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Heard of a community that generates traffic, conversions and customer supporters for a product or business and wonders – how to do it ?!
And shared with you. We have our own Facebook group because a few years ago we realized that building a community has become a great app for members of our lab and our business.
Despite which community is trying to build, there is a 100% chance that we will be able to find a platform to host on it. You can create communities on Facebook, Instagram, Patreon, your own membership platform, etc.
Our Facebook community has been able to build incredible relationships between community members that have helped them build their marketing strategies and business. We have also set up an open line of communication between our members and can always see what we could do to help them more.
Using this experience, it turned out that there are 6 questions that every business owner should ask before investing time and resources in their online community.
Ask yourself these 6 questions to find out if the online community is right for your business.
№ 1: Is the community a good value to your offer?
For some products and services, having a community is a great value to your current offering. For example, a one-time purchase of a YouTube coaching program can come with access to the group on Facebook.
Sunny Lenarduti, the creator of Accelerator, which helps customers earn sales on YouTube, has the added value of accessing a Facebook group when purchasing the program.
Using her community, she can show that her clients are just getting a course they need to figure out on their own – they will get access to Solar and other members of the Accelerator Body who can help with problems or encourage them if they need some motivation.
№ 2: Will your customers get away from talking to each other?
In some products, community association creates even greater success for customers. DigitalMarketer is an example of this. Part of being member of the laboratory in DM means you get access to our Facebook group, DigitalMarketer Engage.
Here, our members can get advice from each other, collaborate and have their own inspiration from savvy marketers, agency owners and entrepreneurs who can offer help backed by experience. By giving our friends access to each other, we can foster those valuable relationships.
№ 3: Can you use the community to answer the same questions?
Using the community, you can help many people with just one message. For example, let’s say an online fitness trainer has your community on Instagram. They can answer the same question on a scale by posting the answer to their community.
For example, Kayla Itsines uses Instagram as the main hub of the order of the leading generations of her community. Once someone buys the “Sweat” fitness app, they will have a community on the “Sweat” platform. So far we are focusing on the Instagram community.
If Kyle continues to see that community members are more interested in seeing what she eats for breakfast, instead of responding to each person she can create a post that everyone will see.
It helps her answer the same question on a scale. If you find that you always answer the same question, but for different people, the community can create a space where you can answer those questions and then point people to the answer as the question is asked.
№ 4: Is your community a good place to hold events?
By using your community as a digital headquarters, you can host events in your community. These activities can range from one day to a week or more, depending on your incentive.
For example, if you are going to come out with a book, you can start holding events on the topic of your book a few months before publication. Using the events, you can create excitement around the launch of the book and all the juicy content inside. Another option is to go live and talk to community members.
Rachel Hollis is a great example of this; she and her husband went to live every morning on weekdays to foster a deeper relationship with their audience and promote their products. They used Rachel’s Facebook page to go live, which meant everyone who watched could interact in the comments during Start this morning with the Rach & Dave show.
Rachel spoke about how this was a significant part of her business success during an interview in 2019 Summit on Traffic and Conversion.
№ 5: Would your customers like to learn about new products and services in the community?
Having a community gives your customers the opportunity to learn more about your future products, new services and epic offerings. It’s bad to like to have the highest Facebook audience – but you still have to pay for the ads to be passed on to them.
Using your community, you can tell them about new things that are going their way. You can also create funnels that help excite their purchases (um, like the example book above).
Another example is this Email distribution trends, which has the added value of a Facebook group community for all subscribers. When founder Sam Parr decided he was going to launch a new product: The Ideation Bootcamp for $ 599, where was his first place? Inside the Trends.co Facebook community (he also created an email funnel for this).
If your customers love the current product or service they receive from you, they will soon be excited to get the first attempts at subsequent projects that continue to unfold.
If it can benefit your business, you can think about creating a community that you could take to a terrific stage Travel at the customer’s expense, again and again.
№ 6: Does the community maintain a relationship between you and the customers?
This is the main question you need to ask yourself before creating a community. Can at best create a closer relationship between yourself and customers? If the answer is yes, you can greatly green your community.
For example, members of our DigitalMarketer Engage gain access to Ryan Deiss. If he can, Ryan can help them with his questions (see below).
People want to buy things from other people they know. The reason why a huge portion of marketing overcomes the “Know Like” and “Trust” factors. These people definitely want to buy from complete strangers.
They want to feel like they know you by reading your content, follow you on social media, have a friend, reach out to them and start talking to you directly in the community. The deeper you can build this relationship, the easier it will be for you in the future to get the traffic and conversions you are looking for.
It also works twice as well. Your community will get to know your community, and you will get to know your community. This means that the products and services you create for them are perfectly adapted to what they need and are sold exactly the way they need it.
Count this as a double danger.
The online community is a place to connect customers, scale conversations, build closer relationships with customers (or presenters) and more. If you’re wondering if there’s an online community for you – you can use Facebook groups to create a free community and check it out.
Just remember the golden rule of marketing: if it doesn’t matter to your customers, don’t be interested.
So make your community useful, value-oriented and exciting.