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Each online shopping platform has a unique style of work, which makes generalizations extremely difficult. The marketing strategies of the online chocolate shop and the portal that sells mango milk cake online will naturally be different. However, there are some basic practices that generally work in most cases. You can spend millions on commercials, but without the basics the chances of running successfully are pretty low. I will list the most important tips that can increase your success without spending a lot.

The first impression is the one that counts

If your website fails to make a good first impression, the other factors won’t even matter. You can have the best logistics partners, the best deals and the widest range of quality products, but all of them will practically mean nothing without a good first impression. By first impression, I mean the feeling on the first screen. Try showing your best products and offers on the first screen without being clumsy. The initial feeling must be appealing without being heavy. A simple layout with a readable font, a soothing color combination and an intuitive interface are the top three must-haves on any commercial website. You need to understand that online users are not known for their patience when it comes to evaluating a website. Most users generally decide the fate of a website within the first 10 seconds. This is all the time that your website will need to attract and extend the stay of a new user.

Customer confidence is your first priority

When it comes to running a successful business, customer trust is essential. If you run a bakery business, try to be a trusted platform before asking customers to buy bakery products online. The whole marketing strategy will be much easier if your brand is in a good book of customers. Customer confidence is easier to gain if you strictly follow a transparent operating policy and consistently deliver high quality products. Like all other businesses, the e-commerce industry revolves around customer trust. Not even one dissatisfied …

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Source by Souvik Ganguly

 

 

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