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Every aspect of an ecommerce site is important to them, from website speed, product delivery to payment and product review when it comes to shopping. Online behavioral studies have found that each customer’s attitudes, intentions, and preferences vary depending on the situation. They have many trading orientations in terms of convenience, choice of style, price, reliability, etc. before concluding any contract. So, first and foremost, it is important that every merchant takes into account all the factors that drive behavior if they want to have an advanced online store that meets all customer requirements.

The following points explain what are the characteristics of an e-commerce website that influences online customer behavior.

Website Design and Usability

The visual appearance and courtesy of the website decide whether the visitor will go to stay or just walk. Clearly, they will be badly presented by a muted-looking website. Poor, complicated navigation can make them lose their patience. Therefore, marketers must pay as much attention to the design as the usability of the site.

Registration

Forced registration or sign-up causes many visitors to distract, even after they have put products in their cart, as most find the process bothersome and too much information required to enter. Although checking out guests is the best way to treat first-time visitors, optimizing the mandatory sign-up process for repeat purchases is very helpful.

Loading time

Customer satisfaction decreases every second, increasing the load time of the website. So, to make sure that your visitors do not return to the search engine for other sites, because your site does not load quickly, optimizing the speed of the website. Ideally 4-5 minutes of loading time makes them happy.

Payments

Not only the purchase, but also the payment options are also important in the buyer’s decision to buy. It’s about reliability. Many are not trusted to buy at the transaction stage because there is no trust seal. Merchants must therefore ensure that the cashier page has …

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Source by Rob Stephen

 

 

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