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What is the best way to promote your web store and increase sales? How can you increase organic traffic in your ecommerce store without relying on PPC and paid advertising?
The answer is through ecommerce SEO.
In this post you will learn what SEO is for e-commerce, what is the difference with ‘normal’ SEO, why you should invest in e-commerce SEO and how to approach search engine optimization for online commerce.
What is Ecommerce SEO?
Ecommerce SEO (or Shop SEO) is a term used to describe the optimization process for search engine online stores.
In simple words, a set of rules to apply to an ecommerce site, so that helps friendly search engine.
Is ecommerce SEO different from SEO?
The obvious question is what is the difference between ecommerce SEO and SEO at all?
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Is it the same thing with a different name?
Ecommerce SEO includes all the concepts of SEO with the addition of some guidelines that are specific to online stores that may not be applicable to other types of websites.
For example, for a non-trading site, category pages may not be as important SEO wise, but for an ecommerce site they are important and require special attention.
Another difference is blogging. An active blog plays a different role when doing SEO for ecommerce websites and when doing SEO for non-ecommerce websites.
Lest there be any confusion, everything you read about SEO in mine SEO Tutorial or SEO guide, is also applicable to online stores. SEO SEO is above and beyond the usual SEO.
The benefits of ecommerce SEO for online stores
What are they? the benefits of SEO for ecommerce websites? Why Do Store Owners Have to Invest in SEO?
Exposure to search engines
An ecommerce site is, in reality, an internet business. Not a hobby or website made for fun, but a business that needs to sell, profit and grow over time.
Search engines answer millions of queries a day and many of them are related to e-commerce.
In addition to going directly to eBay or Amazon, thousands of people use search engines daily, and in most Google, to find the product to buy.
Ecommerce SEO will help you expose yourself to search engines and get a fair share of traffic.
Get high marks for keywords
Getting traffic from search engines is a first step, but not enough.
What you need is targeted traffic.
Targeted organic traffic comes from users who know exactly what they want.
These users have a clear intention and express this intention when they type in the search box.
For example, when a user types “buy an HD waterproof camera” in the search box, she has a clear intention, and if you have an e-commerce site that sells video cameras, the person who is most likely to convert it.
Through Ecommerce SEO you will be able to identify and optimize them long tail keywords that can bring you a higher ranking and improve your business.
SEO is the only way to create a long-lasting online business
If you already have an online store, you should know that there are several ways to get traffic to your website right away.
Google Adwords is one of the most popular and effective ways to get traffic fast, followed by Facebook and other social networks (depending on your niche).
The problem with these methods is that once you stop paying for advertising, traffic and sales decline.
Bad is not the case with SEO.
Well designed SEO campaign will bring traffic to your site for 24X7 months or even years to come.
It should it’s time for SEO to work but the results are long-lasting, generating a longer return on investment than any other marketing technique.
So if you want to create a business that will generate traffic on its own without relying solely on paid advertising, SEO is the way to go.
Tip: You can also read adwords vs that for more differences between the two.
SEO will help you build a website that is user friendly
Many SEO terms refer to usability and how you can make websites that are more enjoyable for both search engines and users.
When you decide to adopt SEO principles or hire an an SEO consultant which will help you optimize your site, the end result will be much easier to use the site and rank higher in search results.
SEO will help you increase your conversion rate
In addition to helping you get the right type of traffic, SEO can give you guidance on how to do it increase your conversion rate ie. sale.
Conversion optimization is a time consuming and time consuming process a / b testing but it is driven by SEO principles.
How to access SEO ecommerce sites?
The best way to optimize your online store is to follow a structured approach. This means that you must have a plan that will cover all aspects of SEO.
To be more precise, here is a list of all the things you need to check and optimize:
Step 1: Technical SEO Review
Technical SEO is always the first step in getting the job done website review or performing SEO audit.
Technical SEO will ensure that search engines can easily search and index your store.
The most important tasks related to technical SEO are:
Step 2: Perform keyword research
After correcting your technical SEO document, your next step is keyword research.
Keyword research is important for all types of websites, but it remains even more important for ecommerce websites.
If you target the wrong keywords, you’ll get traffic, but you’ll get any sales.
As mentioned in my article: How to research keywords for an ecommerce site, keyword research results will define the structure of your store and give you enough information to optimize your homepage, category pages, and product pages.
Step 3: Optimize the structure of your shop
Ecommerce sites must have optimized structure. It has to be very easy to use, simple and SEO friendly.
If your structure is not optimized, you will make any sale. Just like that.
What is the best structure for your store? In addition to following some standard guidelines (such as a hierarchical structure), keyword research will guide you on how to structure your store.
If you already have a store and are running, driving some traffic but not selling, it may be worth reviewing and optimizing your site structure based on keyword research results.
Step 4: SEO homepage
Optimizing your store homepage is different from optimizing your blog homepage.
The ecommerce website homepage has many roles to play. It must be a landing page conversion, but at the same time it must be informative and welcoming to users.
Step 5: Optimize the category pages
It is normal for an ecommerce website to have many category pages. For most websites, category pages do not serve any SEO purpose, but this is not the case with online stores.
Category pages are crucial for navigation purposes and very useful for SEO purposes.
Step 6: Optimize your product page
Product pages are the most important ecommerce sites and must be optimized for both search engines and users.
Optimizing product pages can be difficult, especially if you sell products that are available on other sites on the Internet.
Failure in SEO to optimize product pages will result in less traffic and greater reliance on methods (other than SEO) to drive traffic to your store.
Step 7: Page Optimization and Page Purchase
The aforementioned SEO ecommerce will help you to make a better website for conversion and in order to do this you need to optimize your shopping and shopping pages.
It is very common for users of different types of grocery stores to offer shopping and check-out pages, but only a small percentage actually convert.
Buying and shopping pages is not difficult to optimize. Once you edit it, you can forget about it and concentrate on other areas of your store that need more attention.
Step 8: Reporting
When you first optimize your online store, you do so based on best standards and practices.
Work on technical SEO, research keywords, and optimize your store structure and pages.
Good so far.
To decide what to do next, you must have a properly configured reporting system in place.
A good reporting system, in addition to tracking sales, also monitors user behavior. User behavior analysis can give you the following steps for your SEO optimization process.
Step 9: Blogging
An ecommerce site must have a blog. Ecommerce blogging is not exactly the same as general traffic blogging.
Before deciding what to write about and what keywords to target in blogs, some guidelines should be followed.
Step 10: Build Ecommerce Links
Once you have a website with a big conversion, you need to get large amounts of website traffic and get sales.
SEO techniques, like the ones described above, will help you have an optimized website with good rankings.
To get your pages to the top positions, you need good ones off-page SEO Link building and is one of the side SEO tasks you need to master.
Step 11: Marketing Store
In addition to SEO, there are a number of other methods that are not directly related to SEO but can indirectly affect your SEO efforts and the success of your ecommerce website.
Things like that social media marketing, Facebook marketing and retargeting, email marketing can work well with SEO and help you achieve your business goals.
Ecommerce SEO is a must in all actions. A well-optimized store will rank higher in search engines and that means more traffic and sales.
The difference between a regular SEO and an SEO store is that the latter includes specific recommendations that are applicable to e-commerce websites.
Even if you sell through AdWords or other PPC platforms, spending a fraction of your monthly budget on ecommerce SEO is the best investment you can make for your business.
The best way to optimize your search engine store is to follow a structured approach.
I outlined the steps above so you don’t miss out on anything that matters.
Follow me, as I will go over each step in more detail next week.