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Before you go into the details of facilitating the registration process, you must clearly understand why such e-commerce registration is important. Well, if a user completes the registration process, even if they don’t buy anything from your online store, you can find details about that particular visitor. This information would help you design a future marketing strategy for that visitor. You can access that potential customer with a personalized approach in the future. Here are some smart ways to improve the sign-up process for your ecommerce site.

Make it easily visible

When you offer users or visitors a seamless navigation process, they will automatically love your website a little more than other sites where they get confused by the complex navigation process. Make the registration or login button clearly visible. You should not make your visitors ask for it. Instead, try to avoid the fantastic words for the registration button, use simple and clear words to make viewers at first glance realize that “OK! This is the login button”. There is no specific place to hold this button. However, it is a common practice to have this located in the upper right corner of the page.

Shorten the forms

You should only look for such user data that is relevant to updating your database and that will help you develop your marketing strategy. If you are looking for a visitor to fill in unnecessary, irrelevant and too much information, this would take too long and the visitors would not think before leaving the eCommerce website. Asking for a name, an email ID, is to some extent a mobile number search. However, if users find out that they need to enter their bank details in order to register on your website, they will not feel safe and will leave it immediately. It is advisable to keep it short, simple and precise.

Use social information correctly

Today, the use of various social logins to complete the registration process on the eCommerce website is quite trending …

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Source by Rob Stephen

 

 

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