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With a little guidance everyone can create their first Facebook ad.
Yes, we mean someone. New marketers or experienced marketers, just by dipping their toes into the world of Facebook, can find tremendous success in Facebook. The key is to customize the first ad, click the post and immediately put on the training cap. 🧢
Every ad you create on Facebook will be an opportunity to learn what best suits your audience on Facebook and what can be done BETTER next time.
So you start posting your first ad on Facebook so you can become a Facebook marketer. (We believe in you!)
Here are 5 steps to creating your first Facebook ad.
№ 1: Define your offer and CTA
The first step in creating an ad on Facebook is knowing what advertising is. What is your offer and how do you ask people to buy? Your offer can range from asking people to go to your site to the end, to asking them to pick up their wallets and purchase your stuff.
Here are some examples of different types of sentences:
- Leading magnet
- Discount code
- Buy one, get it
- Free trial
Find out your offer depends on the purpose of your Facebook advertising. Do you want it to drive more traffic to your site? Would it be ideal if you grow your email list? Is this the main goal of getting more sales?
For example, if you want to drive extra traffic to your site, you want to offer a lead magnet, a discount code or buy it, get an offer that motivates a person to see your ad to learn about the details on your site. .
If your goal is to expand your email list, you want to provide a lead magnet that requires someone to put their email address in a form so you can send them an email, video, course, etc. (and then add them to the email funnel).
Or, if your goal is to get more sales, you want to offer a discount code or buy a “one-on-one” offer that forces the person to click on an ad on your site so they can shop for your products .
Here are two examples of DigitalMarketer’s offerings from our Facebook ads. The first suggestion aims to get people to come to our site and read our article How to find writers for your blog,,
Whoever reads this article has seen inside two calls to action for our latest action. The promo inside our blog posts usually requires a reader’s email address to get a lead magnet, sign up for our DM Insider newsletter and sometimes purchase a low-level offer (but that’s very often).
There are 3 main goals behind this Facebook ad:
- Show our content to a cold audience that knows the DigitalMarketer brand (step 1 of Travel at the customer’s expense)
- Make readers become leaders by signing up to get promotions
- Pixel to people who clicked on our site so we could re-target them to ads
Here is another ad that works with offering a free trial of our lab,
The person who clicks on this ad will be transferred to us Apply to the lab of the test labwhere they learn to read more about our Lab membership. Facebook has 2 goals for this ad:
- Get Free Trial Subscriptions to the Lab
- Pixel to people who visited this page (now very warm)
Once you have looked at your goal and found that the proposal works for it, you will be able to understand what your call to action is. It will be quite simple as he will already know what actions someone needs to take to achieve your goal.
For example, if we want someone to read our article, our CTA is “Learn More”. If we want someone to sign up for a free trial of the lab, our CTA is “Registration”.
If we asked anyone to purchase the item, our CTA would be “Buy Now”.
Okay, now that we have a proposal and a CTA, we can start working on creative advertising.
№ 2: Write your copy and make your own visual image
With your offer and CTA in hand, it’s time to put together copies and videos to help you read. This is your advertising and it is an important, important, important part of your advertising. If your copy, video, or both are turned off – the results you were looking for will not get.
Before you start writing a copy and taking pictures or recording videos, find out where you want to see this ad.
- Do you want it to be advertised on Facebook and Instagram channels?
- Will this be an Instagram story?
Knowing what your ad will look like, I’ll tell you what you need a copy and what your visual should look like.
Start with making a copy + which makes your customer avatar think, “Hey … that’s right Returned to look. “
Here are some copywriting strategies that have been tested and verified:
The power of one
This copywriting strategy uses a good idea, a basic emotion, a fascinating story, or an inevitable reaction to get someone’s attention. Examples of this are:
Good idea: how to use neuromarketing in Facebook advertising
The main emotion: garbage, which follows the plastic, is dumped into the ocean every minute.
Fascinating story: customer reviews talk about the difference the product has made in life, business, etc.
Inevitable answer: You laugh when you realize how many times you have made this copywriting mistake
Advantages over opportunities
Use advertising space to talk about the features of your product. These features make you happy, but not your customers. Your customers will be delighted with the BENEFITS that these features will have.
For example, a performance management tool should not emphasize their sleek, easy-to-use interface – with a feature. They need to talk about how much time someone is saving by using their tool that allows them to benefit.
Use FOMO, urgency and scarcity
Copywriting uses these emotional triggers to show someone why they should buy a product, subscribe to a product, or opt out.
- FOMO makes people feel abandoned and love to jump on trucks
- Urgency motivates someone to take a CTA as soon as possible
- Deficiency indicates a lack of product, capabilities, etc. and creates a faster conversion
By using these triggers, you want to make sure you are not spreading negative and intimidating messages. As a marketer, you are responsible for empowering people – don’t intimidate them who you want to accept. For example, when we sell our lab membership, we never say, “If you join the lab, you will become a terrible marketer.”
Poorly spreading negativity and frightening messages that someone needs our product to become a great marketer. Bad about nothing.
Instead, we say, “Join the thousands of other marketers who are exploring the best marketing strategies available right now.” This creates a FOMO to not be one of those thousands of marketers without making someone feel bad.
Now you are focused on your visual creativity, be it a single image or video, a carousel or a collection of images. Remember that a copy will be included in your visual copy. If you post a product image, you can place the price of the product on the image.
For the most part you can guess that people will see your image first and read your copy afterwards. So you want to pay attention to how your visually represents your offering and brand.
For example, look at the visual use of Ali Bloyd.
The first thing you notice is the text being read, a 5-day call to create local content. The second thing you notice is Ali herself. This is a great example of using an ad to show your offer (in the case of Ali, who creates a 5-day call to create local content) and making it on the brand. For Ali, the brand is bright colors and a bright image. Please, too, her!
Foo, now that you’ve worked in the creative process behind an ad on Facebook, you’ve saved time to dive into Facebook Ads Manager and publish it!
№ 3: Create a company
The first part of creating an ad in Ad Manager is creating a campaign. This part of your ad will:
- Choosing your goal
- Deciding to run A / B tests
- Enable or disable Company Budget Optimization (CBO)
Pretty quickly go through each of them.
№ 1: Goal selection
This will return to the goal we talked about in step № 1. What is the purpose of your advertising? Depending on the goal, choose your goal. Having chosen the goal here, tell Facebook what the win looks like. If you want people to go to your site by clicking on the “Traffic” goal, you are informing Facebook that this is the goal of your advertising.
Here are all the options for your company’s goal:
№ 2: Tests for a / b
Enabling tests for a / b simply means that it will publish more than one ad for the same purpose. Just like you run A / B tests Email funnels or on the landing pages you want to see which ads are most effective.
If you want to run A / B tests, just turn on the toggle and choose what your test variable will be.
№ 3: Optimize your company budget
Optimizing the company’s budget (CBO) distributes your budget across all ad sets in your company. Depending on which set of ads is most effective, it will invest more of your advertising budget in that set.
You can enable this if you have multiple ad sets with different ads. Once you enable it, Facebook will ask you about your company’s budget and then automatically move that budget around the ad sets depending on their performance (taking into account your company’s goal).
And just like that, you have company! 🎉
№ 4: Create a set of ads
You created it in the second, final stage of creating an ad on Facebook! Then take a big sip of coffee together – mmm, the magic bean juice. Caffeine passing through our homes, we are ready to make this ad (s) and then click ADVANCED!
Here’s what to do when creating an ad set:
- Select a conversion event
- Choice to enable / disable dynamic creation
- Budget and schedule selection
Choosing your audience
- Choice of location
- Optimization and delivery
Faster go through each option.
№ 1: conversion event
The conversion event you can choose will be based on the campaign goal you performed in step № 3. For example, if you clicked on traffic as your campaign goal, here’s what can be considered as conversion event options.
№ 2: Dynamic creative
Dynamic Creative allows Facebook to control the creation of different variations of your ad using the copies and videos you upload for that set of ads.
- If you enable dynamic creative, Facebook will show you the advertising and video options you present to your audience, and then figure out which option is most effective for achieving the company’s goal.
- If you enable dynamic advertising, Facebook will use a copy of the ads and videos you upload for each ad.
№ 3: Budget and schedule
If you’re nervous that Facebook will send you a big bill because you’ve confused something when setting up a campaign, here’s what you need to worry about more.
This is the part where you set your daily budget for each set of ads. For example, you might say you want to spend $ 20 a day. If you have 2 ads in this set, always spend $ 10 a day on each ad other than optimizing your company’s overall budget. In this case, Facebook will spend a budget on what advertising will be better.
You can also choose your schedule in this “Ad Manager” section. You can specify a start date and an end date (see below). Expiration dates are optional, as you can simply continue advertising for a long time until it stops converting.
№ 4: Audience
Okay, time to decide who is invited to your Facebook party! This is a really important part of creating your Facebook ad – if you don’t show it to the right people, you won’t get the conversions you expect.
You choose your audience based on:
№ 5: Location
Now, choosing the time to choose where the ads will be seen. This includes both the platform and where the platform is located. For example, you can choose your ad to appear only in Instagram history. Or you can place your own advertising channel that is displayed on Facebook and Instagram.
Facebook will ask if you want automatic placements or manual placements. Automatic placements will allow Facebook to place ads on any of your channels, stories, apps and sites, etc. Manually placing you can choose on which platform and on which platform you want to place ads.
Here are the first few options to find out if you choose manual placements:
№ 6: Optimization and delivery
As part of your ad set, we optimize the event. You can use this option to optimize the goal you are performing in step № 1, or for different events in the ad set. Here are the options for viewing events for which you can optimize your ad set:
Depending on the optimization you choose, you can set a cost control or a rate control that budgets for the event. This is optional.
And just like that – we have a set of ads !!
This means just one more thing сціць to place ads in it 🤩
№ 5: Create an ad
The last step in creating your first Facebook ad is… to actually create an ad! Now that all the background work is done, it’s time to do that part of the ad that our audience will be watching. Take a copy and video – time to plug and play.
Here’s how to create an ad:
- Select an ID
- Select Ad Settings
- Create an ad
- Set up tracking
And again, these would mean that you have to spend for these processes.
№ 1: Identity card
The ID is a Facebook page, Instagram profile or the person who is going to publish the ad. If you have an Instagram business account, it will be linked to your Facebook page.
№ 2: Customize ads
In the ad settings, select one of 2 options:
- One image or video
The ad on the carousel has a few images or videos that someone can scroll through. Here is an example from DrinkMud.
№ 3: Advertising
This is where you copy the copy and paste your copy and upload your images or videos. You came up with options such as primary text, title (optional), description, site URL, and call to action.
By enclosing the above information, you will see that your ad starts to gather on the right side. Take your time to view the ad in all its placements to make sure it looks good. If this fails, you can return to your ad set (step № 4) and opt out of the placement using manual placement.
# 4: Tracking
We were marketers when we planned to track the success of our advertising! The last step is setting up advertising on Facebook, choosing where you want to track conversions.
All the results of your ad will be stored in the Ad Manager so you can see the budget, results, achievement, impressions, cost-per-result, amounts spent, frequency and unique clicks of your companies (depending on what information is relevant to your goal).
№ 5: Edition!
Now it’s time to press the beautiful green button in the right corner and set up advertising! We’d like to be completely anti-climatic here, but you’ll have to wait for Facebook to approve your ad before officially starting to live.
But once they do, your ad will start browsing the world.
This is the basis for creating ads on Facebook. Існуе мноства стратэгій і парад па выкарыстанні рэкламы на Facebook, якія вы можаце пачаць укараняць, калі вы пазнаёміцеся з платформай і пачнеце ствараць сваю аўдыторыю.
Мы хочам успомніць адно: нават калі ваша аб’ява ў Facebook «падвяла», таму што не прайшла мэта кампаніі, якую вы шукалі… на самай справе не быў правал. Вы ўсё яшчэ даведаліся тое, што наблізіла вас да пошуку трафіку і канверсій.
Удачы там! Мы пайшлі да цябе на канале 😊