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Follow our step-by-step, non-user-friendly e-commerce guide SEO increase your online store traffic and increase sales.

Most people get ecommerce SEO wrong. They focus on ranking high-volume uber-competitive terms.

Rather say you are selling men’s clothing.

Here’s the most obvious term you could classify:

men's clothing monthly search volume ahrefs keyword explorer

Estimated USA monthly “men’s clothing” search volume, by Ahrefs Keywords Explorer

So, look at the pages with the highest ranking.

top 5 menswear

Think you can outrun these guys? Sorry, but it will happen.

So did the alternative go?

Focus on ranking individual pages and product categories for less competitive conditions.

In this guide, discuss how to do it from start to finish.

Want a video? Here:

Getting started

First things first…

Head over to the Ahrefs site revision and start searching for bugs.

Here’s Sam Oh explaining how to do this:

You need the results of this later. But as it takes a while, I recommend that you leave immediately.

Also, you are currently struggling to nail this:

If you have an ecommerce store, then you should use one HTTPS let’s wait !!

You were surprised how many Ecommerce sites more the poor do it.

asos and https

Here’s why it’s extremely important:

Almost all e-commerce stores have many forms that collect personal information from users. Therefore, good practice was safe ALL data is encrypted (not just credit card information).

Google has also confirmed that there is a (slight) increase in rankings for sites that serve content over HTTP. The reason for this is another reason.

Read this guide to learn how to do it right.

Now get a head start.

Part 1: Keyword research for ecommerce sites

As with everyone SEO campaigns, ecommerce SEO keyword research should start.

Without it, be blind – relying on the “gut feeling” to launch your campaign.

But how do you do keyword research for an ecommerce site?

Really simple, actually:

  1. A list of all the pages on your site;
  2. Find and copy the relevant keywords on each page.

Sidenote.

Maybe your ecommerce is still set up? Keep reading – I’m shocked to get rid of that in a moment.

And, yes … you should do keyword-by-page keyword research.

This is how I recommend keyword research for any website.

But with ecommerce sites, there are two main types of optimization pages: category (examples product (example) pages.

Each one requires a slightly different approach.

Editor’s note

In this section, you will use the Malta Miller-based home brewer supplier from Miller Miller for examples.

ice cream mill

So where to start?

1.1. Get a complete list of pages on your site

For: yourdomain.com/sitemap.xml.

It should look like this:

sitemap

She doesn’t see your sitemap at that URL?

For: yourdomain.com/robots.txt. This is what the Sitemap should tell you URL.

Screenshot 2018 06 07 at 11 07 23

NOTE. If you see a .gz file extension for a sitemap, remove it (e.g. sitemap.xml.gz -> sitemap.xml). Otherwise, it will download the Sitemap instead of running it in your browser.

Use the Scraper (Chrome) plugin to scrape this list of URLs.

Here’s the XPath to use: //a[contains(text(),"{yourdomain.com}")]/@href

If you’ve already started your ecommerce site, do the same as above, but for your existing competing site.

Then you can steal their site, categories and products as a starting point.

To find the right site for this purpose, try this:

Keywords Explorer > Enter a bunch of keywords (10-15) related to the things that are planned to sell

Keyword explorer keywords

Sidenote.

Make sure you select the correct country.

In the left menu, go to Traffic share> By domain

domain share

It shows you which domains get the most traffic from your typed search terms.

Choose one of these (avoid big brands!), Then follow the instructions above to scrap their Sitemap.

Paste the results into Google Sheet.

Sidenote.

If you did this for a competitive site, you should quickly review the list and remove any categories or products that are not related to what you plan to sell.

1.2. Prioritize your pages

At the beginning of this section, I mentioned that you should research page-by-page keywords.

But I know what we’re thinking:

I have a bazillion pages here! Do you really expect me to assign keywords and optimize each page individually !? “

I know.

But I understand it can take forever, so here’s a quick trick:

Optimize the most important pages FIRST.

If you’ve set up ecommerce tracking in Google Analytics, you can find a rough idea of ​​the most important pages by going to:

Search> Website Content> Landing Pages> Sort By Revenue (High to Low)

google analytics revenue pages

Sidenote.

The poor forget to segment this report to only show organic traffic!

If not, use the same report instead and sort by traffic (sessions).

If you’ve installed Google Analytics (you really should!), Or are doing it on a competitive website (like you’ve just set up your ecommerce store), give it a try Top pages report in Ahrefs Site Explorer.

Site Explorer > enter domain> Top pages

top page ahrefs

1.3. Find and copy keywords to each page

Now that you have a list of priority pages, you can start finding and mapping keywords for each one.

  • The head keyword (i.e., the primary keyword for which you want to optimize the page)
  • Some long tail variations (i.e., other keywords that can drive targeted traffic to the page)

Start with the keyword.

Step 1. Find the main keyword

Believe it or not, looking at keywords you already rank for may be the best place to find the right keyword.

You can find them with Ahrefs Site Explorer.

Try it on this e-commerce category page for an all-in-one beer system called Grainfather.

Site Explorer > enter the page URL > Organic keywords

grain ice cream miller

Sidenote.

Make sure “URL“Search in Explorer. You can select this from the drop-down menu.

Looking at these keywords, “Grainfather” (2.9K searches / month) stands out as a good header on this page. After all, what’s on sale here.

But he also left SERP drop down and check out the top 10 ranking pages for this query.

There are two things to check here:

  1. What types of pages are currently ranked? Product pages? Category pages? Blogs? Or something else? It’s important to search for keywords with the right intention of search. If you see tons of blogs posted in the top 10, you’re not trying to put a product or category page there. That said, what people want is what works.
  2. See the keyword above. We show a keyword for all the top pages in the rankings SERP review. Most of the time, you may find that the keyword above is the same for most pages in the top 10. It may also be the same as the keyword that remains relevant to the keyword. But sometimes that can reveal an even better expression.

That’s how it went.

grain serps

Here are my observations:

  • The top 3 results are on the official Grainfather website. We will not surpass them.
  • 86% of the remaining results are ecommerce or product page categories. This is a good sign. This means that the purchase intention was behind this query.
  • The main keyword of each site is “beans”. So this is definitely a good term.

Excited pleased with this as the main word for this site. So add this to my spreadsheet.

head keyword grain

Torture? Try this.

Sometimes things are always right.

To illustrate, consider the Organic Keywords report for this page: http://www.asos.com/women/

asos women keywords

Not only is this ranking over 4K Keywords. But it is clear that a lot of them are either branded terms or have a small amount of search (eg “women’s store”).

None of this would represent a particularly good mandate. So, here’s what we can do:

  1. Sort Organic keywords report by search volume;
  2. Scan the list of the most appropriate heads for this site (use your brain / gut here!).
  3. Check SERPs, make sure your product pages and categories are ranked (if not, look for a different keyword).
  4. Find your page closest to SERP Review it gets a ton of traffic.
  5. Take a look Organic keywords report for that page.
  6. Repeat the above steps.

Quick demo (steps, 1, 2, 3, 4, 5):

Step 2. Find keyword variations and similar variations

Variations with a long tail can be found in several ways.

For starters, the same Organic keywords A report is often a good source of long-lived and related keyword variations.

long tail variations

Just remember to explore SERP to ensure that the intent of the search is the same – i.e., the top-ranked pages are either ecommerce products or category pages).

Add anything that looks good to your spreadsheet.

long tail spreadsheet

But again, this report can sometimes be overwhelming. So, here’s the trick:

Keywords Explorer > enter a head expression> SERP Review

Copy and paste 3-10 pages with the most products or product categories into Content Gap and use these settings:

  1. Leave the box “But the next goal is” blank (for now)
  2. Include the “At least one of the goals should be ranked in the top 10” checkbox.
  3. Select “at least 2 of the goals listed below” from the “Show keywords that are ____ ranked” drop-down menu.

Results:

grain content

This reveals not only variations of the long tail, but also the so-called semantically related words and synonyms (e.g., “All in one beer system”).

We added one to our spreadsheet.

grain lsi long tail

Rinse and repeat this entire process for each e-commerce page on your site.

Part 2: On-Page SEO for ecommerce sites

We now know what keywords and terms should optimize each page, allowing time to begin implementing those findings.

2.1. Optimize your meta titles, descriptions and H1‘S

Most ecommerce sites use the suggested approach to their meta tags, which usually follow this pattern:

smsths title metas

It’s bad to easily understand why some e-commerce stores do this… many have tens, sometimes even hundreds, of thousands of pages. Writing unique titles and meta descriptions for each is a daunting (and tedious) task.

But here it is:

A thoughtful approach to the ideal. To just improve every single page while doing it.

That’s why I recommend you take a hybrid approach:

Make the most of your efforts in writing well-optimized tags for your most important pages. Then use the suggested approach for the rest.

But it uses the same template for each page. Create a unique template for each category, subcategory, brand, etc.

Example:

Malt Miller sells about 85 different types of hops, which are sold in 100g of nitrogen-flushed vacuum packs.

Here’s a perfectly acceptable meta title and description template for each product in this category:

Buy {HOP NAME} Hops (100 g) – Packed Freshness Vacuum | Malt Miller

Shop {HOP NAME} hops on The Malt Miller – FREE Delivery. All our hops are in a vacuum for freshness. Next day ships as standard for orders placed before 1 PM.

Here’s what this may look like for a few different products:

Buy Citra hops (100g) – in a fresh vacuum | Malt Miller

Buy Citra hops at Malt Miller – FREE Delivery. All our hops are in a vacuum for freshness. Next day ships as standard for orders placed before 1 PM.

Buy Centennial Hops (100g) – In a Fresh Vacuum | Malt Miller

Buy Centennial Hops at The Malt Miller – FREE Delivery. All our hops are in a vacuum for freshness. Next day ships as standard for orders placed before 1 PM.

~ 85 meta titles and descriptions. Done.

But it makes sense to use the same template for products in the equipment category.

Buy Cooking Hops (100g) – Vacuum Packed For Freshness | Malt Miller

Buy Bucket Removal Hops at The Malt Miller – FREE Delivery. All our hops are in a vacuum for freshness. Next day ships as standard for orders placed before 1 PM.

You would have to write a different template for these products.

But like I said, you should write unique descriptions for your most important pages.

What are the most important pages? Those already in the top 10 for at least one keyword.

So filter them in a spreadsheet and get on with it.

Here are some instructions:

  • Include your primary keyword;
  • Sprinkle in some variations of long tail keywords (if appropriate);
  • Include words about the action here (e.g., buy, click, learn, sell, free, etc. – more here);
  • Mention yours USP (free shipping, next day delivery, free returns, etc.);
  • Optimize for CTR making them attractive

PRO TIP

Divide different headline and meta description formats (for example, with product price included) to maximize clicks.

But what is it about? H1‘S?

Easy. Simply use the category title (for category pages) and product title (for product pages).

If you did your homework correctly, they should also focus on keywords.

So there’s really no need to overcomplicate this one – just make sure there is only one left H1 on each page.

2.2. Optimize your URLs

Ecommerce URL ticks can become messy.

Here’s one from Topshop:

www.topshop.com/en/tsuk/category/clothing-427/t-shirts/N-82zZqz6Zdgl

This is something to avoid. You want yours URL permalinks to be as clear and legible as possible.

Here’s what I suggest as a starting point:

  • yourdomain.com/category-name (category page)
  • yourdomain.com/category-name / sub-category name (subcategory page)
  • yourdomain.com/category-name / sub-category-name / sub-category-name (subcategory page)
  • yourdomain.com/category-name / sub-category-name / sub-category-name / product (product page)

Pretty simple, right?

Sidenote.

You found that a lot CMS‘Make this messy by default. For example, WooCommerce adds / product category / item URL for all category pages, in my opinion it looks messy. There are accessories that you can use to combat this. But honestly, sometimes more hassle than it’s worth. So my recommendation is not to worry too much about this unless it is yours URL looks seriously disgusting.

Here are some examples of The Malt Miller:

  • themaltmiller.com/ingredients / (category page)
  • themaltmiller.com/ingredients / hops / (subcategory page)
  • themaltmiller.com/ingredients / hops / whole / (subcategory page)
  • themaltmiller.com/ingredients / hops / whole / zither / (product page)

Stay tuned for something like this:

  • themaltmiller.com/ingredients / hops / best-citra-hops-2018 /

To me, it looks more like URL a blog blog servant, which can deter click.

The same applies to:

  • themaltmiller.com/Ingredients / hops / whole hops / whole-citra-hops /

There is no need to repeat such words badly. It will make it more “SEO-friendly” – it just looks messy.

Here are some other tips for writing effective ecommerce URLs:

  • Keep them as short and sweet as possible;
  • Include your primary / primary keyword;
  • Make the page hierarchy and context clear;
  • Use hyphens (-) to separate words. Don’t use underscores, spaces, or any other characters;
  • Avoid it URL parameters (if possible)

2.3. Write a unique product & Category descriptions

Look at almost everything big Ecommerce seller.

You have seen that they contain unique descriptions category Pages:

topshop camis

Camis & Topshop vest page.

I product Pages:

Product description topshop

Broderie Trim Camisole Most popular Topshop product page.

There are two reasons for this:

  1. This tells visitors more about the category or product of the watch.
  2. This helps Google understand what it is all about.

Remember, Google ranks pages according to an algorithm … if it is not written content on the page, it only serves for the difficult algorithm.

So I recommend adding unique descriptions in both category i product page.

And when I say unique, I mean UNIQUE.

Bad product copy / paste descriptions from manufacturer websites. Write the content yourself.

Here are some guidelines for this:

  • Include a keyword for the target head in the description;
  • Sleep in variations with long tail, synonyms and LSI keywords (if appropriate – filled shoe!);
  • Be sure to be well written and readable for visitors;
  • Tell visitors things they actually want to know! (duh!);
  • It keeps – keep them short and sweet

If the thought of doing this for every page on your site makes you want to cry (I feel you!), Try starting with the most important pages.

THINK THIS.

I see a lot of e-commerce stores that also sell on Amazon using the same product descriptions on both platforms. Which version do you think they will classify as version?

2.4. Add a schema tag

How would you like your products to appear in SERPs?

Like this?

protein powder without scheme

Or like this?

protein powder scheme

Poor no-brainer, right? The latter (with schema branding) not only attracts more data, but provides the seeker with more information that they can magnify. CTR up to 30%.

This brings in more traffic. Which results in more sales.

What’s more, Google uses that information to understand your content. (e.g., is it a product page, category page, blog post, etc. – this is very useful for ecommerce SEO).

But labeling the scheme can get quite complicated. So we tried to distill the basics.

Product pages

Add branding to product pages so Google can provide detailed product information in rich search results – including image search. Users can see the price, availability, and view ratings right on search results.

You can use the schema.org product tag for this.

There are many different properties you can add to this schema property, but here are some common and recommended ones to add to your product pages:

Here’s what it might look like:

Grainfather - All in one digestive system grain
Rated 4.3/ 5 based 11 customer reviews
$1,000.00 In stock
Product Description: Grainfather is a comprehensive all-grain beer system. It's great!
<

Category pages

Category page with several different products (or recipes, videos, or any other kind). Each entity should be tagged using the appropriate type of schema.org, such as schema.org/Product for product category pages. However, if one item is checked, all items should be checked. Also, unless it is a carousel page, the highlighted items should not be linked to separate detail pages.

Hmm. Confusing.

Interpret it as you will. But here's my take:

  1. You MAYBE branding multiple products on one page.
  2. If you mark one product in your list, you must tick them all.

However, for category pages, I think it's more about helping Google decipher the page type (category) than anything.

You probably see rich data being displayed in SERPs for category pages.

For that reason alone DO recommend tagging pages with categories. Just keep it simple.

Here is a page that does this well.

Recommendation

If you use bread crumbs on your site (which I recommend) you can also add a schema tag to that.

Here is what Google says:

Google Search uses the circle mark in the body of a webpage to categorize information from a page into search results.

Read more about this here.

Deo 3: Tehnička SEO Za web lokacije e-trgovine

Web stranice za e-trgovinu posebno su sklone nekolicini „tehničkih“ SEO pitanja.

U ovom smo odjeljku ukratko objasnili što su to i kako ih riješiti.

Usput smo se u ovom dijelu oslanjali uglavnom na podatke iz revizije web mjesta. Neka bude spreman!

3.1. Popravite duplicirane probleme sa sadržajem

Revizija stranice > Interne stranice> Kvaliteta sadržaja

Trebali biste vidjeti nešto ovako:

klasteri revizije stranica dupliciranih stranica

Znam da ovo izgleda prilično zastrašujuće, ali dopustite mi da objasnim ...

Ova vizualizacija pločica zelene i narančaste boje prikazuje nakupine dupliciranih stranica na vašoj web stranici.

Zelene pločice vjerovatno ne trebaju brinuti. Tako da ih za sada ignorišemo. Ali narančaste pločice prikazuju duplicirane grupe stranica koje se mogu kanonizirati (što znači da mogu predstavljati problem).

Zatim kliknite jednu od tih narančastih pločica i pogledajte bliži.

vrišti nokti duplikat

Pogledajte, pogledajte. Otvorio sam ove dvije stranice na karticama pretraživača - evo GIF od mene prebacivanja između njih.

gif duplikat sadržaja

Jeste li uočili razliku?

Ni ja. Jer zato što su ove dvije stranice Tačno isto. Persec samo URL koje se mijenjaju.

Evo URL-ova:

  • https://www.spoiledbrat.co.uk/collections/new-arrivals/products/i-scream-nails-pink-limousine-nail-polish
  • https://www.spoiledbrat.co.uk/collections/womens-wear/products/i-scream-nails-pink-limousine-nail-polish

Sidenote.

Istaknuo sam razlike između URL-ova podebljanim i podebljanim.

U ovom slučaju, nema razloga da te dvije identične stranice ne postoje. Stoga je izbrisao i preusmjerio jedan od njih na drugi.

Ali ponekad može postojati razlog postojanja dve slične stranice.

Ako vam je slučaj, kanonska veza je vaš najbolji prijatelj. To će obično osigurati da Google indeksira samo jednu od stranica.

Možete dodati i oznaku Meta Robots „noindex, pratite“.

This is one instruction that Google definitely won’t ignore.

Adding a noindex, follow meta robots tag to your dynamic pages will ensure they get dropped out of the index as soon as Google re-crawls them.

Which means that you actually want Google to crawl them.

So don’t block these pages via robots.txt until they have disappeared from the index.

After that, you can block them to make sure:

  1. They don’t come back;
  2. You don’t waste crawl equity

RECOMMENDATION

Add the meta robots tag, set to ‘noindex, follow’ to all dynamically generated pages on your store. For more information on how to use the meta robots tag, check out our guide.

3.2. Find Deep (or Orphaned) Pages

You want your category and product pages to be as easily-accessible to visitors as possible.

That’s why the general rule is that pages should be no more than ~3 clicks away from your homepage.

Good structure = homepage > categories > subcategories > products

Bad structure = homepage > category > category etc.

But while this is a good rule of thumb (especially for smaller ecommerce sites), it’s not always possible.… especially with large sites.

So I think a better rule of thumb is this:

Make sure none of your IMPORTANT pages are more than three clicks from your homepage.

But how do you find deep pages are anyway?

Site Audit > Data Explorer > Depth is greater than 3 > Is valid (200) internal HTML page = Yes

depth 3 html

It’s worth investigating these pages and adjusting your internal linking structure so that they’re fewer clicks from the homepage, if necessary.

Here’s how to find orphaned pages (those without any internal links pointing to them):

Site Audit > Data Explorer > Inlinks = 0 > Is valid (200) internal HTML page = Yes

orphaned pages

That’s 398 orphaned pages.

These are worth fixing.

PRO TIP

Focus on the indexable pages first.

These are the most important pages from an SEO standpoint.

3.3. Find Keyword Cannibalization Errors

Keyword cannibalization is when a single website (e.g., ahrefs.com) unintentionally targets the same keyword across multiple posts or pages.

Joshua Hardwick

Yep—I’m quoting myself in my own articles these days… how modest of me.

But absurdness aside, this is a problem that many Ecommerce sites suffer from—especially the older ones.

Here’s a full tutorial showing how to find and fix keyword cannibalization problems.

Part 4. Link Building for Ecommerce Sites

Building links to your homepage, product and category pages is notoriously tricky.

However, this isn’t necessarily a bad thing.

If it’s difficult for you, it’s also difficult for your competitors. This lowers the number of links required to rank #1.

But you do need some links. So here are a few ways to get them.

4.1. Find Sites Linking to Your Competitors’ Homepages

Imagine if there was a way to find sites that are linking to multiple competing sites.

That would be a good way to find sites that are also likely to link to you, right?

Definitely.

Here’s how to do it:

Link Intersect > enter competitor homepages

link intersect ahrefs maltmiller

Sidenote.

Just make sure to choose “URL” for each site on the drop-down. This will ensure that you’re only shown homepage links.

Recommendation

Not sure who your sitewide competitors are?

Site Explorer > enter your domain > Competing domains

themaltmiller competing domains

I recommend adding at least two competitors, then opting for the “any of the below targets” option to begin with.

Link intersect will then show you which sites are linking to those competitors.

All you have to do then is sift through the results looking for easily replicable sources of links, such as links from:

Forums:

forum link

Links pages:

links page

Niche-relevant directories:

directory niche

And because these sites are linking out to multiple competitors, it will often be easy to get them to link to you too.

4.2. Get Featured on Manufacturers “Where to Buy” Pages

Many product manufacturers have pages like this:

ss brewtech where to buy

They list the stores (online and offline) that stock their products. And they usually link to them too.

ss brewtech links

One way to find such pages is to Google the brands you stock followed by {manufacturer whose product(s) you stock} intitle:“where to buy” OR intitle:“stockists”

mangrove jacks stockists page

Check out any relevant results and see if they list (and link to) stockists like yourself. If so, reach out and request to be added.

You can also use Ahrefs for this.

Site Explorer > enter a competitor’s domain > Backlinks

Then search for words like “stockists” or “where to buy” in the search field.

where to buy links ecommerce

If any are relevant, reach out and request to be added.

4.3. The ‘International Alternative’ Technique

Here’s how this works:

  1. Find a competitor in a different market (e.g., one serving the US, if you serve the UK)
  2. Find blog posts recommending/mentioning that competitor
  3. Request that they link to you too, as it “might be useful for their UK-based readers”

Let me give you an example for The Malt Miller.

The Malt Miller sells brewing equipment and supplies in the UK.

Northern Brewer sells brewing equipment and supplies in the US.

So let’s find blog posts recommending Northern Brewer, then see if there’s scope to get our link added as a UK alternative.

Content Explorer > “from {brand}”

Here are the results for “northern brewer” — all 1.8K of them.

northern brewer content explorer

Not all of these will be relevant, but some will.

For example, here’s a blog post about brewing cider that mentions and links to Northern Brewer:

the manual cider norther brewer

It’s a great post that talks about the cider brewing process, and the ingredients and equipment you need.

Ali UK readers will end up clicking through to a site that doesn’t ship to their country. So the addition of a UK alternative on that page would definitely be beneficial for such readers.

Here’s another page:

northern brewer the kitchn

Similar story. They link to Northern Brewer (and Amazon.com, actually), which isn’t very useful for UK visitors.

Building a link from these sites can be as easy as reaching out and requesting they add you as a UK alternative to the page.

Here’s an example email:

Hey[[[[NAME]

Josh from The Malt Miller here.

I just came across your guide to brewing cider and noticed you linked to Northern Brewer.

Having been in business for X years, I know Northern Brewer are a great supplier of the equipment you mention (airlock, siphon hose, Star San, etc.). But unfortunately, they don’t ship to the UK.

However, we do sell these products in the UK. So I was wondering if you might consider adding us to that post alongside Northern Brewer — I think this would be useful for your UK visitors.

Let me know.

Thanks!

Josh

Do that a few times, and I’m sure you’ll land some links.

Sidenote.

It’s up to you how white-hat you want to go with this one. The process outlined above is totally white-hat. But I’m sure the creative grey/black hat folk out there are already seeing ways to increase the likeliness of landing such a link. I’m saying no more than that. I don’t advocate going the black-hat route as it’s risky, but it’s your choice.

Part 5. Content marketing for Ecommerce Sites

At the start of the previous section (link building), I mentioned that building links to product and category pages is notoriously difficult.

This is because very few people want to link to such pages.

The reality is that it’s much easier to market and build links to informational content, such as blog posts, infographics, tools, etc.

But these types of pages rarely drive direct sales and conversions for Ecommerce sites.

Having said that, you can use content marketing to boost the pages that really matter (product and category pages) on your Ecommerce site.

Editor’s Note

For this section, I will again be using The Malt Miller as an example.

5.1. Create Something ‘Linkworthy’

First things first, you need to create a piece of niche-relevant content that will attract links.

Here are some resources to help you with that:

But as I want this guide to be super-actionable in itself, here’s one trick for finding linkable ideas in your niche. Just go to:

Content Explorer > enter a keyword related to your niche > filter for pages with 100+ referring domains

content explorer brewing

Sift through the results looking for something super-related to your niche, such as this brewing calculator:

brewing calculator

This has 128 referring domains, and it actually also gets some traffic too (nice bonus!)

So we have a proven content idea (brewing calculator) that is both related to our niche and likely to attract a lot of links.

At this point, it’s simply a case of creating something similar—and hopefully better.

Then you can use the guides below to promote and build links to it.

5.2. Strategically Add Internal Links

So now you have an informational piece of content that has hopefully attracted a fair few links.

The next step is to internally link from that content to one or more pages you want to boost.

Here’s my advice for this:

  1. Make sure you’re linking to relevant internal pages ONLY: For example, it probably wouldn’t make sense to link to a brewing equipment page from a brewing calculator. People who are using a brewing calculator almost certainly already have brewing equipment. But having done some calculations (with your calculator), they may realize they need more ingredients. So it would definitely make sense to link to your ingredients category page.
  2. Link to a product or category page: Remember, these are the pages you’re ultimately trying to boost, as they directly convert to revenue for your business. Internally linking to these pages will help to boost their position in the SERPs.

To give an example of this strategy in action, take a look at this refractometer calculator from Northern Brewer.

According to Site Explorer, it has 2K+ links from 74 referring domains.

refractometer calculator links

Which is probably why Northern Brewer chose to link to their “Hydrometers & Refractometers” category page from the calculator page.

refractometer link

FYI, their “Hydrometers & Refractometers” category page ranks #1 for “brewing hydrometer.”

northern brewer ranking

Sidenote.

I’m not saying their internal linking strategy is the sole reason this page ranks where it does. But I’m pretty sure it helps.

Final Thoughts

No SEO wheels were reinvented here. But if you follow the advice given in this guide, I can pretty much guarantee that you’ll fare better than 90% of your competitors.

Want more marketing strategies for your ecommerce store? Read this guide.

Did I miss anything? Let me know in the comments! 🙂

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