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In this guide, we are going through the most effective strategies for finding Amazon products in 2019.
Amazon, private label and e-commerce are growing faster than anyone has predicted.
And with rapid growth comes rapid change. So most of the learning out there is no longer effective (such as shipping deliveries).
Today we are learning 3 of the latest product research tactics that my clients and I have successfully used to grow our ecommerce business.
Using these methods, they were able to eliminate the stress of research by focusing only on the hottest private label opportunities currently set to explode on the Amazon scene.
You have to be hyper focused on doing what you do most effectively and accept that everything else is a waste of your time.
We challenge you to examine these strategies as they help you reshape your life and your business.
What is Amazon product research?
Amazon Product Research is the system you use to find the product for sale on Amazon that has the highest demand, and with the least competition, makes the most money. It usually detects a product that is several months away from popularity and is early in the product life cycle.
Once you’ve found a product that meets all of the acceptable product research criteria, you’ve found your winning product. From there, they moved on to product research and went into the supply phase of your Amazon business.
Please see below for acceptable product research criteria.
Proper opinion on product research
Product research considers most – and a shame …
Discovering your first product should be exciting, not frustrating. This should be one of the most memorable moments of your entire life!
Your first successful product will be the foundation of a new, successful business. One that makes money by improving the lives of its customers.
Your first successful product quickly leads to a successful product line. And that quickly leads to a successful brand …
Unlike many ‘solopreur’ companies you could build today – build sell assets. Not just make money fast.
You have come to create a business that you would easily sell in the future, as many do. You started building real Business.
And all it takes is one successful product. All the snowballs from there.
Amazon Product Research Criteria
Here’s what you need for a successful product research experience –
What is a good product versus a bad product?
It is important to know what typically differentiates between good / bad product.
Good products have the following characteristics …
- Small, lightweight and easy to deliver
- It can sell for between $ 15 and $ 100
- You can have a profit of 67%
- Best seller ranking
- Brand potential
Avoid exploring anything with poor product features like these…
- Patented or protected products
- Heavy, bulky and expensive to deliver
- Too much competition (more than 200 reviews)
- Electronic products / complex products.
- Perishable products (food)
- Commodity Products (Sold at Walmart)
The main reason why product research is so challenging is because they know what to focus on.
When you are just struggling, you are struggling to know what’s important and what’s going on. Because of this, many fall into an endless abyss – constantly spinning their wheels to no end.
No wonder most people are frustrated!
The solution is yes to force yourself stay extremely focused about metrics
So here is the best tool we recommend.
Amazon product research spreadsheet
At this step, you need to start keeping track of all the different products you want to explore. I have provided you my free personal products research spreadsheet for free as part of this guide … I recommend using this spreadsheet to stay organized. Incredibly simple, let your product research become an endless endeavor – constantly let it happen to you!
Download the spreadsheet here …
Now get into the fun stuff!
Top 3 ways to research Amazon products in 2019 (Updated for new Terms of Service)
Tactical Research no. 1- Passions, interests, hobbies and problems
Difficulty – 2/5
Efficiency – 4/5
Time required – 45 minutes
One of the easiest ways to start exploring a product is to look at your own daily life.
Here are 4 areas to think about
- passions: Things you love and live
Exotic food, travel, productivity
- interests: Things that interest you and that attract you
NBA / NFL, Artisan Coffee, Beer & Beer, Politics
- Hobbies: Activities you do for fun / leisure
Crossfit, cooking, painting, running
- problems: The pain you (or others) have throughout the day
“My knee always hurts after sports – I wonder what I can do?”
“I need to improve my posture – I wish my computer screens were lifted up”
I wish I was a better basketball shooter – maybe a product that can help “
Choosing a product within a niche you already know and love can be a great competitive advantage. If you have a greedy parachute, you are likely to see many opportunities offered by others (both in your product selection and in marketing).
You’re gone typically be able to attract customers more effectively than competitors in industries you already know and love – given that they are poorly applied to the subconscious behavior of your target customer.
High margin products are usually found in these areas. When our purchases are driven by passions, interests, hobbies or problems – we tend to throw sensitivity to the wind…
For example – when most people buy headphones, they tend to buy a decent pair of cheap looks. However, an audiophile obsessed with the quality of his music will good luck pay hundreds of dollars more. It would be unfortunate to pay anything less. Simply because they are passionate about it.
To really implement this strategy, I recommend carrying this Brainstorm worksheet for 2-3 days while brainstorming different product ideas. Once your worksheet is complete, explore your best ideas with product research products.
If it’s still lost, here’s an example of a Brain Worksheet I filled out 🙂 (No need to add)
Tactical Research no. 2 – Spy on competition
Difficulty – 1/5
Efficiency – 2/5
Time required – 15 minutes
This is a controversial strategy that I would recommend for inspiration purposes only. It works badly for people right now, so stay tuned for this book.
This strategy will allow you to spy on your competition and see exactly what products are currently launching. However – you should be very reluctant to copy someone else’s product.
There are several reasons why you might not blindly copy a third-party product –
- You will always be 6-12 months behind the competition, constantly trying to catch up.
- Or you never know which products are successful and what makes them successful.
- And get a dick.
With that said, here’s how you can see what the competition is selling …
Method 1 – Spying on PPC campaigns of competitors
You can currently see which products are successful by checking which other sellers are advertising through Amazon PPC.
If a seller advertises a product, you can rest assured that it is making money with it! In fact, since advertising costs money – any product sold through PPC ads usually has very lucrative profit margins. (To support the additional cost of ad spend).
Here’s how you can see what other sellers are promoting through Amazon PPC …
Every time you see the word “Sponsored” on Amazon, it means that the product is advertised by the seller through PPC.
You can often find sponsored products either on the search results pages:
Method 2 – Spying on competitors’ catalogs
To view a third-party product catalog, just click their reseller name from any product list.
We can now see the entire product catalog of this seller …
When you use this strategy, the less times the better. You want to target small sellers that you can compete with. They are not big companies that only make money when they sell thousands of units. You want to make money on every sale.
Method 3 – Spying on Issue / Review Clubs
This is a strategy that will only work for those of you who are willing to invest in launching your products.
If you’ve been selling on Amazon for a while, you’re probably familiar with the release / review clubs. These are essentially product review / feedback communities where you can honestly give a product discount.
Most of these clubs even require registration. You can simply head to the site and see what products are being launched.
** Since 2019, review sites have been closed. You wanted to donate free products for product reviews. However, you can sell products at very reasonable prices expectant anything in return. We have a few favorites to address given this Amazon update.
Snagshout, Tomoson, and Amz.one
Tactical Research no. 3 – Ask your current suppliers
Difficulty – 1/5
Efficiency – 5/5
Time required – 10 minutes
If you already have a successful Amazon product (or when you do), this could be the most effective product discovery tactic ever found …
Asking current suppliers about their fastest and fastest products will give you great ideas – but they are not what makes this strategy so effective.
The reason is economies of scale – something very familiar with the continued growth of your business. Simply put, the more products you buy from any source, the lower your unit cost …
I know I say “duh”, but few people realize that ordering more products from the same supplier will lower the price per unit all your products.
This means that you can get a discount on bulk prices without depending on any individual product. And that means you can develop a competitive edge over others.
And fantastically pretty awesome 🙂
In addition to these 3 tactics we have shared with you here, there are Amazon research tools to help you find products.
Obviously they will not post the topic as we cover this topic extensively in other posts. We have articles that walk you through each tool and help you figure out what to sell.
When choosing a product research tool, the best one is the one that is most used.
So, if we had the top 3 we love, these are the ones.
- Virus launch (paid)
- Jungle Scout (paid)
- Helium 10 (paid)
Each of these tools can get you started and help you launch your product the first weekend. See the next section of this article: A Step-by-Step Guide to Finding a Profitable Product to Sell.
Sometimes the best product research tactic is the one that drives you to action.
We have been doing this since 2012 and I can promise you that you have always been where you are. Over 6000 people have passed through our Amazon course and gone through the initial stages of fear.
So once you decide on a niche you want to explore, get it!
In a year from now you will look back and realize what a great time it was today. That was the day you decided to start.
Remember that you were not alone in all this. Comment below if you need any help at all send us an email [email protected](point) com.
We always want to talk to you. These tactics work for us and are constantly updated the way we do things, so check back often!
Once you have thought about all your passions, hobbies, interests and problems, the next step is to actually use the product finder.
Go to Step 2: A Step-by-Step Guide to Finding a Profitable Product to Sell.
See you there!
Additional resources you may be interested in:
New product research techniques and finding products that are not saturated are covered completely an updated and brand new Amazon business course who first taught entrepreneurs how to launch their own physical Amazon product. If you want to check it out and see if it’s right for you, click here …
or -> Join us live for a free 90 day launch on Amazon <-