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Free book browsing There is no BS guide to direct response social media marketing

The ultimate guide is to get measurable, monetized results in social media marketing.

June
15, 2020

5 minutes of reading

Opinions are described Entrepreneur their contributors.


At first, the idea of ​​offering a product or service for free feels illegal. After all, it takes money to run a business. Entrepreneurs need to make a profit if they want to experience any kind of lasting success. But I don’t offer to hand out a cow for free like it was. Instead, by strategically introducing handouts or free add-ons, you will be able to enjoy significant future growth in these five specific areas as well.

1. Growing a list of presenters

– a proven method of generating lead. Many B2B brands will provide e-books or other materials in exchange for a newsletter subscription. This serves as an easy way to collect email addresses that can be used in the future hiking. This type of distribution is so common that it is reported by the Institute of Marketing Content 88 percent B2B companies use content marketing to create lead.

Of course, such tactics can also be effective in selling consumer goods. Many brands use gifts for products that encourage people to follow them or subscribe to the email list to get more entries. The result is more potential buyers who will receive email and that will lead to future purchases.

Similar: Should you offer your product or service for free?

2. Helping others understand what you have to offer

Free trials are a common tactic used by service providers. B2B software companies, video streaming services and others typically provide a limited period during which users can check out their services for free. This can be extremely effective. This is suggested by growth marketer Lincoln Murphy conversion factors 60 percent for tests that require credit card information, and 25 percent for “join” tests.

A recent conversation with Peter Orzhekhovsky, CEO Infermedica, subject to further understanding. “In light of COVID-19, we are offered a free risk assessment tool to help remove coronavirus symptoms remotely,” he explains. “The Ministries of Health of Poland and Ukraine have implemented this solution on their websites. It was right, but it has also allowed organizations to see how our products work. Undoubtedly leading to the growth of new customers in the future.”

3. Create a buzz for yours

Transferring products is a great way to grow the following. This is commonly seen in social media contests when a brand or inventory requires followers to tag friends as part of a record.

If done correctly, it can create a snowball effect that causes more people to discover the brand and its products. In fact, a report from Easypromos found that 99.3 percent Contestants will share links online when the contest encourages friends.

Of course, the benefits go far beyond . Contests can lead to the exponential growth of your social media followers and email subscribers. They can also greatly increase interaction through these channels. Even more followers and more interaction will naturally lead to more qualified customers and purchases.

4. Collect valuable feedback in the market

Your most loyal customers can be an important source of information when testing a new product or service. Speaker and author Brian Tracy wrote for this site by Fr. as product testing with customers is “the only real product test”, explaining: “Go to a potential customer with your sample or prototype and ask if he will buy it. Be sure to contact the person making the purchase decision. Then ask in its how much it keeps paying for this product. If people criticize your new product idea, ask them why. Ask how the product can be modified to make it more appealing. “

Many customers are willing to check out their latest product or service because they consider it a low-risk offer. They ate, paid for anything. They can try their next product or service for free and give their honest feedback.

For your most loyal customers, the potential of being the first to try the next innovation is inspiring enough. And the wider the group you can check, the more diverse and reliable reviews you will get.

5. Update purchases

A bad reason why many online stores, such as Amazon and Walmart, set minimum purchase requirements to qualify for free shipping. The easiest way to encourage customers to purchase one or two additional products is to top up their cart before leaving. In fact, a UPS study found that in 2017. 48 percent Online shoppers have added items to the cart to qualify for free shipping.

Similar results are possible if you offer a free product or service with added value, if customers meet the established minimum level of purchase. Alternatively, you can associate a free item with a less sold product to increase it sales. Combine relevant products and services together to better sell your customers.

Similar: 4 Creative ways to use free samples to grow your business

Today is free, but tomorrow is a lot of profit

As these examples show, giving away products or services for free is a long-term result. Whether giving customers the opportunity to “try before you buy” or directly motivating additional purchases, the strategic implementation of these offerings will have a positive impact on your essence.

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