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Web design companies and developers have become obliged to create and adopt mobile-friendly designs while creating web pages that will help them meet the needs of mobile audiences, along with desktop users. However, the response does not seem to be sufficient to meet the needs of mobile users, the site should be made up of an attractive user interface along with impressive content. Customer experience on the mobile website is very important in attracting mobile shoppers to online stores.

It relies more on the mindset of mobile users. Developers and web designers will need to understand the mindset of users and then optimize the site to give them the most enjoyable experience. Even clients today consider mobile UX optimization as a key criterion for testing your performance if you are a developer or web designer.

Let’s take a look at some of the best solutions to improve your mobile user experience in your online store.

Smooth and visible customer journey within the site

Ensure that customers have a very smooth and easy experience whenever they land in your online store. Things they might be looking for should be clearly visible, not including information in any drop-down menus that could lead to confusion and unnecessary time-consuming customer concerns. A simple user experience with everything at your fingertips can obviously attract more customers to your online store for future purchases, if any. There must be enough space inside the call to action button, otherwise users can click on another option instead of their desired one and land on another page that may not matter to them. Content should be easy to read and easy to click within the screen size of your mobile device.

Other things to consider include,

  • Consider including a menu on icons that are positioned vertically so that there is no longer scrolling that can irritate customers.

  • Include complex tabs with titles that would expand …

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Source by William Hills

 

 

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