An Introduction to Marketing Your Online Store

No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be challenging.

With so much competition out there – especially if you’re competing with a big seller – that means you always have to focus on ways to drive traffic to your online store.

Here are three ways to grow your online store:

1. Create component content

Posting content that is valuable to your consumers is a great way to get people to your site. Potential buyers are more willing to buy than a seller who posts genuine blogs, reviews, and articles.

A study by Gartner, a leading research and advisory firm, found that 84% of millennials use user-created content to make a purchasing decision.

Additionally, if you provide readers with fresh content, they are more likely to come back to your site and potentially buy them multiple times.

2. Focus on SEO

When creating organic content your readers will enjoy, it’s important to keep in mind SEO if you want to grow your online store. Organic traffic means that visitors find your site in a way that did not ask you to pay for that traffic to find you.

For example, if you wrote a book about relationship tips that you want to promote, you could create articles that contain keywords such as “relationship tips” and “love advice.”

You also need to extend your SEO campaign to:

• Include keyword descriptions in product images

• Create a sitemap and submit it to search engines

• Write page titles and meta descriptions

However, you’ll first need to research your keywords and work on targeting low-performing keywords that continue to get enough traffic to make your efforts worthwhile. This can really come in handy by an SEO expert.

3. Use Google AdWords

Google AdWords is a pay-per-click advertising program that can really help you drive traffic and leads.

Cost-per-click varies, but even a budget entrepreneur can afford to pay for at least a small campaign.

You only have to pay for an ad campaign when someone clicks on your ad, calls your business, or watches your video, so it’s a cost-effective way to increase traffic.

There are several ways to use Google AdWords:

• Show up in Google search results

• Promote ads on banners in Gmail or websites

• Create a YouTube video ad that targets your audience based on specific criteria

You will need to be skilled enough to manage campaigns, measure results and make changes, otherwise this will not help you grow your online store and it can end up being very expensive. If you are unsure, look for a professional to help you grow your online store through paid traffic.

Like most marketing strategies, getting traffic to your online store requires constant effort. Your competitors are likely to focus on the same techniques as you, so stay ahead of the game by measuring the results and changing what doesn’t work.



by Susan Friesen

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