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Opinions are described Entrepreneur their contributors.
At a time when buyers are in short supply and revenue is declining for virtually every company, many small businesses are considering throwing in the towel. “What can we do even if no one wants to buy?” they ask. In my opinion, the answer is to go down and down to create a stronger one brand and interacting with customers in ways you may not have used before the crisis.
Now the big opportunity is that people are making the Internet their second home during quarantine. And that means anyone business that accompanied the reception digital strategy Seriously – no matter what the Internet-oriented business was like – it matters a lot to competitors.
To get some ideas going through this quarantine, I wanted to share three digital strategies you can implement today. They are simple but effective and are likely to see results if you follow them in just a few weeks.
Start your company blog with useful information to help readers get out of the crisis
If there is an opportunity that I see that brands often ignore, it would be to invest in the blogs of their companies, which can not only help pass on valuable information to their followers, but also often help start new relationships with prospects. Especially now. Business owners have always on weight tools and strategies to help them survive these difficult times – and almost every brand here has something to add.
In a case that worries the question of what to write about, ask yourself, “How did my brand react and adapt to the new conditions?” From there, you can honestly talk about the struggles and successes of your business. Your readers will appreciate your sincere and obscene advice as they all figure out this situation for the first time.
Campaigns in blogs usually have multiple calls to action; after all, you want to convey that the problem discussed in your article can be solved by a solution offered by your company. But keep in mind that some of your potential customers may be limited by budget and be delayed by excessive sales.
Use email to re-engage former customers without being aggressive
While it is true that many companies are cutting their budgets even during the health crisis, this means that companies are spending money on products and services that help increase profits. This is especially true of your parsing former buyers, especially if you used to serve well but the relationship ended because the deadlines were kept right.
But unlike an email about reactivation before a crisis, you really want to make sure the offer can be immediately beneficial to the business. You definitely want someone to waste your time pitch they need something or add to their list of stressors.
Here are some recommendations recommended:
1. Leading with establishing a point of view – perhaps a mention of your previous employment relationship
2. Show your value – not what you do, but rather how the customer can benefit
3: It’s hard to sell or tap a phone call, however be sure to ask about interest at the end
Help your community and let people know about it through PR
Given all the negative news about the health crisis and how apartments are being torn apart, it’s time for your brand to do real good. Show yours Empathy of the brand for other members of the large community people will remember you. And while it makes sense that businesses should only do well to benefit press coverage, I don’t agree that companies should try to provide press coverage when they do work. Afterall: Publishing what you do to inspire (or put pressure on) other brands that also do their part.
Take, for example, how some small businesses are distributing hand sanitizers in their communities among the disadvantage. If they can find something to lose and fill that gap, they are afraid to turn to journalists in order to inspire others to do the same. However, remember that journalists and editors receive as many letters from publicists and brands as yours.
The pitching process is a nuance, but if the big takeaway is more careful than usual and you really get to know the stories, the writer or editor is interested in the coverage right now. Then keep a short post with three key points:
1. Who are you (no more than 1 line)
2. Why your story is relevant (no more than 2 lines)
3. Who is affected (no more than 1 line)
4: Why people should care (no more than 2 lines)
And then get sick. I would recommend taking a break for the next up to three days of failure.