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Here are the best ecommerce platforms

Top Ecommerce Platforms

From cool marketing features to flawless SEO, multi-channel functionality and more. Compare these best ecommerce platforms.




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Flexible and scalable.

It is distinguished by multi-channel sales.

Strong SEO performance.

Inconsistent loading speed.

Large volume stores pay more.

No one-click sales

All in all 4.3

Value 4.5

features 3.9

Performance 4.5

Ease of use 4.5

Design and Themes 3.8

integration 4.5

Fastest loading time

Super easy setup

1 product range available

Poor SEO

Cash register is not adjustable

Applications can become expensive

All in all 4.1

Value 4.0

features 3.8

Performance 3.9

Ease of use 4.8

Design and Themes 4.0

integration 4.5

Better a blog feature than a purchase

Tons of integration

Great business management tools

Templates feel dated

Negative support reviews

Upgrading potential issues

All in all 3.9

Value 4.5

features 3.8

Performance 3.0

Ease of use 4.1

Design and Themes 4.0

integration 4.3

The best SEO platform

1 product range available

Lots of providers

Hosting can be expensive

Difficult to solve

It needs a lot of extension

All in all 3.8

Value 4.0

features 4.0

Performance 3.1

Ease of use 3.3

Design and Themes 4.3

integration 4.1

Great boarding / assistance center

Subscription / current payments included

SMB friendly

Missing / cross selling

Slower load times

Many sites look dated

All in all 3.4

Value 3.0

features 3.8

Performance 2.9

Ease of use 3.9

Design and Themes 3.5

integration 3.5

There are a ton of apps available

Powerful SEO

Flexible and free

Slower load times

Applications can become expensive

Limited integration of third-party automation

All in all 3.3

Value 5.0

features 2.2

Performance 2.9

Ease of use 3.4

Design and Themes 3.3

integration 2.9

Excellent value for basic commerce

Stunning template templates

Powerful email tools

Fees for lower plan transactions

Poor SEO

No Amazon integration

All in all 3.3

Value 4.5

features 2.9

Performance 2.6

Ease of use 3.2

Design and Themes 4.3

integration 2.0

Easy to set up

Great for simple shops

Stunning template templates

Limited e-commerce integrations

Limited payment gateways

No phone support

All in all 3.2

Value 3.0

features 3.1

Performance 3.5

Ease of use 3.1

Design and Themes 4.3

integration 2.3

Robust and feature rich

Powerful SEO

1 product range available

Expensive topics

Slowly slow

Requires developmental skills

All in all 3.2

Value 2.0

features 4.2

Performance 2.8

Ease of use 2.9

Design and Themes 3.7

integration 3.7

Tons of free, amazing topics

Easy to use and set up

Poor SEO

HTTPS problems

No marketing features and integrations

All in all 3.2

Value 3.0

features 2.8

Performance 3.9

Ease of use 2.6

Design and Themes 4.7

integration 2.0

When looking at ecommerce software, it can be really difficult to say how seemingly minor differences in features and performance can have a huge impact on your final value, but they can.

All vendors say they are faster, more reliable and more search engine optimized, PCI ready for credit cards, etc. than competitors. But what is reality?

The last thing I want is for you to customize your ecommerce site and refill your products just to work super slow. Or find out you need to spend an extra $ 399 a month to sync your inventory with Amazon and dropship products.

We decided to compare the features, performance, ease of use, design and themes and integrations of the best e-commerce platforms using real website data. You will learn which platform meets your needs, achieves the best, and gives you the value to dominate your niche.

Additional comparisons

Our review and testing methodology

If you want real data, you need to run a lot of tests and have a systematic method of reviewing your online store platform. I have included only the most popular platforms. I didn’t include smaller, niche companies like the Big Cartel.

Here’s a brief explanation of how we achieved our results:

Objectively select sites from each platform

  • We used BuiltWith to find the 10 most popular ecommerce platforms
  • We have created a filter to find active ecommerce sites running on each platform that spend at least $ 500 per month. This is a critical key difference between the original study. We did not do this in the original study and created an unfair comparison. You can set WooCommerce to be very cheap compared to Shopify, If you pay monthly for Shopify, you’re more likely to be trying to sell the site. Thus, a previous study was included in the market (dead spots).
  • We have run a huge spreadsheet for all websites on each platform (e.g. our Magento list had 5K + seats)
  • The Google Sheets RAND function was used to assign a random number to each row
  • Data collected on the top 100 sites on each platform (100 sites x 10 platforms = 1000 sites)

Collecting data from 1,000 sites we studied:
He used a team of 4 researchers (myself included) to collect data for each website

  • Load time from Pingdom
  • Mobile PageSpeed, Mobile UX and Mobility from Google via Profiler URL
  • Ranking data from Ahref

Convert raw scores into meaningful grades
In our research, we measured overall results in the average of values, features, performance, ease of use, design and themes, and integrations.

  • Performance ratings are based on page load time in the first place, Google speed, SEO features and ranking.
  • Features are based on what is necessary and it is nice to have marketing features. Features are rated higher if included in the free categories, and lower if they are paid for extras.
  • Ease of use is based on beginner friendliness, support available, partner / community involvement, app / plugins and their ratings, certified partner / community, and kindness for developers.
  • Integration considers the ability to sell across multiple channels (e.g. Amazon), compatibility with various business models (dropshipping), and other marketing automation integrations. This is about scalability with the growth of your online business.
  • Design and theme results are based on the availability and number of free themes, mobile design rating, Google UX rating for mobile devices, mobility, and the price of premium themes.



BigCommerce is the best overall ecommerce platform. Its robust product search engine makes it ideal for larger retail brands. It is also a good choice for people who want to start an e-commerce store or brick-and-mortar store and want to expand their business to online orders. The tools available make any niche or industry a success.

The interface allows you to customize your web store without the need for coding knowledge using any of the customizable templates for store design, sales and product placement. It is intended for those who do not have as much web development skills, but also allows technicians to blend HTML and CSS.
BigCommerce Backend
I love BigCommerce themes; you’ll see advanced customer-focused templates in the store, but only a very small number are free. Two to be precise with variations on both making a total of seven free themes.

Instantly, there is a wide community of designers and developers. A partner directory helps you find the experts for the extra hand.

In terms of prices, the lowest plan costs 29.95 a month. Some goodies such as outgoing codes, gift cards, unlimited bandwidth and professional reporting are also emerging. However, you do not have a custom SSL or an abandoned shopping cart guard, but it is still really good for simple stores that do not make more than $ 50k a year. The more the plan goes, the higher the sales limit.


  • Flexible and scalable
  • It is distinguished by multi-channel sales
  • Strong SEO performance
  • Fantastic themed designs
  • Comprehensive feature of abandoned baskets


  • Inconsistent speeds in consecutive studies
  • It becomes expensive for large quantity stores
  • Leaving the basket is not in the plan of entry
  • No sales with one click sales / upgrades

Try BigCommerce for free


Shopify is the best selling platform. If you are planning to land a boat, rely on Facebook Ads or Instagram marketing – this is the best choice. I wouldn’t use Shopify if I relied on SEO. I also wouldn’t use Shopify if I was creating a large store with many products. I would use BigCommerce.

Shopify is slightly better in a few areas via BigCommerce, such as 1-click post-purchase fees, but far behind in performance.

I’ve used Shopify on my site before and I’ve worked with many Shopify sites, but I prefer WordPress because I have an affiliate revenue model in addition to the product.
It’s easy to set up an online store using Shopify’s drag-and-drop interface. Most beginners developing a website can hang it in minutes.

Their apps are just too many to list.
shopify backend
They also have Shopify POS for simple brick-and-mortar stores that want to receive payments through the mobile app. Complex stores can also use it.
Like everything else, they have drawbacks. It’s not too bad that they currently only have 10 free themes. Paid topics hover around $ 100- $ 180.
The big drawback they have is SEO. Poor performance rates one of my concerns for their SEO.

Also, they have a rigid URL structure; you cannot change parts of it. I have seen many unusual unstructured URLs on Shopify pages that are out of bounds / products /, / pages / and / collections / snails. I also noticed during our research that websites that use Shopify have a poor rating. In terms of SEO, Shopify is in the middle of the pack at best.
Lastly, transaction fees will be charged if you do not use Shopify Payment. And nobody loves them. Then again, Shopify Payments is a solid option.


  • Fast load illumination time
  • Super easy to set up
  • Lots of certified partners to help you
  • Sales 1 click
  • Allows you to sell multiple channels and social networks
  • Great themes with a variety of designs


  • Rated poorly in SEO in consecutive studies.
  • Cannot customize sign-out process
  • Applications can add up and become expensive
  • You need a developer for advanced features

Try Shopify for free


Since its release in 2001, 3dcart has served more than 22,000 Internet clients with clientele, including PCMag. They have several handy features like unlimited storage and no transaction fees. You can also use their POS, and they support multi-channel sales.

3dcart doesn’t do it as well as BigCommerce and Shopify, though they’re older than them, and the reason is clear. Not for Beginners Although there is a nice video on the vehicle when you log in to the dashboard, it is difficult to grasp the whole operation; the builder is not very visually appealing.

The templates they have are more industrial, but feel outdated. Also, customizing your store takes a long time to understand and get used to, except for experienced users, as there are no drag and drop features. Fortunately, there is a developer community that wants to help develop the theme and make other changes.
I think one of their strongest points is in shipping; provide advanced, non-API delivery solutions.

Similar to BigCommerce, 3dcart limits the amount of sales you put into each plan. The lowest costing $ 19 a month allows up to 50k.

The total value is large. I still think this is lacking in that it does not offer abandoned wheelchairs as a major feature. Shopify has taken the step to include it – really underestimating the competition. Still, there are still more options beyond Shopify.


  • Better blog feature than other SaaS ecommerce
  • Supports all integrations you might need
  • Great tools for managing your business users (email, quick books, inventory, etc.)


  • The templates are dated
  • Negative customer support feedback
  • Upgrade potential issues
  • Not for beginners


WooCommerce is the best single platform for launching ecommerce and affiliate sites under one roof. But real e-commerce platforms like BigCommerce and Shopify sell better, but not by much.

With WordPress, she works to turn any site into a functional e-commerce containere. Extensions are also available to integrate payment gateways, social media, email marketing, one-click sales, and shipping.

If you are familiar with the WordPress platform, then WooCommerce is a real breeze for you. You just have to install it, add your own products and repair your settings.

People unfamiliar with WordPress will struggle with the technical details. This includes buying hosting, installing WordPress, posting a theme and plugins.

However, the biggest problem is not the setup; and this can be handled by YouTube tutorials. The problem is scalability. Most users have reported that they are slowing down as they get more products and customers.

It’s free for the price. Several extensions have pricing and some WordPress themes are expensive. However, you may not need these extensions, and there are some good free themes.


  • WordPress is the best SEO platform
  • 1 Click the available application for sale
  • A lot of WordPress experts are available
  • Very customizable
  • Many marketing opportunities and plenty of other integrations


  • Good hosting can be expensive
  • You have to deal with the game of guilt to solve the problem.
  • Almost zero support
  • You need extensions for simple things


Volusion was founded in 1999 but launched in 2002 as an e-commerce solution provider. It’s a great option for those who sell physical products, as automatic digital postpay is not allowed for now.

Volusion provides an easy-to-use web page builder with drag and drop and edit pages. There are 11 free themes and a good number of premium themes. They cost about $ 180, and you’ll also need to buy an SSL certificate. This is a huge additional cost that some other platforms provide for free.

It also does not come with blogging capabilities, which is a huge downfall these days, where the creation of SEO with blogs is king. To do this, you will need to use a third party such as WordPress and a plugin or other means to connect your blog to the store.

Their prices have a limit on the number of products you can sell. The first two plans, which cost $ 29 and $ 79 per month, respectively, have limits for 100 and 5000 products, respectively. That might change at some point because they previously had a bandwidth limit, but it’s not anymore. Continuous improvements give us hope.

Support for beginners is a big deal; From the dashboard, you will instantly see a wealth of learning materials available on how to build your store using Volusion step by step, starting and growing your online business.

The dashboard is nicely structured with all the main action areas in the top navigation menu. You can also manage inventory and do marketing from there. Marketing opportunities include SEO, Google sales, eBay, Amazon, social sales, rewards and coupons.

Overall, it is a solid ecommerce subscription platform. Dropshipping is good too, but it’s not print-on-demand. I would estimate Amazon integration is better, but it might not matter to you at all.


  • Great boat and help center
  • Great flexibility with Sitemaps
  • Built-in subscription / recurring payments
  • SMB friendly
  • Well-placed dashboard
  • A clear inventory and marketing system


  • No transfer / cross-selling features
  • Many sites had poor URL structure
  • One of the slower SaaS platforms
  • Many of the places I studied looked VERY dated
  • There is no built-in blogging feature


Founded in 2007, PrestaShop is an open source and cloud e-commerce platform that delivers the best overall value. You can either download the software and customize it for free, or go with PrestaShop Ready which is a version that pays for € 24.90 a month or € 19.90 if you pay annually.

Although the word “free” automatically makes most of us spit, because of the other costs you would incur with the free version of PrestaShop Ready, it may seem like a better option, especially if you don’t have the technical skills.

With the free download version, you need to pay for web hosting, SSL certification and other modules to complete the trade. If you do not have great technical skills in HTML, CSS and / or PHP, you will have to pay the developer. Still, this open source allows for extensive integration with couriers, payment gateways, accounting, warehouses, ERP and more.

PrestaShop ready is like other hosted platforms. You have access to a 16-day trial or pay immediately. Comes with SSL certificate.
Ten topics are available in the admin (all for free). You may need a little knowledge of HTML and CSS, as the theme customizer does not have a drag and drop feature.

The dashboard is straightforward and simple. There is a recorded video, but it is not as extensive as Shopify. However, you can achieve most needs with a one-click module. They provide better SEO, ads, cross-selling and social analytics.


  • There are tons of applications / integrations available
  • Powerful SEO
  • Options for both standalone and hosted services
  • Open source is very flexible
  • Great community ready to help


  • Slower than other builders
  • Extras can be added
  • Limited third-party marketing integrations
  • Developer skill required to tune
  • No multichannel functionality on hosted version


Founded in 2006 and with around 40 million customers, Weebly is a great option for those looking for an easy-to-trade store with built-in marketing automation. It will cost you $ 38 a month compared to using Shopify and Active Campaign ($ 29 + $ 17). But if you plan on doing any type of marketing, you will outgrow Weebly quickly. Don’t use Weebly if SEO is important to you.

Until recently, there has not been enough focus on e-commerce, so as such you would not find some of the sophistication that other top platforms have. Still, it remains a great choice for beginners or those who don’t want to hire a developer.

Weebly has three pricing plans, and although they all support e-commerce, the above two (Business and Performance) are more suitable for e-commerce businesses. The reason is that it lacks a blueprint in many of the relevant e-commerce features such as custom shopping carts, coupons and inventory management. Also, you cannot sell digital goods on it. For physical goods, you are limited to 25 products with a 3% transaction fee.

There is a drag and drop editing tool and the ability to use HTML and CSS to customize your template. In this regard, there are many free premium themes with about $ 45. Not everyone is mobile-responsive, but choose them carefully.

Weebly is an easy-to-use platform. They provide the basic tools you need for a functional store without the dazzling accessories that would confuse you. You can upload products in bulk, and the dashboard is simple.

Another feature worth noting is the mobile app, which you can use to manage your business and print shipping labels.


  • Excellent value
  • Lowest Ecommerce Automation Cost
  • Stunning low cost and free designs
  • Powerful email tools
  • Easy to use dashboard
  • Mobile app


  • It charges an additional transaction fee
  • SEO suits
  • Amazon doesn’t seem to be on their radar
  • Inventory management is still very basic


Squarespace is another of those drag-and-drop platforms. Founded in 2003, they have elegant templates and design capabilities.
If you don’t need a lot of features, try them out. It’s also great for printing on-demand e-commerce.

Prices are pretty low. To get started selling, you need to be at least on a Business website plan that is $ 18 / month when billed annually. Please note that you will need to pay 3% on transaction fees.

You can avoid this with any $ 26 and $ 40 ecommerce plan. The highest plan allows you to opt out of automatic wheelchair recovery, sell subscriptions and gift cards, and give flexible discounts.

The package comes with all the basic features you would expect from an ecommerce platform, all edited in a side menu.

Still, the design part of the website is not so easy. Their drag and drop editor is not as great as Weebley’s. You may need to try your hands a few times before hanging it. As you go through the design phase of your website, you will enjoy the marketing, inventory, social sales, SEO and analytics capabilities.

Squarespace integrates ShipStation and allows you to install Printul and ShipBob from the application section. Real-time shipping rates from major providers (UPS, FedEx, USPS) are also available.

The biggest drawback is third-party payment processes and applications. They only support Stripe and Paypal. In terms of applications, they only integrate with very few third-party tools.


  • Easy to set up
  • Great for simple shops
  • Stunning designs
  • Solid SEO tools
  • It integrates with ShipStation and ShipBob


  • No downsides
  • No marketing automation integration
  • No Amazon integration
  • It can be faster for the price
  • There are no app stores for more features and functionality


Big brands like Nike, Procter & Gamble and Cisco trust Magento. Coding is an integral part of the package. So, if you have a developer or budget for one – and want something truly customizable and powerful – Magento is a solid choice. You can do this and undo it until you get the feature-rich online store you want.

A big part of Magento is the community. It’s common for developers to want to work on your store for a fee or for free to answer some of your questions. There is also a market where you can get extensions and themes to increase the functionality of your platform.

Most often Magento is used for free, but for large ecommerce businesses, there is a pay-as-you-go solution for businesses. It’s expensive; the annual license fee runs into the tens of thousands of dollars. It’s huge, but it’s in the cloud, it’s faster and comes with additional features, including automatic trigger-based email campaigns and automatic cross-selling.

Whatever you choose, you will enjoy a long list of features that you can expand. Things like discounts, recurring payments, the ability to grind SEO, customize content per user, membership subscriptions, unlimited products, and more.


  • Robust and feature rich
  • Powerful SEO
  • Sales 1 click
  • Lots of users and community
  • Scalable and highly customizable
  • Flexible to choose where you want to host the software


  • Expensive topics.
  • Slowly slow
  • Requires developmental skills
  • There is almost no support.
  • A good amount of space and memory is required for good


Wix would work for a simple trade. You will have the best design choices on Wix. I would rely on other platforms for the price.

I don’t understand how many reviews on Wix give 5-star features because they lack many of the features I would want and needed in e-commerce. No abandoned cart recovery.

That’s just one.

Earlier years, they had significant problems with SEO. Few were resolved; some, like the short extra string to blog URLs and product pages, still remain. This is not ideal for SEO, especially for large e-commerce companies.

As you grow, you may need to switch because, apart from limited features, storage is 20GB, and if you are dealing with a lot of heavy digital products or other materials, that space may not happen.

He is beginner friendly. Of all the best website builders I’ve dealt with, Wix has largely provided customer support while creating the store.

You can drag and drop elements to add cool videos, functionality and create the website you want. They have over 500 topics, 72 of which are free. Unfortunately, you are stuck with whatever topic you chose at the time of publishing your site unless you used their ADI.

Wix is ​​still new to the e-commerce space, and many users are looking for features they lack. So I guess it won’t be long before they arrive.


  • Tons of free amazing themes.
  • Really easy to use and set up
  • On-page support for numerous needs
  • 72 free themes


  • Trying to combat bad SEO reputation. He made improvements but tested very poorly.
  • Many sites were unsecured
  • No marketing features and integrations
  • Stuck with your website template

The best ecommerce platform for small businesses

Small businesses do not need all the great features that suck money out of their bank. In addition to cost, the platform’s pricing structure is important – whether monthly or annual payments or other fees.

We also tested scalability in our testing. This studies the features that help your site grow. Once your sales start to increase, you will want to see an increase. This means going to more channels, selling on other platforms, and even in countries. You may also need apps made just for your business as you scale.

Recommended platforms

  1. BigCommerce
  2. WooCommerce
  3. Volusion

The best ecommerce platform for startups and beginners

The e-commerce market is booming and individuals who love the internet want to have an online store to connect with customers. Starting an e-commerce business also means facing every new trend that seems to be a basic need and high expectation of an e-commerce platform.

Like small businesses, startups also need a platform that allows them to effortlessly modify and break into existing guys. Because you can enter the market as a large store owner, your platform needs to be able to cope with what you initially bring, while giving room for more growth.

Our testing has tested the functionality that startups need. These include SEO, good UX design, marketing inputs and the ability to sell across multiple platforms like mobile apps and social networks.

See the performance of each platform based on these metrics.

Ease of use

Ecommerce entrepreneurs should be able to start and run a store on their own without having to call a developer for every last thing. So we have given extra weight to the ability to set up and run your sales code for free.

Platform Ease of use Telephone support 24/7 support Chat support Community rating Number of apps / plugins
Shopify 4.8 That That That 5 2000+
BigCommerce 4.5 That That That 4.0 500 +
WooCommerce 3.3 Not Not That 4.0 250 +
3dcart 4.1 That That That 4.0 100+
Volusion 3.9 That That That 2.0 20 +
Magento 2.9 Not Not Not 5.0 3000 +
PrestaShop 3.4 That Not Not 4.0 3000 +
SquareSpace 3.1 Not That That 3.0 10+
Wix 2.6 That Not Not 2 250 +
weebly 3.2 That Not That 2 300 +

From our analysis, BigCommerce and Shopify rank in ease of use. You do not have to be a web developer master before you can use them, and there is a ton of support. 3dcart and Wix are approaching.

But Wix is ​​not the best ecommerce option, and WooCommerce is killing all-in-one for starters / startups, especially for cost optimization and growing SEO.

Recommended platforms

  1. BigCommerce
  2. WooCommerce
  3. Shopify

The best ecommerce platform for SEO

SEO is crucial. You will have a hard time running an ecommerce store if network users are unable to discover your site through a search engine. Many platforms offer some SEO tools to improve your website. Still, some are better than others.

In our testing, we based on the best ecommerce platforms for SEO page load time, mobile and desktop speed, SEO, and average organic traffic of the best online stores using each platform.

Platform Performance Loading time Mobile speed Desktop Speed Average SEO traffic
Shopify 3.9 1.3 63 75 11717
BigCommerce 4.5 2.2 63 80 33626
WooCommerce 3.1 3.4 42 52 72968
3dcart 3.0 2.8 50 58 9703
Volusion 2.9 3.5 48 56 15779
Magento 2.8 4.8 39 43 19408
PrestaShop 2.9 4.6 50 52 33851
SquareSpace 3.5 2.6 42 63 5678
Wix 3.9 3.2 69 81 543
weebly 2.6 3.8 49 59 186

SEO platform performance

“SEO is dead.” – People who don’t know how to do SEO.

Can we just tell you how sick of hearing and how wrong it is, once and for all?

Excuse me while I’m calling, but you need to know your SEO. The stuffing and content of keywords written for robots and spiders has never been a smart move, and sure enough, it’s punished and anyone who practices it should be punished.

Bad SEO is dead. There should be.

On the other hand, good SEO is alive and well. SEO best practices will get you to the top of Google search results and win friends on Yahoo! and Bing, too. You will get more organic traffic, saving money on leads. SEO is a crucial part of website design and performance, and there are plenty of ranking criteria for your ecommerce business.

Simplifying navigation for humans and robots is a good first step – and it requires the use of the correct URL structures. Promoting the site and honestly, white hat feedback is also smart. That’s good SEO.

SEO friendly URLs

URLs are very important. DO NOT skip a good URL structure.

It’s not something you can make up for with great content and backlinks. Although we hate pointing fingers and citing bad examples, we beg of you.

Don’t ever let your URLs look like this: 1

Great selection of teas, but between slow loading times and a painful URL, we bet their store doesn’t bring anywhere near what it could be.

They lack good technical SEO.

Search engines like to keep things simple and easy for the end user. Huge, huge URLs are NEVER understandable. Neither are good for your business. Short, relevant URLs are an important ranking factor. Good for usability.

WooCommerce is by far the best for SEO. Neither does Magento do bad. This is because you can customize everything and extend your functionality.

From our statistics, I would say – stay away from Shopify if SEO is your top priority. They still need a lot of improvement. Where WooCommerce scored 5, they got 2.5 and the median was 3.7. Not surprisingly, where the average organic traffic score is 20,346, Shopify exceeds only half the thread score, but Woo is at 70+.

Loading time

Loading time is a pretty clear indicator of the speed of your site. Simply put, it is a measure of how long it takes a page (or pages) on your site to fully load. Sporo web mjesto je ubojica u e-trgovini – potencijalni kupci bježe od sporih web mjesta, a kao što smo već spomenuli, svaka sekunda koju dobijete brzinom učitavanja web mjesta izravno se pretvara u ostvarenu prodaju.

U e-trgovini brzina je novac. Svaka sekunda koju vaše web mjesto učitava košta vas. Puno.

Prema istraživanju Akamaija, većina potrošača želi da se web mjesta učitaju u 3 sekunde ili manje. Srednje vrijeme učitavanja za prvih 500 web lokacija e-trgovine je 10 sekundi.

Prema našim podacima, vrijeme učitavanja za prosječne web lokacije za e-trgovinu iznosi 3,2 sekunde, ali platforma koju koristite čini veliku razliku. Na primjer, web mjesta WooCommerce učitavaju se u 3,4 sekunde, dok se web lokacije 3dcart imaju manje od 3 sekunde.

Postoji još više – poboljšanje vremena učitavanja od 1 sekunde izjednačava se sa 7% porastom broja konverzija. Ne bi li to bilo lijepo?
Ako imate platformu s vlastitim hostom, možete je optimizirati za brzinu, ali opet, potrebno je vrijeme i trud. Većina web-lokacija s vlastitim domaćinima ne smetaju; prosječno Magento mjesto učitava u 5 sekundi. Zaboravite prikupljanje bilo kakvih plaćanja putem kreditne kartice s tim sporim web mjestom.

Cijena bi mogla biti problem – optimiziranje brzine nije jeftino, i ironično je da može potrajati mnogo vremena.

Izvanmrežno rješenje koje nudi veliku brzinu učitavanja je tajno oružje u vašem arsenalu za e-trgovinu. Ne podcjenjujte vrijednost ove metrike.
Brzinska izvedba je tako važna; prikupili smo više vrsta podataka (od 2000 domena web lokacije e-trgovine) da bismo utvrdili uspješnost web lokacije.

Google PageSpeed

Googleova ocjena brzine stranice temelji se na nekoliko čimbenika koji ocjenjuju brzinu i upotrebljivost vaše web lokacije. Na cijeloj ploči primijetit ćete loše ocjene brzine mobilnih uređaja. Prosječna ocjena je 51,5 / 100.
Marketinški stručnjaci i programeri stvarno počinju osjetiti krcanje brzine mobilnih uređaja. Korisnici mobilnih uređaja očekuju da se stranice na njihovim mobilnim uređajima učitaju brže nego na radnoj površini. Tvrtke poput Googlea fokusiraju se na projekte poput AMP-a kako bi brže učitavanje mobilnih stranica.

Google PageSpeed ​​testira i brzinu radne površine. Check out the data below on the performance of various platforms.

Recommended Platforms

  1. WooCommerce
  2. BigCommerce
  3. Magento

Best Ecommerce Platform For Dropshipping

In dropshipping, you’re not in control of many things; product quality and returns might be a hurdle. Also, there are technical stones that you need to move to keep your orders leaving as fast as they enter your ecommerce system if you’re going to dominate the supply of that product.

When evaluating, we looked at these features:

  • Ability to sync with supplier’s inventory
  • Support of many dropshipping plugins
  • Automating different suppliers or SKUs for the same product
  • Tracking of order both from your and end customer’s side
  • Free/paid dropshipping integration

Recommended Platforms

  1. Shopify
  2. BigCommerce

Best Ecommerce Platform For Local Brick and Mortar

Most local brick and mortars only need a basic simple store. For example, if you’re a local bakery looking to accept payments on your website – you don’t need a feature rich platform. In this case, we ignored marketing automation or multichannel because let’s be honest, you don’t need it.

Don’t let greedy developers deceive you into paying for such because it happens – a lot. So, we looked at the ability to create a website and add a payment gateway easily. No advertising or shopping cart recovery here.

Recommended Platforms

  1. Shopify
  2. Wix
  3. weebly

Best Ecommerce Platform For Large Businesses

If you run a large ecommerce business, you might want complete control and server autonomy. In that case, you’re looking at buying a dedicated server or VPS from a web hosting company and set up your platform in there. As such, SAAS like Shopify will not satisfy you.

However, if you’d rather set it up and not bother yourself with web hosting technicalities, then a platform like BigCommerce could be it.

Since you have orders ranging in hundreds or thousands weekly, you’ll need a platform that gives you enough flexibility to connect software, helps you reduce errors, and seamlessly integrates your warehouse management and other inventory systems. We also considered platforms that enable multiple currency and store, allows integration with Google services, and 3PLs.

Recommended Platforms

  1. BigCommerce
  2. X-Cart
  3. Magento

Design Considerations For Ecommerce Platforms

Your website should deliver a rich and smooth experience that entice customers to visit your site, make them stay, and convince them to buy. One crucial place that starts is the design. Too often, online stores go all out with complicated designs that do nothing more than slow down the load time and annoys visitors. Every design you choose should be with the aim to hook potential customers.

The same goes for the navigation, and checkout process.

Platform Design and Themes Visual Design Mobile UX Cost Of Premium Themes # of Free Themes
Shopify 4.0 5.0 97 $140 10
BigCommerce 3.8 5.0 94 $140 7
WooCommerce 4.3 3.0 97 $39 1000+
3dcart 4.0 3.0 95 $200+ 60+
Volusion 3.5 3.5 92 $180 14
Magento 3.7 5.0 96 $300+ 1
PrestaShop 3.3 4.5 94 $29+ 0
SquareSpace 4.3 5.0 98 $180 14
Wix 4.7 5.0 92 0 72
weebly 4.3 5.0 97 $45 15

These are things you should look out for:


To get the best, you’ll need to tweak some features in your ecommerce platform. About that, Shopify checkout process is limiting. The changes you can make to the checkout pages are minimal except if you pay for Shopify Plus. Sure, Shopify Plus has its benefits, but if you don’t need most of them, paying at least $2000 every month only for the sake of the checkout page might be total madness.

If you’re thinking WooCommerce, you can customize almost everything due to child themes. This is one place that self-hosted platforms do well.

A bonus tip I’ll leave here is Elementor. The drag and drop builder plugin is very powerful when combined with the BigCommerce or WooCommerce plugin. You can create advanced price tables, price list and products widgets, customize your checkout page, order tracking, and optimize the mobile view of the website without coding. Another plus is that it’s translation ready; your store can read in Spanish to someone in Mexico and French to another in France, taking marketing to another level.

Theme Selection

Your theme is the frontline for any tweaking you will do. If you’re a beginner to coding or your platform doesn’t allow much for developer re-coding, you need to choose a theme that meets your needs and suits your customers. In picking the right theme, look out for the one that’s best for your niche and what other ecommerce sites are picking.

Another thing is cost. While you can get a large number of free WordPress themes, Shopify and BigCommerce are restricted to 9 and 7 respectively. You’ll have to pay for the other great guys that you might prefer. If you’re into spending more for the best, you can reach out to an expert to customize a theme for you or design one from scratch.

Ecommerce Mobile Performance

What is it about mobile? More than a passing fad, mobile tech is an ecommerce retailers’ dream. Mobile-friendly sites are a must have for all e-retailers, and with good reason –

  • 66% of the time spent on online ecommerce is done through mobile devices
  • 82% of smartphone users turn to their devices to help them make a product decision

Customers want mobile-friendly ecommerce website design, and the market is showing that mobile commerce is growing 300% faster than ecommerce, which means your site also has to have a responsive design.

To get the most out of mobile site design, you need to make sure your online platform is easily upgradable. Look at live sites to see what works and what doesn’t.
Test your site repeatedly and on multiple devices, and don’t forget to keep your mobile set heavy on the visuals and with a font that’s large enough for everyone to use – not to mention easy and intuitive navigation.

Take a true mobile-first approach with your design and UX loading performance.

In this regard, WooCommerce, Shopify, and Weebly wear the crown. All being at or above the median score of 94%.

Mobile User Experience

About 40% of total purchases during the 2018 holiday season were made on a smartphone. And about half of the traffic to ecommerce stores come from mobile devices. That’s against the one fourth that was recorded in 2017. Mobile ecommerce is growing so fast that you need to not only think about responsive design but also the best possible experience. One way to go about this is the Google Mobile User Experience Score.

Google’s Mobile User Experience score offers an excellent idea of just how much your website will frustrate mobile users…or not. This score tries to mimic how a real user interacts with the page.

According to a post on Moz, five key factors to consider for mobile user experience include:

  • Viewport configuration
  • Font legibility
  • Use of incompatible plugins
  • Content to viewport
  • Size and proximity of links

All platforms but Wix did well here. This is more of your work though.

Read Sharon’s article to learn more about fixing common mobile UX mistakes.

Must read:

There’s no perfect ecommerce platform, but I’ve narrowed down the top choices.

Choosing the best ecommerce site builder is really based on your needs. We do want to recommend that you consider a few as front-runners – BigCommerce was by far the best overall platform for any business model and performs excellently for SEO.

WooCommerce is catching up with market leaders like Shopify in terms of features and apps. Perfect for private/white label ecommerce sites. Awesome for affiliate marketing. And the strongest option if you want to run a private label & affiliate marketing combo site.

Shopify is the best platform for dropshipping, including print on demand.

Weebly works for simple stores. If I were running a local bakery that takes few online orders, I’d choose Weebly over Wix, and it’s much cheaper than Squarespace. But if you need anything beyond a very simple store – for example SEO, Weebly won’t be enough.

Squarespace is perfect for simple stores not pushing a lot of volume and need some SEO. You can run a POD on Squarespace as well.

If you’re considering Magento, X-Cart is worth a look.  It’s one of the best free ecommerce platforms if you have dev resources. Plus it has made a lot of investment in expanding the product and brand in recent years.

Most ecommerce platforms do a decent job. There is a handful we’d warn you to think twice before committing to, including Magento, Open Cart, Jigoshop, ePages (1&1), WP Ecommerce, CoreCommerce, and Big Cartel. There are much better options available at similar price points. Still, many people use and love these platforms.

Not sure what the best ecommerce platform is for you? Drop me a comment below!

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