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More than half of the world’s population now loves to shop online while sitting at their comfortable bed or armchair. The e-commerce boom has obviously brought about some significant changes in the retail & consumer segment. buying behavior. It is no longer a choice for you as for any other retailer to have an online store. Instead, it is necessary to stay in the game. However, for those who already own a vibrant store, it is not so easy at all. There are many hair sellers who go out on the scene every day. So what is important for existing market players is to keep up with the latest trends that the evolution of e-commerce is causing every year.

If you have a dominant position in the online retail market, don’t miss out on the following trends that the e-commerce sector is now squeezing out.

Increased use of mobile devices

“The future of e-commerce will be driven by cell phones,” the studies revealed. With a huge proportion of consumers now knocking on their phone screens so they can order instead of logging into the website through their desktops. Furthermore, with the announcement by Google of a ranking algorithm that it will account for mobile site reactivity, there was even more pressure in mobile purchases through an application that replicates the site accurately.

Voice purchases are on the rise

Although smartphones have been integrating with voice assistants lately, eCommerce has a great deal of space to leverage this to provide a more personalized shopping experience. Voice assistants help users perform various tasks on the phone by saying. So the e-commerce application can also implement it so that customers can search for products only by expressing their preferences.

Greater fulfillment and payment options

In addition to flexible shipping options, such as free shipping over a certain distance or above a certain order amount, ecommerce owners offer more lucrative fulfillment to beat the competition. They come with premium shipping options such as same-day delivery, fast delivery., Shop ordering and the like. On the payment side, there are new undiscovered options like Buy Now – Pay Later, E-Wallet, Mobile Payment, etc. Therefore, obviously, you also need to consider them to secure your position in the market.

Chatbots along with Messenger

Chatbots that help with personalized interaction via messenger will grow in the ecommerce segment. Sellers use them to send personalized marketing content, recommend product purchases, and notify deals or coupons. Furthermore, through Chatbots, marketers can at any time pay attention to customer requests or queries and resolve them immediately. With the increasing relevance of personalization in e-commerce, the trend of Chatbots is sure to become more pronounced.

Ubiquity

In 2018 where mobile presence overshadowed everything else in the world. Hundreds of different mobile devices with different OS platforms use people to search things online. So, it can no longer be fruitful for ecommerce to target only specific devices. They have to target everything from smartphones to iPhones, tablets to laptops and desktops.

Video integrations along with AR

Popular e-commerce giants have already pushed this trend. They use videos to showcase products or show their use. In addition, some also play with the augmented reality concept where users can try out a virtual product on screens.

Telling stories that appeal to viewers more

Well, in ecommerce marketing, storytelling nowadays is good for attracting visitors to shop because they directly link their lifestyle to the brand. It captures the emotions of customers. Different statistics, tips, or spending habits will help improve individuals’ perceptions.

That was it for now! Traders who consider themselves to be the strongest player on the market should understand one or several of these trends as soon as possible before time runs out.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 

(CLICK HERE TO ACCESS)



by Rob Stephen

 

 

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