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Key Ecommerce Features

The first choice you need to make when going to an ecommerce platform is whether or not you want it to include hosting or going self-startup. The latter means that you need to buy a separate web hosting package.

Nonetheless, it is important to compare the features of the tools that interest you.

all reputable systems provide shopping carts and billing tools, allowing your customers to put items in their carts and make payments.

On top of that, keep an eye out for the following.

Customize your product page

You can expect to find tools to create products to upload your product list or to create items from scratch. The product page typically contains fields for prices, images, categories, descriptions, titles, and other product metadata.

Once published, the product page is displayed at the front end. You can usually categorize it in a gallery, collection, or view it on the store’s homepage.

Keep that in mind some ecommerce platforms have restrictions on the number of products you can create, but this often depends on the pricing package you choose to host the solution. All quality self-service solutions, such as PrestaShop, allow unlimited products, and most hosted options offer an unlimited plan. The cost for this can vary greatly from one solution to the next.

Ease of use

Creating an online store can be super simple or very complicated, depending on the ecommerce platform you use.

However, any reliable ecommerce solution will give you a solid set of features designed to help you build your store, manage inventory and take care of administrative tasks in an intuitive way.

Adding a product

Each ecommerce platform will have different ways of adding their products. For starters, it will depend on the type of product you are selling.

And, though they may seem to exist thousands of different types of products In the market for sale in all kinds of different e-commerce stores, the truth is, products are broken down into two different types: download products and physical products.

When it comes to adding products to your online store, here they are some of the best tips you can follow, no matter what solution you use:

  • Product pictures, Make the images of your products clear, clear and diverse so buyers know exactly what they are sellingAfter all, if they physically touch your products, you need to instill a sense of confidence that your product is what you claim to be. It’s also important to maintain consistency with your images, to develop a sense of brand recognition with those who visit your store.
  • Categories. Easy navigation on your web site is the key to achieving sales, Assign your product categories to help shoppers find what you’re looking for.
  • Product description When adding products to your store, make it as descriptive as possible without going into the drawer. You want customers to know exactly what they are spending their money on. You want it too show them variations available prices, offers, and reviews that other satisfied customers have left.

Inventory management

There are two main ways to manage inventory management when it comes to your ecommerce store:

  1. Those who manage their own inventory either at home or in storage
  2. Those who drop deliveries from suppliers


Oberlo is a great place to start with dropshipping.

That said, no matter what option you run into, there are some key inventory management options what to keep in mind when choosing an ecommerce platform:

  • Real-time inventory information
  • Notifications
  • Order fulfillment
  • analytics

Real-time inventory information

To avoid running out of inventory and missing sales opportunities, you need to have real-time inventory information in your store. You also want to make sure you have a surplus that is sold because it will hurt your profits too, This feature is usually located in the administration part of your store interface.

Notifications

It’s a bad idea to have a notification system in place to let you know when new orders have been finalized, when stocks are getting smaller or when they are in storage, and when people want a refund. This is how you can the balance started at any moment thanks to instant notifications.

Order fulfillment

Whether you use the built-in account execution feature or an extension, like the ones it offers commerce, you need to have an invoice and packaging method, calculate shipping and shipping costs, and deliver the products to customers. If you use the multi-vendor market such as Amazon, you will be able to use their warehouses and order execution services.

analytics

Being able to see how your business works at any time, including the past, and help predict what is coming will help you build a bigger business and increase your end result.

Gateways payments

Payment access allows you to subscribe electronically from customers without actually having to log into your merchant account.

The gate should perform fraud tests, raise money and transfer to your bank account.

Platforms like Shopify have their payment gateways, but you can usually choose from several third-party solutions. Brands like PayPal, Stripe and Authorize.net are common. Fees vary from one gate to another, and sometimes, fees will be waived on certain plans to the hosts.

basket

If you are planning to open an online store, it is important to understand one of the most basic pieces of software on your site that allows you to sell products and services – a shopping cart.

The shopping cart allows customers to shop. accepts payments, i distributes information to the appropriate channels, such as the store owner and payment processor.

14 Features to give priority to choosing a shopping cart for your business

Some of the most important features to look for in a shopping cart solution are:

  • A panel administrator easy to use in the store
  • Wonderful web design
  • Product images that come with zoom and video features
  • Built-in search option
  • Live chat support
  • Coupon or Discount Creator
  • The one-page sign-out process (if it is possible)
  • Import / export tools
  • SEO optimization
  • Tools for building email lists
  • Abandoned emails with shopping carts that automatically turn off when someone fails to complete a transaction
  • A simple unsubscribe process that tells the customer where they are in the process with a bar or progress step
  • Automatically calculate shipping and geography-based taxes
  • Accept more currencies for your global audience

But the thing is, your cart is not just about the checkout process. In fact, it’s only a small part. Because of this, we have detailed the above features, to take the whole picture into account.

Much of it working hard behind the scenes when you place your cart correctly.

SSL certificates

An SSL or secure socket layer certificate is a digital certificate that helps secure the data that is sent between your customer’s browser and your online store.

If you allow customers to pay by credit card, you must have an SSL certificate on your site to remain PCI compatible. It also signals to customers that you are they take their personal and financial information seriously and protects them in any way.

GoDaddy SSL Certificates


GoDaddy has a good selection of premium SSL certificates available.

You can get a free SSL certificate with most e-commerce platforms, such as The Big Cartel, and even some e-commerce hosting providers that have hosting plans for online store owners, such as an authorized encrypted SSL certificate that offers SiteGround.

Premium SSL certificates

Furthermore, there are premium SSL certificates, such as those InMotion hosting which have advanced security features.

You better take it see the different types of SSL certificates that are available so you can decide which one you need for your online store:

  • Domain Checker, This is the cheapest and least secure type. It was badly verified within hours by emailing or adding DNS records. Best used for blogs and not recommended for businesses.
  • Organization check, This is the minimum certification recommended for ecommerce companies. It is especially good for those who use out-of-pocket payment gateways that require an SSL certificate. Validation takes several days and is carried out by a certification body.
  • Extended validation, These types are recommended for all stores that accept online payments on the actual website. They undergo a rigorous validation process and are the safest.

There are also single-domain SSL certificates for securing subdomains, Wildcard for securing unlimited subdomains, and multidomains for securing multiple domains and subdomains.

Static pages and blog

An e-commerce system allows you to build a complete business website. It is often used to work with product pages, you should have access to the site and blog posting.

Shopify and Bigcommerce both provide background blogging tools, but they are far less powerful than WordPress blogging tools. Here’s a comparison of the two platforms.

Marketing tools

You can find marketing features in all ecommerce software, but the best platforms offer integrated email marketing, gift cards, discount codes, and SEO tools.

Sometimes you need to integrate a third-party application to get the functionality you need. Or, as with WooCommerce, you can use additional WordPress plugins to help you achieve optimal content and the SEO retail store.

Keep in mind that not all marketing features are included in every pricing plan, so decide how much you want to pay per month by looking at the marketing tools you think would best suit your business.

Extending the functionality of your website

Many ecommerce applications have huge application libraries to extend the functionality of your store. Applications and integrations should play a major role in your decision since they are finished tremendous value in process automation for things like marketing, accounting, analytics and shipping.

You can expect some kind of application integration when you decide on a hosted ecommerce platform. With self-hosted platforms, this is more variable. Magento has extensions, but not so much. WordPress has an incredible number of plugins that you can add to your website, especially for WooCommerce.

As a rule, you should try to use free apps whenever possible. This is how you can keep costs low and spend money about business growth.

Website templates and design

Any good hosted ecommerce solution offers amazing templates that you can use to get started designing your website. They are categorized by industry, so you can get into the library and find templates that match your brand.

You can then customize it by moving sections, uploading images, and creating pages.

Several e-commerce platforms have developers to draw and land websites, such as Shopify, or visual tools that make it easier for beginners to do business without coding and design experience. These are also Great for experienced designers who would like to speed up the design process.

Reports and Analytics

The most basic reports and analytics are usually enough to get a small business moving in the right direction. Almost all e-commerce platforms offer statistics on store performance.

For example, a standard analytics page on an ecommerce platform shows things like sales, customers, abandoned shopping carts, bounce rates, and time spent on the site. So can you get more advanced reporting by selecting an app or plugin.

Analytics can often be performed and broken down into all kinds of reports. That way, you can share information with other people in the business and filter based on date, customer, and other options.

Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: 

(CLICK HERE TO ACCESS)

 

 

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