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When it comes to choosing an ecommerce solution for your business, the possibilities can seem endless. When considering the best ecommerce platforms, you will need to think about such things as the budget, features and tools you need, etc.

Because different platforms offer different features, it is important to choose one that closely aligns with your sales strategy and goals. To help you make that decision, we’ve put together a list of the four best ecommerce platforms, including Shopify, WordPress, Wix, and BigCommerce.

In this article, we will look at each platform and what it has to offer. Let’s get to it!

First, Shopify is one of the most popular e-commerce platforms in the world. It’s simple and easy to use, which is why the launch of a new store is a breeze. It is especially suited to smaller brands with low sales volume.

Key Features:

Shopify uses a single dashboard to manage orders, shipping and payments. This minimalist approach is perfect for new ecommerce owners.

In addition, this platform offers tools to help you create and build a business from the ground up. This will help you register your domain, design your site and market your business. You’ll get support for running Google and Facebook ads, as well as including title tags, meta descriptions, and product details in your store. Shopify also offers its own Shopify Pay gateway, though you can still use other popular payment gateways like PayPal and Stripe (Shopify charges extra if you use another gateway).

If you are looking for a platform that could help you a lot and give you a lot of support, Shopify might be for you. On the other hand, if you are managing a larger volume of sales or are a more experienced salesperson, you might want to consider other platforms.

Customization options:

Shopify has several customization options for the look and functionality of your store. If you are looking for an easy way to sell some products, this is a solid choice. However, larger brands may notice that it lacks scalability and advanced functionality.

Ease of use:

One of Shopify’s biggest strengths is its ease of use. Its simple dashboard and immediate system make it perfect for those who are new to ecommerce and just want to run on the ground.

Plus, you won’t have to worry about safety and maintenance, because Shopify manages these things for you.


Depending on the features you want, Shopify plans range from $ 29 to $ 299 per month. A basic plan allows you to sell an unlimited number of products, while more advanced plans offer more accounts and options. Shopify will charge you more if you want to use your own payment gateway instead of Shopify payment.

WooCommerce plugin.

WordPress is a site-building platform that lets you set up an e-commerce store using a dedicated plugin. Two popular options are WooCommerce and Easy Digital Download (EDD). Both offer full integration with your site and are a great way to sell online, especially if you already have a WordPress site.

Key Features:

WooCommerce is an open source e-commerce platform built on WordPress. It allows you to sell physical and digital products, is modular and fully customizable. You also have complete control over the look and functionality of your eCommerce store, including thousands of extensions for everything from payment and shipping to marketing and accounting.

By numbers, WordPress / WooCommerce is the most popular way to create e-commerce, even more popular than Shopify.

Easy Digital Downloads Add-on.

As we mentioned, another option you can try is Easy Digital Downloads. This ecommerce platform is ideal for those who want to sell only digital products. There are more extensions available to suit your needs and it does not limit the number of files you can sell.

Customization options:

Both plugins come with lots of customization options, as long as you’re ready to work with WordPress. Being open source tools, developers are free to code whatever functionality they want.

Ease of use:

Each plugin is pretty easy to get started with, especially if you are familiar with WordPress. If not, it may be a bit of a learning curve, but you can still quickly set up a functional store.


WooCommerce is a free add-on, though most store owners will need to buy at least a few premium extensions. As for Easy Digital Downloads, there is a limited free version, along with premium layers, which range in price from $ 99 to $ 499 a year.

You will also need WordPress hosting to power your store. Dedicated WooCommerce hosting can be a good option if you opt for WooCommerce.

Wix e-commerce platform.

Wix is ​​one of the simplest e-commerce platforms. It is actually a general purpose web site creation tool that incorporates ecommerce functionality, not a 100% ecommerce focused tool.

It’s a ‘no extras’ option, which makes it perfect for new online stores that aim to keep things small. It offers plenty of options to get you started, but it may not perform well with fast-growing stores.

Key Features:

Wix is ​​equipped with a drag and drop shop builder and a large selection of templates for your ecommerce website design. It has a simple shopping cart and an easy shopping process, along with a variety of options for displaying and presenting your products. Other features include mobile optimization and custom thank you messages.

This platform can be a good choice if your business is brand new and you are looking for a one-stop shop. It offers internet hosting for your store at a great price and will not need complex setup or additional tools.

Customization options:

Although Wix is ​​very easy to set up, there are not many customization options. If you like to use a simple website design tool with a pre-designed template, your online store can be launched and launched in record time. But you run the risk of ending up with a cookie cutter look.

Ease of use:

Generally, this is a great platform for beginners, as it is very easy to use and operate. All you have to do is sign up, build a fast-paced website and you’re ready to start selling your products.


Wix is ​​one of the most affordable options on this list. You can get an online store for just $ 23 a month.

BigCommerce eCommerce platform.

Finally, if you’re looking for a fully customizable platform that is also being leveraged by new enterprise-level ecommerce companies, BigCommerce might be for you. It has a wide selection of built-in features and options, so you can create your online store any way you want.

Key Features:

BigCommerce is an extensive platform. He has industry leading, advanced security and integration with many different e-commerce plugins and applications. It is also a partner with all the most popular payment gateways.

Furthermore, this platform is scalable. This is a great option if you think your business can grow quickly and you need a comprehensive platform to build a complete online store. If you are looking for an e-commerce platform that could do all this, BigCommerce is one of the best e-commerce platforms.

Customization options:

BigCommerce is highly customizable, with a back end that not only allows you to manage your sales, but also lets you design your ecommerce site in any way you like. You can use pre-built templates and other resources, or build a site from the ground up with the feature that works best for your business.

Ease of use:

This is a complex system with many options and add-ons, which is why BigCommerce is one of the more difficult platforms to get started. However, it is not difficult to use it when you cross the initial learning curve.


BigCommerce offers small and business plans. Small business plans start at just $ 29.95 per month.

How to Choose the Best Ecommerce Platforms |

The bottom line is that when it comes to e-commerce, there is no one-for-all option. The platform that is best for your business will depend on a number of factors, such as sales and budget.

When deciding between the best ecommerce platforms, the following questions might help:

  • What platform gateways does the platform support? Are there fees for using your preferred payment gateway?
  • Will it integrate with the other tools you plan to use?
  • Is Search Engine Optimization (SEO)?
  • Is there a way for buyers to post reviews?
  • How does the platform handle security and maintenance?
  • Can it grow with the growth of your business?
  • Is mobile customized?

If you are still unsure, our main recommendation for new eCommerce store owners is WordPress and WooCommerce. It’s easy to get started with this combination of tools, and they’re incredibly flexible and scalable to meet your needs.


With so many options available to build an ecommerce store, it’s hard to know which one to choose. The good news is that this surplus allows you to choose the platform that best meets the specific needs of your business.

Here are four of the best ecommerce platforms you should consider for your online store:

  1. Shopify: A popular option for smaller stores and a great easy-to-use option for beginners.
  2. WordPress: Easy to use and very flexible.
  3. Wix: Allows you to set up shop quickly.
  4. BigCommerce: Particularly good for businesses.

Do you have any questions about eCommerce platforms or how to choose which one works best for you? Ask further in the comments section below!

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