Many chain restaurants like Dominos, KFC and McDonalds have adapted to this new food ordering trend and are aggressively pushing it. Even local restaurants are jumping the gun to adapt to this latest trend of serving online, so why not? There are so many benefits to having an ecommerce restaurant. We can talk about some of the benefits, so you are able to make a faster decision about moving to this modern way of serving online orders.

Convenience factor

People have already shown a preference for the convenience of shopping online, this has now expanded to ordering food. Everyone wants to order food with the least amount of hassle, and ordering food online is so convenient that a visitor must visit your site and order can be placed with the click of a button.

Instead of ordering online, it can also increase sales by tapping into impulsive orders. Senior Private Marketing Director at Jubilant FoodWorks said: “It is a great convenience to keep ordering numbers online.”

Extending your customers with the least investment.

There is nothing better than a pickup / delivery order in the hospitality industry. The food is sold at the same price plus you can even add shipping costs without having to spend your time, resources and staff waiting for them, serving them or cleaning up after them. Also, in case the restaurant is busy, you do not need to distract customers or ask them to wait. With minimal investment, you can expand your customer base without making significant investments. Regardless of the big chains, online ordering reduces their dependency and investment in call centers because orders are redirected directly to the appropriate point of sale from the website. According to a leading consulting firm, “ordering online can reduce costs by up to 40-50%”

Increasing the amount of online ordering

Customers tend to order food online for the most part. In the comfort of their homes, they cannot resist certain foods. Instead, many escorts are suggested while the customer is in the ordering process, helping to tempt the customer further.

Build a user base

Once a customer has placed an order, their information is stored in the database. This information may later be used to promote any festival offer and program.

Instant customer feedback

After setting up a customer base, the customer, while in the process of ordering, would also be happy to fill out a feedback form. This allows restaurants to address their shortcomings in any specific area.



by Abhay Dugad

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