Many e-commerce stores find it challenging to increase online revenue.
One of the things they focus on improving conversions and sales are:
- Remarketing ads
- Flash sales
- Abandoned shopping cart reminders
- Limited time discounts and more
This may be because the owners feel the only way for customers to buy. Or maybe they think they are the easiest way to grow a store. Nonetheless, with an average ecommerce conversion rate of about 2%, switching from a downstream strategy to an optimized conversion funnel can benefit your business.
So, do you want more traffic, more leads and more sales? Fortunately, it’s not as difficult as you think.
All you have to do is follow the flow optimization strategy in this post. You, too, can grab the attention of potential customers, turn them into paying customers, and keep coming back for more.
What is Ecommerce Sales Funnel?
The value of an e-commerce sales funnel for online stores is to build a foundation that turns leads into repeat customers. Not fishing casual consumers on Facebook.
Once your flow develops to build relationships and achieve sales goals, you will find that it gives you more value in the long run than paying a dollar for cold prospects.
All you need to do is get a bird’s eye view of how customers buy your stuff. Whether it’s 10K or 1MM monthly revenue, you want to know:
- How did they find your store?
- Why did they buy from you?
- Will they buy them again in the future?
These are the questions that shape the funnel for ecommerce conversion. With a clear travel idea, you can easily guide people through the purchase process, encourage them to click “Buy” and more.
Ecommerce Conversion Phases
Ecommerce Conversion Remedy Step 1: Attract
The first thing you should look at is: how can I put my products in front of the right people? Is this the most cost-effective way to do this?
Currently, most online stores focus on the middle and lower sales. They can look for abandoned shopping cart prices or remarketing ads. Although they are useful for returning potential customers to your product page, they are not always as effective.
A more optimized conversion funnel looks at the entire journey, from attraction to purchase.
So if you don’t get the expected conversions, start building a funnel top by:
- Send ads to your targeted Messenger audience, Platforms like ManyChat allow you to use a custom audience to send paid ads. This lowers costs and drives more targeted traffic to your funnel.
- Take out the word about your business, Share photos, stories and videos on your website and social networks like Facebook, Twitter, Instagram and anywhere else your people hang out.
- Write blog posts to help people. 55% of marketers say that blogging is their top priority. Bad because blog content helps to capture organic search traffic, plus it brings awareness to your business.
Want to bring a steady stream of leads to your site? Start raising awareness. The more people you attract, the better chance they think of when they need your products or services.
Ecommerce Conversion Remedy Step 2: Get involved
Your top funnel is a slender, wicked lead generation machine. You have been constantly posting on social networks. Social engagement is growing. People visit your store. You were excited to be excited – but now what?
Turn those visitors into deals by collecting information.
52% of consumers are happy to share personal information for product recommendations. Guides, quizzes, and other types of interactive downloadable content can help recommend products in a fun and exciting way.
For example, Fit N Simple uses the ManyChat simple quiz to learn more about people’s exercise habits:
Fit N Simple customers continue to receive free training plans from their Messenger. The goal is to encourage potential customers for your paid workout app.
Create interactive content to capture leads while you visit. Then focus on:
- Collecting redirect data
- Making them subscribe to your Messenger bot
- Collecting email addresses to create lists
Ecommerce Conversion Drug Step 3: Convert
After potential customers show interest in your products, you want to focus on the sequences that nurture them and convert them into paying customers.
Post educational content on social networks, email lists, Messenger subscribers, and more.
For example, Molly Mahoney, founder of Prepared Performer, uses MollyBot to share content, answer questions and even sing to her audience.
You have left a great way of keeping your mind top and building relationships with your audience:
- Based on what you learn about customers during your interactive content, submit personalized purchase suggestions. Create instructional videos, product guides, and even finders to help you make purchasing decisions.
- Since certain subscribers eat a bite right away, throw in a fierce sale. Create valuable content that will educate potential buyers on this topic. Yes, even if you sell jeans – there is content you can create to deliver value to Messenger for your audience.
Use tools like ManyChat to reduce friction and speed up the conversion process. Sometimes you don’t need promotion, and sometimes you need to redirect potential leads to social networks.
Ecommerce Conversion Remedy Step 4: Hold
65% of businesses come from existing customers. So, in the end, what is trying to be done is to sell the product once and then encourage re-purchase from the same people.
A good retention strategy will help customers become frequent buyers and even brand advocates.
One great way to achieve this is to exceed customer expectations after making a purchase. But how do you do that?
- Post things after purchase such as order updates and tracking information.
- Create and share content like articles and tips on social networks to stay interested.
- Set up a community page to humanize your business and make your customers feel engaged.
- Offer help documents and FAQs posted on your site.
Part of keeping up with your ecommerce strategy cannot be ignored. It helps drive word-of-mouth referrals, brand loyalty and allows you to encourage past customers to shop again and again.
You can repeat three popular examples of ecommerce flow today
There are several ecommerce companies that use stream optimization to improve sales and retention. If you are looking for a few top performers, check out the three examples below that you can repeat to maximize engagement and revenue for your online store.
1. Meat marketing flow
Facebook Messenger makes it easy to design a profitable chatbot funnel, whether it uses your only channel or other than your marketing mix. Click-to-messenger ads keep users on Facebook, reducing friction and cost per click. Plus, you can set it up quickly and easily.
2. Paid traffic flow
No matter what your advertising budget, you can always run a verified traffic flow. They are usually more expensive and require more set up, but they are known to do the job.
Third Inbound Marketing Flow
Inbound marketing makes it easy for customers to find you online. It takes a little longer to create content and improve the search rankings. But overall, you can build authority in your niche and drive warm traffic to your website.
What’s next for you?
It is now clear what is needed to start the ecommerce stream. Not so bad, is it?
Whether you are starting from scratch or refining your flow optimization strategy, you can create a profitable model using the tips above.