Network Market Left Bridge (MLM, Avon, Amway, Plant Life)
  • High-ticket coaching funnel (Coaching, self-development, counseling)
  • 3-step marketing flow (Digital Marketing Services, SEO Services)

Funnel Builders (ClickFunnels)

If you want to build high conversion funnels without the need for coding and the ability to share page testing, we strongly recommend using ClickFunnels.
ClickFunnels provides a simple drag and drop interface that lets you build all kinds of funnels for any business. You can also get some pre-made templates to choose from.
Here’s a list of why you should get one ClickFunnels:

  • Easily build high converting sales funnels with drag and drop editor
  • Gathers leading business leads for your business
  • Get high converting sales funnels from the CF Marketplace
  • Online payment processing with integration from Stripe, Paypal, NMI, Ontraport etc.
  • Built-in auto-reply email
  • Affiliate Management Tool
  • A / B Split testing on all pages
  • Advanced Sales Analytics

Includes 14 day free trial + 30 day money back guarantee (cancel within account)

  • $ 97 a month – Essential ClickFunnels features (2 months free if purchased annually)
  • $ 297 per month Etison Suite includes ClickFunnels, Backpack and Actionetics (advanced tools)
  • $ 997/6 per month – Bought through Funnel Hacks Package which includes Etison Suite level levels and Sales funnel training.

Final thoughts

Having a static website can be overwhelming for your prospects and doesn’t have to do much to enhance the prospect’s experience. Having a funnel is like having a personal assistant guide, each of your individual looks, how to make the best buying decision. The huge benefits of high funnel conversion cannot be denied; you can look Clickbank and see how businesses make thousands of dollars a day with great conversion funnels.

To learn more about building high-converting sales funnels, check out Russell Brunson’s Book of DotCom Secrets (FREE).

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Why I Only Use Leadpages for PPC [2019]

Why I Only Use Leadpages for PPC [2019]

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The biggest difference between the two applications is in:

Landing pages

ClickFunnels has a simple tool for drawing and dropping landing pages intended for everyone, from experienced marketers to fully beginners. Creating a landing page is as easy as dragging titles, subtitles, dots and pictures and other elements to a blank canvas.

With the Landing Page Builder tool in ClickFunnels, you can add custom elements like countdowns and video playback automatically to your landing page. Compiling a clean landing page is a simple, quick process – once familiar with the user interface, trying to be able to do it in just minutes.

Because ClickFunnels contains a built-in cart, you can put a “Add to Cart” button on your landing page. Although it used the landing page builder in ClickFunnels just as powerfully as the one on LeadPages, a great all-in-one sales tool funnel software.

Although ClickFunnels is about building a sales funnel from start to finish, Leadpages focuses on one thing and one thing only: design beautiful, effective landing pages.

As such, its landing page builder is much more powerful. It also uses a simple drag-and-drop user interface with page elements such as titles, subtitles, text blocks, video players and countdowns that are easily added to your landing page.

from Waterpages are created for PPC campaigns, includes simple conversion goal pages, the ability to add an exit popup to your page, and other features that marketers may find useful to increase their conversion rate.

Water pages include hundreds of landing page templates, all optimized for desktop and mobile devices. Also includes two-step application forms which you can use to generate leads from blog posts, articles and other content on the page.

All in all, Leadpages offers a much wider range of landing page features than ClickFunnels, as a dedicated, single-purpose application.

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Sales Funnels: The Ultimate Guide | Marketing Funnels

Sales Funnels: The Ultimate Guide | Becky DeGrossa

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No matter what you sell, potential buyers buy in an instant.

Instead, the sales process goes in stages: warming up the cold prospects of the idea of ​​spending their hard-earned money on your products and preparing them for future purchases.

Unfortunately, in today’s atmosphere of low confidence and fierce competition … there is no easy task.

In fact, if you ever sell a product or service, you already know how frustrating and painful the offer can be. only to disappear into the wasteland of failure.

This pain is only exacerbated by spending money on marketing and advertising little to no return on investment (ROI).

The antidote to this pain – and the secret to unlocking success – lies in creating a five-stage sales funnel. In other words, using a proven template is not only easy and fast… but it turns into a wild fire.

Right warning: This article is long. Of course, only in keeping with a theme as powerful as sales funnels.

To help, once you’ve put all of this together into one template and a 10-point checklist, you can download it here – think of it as your quick list of cheats …

Download the sales funnel template and 10-point checklist

What is a sales funnel?

Sales drug is a marketing strategy designed to convert cold customers into long-term customers funneling them through five stages. The funnel metaphor began with a large audience of potential buyers that would eventually reach a small group of high-value, high-value customers.

The ultimate goal is is not for sale, at least not one sale. Instead, the goal is to replace customers with life value.

Breaking the buyer’s path into smaller steps (i.e., phases) allows you to refine how and when you present your offers.

For a small business owner, you can start with only one or two products. For a large B2B company, you may need to offer incentives for lead production and nurture new leads through the sales cycle, sales pipeline, or sales team.

Suddenly everything can agree. For the sake of simplicity …

Consider ordering at McDonald’s. If you order a burger, ask if you are eating to add cheese. Order chicken nuggets and ask if you want fries with that. Order a combo meal and give it a chance to be big or bigger.

Then think about the new McDonalds mobile app and its product loyalty programs, like McCafe Rewards:

Each offer is actually a series of offers designed to increase the size of your purchases as well as trigger subsequent purchases.

In the largest picture, the funnels are usually divided into three parts:

  1. Top of stream (ToFu): Target audience
  2. In the middle of the flow (MoFu): Potential buyers
  3. Funnel Bottom (BoFu): New and existing customers

The bottom of the funnel, the middle of the funnel and the bottom of the funnel confuse you. Later we will completely unpack AIDA and discover the five stages that really matter!

On some level this funneling happens even if you have dedicated phases of the sales funnel. Applying a strategic approach dramatically increases the number of customers you end up generating.

The key to an effective sales funnel: Engage and add value to your potential through each phase.

However simple or complex it may be, it is a fact sales funnels work when performed according to certain universal principles, Example:

  • 87% of consumers choose to do business with suppliers who provide valuable content at all stages of the buying process
  • 63% of consumers need to hear suggestions or suggestions of significant value 3-5 times before believing these claims
  • Nursing customers make 47% more purchases than nurturing prospects

In addition to the upper, middle, and lower, sales funnels have traditionally been structured through four phases by acronym …

WANTED: Awareness. Interest. Desire. action

The AIDA model was developed at the end of the 19th century by the pioneer of advertising and sales of Elias St. Elmo Lewis. It has since become the backbone of almost every successful advertising and marketing campaign.

Why is he so successful?

AIDA guides leads through an emotional buying journey – guiding the buying decision from initial attraction to taking action.

1. Awareness

Sometimes referred to as “attention,” the first phase of a sales funnel is when a brand catches the attention of new audience members through marketing content and / or a valuable core offering.

2. interest

This is where the brand will begin a deeper relationship with its perspectives, becoming more actively involved in learning about its goals and / or problems. This way, you can start providing preliminary solutions, allowing them to experience “quick wins” – and become more engaged.

3. Desire

Consumers who reach this third stage are convinced that they actually have a bigger problem that needs to be solved. Instead, it comes around to the idea of ​​a purchase to solve the problem. At the moment, the brand is showing how their premium offerings can be beneficial.

4. Action

The last phase of the sales funnel involves deciding whether or not to buy a premium brand product or service. You needed to reinforce the value of your offer – as well as the weaknesses is not make a purchase.

These steps outline the general process of all of us who are going through – as well as some general steps you should take to get their prospects moving further.

Depending on what you sell and who your target audience is, he wants to tailor each stage of the sales funnel accordingly.

(Yes, you can absolutely have more funnel at some point. That will be a little clearer.)

AIDA is a great starting point, but it’s a better way…

Five stages of the sales funnel: defined and explained

Although similar in appearance and structure, our approach – based on the work of Russell Brunson – differs from the usual AIDA model:

The key difference involves getting a look actively worked with you at every stage of the process.

While AIDA has a giving, giving, giving company until the potential candidate is converted, the Brunson funnel is involved in both the give and take process. This version receives small conversions from the target consumer on their purchase journey.

The name of the value ladder and its steps are a direct reflection of the stages of the flow:

We can even say that each phase of the sales funnel (bait, facades, etc.) contains a “mini funnel”. We looked at how this could happen.

Know your offerPre-Stage: Get to know your offer

First things we want to define all as they move through your funnel, from decoys to supports.

Before exploring each section, look at the overall sales funnel as a whole, keeping in mind the end goals.

This step is in phase important to success. If you is not know what supplies your customers at different points, they always have a good reason to continue.

You also want to determine how to link each subsequent offer within the funnel. The idea is to use lower-level offers to prepare your customers to take full advantage of the next product or service.

Imagine this: “OK, you have had great success with Product A – you have now achieved that success by completing Product B in the mix.”

(Again, if “Product B” acts on “Product A,” your customers may not have much reason to move on to the next phase.)

While your customers will, of course, experience your overall sales funnel in stages, you need to have a clear idea of ​​how and why they will move through it to your most valuable offering.

trafficPhase 1. Traffic

Not all traffic is equal: Be laser focused how Your target audience enters your sales funnel.

This preliminary phase is a type of “controlled consciousness”, in which you want to be intentional that brings something into your flow – in turn, it allows you to avoid attracting low quality perspectives.

This stage of the process then involves optimizing the sources, ads, and associated sources that you use to direct traffic to the funnel. Consider:

  • Where your high-value prospects “hang out” on the web
  • Which social networks and / or content they communicate with
  • Free or cheap deals offer them to take the initial steps with a new brand

If you are sure how to attract brand new customers, even if you have the lowest offers, if you are sure, not This way you will be able to get them interested in your big ticket items or services.

But do they meet your target audience where they are (and where they comfortably interact with your brand), you can get them to enter your flow on their terms – and lead them to where you I want them to be.

baitStage 2 bait

A lead magnet is offered for free or at a very low cost to potential clients.

Here are some clarifications …

Although “bait” is a phase of the entire sales funnel, any “mini funnel” will require the use of some low risk offer to conclude your prospects and get them engaged.

On the lower layers of the scale, the bait can come in the form of free content, a webinar, a course delivered as an email address, or product samples. At higher levels, even offers – which means, you deliberately they will profit from sales, but they will also profit as they continue through your flow – this can be used to keep the customer engaged and ready to move forward.

If you give something away for free nowafter thoroughly making a more valuable purchase by the recipient at some point in the near future – this is where real money needs to be earned. You can even lose out on bait offers, as long as the next steps in your funnel are ready to go on sale with a profit.

You came to be able to refuel out those who is not take you on your bait offer. After all, those interested in your low-risk deals are likely to buy your high-ticket items.

Front BidPhase 3. Offering at the front end

Low cost and low risk offerings that provide new value to customers, enabling them to solve surface problems with minimal investment.

After potential buyers accept you from your bait offer, you want to send them directly to the landing page or squeeze the page showing your “leveled” premium offer. (You can also – and it should – simultaneous monitoring of the offer by email; a practice known as “funnel stacking.”)

Here’s where the stakes are a little higher for your business …

Those who see this content targeted for sale were pre-qualified (via your bait offer) – which means Need be interested in the superior product or service you have for them at the moment.

That is, if you are able to keep their attention and effectively communicate the true value of your offer. You can achieve this by optimizing the various elements of a squeeze page …

Squeeze a copy of the page

Copy – that is, the words themselves – should quickly convey the value of your offer and get your audience to take action immediately.

You can do this by sticking to the following checklist while making a copy of the compressed page:

  • Leave your brand personality (be a relative character)
  • Personalize the message to your audience
  • Shorten sentences and paragraphs, but provide MORE depth
  • Write at or below grade level 6 reading
  • Use bullet points or numbered lists
  • Include a subtitle or image every 200-300 words

In short: Talk directly to your target audience – and overcomplicate your message.

The 14-day MIG Soap challenge shines on all these fronts:

The easier it is for your audience to recognize the value of your offer, the more likely they are to accept you.

Compress page images and videos

Words are the backbone of your squeeze page. But content can take many different forms:

  • Historical video showing what your brand is all about
  • A demo (or, explanatory) video showing your product in action
  • Interview with a current or past client discussing positive experiences with your product or service

The approach you go to depends largely on the value ladder maintained during targeting.

For example, if you plan on getting a new opportunity to commit to a preliminary offer, you want to quickly introduce them to your brand and talk about the “quick wins” they can expect.

Usually, this video content should be short and precise – increasing the chances that the new prospect will watch it in its entirety. Video Hero takes only two minutes and fifteen seconds:

His testimonial videos (i.e. mini case studies) – later on the same page – are even shorter. All in one minute:

On the other hand, if you plan to make final sales on higher priced products, you might want to opt for long form with yourself and video content.

Because of this, those who are in the buying phase of a more expensive purchase will ask for as much information as you can give them – and will be more willing to stick around long enough to convince themselves.

Click the Social proof page

Social proof can – and should – be used to reinforce claims made on your compressed page.

Adjust this content to the level of the current value ladder. Basically, this means establishing the user comment you are using matches the offer being presented – and is specific to the use of the target audience.

LadyBoss Labs seed various types of social proof across the squeeze page, opening with short testimonials and a logo to show authority …

… And adding direct recommendations along with actual posts on social media later than its customers:

Generalized social evidence regarding your brand may have a new look. However, for successful customers, we need to use the specific anecdotes of successful customers to maximize sales.

Click the Call to Action page

No matter what offer is offered on a particular page, it should be crystal clear what your audience needs to do to receive it.

Lying beats around the bush. Be sure to review the CTA in all other landing page elements – allowing interested buyers to take the next step as soon as they are ready.

I’m afraid they are not mistaking what LadyBoss wants website visitors to take …

In some cases, you may also want to include CTAs at the top, bottom, and middle of the page. The last thing you want is for an engaged audience is not engage with your brand further simply because they are sure of how to do it.

Medium bidPhase 4. Medium bid

A progressively more valuable and intensive solution that helps customers solve a deeper problem – and better prepares them for the best products or services with the highest prices.

He is now getting started in business.

At every stage of the ladder’s value, when your prospects reach the bottom of the “mini funnel,” you have to give them an irresistible offer that will allow them to complete a specific task – and prepare them for the next level of the ladder.

Let’s get back to LadyBoss, his mid-offer is an invitation to “Join the Club”:

If you have thought about medium deals before, the question is…

Upsell or Downsell?

Supplement is an offer that costs more than your offer; a drop in sales costs less.

Before or immediately after confirming your order, provide a price quote that will increase the value of their initial order – and enhance their overall experience with your brand.

(And, of course, they also allow you to increase revenue.)

Sales offers are usually in the form of:

  • Sales prices on bulk orders
  • A customized version or variation of the initial product or service
  • Offer to increase subscription duration at reduced price
  • Additional Products (Cross Selling)

If they do is not lastly pass on the sale price, consider sending them a lower risk offer that will suit them where they are.

Examples of lower sales include:

  • Payment plan for an otherwise expensive payment
  • A smaller, smaller, cheaper version of the upsell offering
  • Limited and reduced trial period for the offer above

In either case, the idea is to take full advantage of the opportunities at hand – while providing the exact value your potential customers are looking for at the moment.

Email marketing

You have noticed that in almost every example, getting a visitor email address is a highlight.

Because email marketing is a crucial part of the customer journey: Before, during, and after the purchase.

We wanted to get the topic down, mainly because email is very tactical. Why why does it read extensively about all this:

Medium bidPhase 5. Vacation Offer

Your most valuable, intense and expensive product or service that customers can use on a continental basis to solve a persistent problem in their lives.

By now, it has been clear that your ultimate goal is to merge each “mini funnel” together to create one comprehensive sales funnel.

I hope to turn brand new customers into the high value protectors of your business. That being said, the vast majority of your target audience simply goes ready deal with your highest value offer …

Until they have acquired a taste through your lower level products or services.

The thing is, there is no guarantee that your customers will simply move to the next level of value after experiencing everything you have to offer at their current stage. In many cases, your customers are more likely to comply with what they know than to take the risk to your next level of service.

(Or they may be completely lost once you have received everything you have to offer at a certain level of value.)

The attack is on you reassure them that they stand to receive a ton values ​​from the next highest level of your value ladder.

Keep in mind that at this point of ascent the customer will find themselves in a sort of limbo – they got almost full value from the previous stage of the ladder, but are not quite ready to enter the next “mini funnel” you have. prepared for them.

So instead of pushing your most valuable offer hard, you simply want to keep them with your brand.

Basically, it involves doing everything you can to keep giving them value after have purchased a specific product or service.

This could mean:

  • Providing personalized content in the desired format that allows them to get the most out of the product or service you are currently using
  • Providing high-quality customer service and support – from boarding to troubleshooting to guidance on “consuming” your offer
  • Gradually tap into the value added by your multi-tier service – specific to the value sought by the individual customer
  • A community (Facebook group) where I can live and grow

Relatively simple …

If you can prove that your main concern is in providing value to your customers – even after they already give you their money – then it is much more likely that they will believe that a more expensive offer will be worth the price.

How to create each phase of your sales funnel: A quick start from scratch

Conducting market research

Many of your competitors have probably already built funnels, generating engagement and sales from the right type of customers you are wanting to draw on their own flows.

Fortunately not advocating for it simply copy what your competitors are doing. But you Doctor they want to take note of how competing brands are working to nurture their audiences toward a “big sale” at the end of the funnel.

This is why a hacking stream is in play.

What is casting flow?

“Funnel hacking is a strategic process of testing your competitors’ sales and marketing processes, which you can use to model and test within your own sales and marketing processes.”

In other words, they actually participate in different stages of your competitors’ sales funnels, then redirect the process to determine how to begin creating your own.

How to stream hack your competitors

1. List your competitors

Of course, your main focus will be on direct competition. Make a list of all known companies that sell similar products or services to yours.

You should also consider looking for your item indirect competition. Companies that actually sell in your niche but whose audience overlaps with yours should be considered here.

In doing so, we should be able to better understand the sales tactics that your target audience needs to act on.

Stay wide as you get started. While they ultimately complement your list of top performing competitors, you also want to consider competing companies whose approach is not as effective as it can be – allows you to avoid the right mistakes.

2. Engage, document, and analyze

More than simply checking the web pages, landing pages and other marketing content of your competitors, you want to take screenshots and create your fingers across the screen. Like you, be sure to categorize these artifacts accordingly.

We recommend creating separate folders for Bait, Frontend, and Backend deals each competitor you are analyzing. You should also create a folder specifically for documenting ad creatives – which you can further categorize based on the content on which the ad is displayed (e.g., Google, Facebook, etc.).

At this point, you definitely need to get involved too much away with its various competitors – especially if it requires spending money on their products or services.

you Doctor you want to take as many preliminary steps as possible – such as signing up for address lists, looking for more information, and downloading free content.

Once they have assembled a solid collection of artifacts, they want to start analyzing them from a number of different perspectives.

This includes asking questions about the blue print:

  • What words (copywriting) are used in the title?
  • What colors do they use in their content?
  • Are there any buttons on the crease or below the crease?
  • Do they use videos and pictures or just text?
  • Do they include benefits or features?
  • Do they contain social proof like testimony?
  • Are there pop-ups during the exit intention?
  • Has the fixed part of the site been repaired?
  • Is there a complete application form or do you decide on the form?
  • Do action steps require more than one touch point?
  • Do they list the price of their products (if so, what are their price points?)
  • How many words are there on the homepage?

The idea is to consider as many different aspects as possible – and understand why Your competitors decided to take the approach they did.

(It’s actually much more important to focus on the “why” behind these issues on the surface. Remember, not necessarily copy your competition – but you will implement their successful approaches your own way as you create your own funnels.)

When you find the answers to these questions, be sure to document that information in the created folders.

3. Evaluate monitoring strategies

Through the upper stage of the funnel hacking process, it is likely to see only about 20-30% of your competitors ’sales funnel.

That being said, we want to know what tools your competitors use and decide whether or not to use the same tools.

To understand this, you need to download two Google Chrome plugins:

Check Ghostery first. This extension allows you to see the “invisible” web, revealing the search engines, web bugs, pixels, and companions that Facebook, Google, and other platforms place on their websites that collect information about your internet activity.

Although this app is primarily designed to remain hidden from companions, it can help you determine which trackers and programs your competitors use.

The second is the BuiltWith Technology Profiler, which allows you to launch a beam tool on your site – especially marketing and e-commerce platforms – by simply clicking on the icon.

This will start answering questions about traffic and conversion rates regarding your competitors’ strategies, such as:

  • Do they use remarketing (also known as retargeting)?
  • Do they use Google, Facebook or another platform?
  • Do they use any conversion rate tracking software?

The list of questions you can ask (and answer them) is almost exhaustive.

It is important that you dig into the information that will be most important to you your businesses as you begin building your own sales funnels. All of this should go right into the notes you created during the previous step of the stream chopping process.

4. Use competitive intelligence tools

You also want to find out how your competitors are acquisition traffic in the first place. This will tell you what sources to focus on when looking for high value disclosure for your business.

To find these game changers, seek the help of the following competitive analysis tools:

AdBeat or WhatRunsWhere

These tools immediately show you the strategies of online advertisers in your industry. You can see any of how much money they spent on showing a specific ad to create content and landing pages using paid traffic.


Focusing on SEO (Search Engine Optimization) and SEM (Search Engine Marketing) side of things, SEMRush gathers insights into how your competitors are getting traffic.

This includes information related to search ranking (and changes), ads, keywords, targeting, copy, video ads, backlinks, estimated traffic generated, keyword research – and much, much more.


This traffic-oriented tool lets you check a wide range of searches for activities that go through the profiling of websites. With SimilarWeb, you can identify the top-referenced sites as well as the top destination sites for how people are coming to your competitor.

5. Buy from your best competitors

After determining which of your competitors are worth a closer look, your next step will be to actually connect with them as if you were an interested customer.

(Note: While you may argue for the idea of ​​giving money to competitors, understanding will be able to come to that – and later implement it into your sales funnels – well worth the price of admission.)

Here’s where you want to get ultra– Significantly in your documentation and analysis.

You definitely need to go through buying top rankings – but you want to act like you will.

That is, after they have almost reached the end of their sales funnel, they want to jump into the sales call with them – as long as they record all they talk throughout.

Since this is a “big” sale that your competitors have wanted to make since launch, you can be sure that everything should be left on the table, so to speak. This in turn provides the perfect opportunity to discover any information that you may have overlooked throughout the stream hacking process.

(Again, while you may not necessarily make this final purchase, it can provide even more information about the true value of your competitors’ products or services. This can not only help you further develop your own sales funnel, but also allow you to analyze the strengths and weaknesses of your competition offer – and any necessary improvements to your offer.)

Ask yourself questions like …

  • What specific value or benefit does the offer offer?
  • What action must you take to receive the offer?
  • What strategies do they use to keep moving forward?
  • How does each subsequent offer relate to the previous and next phase?

Answering these questions will round up your understanding and allow you to see clearly what you should offer customers through your own flow.

1. Compare the domain name and URL to your offer

It’s pretty self-explanatory, but still worth mentioning …

The domain name and URL you use for your sales funnel must be representative of your brand and your offer.

A URL like “” appears not only as generic but also as over-selling. Although your customers are smart enough to know when they are being sold, they do not make you afraid.

It sounds like a small detail, but matching the URL to your offer will add the nature of your customer-facing brand – and there will be one thing that will less distract your audience from the next step.

Poorly disciplined about it on ClickFunnels. Not only because of the benefits of SEO (search engine optimization) matching content URLs, but also because of the clarity they bring.

Notice your directness and the few pages we looked up …

2. Structure each phase relatively: WWWH

Talking about dealing with customers with sales funnel content is talking about what important customers are saying them on a personal and individual level.

That means using WWWH…

  • WHO is your ideal customer, who do you trust and who should you put on the page to embody it (current customers)?
  • what do they want your product or service? Why are they trying to escape or find a solution?
  • Why do they want it? What are the deeper emotional needs and pain currently experienced? Why is the cost less than the benefit?
  • how can your images, words and calls to action come to life?

Remember: Your customers want to be sold; they want to get value.

And they want to put all that effort into solving their problem; they want you to make their job easier.

3. Capture Address

If the above is done, your potential customers are likely to be left to say:

“Well, this sounds way too good to be true. ”

Your goal is to explain to them that your offer is really good. But it necessarily means that your offer will be always be on the table.

They may be offering a time-sensitive sale or a one-time deal. Or, you may be planning to discontinue a product or service after a certain period of time.

Whatever the case, addressing the “catch” of your current offer can instill a sense of urgency – making them more likely to take immediate action.

Since your customers are likely to ask for a “catch” anyway, you can also give them one that will put the ball in their court. That way, they understand that the only thing standing between them and the offer is… themselves.

4. Add a Guarantee

In furthering the customer-facing and “too good to be true” nature of your sales funnel, you also want to minimize the amount of risk your prospects will have to take when going through with a purchase.

In fact, you can even take this one step further and explain that further you who will be taking the risk by doing business with your customers. Known as risk-reversal, the idea is to make your potential customers feel like they have no reason not to take advantage of the offer at hand.

Whether offering money-back guarantees, double-your-money-back guarantees, or any other kind of risk-free assurance, you will inherently bring your prospects to trust your brand in two key ways…

First, they simply have nothing (or very little) to lose, and a tone of value to gain. Second, confidence in your ability to follow through with your promise will shine – building trust when it matters most.

5. Recap

If a prospect or customer is close to the point of purchase at any level of your value ladder, two things are all but certain:

  • You’ve provided them with some sort of value in your relationship thus far
  • They’ve grown in some way since they’ve first engaged with your brand

As you begin to close in on a sale, it’s imperative that you make these two points clear to your potential customer.

The goal is reinforcement. On some level, the customer knows these things — but may not be consciously thinking about them when you actually make your offer.

But, with a little gentle nudging on your end, they’ll be reminded of how far they’ve come — and how much further they’ll be able to go.

Notice how MIG Soap’s 14 Day Challenge order page summarizes all the elements in short-form immediately next to the two-stage order form:

6. Sequence the Right Pages

The key to successfully nurturing consumers through your sales funnel is to get them to take action at every touchpoint.

You even want to go as far as to create touchpoints for your prospects to engage with throughout your sales funnel. This is where techniques such as the two-step tripwire come into play.

As the name suggests, a two-step tripwire has consumers taking two steps to complete the overall task at hand. Most often, this two-step process is as follows:

  1. The prospect fills out a contact info form on the first page of your funnel (typically in exchange for a freebie offer)
  2. On the second page, the prospect is shown a small-ticket, frontend offer. If they choose to make a purchase, only then will they be asked to provide payment info.

This allows you to implement the “foot-in-door” technique, as you’ll be gradually asking the prospect for more information after they commit to providing some surface-level info.

Then, you can hit them with the more valuable offer after they’ve become a bit more invested in your brand.

Even if a prospect decides not to go through with the follow-up purchase, you’ll still have collected their contact info — and can then send them more applicable offers in the future.

7. Order Your Offers Intentionally

It’s vital to know exactly how each of your “mini funnels” connect with one another to create an overarching sales funnel that encompasses all levels of your value ladder.

Within each “mini funnel,” this means offering content and freebies that prepare the customer to get the most out of your main offering at that level. Within your overall sales funnel, it means ensuring those who have gone through one “mini funnel” are fully prepared to enter the next.

Basically, you want your customers to feel like they’ve “graduated” to the next step of your value ladder once they’ve reached a certain point with your lower-tiered products.

If a subsequent offer has little to nothing to do with the previous product or service you’ve offered, your audience will likely be rather hesitant to take the next step with your brand.

8. Connect Bundles, Bumps, Upsells, and Downsells

Once a prospect has gotten to the point where you believe they’re ready to make a purchase, you need to be sure the offer you present them is highly-relevant to their specific circumstances.

Of course, the ideal scenario is that your prospects simply take advantage of your main offering as is.

When your “typical” offer isn’t exactly what a customer is looking for … you’ll need to have subsequent offers at the ready to keep them on track toward converting.

If a prospect doesn’t feel ready to purchase your mid- or top-tier service, you’ll want to have a related, yet lower-value service to offer them. It’s important to tailor these downsells to the prospect’s specific needs (as opposed to providing a more generalized downsell to all prospects who decline your main offer).

On the other hand, if a customer does accept your main offer, you also want to provide an upsell that’s relevant to their needs. They’ll be much more likely to accept this subsequent offer if it provides the specific value they’re looking to get from your brand.

9. Include Social Proof

No matter how valuable your products or services are — and no matter what you have to say about this value — you absolutely need to back up your claims with proof from your current customer base.

By sprinkling social proof throughout your sales funnel, you’ll give your prospects the evidence they need to feel confident.

For one thing, the modern consumer places more trust in their peers than the brands they do business with. Providing various types of social proof can allow prospective customers to truly understand what they have to gain by engaging further with your brand.

Social proof can take lots of different forms:

  • Short endorsements
  • Long-form testimonials
  • Written case studies
  • Video testimonials
  • User-generated content
  • Pictures and videos posted to social
  • Logos or “trust seals”
  • Before and after images
  • Numerical reviews and ratings

10. Remember Exit Intent Offers

As you probably know, most people who click-through to your landing page will end up leaving without taking even the smallest step forward.

While this is to be expected, you shouldn’t just accept it without putting up a fight.

Rather, you’ll want to take action to keep them on your landing page — and, ideally, giving your offer a second thought.

Include exit intent offers on each of your landing pages. This means adding popups, overlays, and other such “extras” to be presented to your site’s visitors once it becomes clear they’re ready to head elsewhere.

Within these overlays, you can include one-time offers for freebies, downsells, or other lower-value offers that your more hesitant prospects may be interested in receiving.

This way, you can make a last-ditch effort to keep these individuals engaged before they navigate away from your site for good.

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Landing Page Builders Market Advanced Technologies and Innovations 2019-2026 – Melanian News

Landing Page Builders Market Advanced Technologies and Innovations 2019-2026 – Melanian News

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The report has been compiled using extensive primary research (interviews, surveys and observations from experienced analysts) and secondary research (which includes reputable paid sources, trade journals and industry body databases). The report also provides a comprehensive qualitative and quantitative assessment by analyzing the data of industry analysts and market players across key points in the industrial value chain.

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Summary of the Report: Contains six chapters, ie scope of research, major manufacturers covered, market segments by type, Cold Chain market segments by application, study objectives and years considered.

Global Growth Trends: This section contains three chapters, ie industry trends, key manufacturers growth rate, and production analysis.

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Market Size by Type: Includes analysis of price, market share of production value and market share of production by type.

Market Size by Application: This section includes analysis of Cold Chain Market consumption by application.

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Cold Chain Market Value and Sales Channel Analysis: Includes Buyer, Distributor, Cold Chain Market Value Chain and Sales Channel.

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