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Let’s be the first to welcome you into the truly wonderful world of podcasting.

Seriously. We love podcasts so much that we have 2 of them (and one of them has over 4 million downloads). 👀

When we first started podcasting, we did it with hope in our eyes. We knew it wasn’t necessarily the easiest way to trace ourselves – but we knew it could work.

And it worked. Now it is started running 2 successful shows, will show you the basics of creating your own podcast.

To start your podcast, you need a huge budget or listener. You just need to know who is doing it, what it is about, and a few hardware and software tools to do it all together.

Here are 7 prerequisites for running a podcast.

№ 1: Perfect listener

Your perfect listener your customer’s avatar. They approached a person whom you ideally wanted to listen to in your show, and who went on to improve your content.

For example, the ideal listener of Tim Ferris is one who wants to improve himself by listening to how others eat, play sports, do business and push their mental boundaries. This man will also be interested in other Tim products, such as his books “Tools of the Titans”, “Four Working Weeks” and “Tribe of Teachers”.

For DigitalMarketer podcast, our ideal listeners are marketers, agency owners and business owners who want to learn from successful marketers and entrepreneurs how they can improve their business. It is also the avatar of the DigitalMarketer customer, which means that all our listeners also lead that we can talk about our products (if necessary).

To find out who your ideal listener is, you can fill it out Customer avatar letter which will help you in the following must-have podcast: your description.

№ 2: Podcast description

Not surprisingly, your podcast description will describe your podcast. What can listeners expect and from whom can it be expected? For example, here is a description for Eternal traffic podcast as seen on Spotify.

Description of the constant traffic podcast

Here is a list of things to include in the podcast description:

✅ How often do you publish a new episode

✅ Who is hosting

✅ What industry are you talking about

✅ Who gets value from your podcast

№ 3: Podcast Cover Art

Podcast cover art is an image that appears when someone searches for or listens to your podcast. Your cover is basically the logo of your podcast – you want something, when people see it, they immediately think of you.

There are several options for creating an artistic podcast stand: choosing a graphic or deciding to make it a photo of yourself. For example, here’s our podcast, the cover chart of perpetual motion created graphics:

The eternal traffic of an art podcast

And here’s the cover art for Show the secrets of marketing by Russel Brunson showing a photo of Russel:

podcast art marketing secrets

Impossible right or wrong when it comes to creating a podcast cover. Just make sure it embodies by brand.

№ 4: RSS feed

Your RSS feed is how to post your podcast for listeners to listen to. This RSS feed will be either on your own site or through the podcasting platform you choose to host in your podcast. For example, you can post audio directly to your site and have links to iTunes, Stitcher, TuneIn, etc. OR, you can use a platform such as Libsyn to upload audio and have your RSS feed through them.

There is no right or wrong choice here. We recommend researching the various podcast hosting platforms to find out if there is one that suits your needs and is a better option than hosting on your own website. At DigitalMarketer, we run our podcast through Libsyn and use a smart player to make audio available on the show’s notes before each episode.

Get free access to the DigitalMarketer training library

№ 5: Microphone

Okay, now that it’s moved to parts of your podcast that will be visible and heard from others, save time on things that only you really see: technology. As a new podcast, you don’t need to spend a large amount of money on a modern microphone.

Good starting microphone Audio-Technica ATR2100 USB. Approximately $ 100 and a USB connector so you can record audio directly to your computer. Since this is a portable microphone, make sure it has a stand and a clasp for it (which you need to turn on when you buy it).

With the new cool mic you want to find a quiet place to record episodes. Since the sound of your “podcast” is all you need, you want to make sure the background noise is a distraction or a weird echo from recording in an empty room.

Be sure to skip a few audio tests before recording the entire episode so you know what it sounds like 👌.

№ 6: Author’s editor

The second text you can only watch is your audio editor. This is a common necessity if you just want to record conversations and worry about editing pauses or “mmm”, but if you want to take your podcast to the next level, you can use audio editing software.

If you’re on a budget, you can easily use iMovie or Garageband. They both come out for free on an Apple computer. You can record audio to Garageband and edit it inside Garageband or export it to iMovie for editing depending on which platform is most convenient.

Once you’re ready to move on to the next step, you can use platforms like Logic Pro X and Description for sound editing.

№ 7: (Mini) marketing strategy

Ah, and now it’s time to get people listen to your podcast. While FIRST IS TOLD that your podcast is awesome, it’s hard for you to get the word out about it when you already have a large audience.

Here are some quick tips for marketing your podcast:

  1. Invite guests for an interview: this will put your podcast in front of the audience and help you get more exposure
  2. Be a guest on someone else’s podcasts: as a guest on someone else’s podcast, be exposed to your audience and can show them why they want to come and listen to your episodes.
  3. Take your episodes and turn them into articles: you can post these articles on your website, Middle or Quora with a sentence below that says, “Originally posted in episode 6 of the brand new podcast, listen here for more tips on marketing your podcast.
  4. Advertise in groups, forums, subreddits, etc .: While promotion is usually forbidden in these groups, if you give enough value in your responses and posts, you will be able to mention your podcast without forcing moderators to go crazy.
  5. Newsletter Advertising: Find newsletters that your ideal listener subscribes to, and ask if there is room for ads in one of the future emails.

And almost everything you need to get started with your own podcast.

It shouldn’t cost you a huge amount of money and to get started you needed a huge following. You need to be prepared to find out exactly who your ideal listener is, what content you care about and how you are going to get your show in front of a lot of people.

Remember, every podcast started somewhere (even Joe Rogan).

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