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SEO gets a bad reputation as one of the hardest parts of marketing to succeed.
Not going to say what SEO is easy but we also want to think that raising SEO rankings is it soooo far from available. As for your SEO strategy, you can have a long-term and super-sophisticated strategy that will be you first as a search result for search.
And, you can have a short term SEO strategy that just helps increase your ranking. It’s too complicated, and most can be done in hours after work.
Bad focus on the latter in this article and will show you small ways to increase SEO rankings. These are all tasks that can be placed in a few hours of work and can make a big difference in the future.
Short tip: start using these tips for new content so you have to come back and add them later.
Here are 5 small ways to increase your SEO ranking.
№ 1: Structure the content for reading
Part of the SEO ranking ratio on a site page is the length of the page, a.k.a how much time the visitor spent on that page. There are several ways to keep visitors from opening your page (more about them), but one of the best ways is to make your reader content-friendly.
For example, in all of our DigitalMarketer articles we notice that we have headings, bold text, italics, emotions, images, and paragraphs. Our goal is to make you want to read our content, not see a wall of text and run another way.
Here is an example from our article, [Case Study] How DigitalMarketer reduced our conversion costs by more than 50% in less than 7 days,,
To make the content reader comfortable, we use:
- Headings H2, H3 and H4
- Bold and italic text to break up longer paragraphs of text or highlight a sentence
- Emojis bring some color and familiarity to our content
- Images are possible so you can see what you’re talking about, not just read about it
- Bullet points will help show our point without adding unnecessary fill words
All of this helps visitors to our site approach an article, sales page or landing page and be able to review it to see if they are looking for content. If the answer is yes, they should stop for a while and read what we have to say.
From above do the content of our easy to read for people, it also helps Google bots that determine SEO rankings. If we use keywords in our headlines, we can show Google that we are talking about keywords that we hope to include. This should not be confused with stuffing headlines with your keywords, it just makes sure your content looks unnatural and marketable.
You can use how this article was structured as a basis for your own article. You can also watch our sales page and landing page to learn how structured structures are prepared so that they are people and a Google bot.
№ 2: Correct broken links
It may not seem like a big deal, but if your content is full of broken links leading to 404 pages, your readers and Google will be disappointed in you.
On the part of the reader, if they want to read or watch another piece of content you have told them about, and the links are constantly broken, creating a bad user experience. For someone new to your brand and to Engage Stage Travel at the customer’s expensegoing to make the subconscious, assuming you can’t be completely gullible.
At this stage, you want your leaders to see you as a person who always keeps their promises. 404 pages don’t talk about them.
On the part of the Google bot, 404 pages show them that visitors to your site come to your page and leave immediately. Because every time a visitor sees a 404 page, it goes for a few seconds. Since they have not found content for them, they have no reason to stay.
This tells Google that your site is giving the value that the visitor was hoping for, and your credibility will decline. If your credibility is diminishing, Google prefers others sites with similar content that often have a high bounce rate.
There are 2 types of broken backlinks that you want to fix:
- Internal backlinks from one page of your site to another
- Outbound backlinks from another site to your site
№ 3: Stay missed on your meta description
Although your meta description is related to your SEO ranking in terms of the content you contribute to it – it affects whether people will click on your content or not. You can boost your SEO ranking having a meta-description of the killer that makes people feel like they are IMPOSSIBLE not to click on your article.
Your meta description is an excerpt that goes under the title of your page or post on Google. For example, here is a meta description of the site for our annual Summit on Traffic and Conversion.
The purpose of the description is in the section under the heading that reads “The premier gathering of digital marketers on planet Earth!”. The purpose of this meta-description is to arouse the interest of the person who was looking for our summit to want to click and learn more. What does what does the premiere gathering of digital marketers look like? Well, they have to click to find out.
The meta description can be placed on the landing page of either your site’s sales or on a blog post. When you write a meta description for a blog post, you want to make sure it shows what the reader will learn and planting the seeds of curiosity is so motivated to learn.
For example, here is an example of a meta-description of our article, How to attract your ideal customer:
Attracting the perfect customer should be a chore. With 1 tool you will be able to successfully attract and convert customers of your dreams.
The title of the article and the first sentence in the meta-description tell the reader to learn how to attract their ideal client and not be as complicated as they thought. The second sentence, which mentions “1 tool,” grows with a love of interest that helps them choose our article above the one mentioned below in the search results.
Use a meta description to attract extra attention and motivate search engines to choose their content over others.
# 4: Update older content and republish
Effectiveness is key to every part of your marketing strategy (from content, to SEO, to social). If you already have blog posts on your site, you definitely need to regularly write brand new content. What about a post from a year ago that was good, but the pageviews ended less and less?
Instead of leaving it in the blog the purgatory returns it to the front lines.
You can view old blog posts to learn what you can add to them to update information or just improve them and then republish them under a new date. To make it clear, you even need to create a new publication, you can simply change the publication’s publication date to the date you republish it.
We regularly do this at DigitalMarketer with our long-form materials on everything you need to know about articles. These are the ultimate guides to content marketing,, digital advertising, receiving customers, etc. Because we are in an industry where strategies are changing quite rapidly, we are constantly updating them to make them valuable for the current moment.
By updating our guides on everything you need to know, with strategies that work now that makes them very valuable to our readers (one stop for everything you need to know on the subject).
And by publishing them, Google is still showing that this is new information – not outdated content 1+ years ago.
№ 5: Prioritize content
What happens when you read an interesting headline, click on a link to read more of the article, and immediately fall asleep with a drop-down ad, an ad on the content side, an ad that extends to every few paragraphs of the article, and an ad that fits at the bottom of the page?
We rarely think, “Wow, this is a great experience!” We hardly close our eyes before clicking on our web browser.
The site owner can say goodbye to the length of the page and greetings with an increased bounce rate.
While it is very annoying to try to place pop-ups, Google ads or advertisements for your own products all over the site, it saves a dangerous SEO game. You lose more than you gain and this loss exceeds your ranking in SEO.
A high bounce rate will negatively affect your ranking, but will also negatively affect how site visitors view your brand. If they know they will be bombarded with advertising, if they just try to read the article, how will they be comfortable providing you with their credit card?
When focusing on your SEO strategy, usually focus on the first 3-4 steps Travel at the customer’s expense. You focus on getting people to sign up or even convert your team trips. But if someone feels that the page of your site is a digital billboard, and do not think that the emails sent to them will be much different.
They worry that they are just trying to sell the sale rather than helping them solve their problems.
Guess what it does for your click speed. Yes, you guessed it. 📉
Always prefer content the first to open a reliable relationship with your new site visitor. This increases the page length (and SEO ranking) and your chances turning that visitor into a presenter.
As promised, these are all quick ways you can improve your ranking in SEO – without spending hours and hours (or dollars and dollars) getting the results you want.
And remember, these are just tips you can use on your current site. You can also use them when creating all your future content to make it the most effective SEO marketing.
And who loved the sound of that?