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All businesses need clients to make them smile. And why you need the best dental marketing strategies.
One great thing you have to go for is that there is always a need for dental services, regardless of location. The demand will always be there. Now the trick is to attract potential patients and make sure you choose over the competition.
A dental practice is usually considered successful if it attracts as many as 50 patients per month. So if your goal is, how do you go about reaching that figure, and maybe going beyond that? Like we said above, you need some healthy dental marketing strategies, study what!
First, people need to know about your dental practice. If they are looking for solutions to their dental problems, then they need to know about YOU. Once potential customers learn how your practice exists, expect business to grow. Then they need to understand what makes you different and better than your competition. Bad where our dental marketing strategies play out.
So, check out the following 10 dental marketing strategies that have been proven to work. Choose one or even a few that you believe can help your business grow and attract more clients than ever before.
10 dental marketing strategies that work to attract new patients
1. Who is your audience?
You need to know your audience. This is the first step in creating successful dental marketing strategies. You need to recognize your audience in order to properly target them.
Do you want to become more of a family dentist offering affordable products and services? Or do you want to become more of a top dentist who supplies clients with more pay?
You need to decide from the beginning so you can plan your dental marketing strategies accordingly. Although you can serve different types of clients in the long run, it is wise to target a specific audience when initially developing your dental marketing strategies. A good example of learning your audioNevertheless, keep in mind that women actually make more than 90% of every decision to buy a tooth.
If you are targeting families, this information points to marketing efforts toward moms! Huge and shows how much power a certain segment of your audience can have. But again, this is just one example of understanding your audience.
To really be accurate in identifying your specific audience, you need to do a little research and think carefully. Identifying your target market is an important step in building your dental marketing strategies. It tells you who to target and directs your approach to how to market them.
2. Know your competition
As important as knowing your audience is knowing your competition. Learning about your audience means knowing how to target them properly.
On the other hand, knowing your competition means understanding your practices and what your audience chooses. If you know what other dental surgeries have to offer, then you can respond accordingly by creating your own unique deals. One strategy is to improve what they already offer. The second is to introduce something that is brand new to the market.
In any case, you will need to learn how to overcome the competition. You may need to beat them in their game to do this. Consider using these strategies:
- How do they advertise their services and products? If you are offered discounts, then you can either offer a better deal or a higher value.
- Do they accept walking patients or only by appointment? You can also offer plus weekend services by appointment.
- Google is, of course, a great way to explore your competition. Use it to your advantage by looking at what they have to offer.
- You can also look at the opinions they received to see what your common target market does and what they don’t like about their practice!
- You can also hire a digital marketing company to do a competitor analysis for you.
Your thought should be that you need to learn everything you can about your competitors in creating your dental marketing strategies.
3. You cannot win a strong bid
Who can resist a strong bid? It’s not so much if you do it right.
A strong offering will notice your business and help people in your practice. Whether you’re targeting low-, mid-, or high-income audiences, everyone budgets. Everyone likes to cut costs on supplies where they can without reducing quality. Show them that your practice can help them. You can tailor your offers to a niche audience based on the research already done in steps 1 and 2.
There are several ways to implement this. See the following offers as examples:
- Discount package for families of four or more people who book a cleaning appointment or any type of service you may want to include.
- Moveer’s special offer sent to people, especially families who have just moved to the area.
- Offer a free clean up of any agreed dental medical service.
Be careful about what kind of offer you will make. Offers are not effective unless they are attractive to the person making the offer. For example, this refers to how many times you go back and reduce the family discount rates in which your practice takes place if your target audience is mostly single men.
Make your offers smart and strategic to create effective dental marketing strategies.
4. Custom Content
Rather say some numbers in the dental industry. Keep in mind that the numbers remain so you can base your dental marketing strategies on them.
Did you know that more than 50% of potential dental patients go online if they want to find a new dental provider? Poor significant number! Another significance of this figure is that it proves that most people rely on the Internet for information and services.
About 47% of these same potential new patients wanted to read as many as 5 online reviews first before choosing a dental provider. This now shows that people believe what other people who have gone through something similar can say. This requires more personalized content that targets potential customers to move them through the sales funnel.
To use content to build trust between your business + leads, you can:
- Target names, emails, phone numbers that are in your database.
- The next step is to give potential customers access to exclusive or in-depth content to get more information.
- Add value to your visitor experience by making sure that those potential clients’ problems or pain points are resolved.
So content is royal. Always keep in mind that this is one of the most powerful dental marketing strategies you can use.
5. Better brand and value
With all the research data done in your hands, it’s time to build your brand. You need to upgrade on this to create a better brand than what you started with.
Better branding means your brand is capable of fulfilling a need that no one else is capable of. This helps you to bring an advantage, albeit slightly, over your competitors. And all of this also leads to generally better value.
Better branding also means that people recognize your logo and business and associate it with that value. The value proposition is pushed to a higher level and brings what you want to see. As an example, they offer affordable packages for families. The value proposition includes including family discounts and more. Discounts and good prices are not the only thing that can be considered a value proposition.
Top practices using the latest dental technology may also be involved. Lastly, enhanced brand and value are more than a welcome addition to your brand dental marketing strategies.
6. Partial and sales works
Selling features and benefits works hand-in-hand with your value proposition, especially when creating content for it. This is a technique where the seller associates each feature with a convenience that consumers believe is desirable.
A good example is a dental office offering the latest dental implant procedures. The value proposition out there is the latest technology that few or no one else currently offers. An advantage that people can take advantage of is a process that gives them quality results at an affordable price.
This is one of the dental marketing strategies which plays in Step 1 of learning your audience. If you know what their goals and pain are, you can build on them to make your practice more valuable than your competitors.
7. Keywords are key
Choosing the right keywords is important, even for your dental marketing strategies.
What are the keywords you are looking for?
Keywords are words that people search on Google and your practice can pay for them (with PPC) or rank them organically (with SEO). When we say “rank” we mean showing in the list above when someone searches for that keyword on Google. Remember when we said that more than 50% of potential dental patients go online if they want to find a new dental provider?
This becomes important again. You want to make sure that your site shows up as one of the best Google results when people search for “family dentist near me” etc.
If you pay for PPC keyword rankings, you want to make sure you spend your money wisely. You want to rank for keywords that are relevant. For example, if you only serve Atlanta, Georgia, don’t pay Google to appear when someone in Texas is looking for a “dentist near me.”
An experienced digital marketing agency can also help you research your keywords and optimize your keywords regularly to ensure that your practice makes the most money for your dollar.
8. Social media marketing for dentists
Social media has become such a powerful marketing tool for all industries these days, including dentists!
Over 40% of people say they actually rely on the information they find on social media before making a decision regarding their dentist. The same is true for 22% of parents regarding finding a dentist for their child!
This tells us that you definitely want to incorporate social media into your dental marketing strategies. Some points to think about on your social media marketing plan:
- Patients expect consistent messaging and meaningful collaboration across all your marketing platforms, including social media.
- Content on your social media needs to provide the reader with value in order to engage and follow them.
- Facebook continues to be implemented as the leading social media network on the planet. More than 2 billion people use it every month, so we want to make sure that your practice has an established Facebook business page!
Social media should help you portray your practice in a professional but promising light that helps push potential customers into closed customers.
9. Create a professional, mobile site
Did you know that your first interaction with a patient is 70% likely to be on your site? It matters how important a website is in this day and age. Like your income gateway. And really exactly why you need to make a great first impression.
And to top it off, you should also forget to optimize your site for mobile use. Everyone else dental marketing strategies and the platforms discussed so far have been great. But in the rush to prioritize them, the importance of mobile marketing must not be forgotten.
Again, it would be helpful to look at the facts. More than half of smartphone users viewed health related topics on their phones. The potential to reach more customers is certainly very high through mobile marketing! So your next step should be to make sure your website is mobile-optimized so that mobile users have a great experience.
A great user experience will always convince people to come back.
If your website looks outdated or compatible on their smartphones, it will lose them to the competition. Here are some important things to consider:
- Google has a free online tool to help you evaluate how well your dental office site is mobile-friendly.
- Make sure your site is mobile-friendly, with both content and tag the same on mobile and desktop.
10. Videos almost always outperform static images
He saw the future!
Video content marketing is probably one of the best ways to reach your potential customers. It has a wider reach than all other types of content. This year, in 2019, more than 80% of all internet traffic is expected to be video content. That number alone should be more than enough to convince you to add it to your list dental marketing strategies.
So how do you make use of it?
- Videos must be consistent with your brand’s voice and strategy.
- Test and experiment with different topics and lengths of your videos.
- Add video to your site content and offers to improve SEO.
- Try to make videos you remember. without seeing what your brand is all about.
- See how much video content you currently use. If you feel like you’re missing out, produce and upload more.
Observing any of these dental marketing strategies shows that there are many tools you can use to be successful.
Use any or all of these dental marketing strategies okay and you just have as much reason as your patients to sparkle with pearly whites more often!
Thanks for visiting our site. As a way of saying "thanks" here's a FREE course on how to make $688 a day online using FREE methods: