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Come up with the best blog layout and design functionality can be a complex process when there are plenty of opportunities today.
To help properly host a blog (which attracts and retains more readers), we’re going to parse the most important best blog markup practices and highlight the 12 most interesting blog markup examples from real sites, blogs and publications – so you can take inspiration from the best when designing your own blog layout.
So far, maybe already started a blog your own. You come here to find some inspiration (and tips) on how to come up with the best blog layout that will create a great experience for your readers. And for now writing great content and traffic management two main considerations for bloggers. One aspect that you may not have to consider so much (so far) – the overall design and layout of your blog.
Probably those who have already started blogging completely WordPress theme at the beginning and allowed the overall format of this topic to define the layout of your blog … which is understandable (and what I’ve been doing for a few years here on my blog). Choosing a great theme is one way to make sure your blog looks great, but that shouldn’t be the only factor in determining a blog’s composition.
Whether it’s just starting a blog – or thinking about remodeling your site, I’ll show you some of the best examples of blog layout, in addition to the basic best blog posting techniques you should follow when designing your blog.
12 examples of blog markup (and best practices to follow) in 2020
- Fonts that can be read
- Organize your blog layout for easy access
- Create your blog posts so you can just view them
- Download high quality images (or graphics)
- Consider the page load time
- Enable challenging CTAs (calls to action)
- A fine line between the creative and the cluttered
- Encourage interaction
- Define the layout of your blog
- Make a layout of your blog relative to your audience
- Examples of blog markup that you can learn about when designing a blog
Disclosure: Please note that some of the links below are provided by affiliate links and earn a commission at no extra cost. If you buy cheap hosting using one of my affiliate links, the company compensates me, which helps me run this blog and keep my content free for you. Know that I also only recommend products that I personally stand for.
Why does your blog layout matter?
Why so much stress about their posting and blog design? Why so indeed no matter what your blog looks like – or how it is designed?
Well for one, people are very visual. Without thinking about it, the vast majority of your readers will instantly judge your blog the second time they’re on it.
If the layout of your blog looks unprofessional, outdated, confusing or unattractive – a good chance to question your credibility (or just leave).
Here are three important reasons why should you care about the layout of your blog and the overall design of the site.
- High bounce rate: high bounce rate this is when readers come to your blog and leave very quickly. They run their blog in real time and click on any of your internal links. While high bounce rates don’t just depend on the layout of your blog, it’s definitely a factor. Have you ever come across a blog that looked the way it has since the early 90s? Did you trust the content? Did you open a blog post just to find text that was almost unreadable, and did a lot of ads and pop-ups appear? What do you do with these sites? Most likely, you will click the “Back” button and try to find the best source. You may even wonder why Google ranked this site in the first place. That’s why the layout of your blog matters. You want your blog to be enjoyable for visitors.
- Low speed readers: Said someone clicks on a link to your blog post. Your article has good content and answers their questions. However, they felt that your blog was poorly designed and it was difficult for them to actually waste information. Maybe in the future they will return to your blog. The problem is because you want to return visitors. People who return to your blog will begin to feel more loyal to you and your content. This is a loyal group of followers, most likely promote the content of your blog to your networks – and subscribe to the email newsletter. This is the busiest group of people you can hope to have as a blogger.
- Problems navigating your blog: The layout of your blog should be easy to navigate. Your visitors spend a lot of time deciphering your site, only to find out who you are or what your site is about. They should be able to easily find important links and develop a basic understanding of what your blog can offer with very little effort.
Now that three good reasons why you should create a very thoughtful blog layout are described, keep going down and breaking down what blog layout elements most important.
10 layout best practices (to retain more readers) in 2020
While looking for my own blog to have a unique look inside your nichethere are definitely some common best practices that have common maps and blog designs.
Here are ten best practices you can use in creating a winning layout today.
Choosing the right fonts for your blog sounds relatively simple, but is extremely important for the overall composition of the blog.
Choosing a font should reduce your content – and it should be easy for readers to read.
What font size should you use?
- Too small font sizes will be difficult to read
- For online reading, medium and large font sizes are preferred
- This is even more important for people who find it difficult to see small fonts
Normally you want the font size of your text to be set to at least 16 pixels.
Maybe you use the regular font a little more and so you need to go for 16 pixels. Use the best opinion about this decision (based on who your readers are), but be afraid to demand feedback from real people when making that decision.
What fonts should I use?
I recommend sticking to basic fonts, at least to the body text (which people will read the most). Simple fonts are just as visually captivating as some, but using a simple font will be infinitely better for your readers – and will encourage them to continue promoting your content rather than turning and running up hills.
A good rule of thumb is to avoid a font that feels novel. Try to choose fonts that are easy to read and will age well. The goal is clean, simple and legible. Here are some examples of fonts that seem to work for just about any smart blog layout.
Arial it is a very reliable font that controls you incorrectly. Nothing really stands out in this font, but it can be an advantage when it comes to legibility of your blog layout.
E. B. Garamond this is another simple and easy to read font that has been used many times.
Josephine Slab is a slightly more stylized alternative to Arial, but still retains easy reading. Currently, the text of my blog uses its own font, but for the most part it is most similar to Josefin Slab.
Georgia is one of the most widely used fonts for bloggers.
Helvetica Neue has existed since the early 1980s and is included in nearly 100 different styles.
If you go with one of these five font types for your text, it will be in great shape (and your readers will appreciate it).
What fonts should be avoided?
Now to make sure you choose a font that scares readers by looking at a few examples of fonts you should no use in your blog layout.
Zinc may look cool, but it would be very difficult to read as a basic font.
Once upon a time, Comic Sans MS was a very popular font. In the 1990s, this font was everywhere. If only you used this font today as the text of your blog Definitely risk losing credibility. Hard for Comic Sans is so real that people have been writing entire blog posts specifically about why people hate it so much.
Papyrus this is another font that gets a bad representative. Like Comic Sans, this font was a shooting star. It has been popular for a while, but today would not be considered a reliable blog font.
While you need to choose one of the three fonts that I recommend above for use in your blog layout, I highly recommend trying to choose a font that is convenient for desktop readers and mobile users – because if readers really to read in your blog, they are going in no time.
If you have already spent some time writing useful blog contentthen you may have realized that everything is difficult to organize in a separate article (so I always start with “a” Essay blog), not to mention the macro perspective of your blog as a whole.
From an organization perspective, you can write messages in two different categories – and you need a way to separate them. Another question: if you’ve written a few really great posts before, you’re naturally sitting at the bottom of your blog … where no one will ever find them.
Someone visiting your blog today for the first time may not know the easiest way to navigate your posts. And it’s a shame because you want readers not to miss yours the best content.
There are such a lot different ways to organize the content of your blog, but will constantly give you some ideas to help you start the process now. You can mix and match to find the best solution for your blog.
Tip № 1: Choose a specific niche for your blog
One of the first things I recommend for both new and experienced bloggers is to try to follow a somewhat narrow a niche for your blog. That means you have to write about the same thing every day, but there has to be common theme covering coverage in your blog. An umbrella under which everything sits beautifully inside.
Sometimes bloggers want to write about their thoughts on this day. And it can work in small doses – either if you keep a more personal story that you’re always going to monetize. But for those who hope so make money on blogs consistently, it’s a good idea to choose a clear focus that your blog may eventually become famous for. Why?
- For one it’s much easier to rank your content in Google search results if your blog has a clear direction
- Another reason to choose a particular niche is that you can present your blog readers with a clear and consistent message.
- Niche also makes it easier to find people on your site.
If your site tries to cover too many topics, it’s hard to create a blog layout that connects all the main topics of your content in any unity. Your guests know what to expect and strive to come up with a possible way to direct them where they want to be.
Here is an example of how a blogger has chosen a very clear niche for his content. Strength and sunshine is a blog that shares recipes and information about vegan, gluten-free and aller-free foods (its description is at the bottom of the logo).
Every link in the top menu of her blog post is related to that particular diet – and her readers can expect that every shared recipe (and every written blog post) will have something to do with gluten and allergy cooking.
Tip № 2: Use the “Start Here” link
Many of the bloggers like to use the link in the main navigation menu called “Start here“But often it’s more detailed and usually gives clear instructions on what to do next to readers. A good way to introduce new visitors to your blog and share its content.
Here’s a list of a few things you should consider adding to your “Start herePage:
- Blogger (or blog) introduction
- A glossary of common terms used in blogging
- Links to your best and most popular content
- Purchase links when your blog sells digital and physical products
- A call to action is like subscribing to your blog’s newsletter
She has “Start hereA section in her blog that helps to well identify some basic ideas of her blog.
First, she greets her readers and explains three ways her blog will help them immediately tell:
- She helped make your home ready for guests
- It goes to help you find some grace even in the things you have to do every day
- She went to help you not feel so overwhelmed with household chores
Extended in a small mini-manifesto here:
In the next section, she includes the idea of feeling overwhelmed – and claims that she has solutions that can help. Anyone who reads this far will probably be quite connected to their methodologies.
She then explains some of her strategies for keeping the house clean without spending hours on it (offering new readers tons of free value).
Finally, it includes some useful links (and clear next steps for visitors), such as a shopping link and a summary of its best cleaning tips.
Use »Start here”A page can be a very useful tool for organizing content and easily guiding readers where you want them to go.
Tip № 3: Create a training center
If a decent amount of content has already been created, the training center – or a detailed resource page, for example, “All about bloggingA page is another way to organize your content.
A learning center is a collection of categories organized into a single section (or drop-down menu). The idea is that readers can quickly find answers to common questions on their blog. Learning centers are often organized by types of media, such as videos, blog posts and podcasts, as well as by general topics.
Reasonable passive income is a blog run by personal financial blogger, Pat Flynn, who is committed to online entrepreneurship. They use a very well designed drop down menu with a learning center for easy access to the common topics they cover in the blog. Some of the following topics:
- Affiliate Marketing
- Business development
- Digital Marketing
- Book publishing house
- Online courses
- Email Marketing
All of these topics are in line with the order of online entrepreneurship, but each is a little more specific. Maybe you landed on their blog to learn more about affiliate marketing, and they made it easier for you to access this information.
When you click on the Affiliate Marketing menu item, it will take you to a curatorial landing page that breaks down all the major resources on the topic:
Here you can find a variety of useful information about affiliate marketing, including how to go on a quest and join the best affiliate programs for bloggers. Here, they link to their best affiliate marketing guides, the courses they create, additional articles, tools, and podcast episodes related to the topic. Усё гэта змешчана на адной старонцы для лёгкага доступу да чытачоў.
Навучальны цэнтр лепш за ўсё падыходзіць для блога, які ўжо прапануе a lot інфармацыі, але хоча забяспечыць хуткі і просты доступ да пэўных катэгорый, якія чытачы ўжо заходзяць на ваш сайт. І ў гэтым кантэксце гэта сапраўды дадае вялікую каштоўнасць макету вашага блога з пункту гледжання стварэння больш зручнага для чытача вопыту.
Як ні круці, пісьмо для Інтэрнэту вельмі адрозніваецца ад большасці іншых стыляў напісання.
Прадстаўлены зусім па-іншаму ў параўнанні са шматслоўным напісаннем акадэмічных альбо выдадзеных кніг. Калі людзі чытаюць у Інтэрнэце, яны (часцей за ўсё) хочуць паведамленні ў блогах, якія лёгка скануюць і хутка пераварваюць ключавыя моманты, шукаючы адказы.
Дрэнна не сказаць, што людзі не жадаюць чытаць доўгія паведамленні ў блогу. Большасць людзей будзе чытайце доўгатэрміновыя формы артыкулаў ад пачатку да канца, калі вельмі занятыя тэмай. Аднак многія хочуць сканаваць загалоўкі, каб спачатку вызначыць, ці хочуць яны прачытаць артыкул (ці думаюць, што могуць знайсці адказы на канкрэтныя пытанні) – і часта пашыраюць гэтую практыку сканавання і на тое, як яны чытаюць змест.
Я падрабязна спынюся на гэтым у сваім кіраўніцтве як напісаць канспект у блогу, але вось некалькі хуткіх парад для фарматавання паведамленняў вашага блога:
- Напішыце кароткія раздзелы
- Пазбягайце вялікіх блокаў тэксту
- Разбіваем тэкст на выявы і загалоўкі
- Арганізуйце раздзелы па загалоўках і падзагалоўках
- Выкарыстоўвайце пункты ці лічбы, каб разбіць доўгія раздзелы тэксту
Скарыстайцеся гэтай публікацыяй у блогу як прыклад. Дапусцім, у мяне ёсць чытач, які прыйшоў на мой блог, шукаючы вельмі канкрэтны адказ. Можа, яны хацелі ведаць, які памер шрыфта я рэкамендаваў бы для іх размяшчэння блога.
Мае загалоўкі павінны зрабіць чытачам вельмі просты сканаванне паведамлення ў блогу, каб хутка знайсці адказ – плюс ён забяспечвае навігацыйную змесціва, размешчанае па правай частцы гэтага артыкула (пры праглядзе на працоўным стале).
Што тычыцца доўгіх паведамленняў у блогу, вы можаце зрабіць гэта яшчэ прасцей, уключыўшы змесціва ў пачатку макетаў вашага блога – як гэта зроблена ўверсе (і ёсць больш стылізаваная версія для майго кіраўніцтва пра пачынаючы блог таксама).
Навігацыя тым важней, чым даўжэй атрымлівае змест вашага блога – таму калі вы ствараеце доўгафарматны кантэнт (як я тут, у сваім блогу), то вам захочацца выйсці са свайго шляху, каб пераканацца, што чытачы могуць хутка перайсці. ва ўсім артыкуле, каб лягчэй даведацца, што яны шукаюць.
Яшчэ адзін прыкмета выдатнага макета і дызайну блога – выкарыстанне высакаякасных малюнкаў і графікі.
Калі вы наведалі сайт, які мае малюнкі з нізкім дазволам альбо дрэнна вырабленую графіку, вы ведаеце, што гэта можа быць выключэннем (альбо можа прымусіць вас не давяраць сайту).
Калі вы ўжо не верыце ў перавагі выкарыстання якасных малюнкаў у сваім блогу, вось некалькі статыстыка блогаў што можа пераканаць вас:
- Запіс у блогу з выявай атрымлівае на 94% больш праглядаў.
- Па дадзеных маркетынгавага ўплывовага кіраўніка Джэфа Буласа, “У інтэрнэт-краме пакупнікі лічаць, што якасць выявы прадукту важней, чым канкрэтная інфармацыя пра прадукт (63%), доўгае апісанне (54%) і рэйтынгі і водгукі (53%)”.
- Калі людзі чуюць інфармацыю, яны звычайна памятаюць 10% інфармацыі, калі яе запытваюць праз тры дні. Калі малюнак у пары з той жа інфармацыяй, людзі могуць захаваць 65% інфармацыі праз тры дні.
- Толькі 3% блогераў дадаюць 10+ малюнкаў у артыкул, але яны ў 2,5 разы часцей паведамляюць пра «моцныя вынікі», чым у звычайнага блогера. Гэта статыстыку крыху цяжэй дэкадаваць, але па сутнасці кажуць, што блогеры, якія публікуюць 10+ малюнкаў за паведамленне, бачаць лепшыя вынікі, чым тыя, у якіх менш малюнкаў. Магчыма, не натуральна, каб змясціць 10 малюнкаў у кароткі пост у блогу, але гэта сведчыць аб тым, што больш малюнкаў зробіць ваш агульны макет блога больш прывабным.
Гэта казала, што якасны тэкст (пісьмовы змест) бессэнсоўны … таму што далёка ад праўды. Вядзенне блогаў па-ранейшаму шмат у чым аб тым, што заўсёды было – і ўсё яшчэ ў асноўным напісанае слова, таму што пошукавыя сістэмы, такія як Google, усё яшчэ “чытаюць” змест праз тэкст.
Тое, што азначаюць гэтыя статыстычныя дадзеныя, гэта тое, што вашыя выявы таксама важныя – а якасныя выявы і графіка зробяць макет вашага блога значна больш прывабным, больш зручным і запамінальным для вашых чытачоў.
Паглядзеў погляд на вядомы блог Людзі Нью-Ёрка. Гісторыі, якія падзяляюць HONY, з’яўляюцца пераканаўчымі як з-за напісанага тэксту, так і візуальных вобразаў. Адно без другога не мела б такога ж працяглага ўздзеяння.
Падумайце пра свае вобразы і графіку як пра неад’емную частку гісторыі, якая распавядае. Чым вышэй якасць, тым лепшае ўражанне яны робяць на чытачоў вашага блога.
Час загрузкі – яшчэ адно вельмі важнае пытанне, калі гаворка ідзе пра агульны макет блога.
Як мы ўжо казалі, уключэнне візуалаў у ваш макет блога надзвычай важна. Аднак, калі вашы выявы, нязграбныя Убудовы WordPress альбо іншае павольнае загружанне змесціва загружае ваш час загрузкі, то стварае вялікую вялікую праблему.
Ісціна даволі нецярплівая – людзі занадта доўга чакаюць загрузкі старонкі. Яны могуць думаць, што ваш сайт працуе належным чынам, альбо яны могуць проста не паклапаціцца, каб пачакаць больш за пару секунд. Вось некалькі статыстычных дадзеных, якія паказваюць рэальную патрэбу ў хуткай загрузцы старонкі:
- 53% наведвальнікаў пакінуць ваш сайт, калі загрузка зойме больш за 3 секунды
- Затрымка адказу на адну секунду старонкі памяншае канверсію на 7%
- Вэб-сайты з часам загрузкі 1-3 секунды маюць значна меншую верагоднасць адмоваў, чым тыя, у каго большы час загрузкі
Яшчэ адна добрая прычына кантраляваць час загрузкі – гэта агульны профіль SEO вашага блога. Час загрузкі – адзін з ключавых фактараў Google выкарыстоўвае яго для вызначэння вынікаў яго пошукавай сістэмы рэйтынгі. Чым хутчэй будзе загружаны ваш блог, тым больш шанцаў у яго высокі рэйтынг арганічных вынікаў пошуку.
Такім чынам, як вы пераканайцеся, што вашыя старонкі хутка загружаюцца? Вось некалькі простых спосабаў, якія дапамогуць аптымізаваць час загрузкі.
Праверце хуткасць загрузкі старонкі
Першы крок у вызначэнні, якія змены трэба зрабіць з макетам вашага блога, – гэта даведацца, якая ваша хуткасць загрузкі. Вы можаце выкарыстоўваць бясплатны інструмент тэставання, як Інфармацыя пра GoogleSpeed Speed каб сабраць гэтыя лічбы:
Пасля запуску тэсту з дапамогай інструмента Google PageSpeed Insights вы атрымаеце спіс дзейсных прапаноў аб тым, дзе можна скараціць хуткасць загрузкі старонкі.
Выдаліце непатрэбныя ўбудовы
Убудовы – вельмі карысныя інструменты, якія дапамогуць вам зрабіць больш з вашым блогам – і шмат убудоў, без якіх я жыву. Мінусам (некаторых) убудоў з’яўляецца тое, што яны могуць спрыяць больш павольным часам загрузкі, калі яны ўводзяць шмат кода на ваш сайт, каб выканаць дадатковую функцыянальнасць, якую вы хочаце.
Адзін са спосабаў барацьбы з гэтым – пазбавіцца ад плагінаў, якія лішнія альбо больш не карысныя для асноўных функцый вашага блога. Магчыма, вы ўсталявалі некалькі убудоў, якія выконваюць тую ж працу, не ўсведамляючы гэтага. Калі ёсць убудовы, якія больш не дапамагаюць вырасціць свой блог альбо лепш манетызуйце свой змест, а потым прайдзіце час, каб разгледзець, якія плагіны можна абыйсці без.
Абярыце хуткі план хостынгу
Ваша План хостынгу блога можа істотна змяніцца, калі гаворка ідзе пра час загрузкі вашых старонак і паведамленняў. Выбіраць з абсалютнага можа быць павабна планы таннага хостынгу калі ён толькі пачынае працаваць з абмежаваным бюджэтам – і гэта нармальна на некаторы час – але яны часта робяць лепшы выбар, бо ваш блог з часам расце. Вы хацелі абнавіць.
З хостынгам можна даведацца значна больш мой даведнік па агульным хостынгу, але калі гаворка ідзе пра рэкамендацыі па хостынгу, у тройку маіх:
- Соннік (і іх хуткі план $ 2,59 / месяц)
- Bluehost (і іх хуткі 5,45 $ / выбар плюс плюс план)
- SiteGround (і іх хуткі план 5,95 $ / месяц)
Усе тры гэтыя рэкамендацыі добра працуюць на незалежных тэстах хуткасці, але Dreamhost звычайна тэстуе сябе найбольш хутка з пункту гледжання сярэдняй хуткасці загрузкі старонкі (і спажывае і самую бюджэтную). Кожная з гэтых хостынгавых кампаній прапануе для блогераў даступныя планы, у якіх ёсць мноства функцый, так што вы можаце памыліцца пры падпісцы з адным – і выкарыстоўваецца ва ўсіх трох на працягу многіх гадоў.
Выберыце больш мінімалісцкі макет блога (або тэму WordPress)
Адна з прычын, па якой я маю свой уласны макет блога і дызайн настолькі просты, заключаецца ў скарачэнні часу загрузкі старонкі, каб чытачы загрузілі мой кантэнт.
Магчыма, вы не хочаце захоўваць рэчы настолькі мінімалістычныя, як я, але вы можаце дапамагчы макету свайго блога шмат у чым хуткасці загрузкі, выбраўшы тэма WordPress што павольна зніжае ваш сайт.
Тры тэмы WordPress, якія я рэкамендую запусціць вельмі хутка і ў наладах па змаўчанні загружаюцца толькі абмежаваным кодам:
- GeneratePress Pro Тэма WordPress: Я выкарыстаў індывідуальную версію гэтай ультра хуткай і лёгкай тэмы тут, на сваім сённяшнім блогу (нягледзячы на тое, што я перапрацаваны мой сайт з) і яны прапануюць бясплатную версію для пачатку.
- Астра Тэма WordPress: Гэтая выдатная (таксама бясплатная) тэма настолькі ж мінімалістычная і хуткая, як GeneratePress, а таксама мае Pro версію, якую вы можаце ў канчатковым выніку абнавіць да неабходнасці дадатковай функцыянальнасці.
- Элементар Стваральнік старонак: Калі вам патрэбна тэма WordPress з візуальным канструктарам старонак (якімі я карыстаюся шмат гадоў), адзінае, пра што варта сёння разгледзець – з пункту гледжання хуткасці загрузкі старонкі – гэта Elementor і іх Прывітанне тэма які вельмі добра спалучаецца з ім.
Усталяванне лепшых плагінаў WordPress Performance
Нават выбраўшы лёгкую тэму WordPress для харчавання свайго блога, вы можаце атрымаць шмат дадатковай хуткасці і выйгрышнай аптымізацыі, усталяваўшы правільныя плагіны прадукцыйнасці. На жаль, мы павінны купіць функцыянальны убудова для вашага блога, бо ёсць толькі любыя сапраўды выгадныя бясплатныя варыянты (у выніку ёсць недахопы, якія перавышаюць іх перавагі).
Я выкарыстоўваю абодва гэтыя плагіны эфектыўнасці ў сваім блогу сёння, і ўсе яны неабходныя:
- Perfmatters ($ 24,95 / год): Гэта мой улюбёны убудова на сённяшні дзень, бо ён створаны спецыяльна з усёабдымнай мэтай быць максімальна лёгкім, хуткім і інтуітыўным. З гэтай мэтай яны зрабілі выдатную працу. Пасля ўстаноўкі яго тут, у маім блогу і з выкарыстаннем іх канфігурацый па змаўчанні, я бачу неадкладнае павелічэнне хуткасці ў маіх загрузках старонкі – і шмат чаго можна паправіць, каб атрымаць больш выгады. Акрамя таго, яны прапануюць 30-дзённую гарантыю вяртання грошай у выпадку, калі вы вырашыце, што ўбудова паўплывае на вашу хуткасць столькі, колькі вы спадзяваліся.
- Ракета WP ($ 49 / год): Як прыемнае дапаўненне да Perfmatters, WP Rocket з’яўляецца выдатным інструментам для кэшавання (што стварае значна больш хуткія тэрміны загрузкі) і робіць фантастычную працу па аптымізацыі і памяншэнні вагі HTML, CSS і JS файлаў, якія ваш блог загружае кожны раз чытач трапляе на старонку. WP Rocket таксама не прапануе пытанняў па гарантыі вяртання грошай – проста не забудзьцеся звярнуцца ў працягу 14 дзён пасля пакупкі, калі ўсё пойдзе па плану, і яны вернуць вам грошы.
Ёсць шмат яшчэ рэчаў, якія можна зрабіць, каб паменшыць час загрузкі старонкі макета вашага блога (тэма на больш позні тэрмін), але ўсталяванне гэтых простых лепшых практык і інструментаў – гэта выдатная аснова.
Вы, напэўна, чулі гэта раней, але калі вы яшчэ не былі цалкам знаёмыя з гэтым тэрмінам, дазвольце мне крыху пацвердзіць, што на самой справе ёсць заклік да дзеяння.
Глядзіце гэты вялікі загаловак і форму ўверсе мая хатняя старонка? Калі вы зацікаўлены ў тым, каб пачаць блог і развіваць бізнес:
Выкажам здагадку, пачалі блог аб абароне марскога жыцця. Мы задумліва напісалі зорны блог пра прыгажосць кітоў, іх значэнне ў экасістэме і небяспеку, з якой яны сутыкаюцца сёння.
Калі людзі чытаюць гэты блог, што вы хочаце ім рабіць? Якія меры вы спадзяецеся прыняць далей?
Вось некалькі магчымых дзеянняў, якія, магчыма, прыме ваш чытач:
- Прыносіце грошы, каб выратаваць кітоў
- Падпішыцеся на рассылку
- Перайдзіце да іншых важных артыкулаў вашага блога для далейшага чытання
Такім чынам, як жа прымусіць больш чытачоў да аб’ектыўнага выніку з макетам вашага блога? Каб дапамагчы людзям накіроўваць, вас звычайна называюць “заклікам да дзеяння”. Калі вы яшчэ ўключылі заклік да дзеяння ў сваім блогу, большасць людзей прачытае яго, пакінеце сваю старонку і пазней разважайце над ёй.
Дрэнна не тое, што чытачы клапоцяцца пра кітоў, перажываюць, што далей ім не дадуць нічога адчувальнага. Вы папярэджвалі, што яны папярэджваюць аб праблеме, але вы прапанавалі ім любыя рашэнні.
Прабачце за працу, каб зрабіць кітам вельмі проста. Ваш першы крок у якасці блогера – выкрыць праблему, а наступным – прапанаваць сапраўды простыя рашэнні для вырашэння праблемы.
Вось як вы можаце ўключыць CTA, якія дапамагаюць палепшыць вашу справу:
- Рашэнне 1: ахвяраваць арганізацыі, якія дапамагаюць кітам. Уключыце спасылкі на некалькі арганізацый, якія вы падтрымліваеце. Паказваючы людзям, якія менавіта арганізацыі вы рэкамендуеце скарачаць час іх даследаванняў. Ад іх патрабавалася выдаткаваць дадатковы час на пошукі аўтарытэтных месцаў, якія можна ахвяраваць, калі іх прадставілі арганізацыі прама на вашай старонцы.
- Рашэнне 2. Далучайцеся да спісу электроннай пошты. Скажыце наведвальнікам вашага блога, што яны могуць даведацца больш пра дапамогу марскім істотам, падпісаўшыся на рассылку электроннай пошты. Чым больш яны будуць чуць пра марскіх жывёл, тым больш шанцаў, што яны захочуць дапамагчы – плюс, вы можаце даць больш выразныя ўказанні, як падтрымаць патрэбныя арганізацыі і праз электронную пошту.
- Рашэнне 3: Уключыце спасылкі на іншыя напісаныя паведамленні ў блогу. Another way you can use a CTA, is to include links to other blog posts you’ve written. Maybe one of the things you mentioned in your article about whales is the danger of plastic pollution. You can include a link to another article you’ve written about how to reduce plastic waste.
Now let’s look at a real-life example. The Wilderness Society is an organization that strives to protect public wildernesses in the United States. Check out this large call to action (to read a message from their president) right on the homepage:
Here’s how they’ve included CTAs within their top-level menu that’s loaded across all the pages on their site:
At the top of their pages within their menu, they include several ways to get involved with the protection of wild lands:
- Key Issues
- Get Involved
These links are easy to access and answer the most fundamental questions behind their mission. The “join” and “donate” buttons are easy to identify and understand.
They also include CTAs directly within their blog posts. In the middle of one blog post, they included a link to an article with more information on a similar, closely related topic.
At the end of the article, they include links to additional articles related to caring for wild lands, followed by an easy way to sign up for their newsletter:
Each one of these CTAs helps further their goals—and makes it much easier for readers to actually do something with the information they’re reading.
Not every blog layout or design needs to be as minimalist as mine. Here, we’re going to review a few alternative blog layouts that are very diverse in their design decisions—illustrating that you can be extremely creative without forfeiting ease of use and functionality.
However, it should be known that there’s a very fine line between creativity and chaos. If your blog readers can’t find your content easily (or feel instantly overwhelmed by the amount of things that are going on with your blog layout), then your site isn’t functioning at its highest potential.
Here are a few specific elements that can distract your readers from consuming your content:
Too Many Ads
Having well-placed advertisements on your blog can be a great way to increase your blog revenue. On the other hand, a blog that’s lit up with ads blinking in the header, footer, sidebar and in the middle of your content—can be extremely distracting. I can tell you that I’ve personally left many blogs without reading a word of content for this exact reason, and it’s a major reason why I removed ads from my own blog this year.
People are coming to your blog primarily to solve a problem they have, by searching for answers in your content. If there are too many ads muddling up your articles, you run the risk of looking like a spam site that’s hiding answers from readers for just long enough to get some extra ad impressions, instead of being a genuinely useful, reputable source of information.
A Messy Sidebar
There are certainly pros and cons when it comes to using your blog sidebar. Some people recommend not having one at all, while others say that it can be very helpful for navigation and tastefully promoting your blog content.
I tend to fall on the side of not utilizing much of a sidebar (aside from a table of contents with particularly lengthy articles), and I intentionally left it out of my new blog’s recent redesign. If you do choose to include a sidebar though, try to keep it as clean, simple and useful as possible.
Try to include only the most vital information that you want readers to know about and take action on. For everything else, put it in the footer.
No Use of Negative Space
Earlier, we talked about about the ways in which I thoughtfully utilize white space on my blog layout. Some bloggers feel the need to have text or images covering every inch of real estate on their blogs. My advice is not to be afraid of leaving some comfortable spacing throughout your blog layout, as it can often be more calming to readers than a design that’s jam-packed with elements.
Negative space also allows people to more easily locate important information on your blog. It gives you an opportunity to highlight the most essential features (or articles) on your blog.
What a Clean Blog Layout Looks Like
Now let’s look at a few real examples of blog layouts that have done an amazing job designing a look that’s unique, yet also very clean and easy to use.
Maptia is a travel and storytelling blog with a mission to help people learn more about the world and grow in empathy for people in other places and cultures. Here’s a look at their blog layout directly on the homepage:
At the top of their pages, they have a few key links followed by a visually interesting and well-designed header with three additional CTAs that are all relevant to their target readers.
Below that they have a featured story. Notice all the negative space around these items? I’d also point out their use of easy to read font and large high-quality images.
If you can’t tell, I really love their blog layout, especially for the travel blogging and storytelling niche.
Here’s another beautiful, creative and simple blog layout example from a travel blog called Rojo Cangrejo. At the top of their blog, there’s a huge sliding image with links. Even though the whole top of the page is covered, the text is still easy to read (the white text on the large image is easy to see too):
If you scroll down, you can see that they use a great deal of white space, too.
They continue with the use of negative space for additional story links toward the bottom of their pages too, which makes for a very nice and cohesive experience for readers.
Both of these blog layouts are unique to themselves, but they do a fantastic job of keeping their content accessible and very visually appealing at the same time—which is no easy feat.
Engagement is king when it comes to Internet content. This is true both on social media and with blogging. As you can see across my blog here, I have many articles that have several hundred comments (and a few with over 1,000+ comments like my roundup of the best business ideas to pursue this year):
There are tons of guides about achieving greater engagement in order to better promote your blog, but in this post we’re examining this from a blog layout perspective. What can you do to encourage engagement as part of your own blog layout?
Here are a few ideas for ways to make your audience feel like they’re interacting with your content (and a part of the journey with you).
Show the Comment Count at the Top of Your Blog Post Layout
One of the best types of engagement for bloggers, is when readers comment on your blog posts. This is a perfect window into the thoughts your visitors are having, and an easy way to build a relationship with many of them. Plus, it helps establish more trust from readers who can also read your genuine replies in the comments section.
A great way to help readers become more interested in commenting, is by showcasing a comment count at the beginning of your blog posts. The more comments people have left, the more others will want to read the comments and potentially submit one themselves. I use this method on my own blog which you can see here on a recent blog income report:
Display a “Like” Button on Your Post
Another way to increase engagement on your blog posts, is to display a like button—whether or not it’s actually connected to a social media platform like Facebook.
This is very reminiscent of social media, and it gives people a quick way to show that they like what you’ve written.
Include Social Media Share Buttons
Make it easy for your visitors to share your content by including social media share buttons. I like to use the Click to Tweet link generator, so readers can lift specific quotes straight from my blog posts and share them right on their Twitter profiles (a social network where I discover and connect with lots of my readers).
Ask Readers if the Content You’re Sharing Has Helped Them
A common way to increase engagement with your readers, is by asking questions directly in your blog posts. Asking simple questions or opening an opportunity for them to ask questions is a great way to create conversations with more of your readers.
You can take this one step further and make it an integral part of your blog layout, too. A lot of online help centers include a button at the bottom of their content, asking if an article was helpful.
Here’s an example from a Google tutorial:
If you choose the no response, they’ll prompt you to say what wasn’t helpful about the experience:
If you’re creating blog posts specifically designed to help people with a specific task, or answer a clear question, this could be a very savvy way to get immediate feedback on your content.
Ultimately, it starts a conversation that allows your readers to tell you if something is helpful or not. Those that take the time to give you an answer will show you what may be lacking from your tutorial—and you’ll (hopefully) receive some praise there too.
Your marketing 101 class will tell you that branding is a crucial part of creating lasting, long-term success. And it’s true, branding can help set you apart from the competition and makes you more recognizable to your customers (and prospects) across many mediums and metrics.
As you’re designing your own blog layout, look for opportunities to brand your site as being somehow unique. Your entire blog should be cohesive, and each page (or post) should match the look and feel of rest of your blog. For example, you wouldn’t want your homepage to be bland and then other pages to be in vibrant technicolor. Stick to a theme that makes sense for you.
Now, let’s go through some of the ways that you can use branding to make your blog layout that much better.
Define Your Message (and Personality)
You have a distinct personality and so should your blog.
- What parts of you do you want to come out in your blog layout?
- Are you attracted to bright colors or monochromatic themes?
- Are you a photographer that wants to use a lot of images in your design?
- Maybe you’re a designer that could use your blog layout as an opportunity to showcase your graphics?
- If you’re a writer, take your layout as a way to highlight your style and tone.
Think about what parts of you need to be included as a core feature of your blog layout, and carry that idea throughout your site’s design.
Choose Your Branding Colors
Color is a very tangible way to brand your blog and choose a specific mood for the site. For my blog, I use a few specific shades of blue here. This color scheme is carried throughout my blog and in the graphics that I use for my blog post header images, too.
There are a lot of theories about the use of color and how people interact with it, but I chose to lean on shares of blue largely out of personal preference for the color—and the very cool, calm, relatable sense that I feel it conveys to my readers.
- Some people ascribe feelings to when they view certain colors.
- Some colors may put people at ease, while others may make them uncomfortable.
You can even look up color charts to determine what kind of vibe you want your blog’s brand to exhibit. For example, green is often associated with growth and prosperity, while red is sometimes linked to energy and passion.
More than the color you choose, the way you implement it, is what matters most. Choose colors that complement each other and try to maintain a consistent color scheme throughout your blog layout, as not to confuse your regular readers. This will help you develop your branding strategy and become much more memorable over the long-haul.
Ignyte is a marketing firm based out of San Diego, California. While the core function of their website is to drive new business, they also have a blog component to their site. They use a shade of purple in a very unique way throughout their website. The results are pretty visually captivating:
Though it’s an unusual choice on the surface, their use of purple for text and images is memorable and visually appealing.
Design a Captivating Logo for Your Blog
Logos are a part of our daily life without us even really noticing it. See mine in the top left corner of my blog menu?
Without looking it up, try to think of the logo for Nike. Now think about Apple products, Coca Cola and Disney. We all roughly know what these logos look like, and can imagine them instantly in our minds. Nike can brand a black t-shirt with nothing more than a tiny swoosh and just about everyone who sees that shirt will know who made it.
You see the golden arches and you’re already craving french fries and a burger.
That’s why a logo is so helpful as a part of your branding strategy. You can place your logo across your content and over time, readers will automatically identify it as yours.
Choose a Typography
We already discussed the importance of legible fonts for your blog, but once you’ve chosen your typography, use it consistently throughout your blog layout.
This is another way to ensure that you’re creating a brand and personality to your blog. There’s also the strategy of pairing fonts that work well together. If you use different fonts for your navigation menu, you want them to look good with the typography within the body text of your blog posts.
For an introduction to pairing fonts, you can check out Google’s font page. Every time you select a font, it shows you all the styles the font comes in—as well as the fonts it pairs best with. This is what it looks like:
Some of your branding strategies will be influenced by the audience you’re trying to reach.
And since this is such a big part of your blog layout, I’ve dedicated my entire next best practice to making your blog layout specifically designed to appeal well to your target audience.
My final best practice for designing a winning blog layout, is to make layout decisions with your audience in mind—because what appeals to one group of people, may not be as relatable to another.
Now, let’s run through a couple of layout examples that show how you’d make design decisions based on the distinctly different audiences you want to attract.
The Blog Layout of a Fashion Site
The best way to explain the difference in layout structures, is to show you real-life examples. Let’s look at a fashion blog first, which is a space that’s intensely visual. While the style and feel of your text is important, the primary reason most people visit fashion blogs is to see fashion. That’s why it makes sense that fashion blogs are very image-dominant.
Not Jess Fashion is a fashion blog created by NYC digital influencer Jessica Wang. Her blog layout consists of a lot of full-size images and shop-able posts. Her writing is still an important aspect of her blogging, but the images are what really tell the story.
Here’s one of her recent blog posts, featuring a large right-aligned image and clear “shop the post” links next to the image, and near the top of her article.
In her individual blog posts, she continues the trend of captivating, high-quality images intermixed with shorter areas of text.
For example, in her blog post How to Celebrate International Women’s Day she includes stunning photos of her daughters to express the story of what it means to celebrate women and to help raise awareness of a global water shortage problem. This combination of features works very well for the types of readers Jessica wants to reach.
Now that we’ve talked about a fashion blog, how does it compare to another blog niche?
Let’s look at a dramatically different example to really showcase how diverse your blog layout can be—depending on the audience you want to attract (and retain).
The Blog Layout of a Finance Site
Veering far away from fashion, let’s look at another popular blogging niche: finance and business. This time we’ll explore the distinguished publication, Forbes. Like the fashion blog we highlighted above, Forbes often leans heavily on using large high-quality images at the tops of their feature stories—giving it a very magazine-esque look.
In addition to high quality images, they also regularly include graphs (like this one about the increase of daily users on Zoom this year):
One major difference between the fashion blog and this article on Forbes, is that this piece has much longer blocks of text. The images are also front loaded, with heavier image use at the beginning of the article and fewer as you really dig into the core of the story.
In both examples though, the text is centered on the page—but in Forbes, the text blocks are a bit more narrow. It looks more like a print magazine, and is a format I follow in some ways here on my own blog layout.
You can also notice a big difference in color schemes. Where Not Jess Fashion tends to use bright pastels and creams, Forbes generally uses a darker color scheme with a few pops of bold colors when they want something to be emphasized.
Which Blog Layout Style Should You Use?
If you’re brand new to blogging, you may not be totally familiar with the likes and dislikes of your audience. You may not even know who your ideal audience is yet (and that’s ok).
A good way to figure this out, is to check out other blogs within your niche. Look through a dozen or so sites in your niche and notice what stands out about their blogs.
- Do they have an exciting color scheme?
- Do you love their graphics or imagery?
- Do they have an exceptionally user-friendly navigation menu?
- Does their blog layout feel bold or conservative?
To help jump-start your research, we’re going to dive into twelve blog layout examples below here now—showcasing several of my favorite blogs that have remarkable designs and clever layouts to give you some real inspiration. We’re going to walk through some very diverse blog layouts and styles that’ll show you it’s possible to tailor your blog to any audience.
Remember though… this is not a one-size-fits-all recommendation, because there are many different ways to create a successful blog layout, based on variables like who your audience is and any design statements you personally want to make.
Now that we’ve laid down the best practices for designing a winning blog layout, let’s see them in action by looking at some of the best blog layouts on the Internet.
1. The Intercept: Bold Blog Layout
The Intercept is an online news source that provides investigations and analyses of topics like politics, war, national security, technology and the environment.
From a design standpoint, there are a lot of things you can learn from them. Their font choices are large, bold and easy to read. They also keep their blog layout very clean and take advantage of negative space to make their featured stories pop clearly.
The top menu is broken down into the top news stories that they cover, and if you scroll down you’ll see large high-quality images that entice readers to keep reading.
2. Detailed: Conversion-Optimized, Minimalist Blog Layout
Detailed is an SEO insights blog, operated by famed SEO Glen Allsop, where he also offers SEO consulting & courses. What’s so special about the blog layout of Detailed?
We’ll start with their homepage. From the very top, Detailed is ready to grow their email list with a clear call to action above the fold. They’ve made it a top priority by placing it at the beginning of their page. Quick aside—if you haven’t already started doing so, I highly recommend ramping up your email marketing plan for your blog.
The next thing that Detailed does very well, is to establish their authority. They have positive reviews from a number of well-known publications and brands that they highlight clearly. People will recognize these brands and instantly begin to trust Detailed as a source of information about SEO. If Bloomberg and Forbes are offering their endorsement, this must be something good.
Now take look at the blog layout they’ve used on their blog feed page:
Once again, they’ve placed an email opt-in form at the very top of the page—also making it more enticing by including the names “Amazon” “IBM” and “Cisco” as subscribers on his list.
Scrolling down, we can analyze the design of their blog post. Detailed’s blog layout is very minimalist with a lot of white space around their images and text. On the sidebar, they show the companies who’ve endorsed them, as well as a ticker showing how many email subscribers they have—and how many people follow them on Facebook and Twitter. All great social proof.
Detailed does two things very well. The first is building trust with their readers and potential readers. They focus on showing visitors what makes them special and exactly what they offer. The second, is making their content interesting and engaging enough to entice readers to keep going.
Here are a few of the elements they use to make you want to continue reading their content:
- Comments counter (encourages engagement)
- An interesting snippet of text that leads into the blog post
- A very clear “View Post” call to action button
Detailed’s blog layout is simple but very effective at converting their readers—and directing people to where they want to go.
3. Ahrefs: Visually Appealing and Easily Navigated Blog Layout
Ahrefs is one of the top blogging tools that I can recommend to bloggers—and I use for all of my keyword research, competitor analysis, monitoring backlinks and for quick on-page SEO feedback.
In addition to their premium features, Ahrefs also has a very robust (free) library of blog content that provides helpful insights into SEO and digital marketing. We’ve already covered blog layout design points like minimalism and utilization of white space, so I’ll shift my focus a little with what makes the Ahrefs blog layout so appealing to me.
One thing that noticeably stands out about the Ahrefs blog layout, is its color scheme. They chose three main (complementary) colors for their design: blue, white, with small pops of a light orange. This color pattern is repeated in various forms throughout their website, in their logo and other visual elements.
Here’s a snapshot of the Ahrefs blog homepage:
You can see that they’ve alternated between their core colors of white and blue throughout their blog homepage. The top of the page has a blue graphic with white writing, while the blog posts feature blue headlines on a page of plan white with a little orange accent.
Their blog layout design is simple, but also very easy to navigate. At a glance, you can discover all of the information you’re seeking to find (and easily navigate right to it).
4. The New York Times: Organized Chaos Blog Layout
The New York Times has taken a great strategy in crafting their blog layout, by blending its print image with its digital one. As you can see, their site looks very similar to their print newspaper. Ordinarily, this blog layout may look way too overcrowded to a new visitor. However, most people who land here will already be familiar with this layout from the newspaper’s physical form. That makes this blog layout much easier to decode—and gives you a higher level of appreciation for the decision to lead with this design choice.
Another positive aspect about this style, is it allows you to see a lot of interesting content all at once. Some people will look at this front page and go directly to one of the top links—for example if they visited the NYT to look at real estate, they’ll head straight there. Others will be instantly drawn to the map of the United States and click into that story.
Despite the fact that there are a lot of things happening on this page, it’s still very organized with distinct sections and high-quality images.
5. Medium: Minimalist Publication-Style Blog Layout
Medium is one of the top free blogging platforms on the market, and they allow you to post new content (or repost content from an existing blog). It can be a great tool for promoting your existing blog content and getting more exposure with a new audience—but can also be used as a stand-alone blogging platform if you’re on a budget.
Something that instantly stands out about Medium’s blog layout, is its use of typography. They use large and easy to read fonts throughout the platform.
The opposite The New York Times, the overall design of Medium is very clean, easy to navigate and free from unnecessary clutter.
6. Adobe Create: Artistic and Creative Blog Layout
Many of the blog layouts I’ve highlighted so far have been a little more traditional & minimalist—but if you lean more creative, you’ll like the Adobe Create blog.
Adobe has given people the ability to express their creativity with innovative tools like Photoshop, Illustrator, Lightroom, Audition and many more. Adobe Create is an accompanying blog dedicated to artists and creatives. Their blog shares inspiration and how-tos for photography, graphic design, illustration, UX and video. So what’s interesting about Adobe Create’s blog layout?
One element that stands out about this blog, is the artistic imagery that leads the way. Each section of the Adobe Create blog starts with a striking image:
This artistic flair continues as you scroll down the page. It’s clear that the featured images for each of their blog posts are chosen to be interesting, unique and beautiful.
This blog layout by Adobe relies very heavily on images to entertain their readers and encourage them to click through to read stories—much more than headlines traditionally do.
7. The Dowse Art Museum: Non-Traditional Gallery-Style Blog Layout
I wanted to include the Dowse Art Museum here as an example, because their blog layout is so completely different from just about any other site you’ll find yourself on today.
While each blog post does certainly stand out from one another, they’re also placed in specific spots to look more like an art gallery display.
While probably not the best design choice for most bloggers, this is a very fun, unique and creative way to display posts and set them apart from more traditional blogs. And as an added bonus, the museum has gotten a lot of press and attention for their unique blog layout over the years.
8. WePresent: Bold, Image-Heavy Blog Layout
WePresent is a creative blog that showcases art, photography, music with a spotlight on diversity. This blog layout design allows the art to draw in readers, with very little text and has a consistent emphasis on imagery. Their blog homepage begins with one large cover story image and very minimal text:
Below the cover story, it’s followed by a selection of images—with each image leading to a unique story on their blog.
It may seem like a risky move to post images with no explanation and expect people to continue reading. However, for this blog, they’re playing to their audience. They likely attract readers who will be interested in the images for their artistic quality. The effect is a blog layout that looks very much like an art display. It’s aesthetically captivating.
Further down, WePresent begins to introduce snippets of stories, but the taglines are just as interesting as their corresponding images.
WePresent is a great example of not only designing a unique blog layout that you don’t find much of online, but of also creating an experience that appeals to their target audience.
9. The House That Lars Built: Playful and Light Blog Layout
Another creative blog layout with a completely different feel, is The House That Lars Built. This blog covers an array of topics from crafts, interior design, decor and style. The first thing that stands out immediately about this blog layout, is their color scheme. They use pastel colors that feel joyful and light:
The House that Lars Built, takes on the difficult task of including a lot of content without crossing over into an overly cluttered design. It’s a fine line to walk. Each section is visually interesting enough to make them distinct from other elements.
As with WePresent, this blog goes far out of its way to appeal to very particular audience—readers that are seeking bright, happy and uplifting images, artistic ideas and inspiration.
10. Magnum Photos: Photography-First Blog Layout
Magnum Photos is a photography blog with a deep interest in storytelling. As with some of the other creative blogs, Magnum Photos uses photography as the primary blog layout vehicle to drive the story. Magnum Photos uses interesting images and high-quality photography to display their posts.
Many of the stories are also shared from history, so some of the images are in black and white. The use of black and white is a unique way to make images stand out, especially when the eye is accustomed to seeing pictures in color.
11. The New Yorker: Minimalist, Graphic-Driven Publication Blog Layout
The New Yorker is known for using sarcasm and clever writing throughout their publication. This vibe continues with their choice of artwork and even their overall blog layout. They have a real personality that appeals very strongly to their audience.
Like The New York Times, The New Yorker has an online layout that’s reminiscent of the (original) print publication. As you peruse their site, you’ll feel like you’re looking at a physical magazine.
Here’s a sampling of recent stories from The New Yorker. The typography they use for their headings is easy to read, but a little more interesting than your basic Arial.
They also use images that are unusual and sometimes even a little absurd, with the goal of catching the attention of a reader instantly. Why is someone holding a smoking piece of glass that resembles a cell phone?
The New Yorker is able to rely on its history of well-written publications, to entice readers to take a leap even when the snippets and images are ambiguous. They tease out just enough a story to make their readers want to learn more.
12. The Verge: Futuristic, Bold, Tech-Driven Blog Layout
The Verge is a multimedia blog that examines how technology changes the lives of people around the world. They predict which technological advancements are going to affect the average person down the road.
So what stands out about their blog layout? For one thing, their choice of design looks like a technicolor dream straight out of the 1980s. But instead of making the blog appear outdated, it makes visitors nostalgic for the 80s, when technology and the rise of computers started to change the landscape of our culture.
The Verge doesn’t use a lot of negative space on their blog, but the way they use images and large bold fonts, keeps each section distinct and easy to find. The blog posts don’t just blend in with each other. Another thing to point out about this blog layout, is the way they break down sections. In the navigation menu, they list all of their top categories.
Each one has a hover drop-down menu that further breaks categories into more specific subcategories. This functions as a version of a learning center for readers to dive deeper into the subject they care about.
This kind of easy navigation is a staple of blog layout best practices, in terms of delivering a great user-experience for your readers.
My Own (Minimalist) Blog Layout and Design Here at ryrob.com
Since you’re on my blog right now, I want to wrap this guide up by showcasing my own blog layout, since I went through a complete redesign in early 2020.
The primary reason why I decided to redesign my blog layout, was because I’d been using the same theme & overall design format for more than five years. The technology was adding a lot of bloat to the pages on my site, making them load much slower than they needed to, and the visual elements didn’t feel representative of the person I’d become since I started my blog.
This new redesign simplified a lot of things, translated my very bold messaging style into visual elements across my site—and gave me a major performance boost too. So let’s dig into a few of these new layout elements.
Very Simple Design
One thing that stands out about my blog layout is how incredibly simple the design is. In my header menu, there are only a few easy to see links, my logo and a search bar.
I omit a top header image on the blog homepage, and instead focus on my blog posts and featured images as the driving forces. This style of blog could be described as clean and minimalist.
The benefit of a minimalist design, is how easy it is for readers to navigate. Visitors on my blog won’t have to spend a lot of time locating important information about my blog. Everything is visible at a glance and the eye isn’t distracted by a lot of text and images.
Centered Article Collection (in Order of Publication Date)
In my recent website redesign, my blog posts went from a grid-style display, down to a list display. Now, instead of seeing multiple blog posts at once (which can be a little overwhelming), readers see one large featured image and the corresponding blog post at a time. These posts are in order of publication date:
Utilization of White Space
We already covered that my blog layout is intentionally minimalist, but one element of this is the utilization of white space. White space, sometimes called negative space, is the part of your blog layout that doesn’t have any kind of imagery, ads or text represented—nothing else is going on there.
As we talked about earlier, the purpose of negative space is to draw more attention to the key features you want to highlight on your blog.
If you’ve ever seen a blog full of blinking ads, sidebars and cluttered headers & footers, you know what I’m talking about. White space isn’t entirely necessary if the site still manages to look clean and professional. However, that negative space trains the reader’s eyes on where you want them to go.
Font Type and Sizing
Choosing a font size and type is relatively easy. The main thing here is to pick something that’s easy to read. Text that’s too small or hard to decipher will make your bounce rate higher.
And as we talked about earlier, I use a custom font that’s similar to Josefin Slab with a body text font size of 16px.
Enticing Descriptions and “Continue Reading” CTA Button
Whether they use a list or grid style to display your blog posts, most bloggers include a short description of their blog post to be sampled for readers. Your blog visitors are going to decide whether or not to continue reading based on the featured image and the description you’ve provided, so make it good.
Don’t squander this description. Try to write something that’ll entice them to keep reading, and include a “Continue Reading” call to action button:
Pagination at the Bottom
Another way to get people to continue reading your content is to put clear pagination at the bottom of your list of blog posts. This shows readers that you have more content and encourages them to discover more on your site.
This feature also keeps your blog homepage from becoming overloaded with content that runs on a continuous scroll.
Taking Advantage of the Footer
The final thing I’d like to point out about my blog layout, is the footer. The footer of your blog can be used for a variety of key links, pages and calls to action. I take advantage of my footer section both on individual blog posts and on all the pages across my site, to encourage further engagement with my readers.
In my footer section, I include a number of important links and I have them broken down into relevant sections.
I share additional blog posts people might be interested in, some of my most popular posts and my most recent podcast episodes. I also include a section called “Work With Me” that shares links to information about who I am, how to hire me, my best content and my contact information.
And though this is technically above the actual footer of my blog, I take full advantage of the end of each blog post by incorporating a clear, single call to action for my readers to take:
This call to action lives at the bottom of just about every post on my blog—it’s in large text, asks a question and utilizes a unique button that readers can click on. The introduction of these elements makes it easier for people to find more relevant information.
At the bottom of each blog post, I also share some information about myself and my blog (as the author), and I have an easy to locate comment widget.
That’s a wrap on the ways my own blog layout has been intentionally (re)designed earlier this year.
Each section of my blog is carefully thought out and planned to encourage people to stay on my blog and explore all that it has to offer.
The very minimalist style is meant to make it easy to find information—and feel extremely free from distraction when you’re reading one of my long-form guides (like this here).
Your blog layout may not look што заўгодна like mine… and that’s totally fine!
Diversity is a strength in the blogging world, so it’s better when our blogs aren’t just copies of each other. Even so, these blog layout and design best practices will make your own blog stand out.
What Are You Going to Do With Your Own Blog Layout?
Now that we’ve covered all of the most crucial blog layout best practices, and have analyzed a ton of blog layout examples, how will you structure the design of your own blog?
Now it’s time for you to take what you’ve learned—and apply it to your own blog layout and overall site design.
- How are you going to take these blog layout ideas and tailor them to fit your vision?
- What do you like (and dislike) about the blog layout examples you’ve seen here?
- Did you find any blog layout mistakes you’ve made, that you’re now ready to fix?
Remember… nobody should ever create a carbon copy clone of another person’s blog layout. That’s a form of plagiarism. But you can still take a lot of inspiration from the blog layouts you’ve seen here in this guide, because they’ve been intentionally designed to attract (and retain) readers over the course of many years.
Grab the right WordPress theme that can set you down the path to perfecting your blog’s design today.
And keep in mind that these blog layouts you’ve seen here, follow proven best practices that are designed to keep your bounce rate low—and encourage people to return to your blog for more.
Want to Start Your Blog (the Right Way)?
Read my ultimate guide to starting a blog, which has been featured on Forbes,, Entrepreneur and Business Insider.